Praise Alli-Johnson
Verified Expert in Marketing
Marketing Expert
Abuja (F.c.t.), Federal Capital Territory, Nigeria
Toptal member since July 2, 2024
Praise is a multi-faceted marketing expert with 10 years of experience driving growth through email, product, and growth marketing and automation. He crafts compelling marketing strategies, optimizes lead generation, and delivers tailored marketing solutions across fintech, edtech, eCommerce, and SaaS, leveraging data-driven insights to enhance campaign performance. As a regional head, Praise launched a new SaaS product with a multi-channel campaign—gaining 10x user growth and 13x revenue boost.
Project Highlights
Expertise
- B2B Marketing
- B2C Marketing
- Digital Marketing
- Email Marketing
- Email Marketing Automation
- Growth Marketing
- Marketing Automation
- Product Marketing
Work Experience
Partner
Hoil Investment Limited
- Co-founded a venture dedicated to redefining financial inclusion and solving everyday problems through innovative products.
- Developed and managed market entry strategies, successfully expanding operations into Nigeria, South Africa, Kenya, and Ghana.
- Led the creation and scaling of products like ciyar.co, providing businesses with reliable virtual cards powered by Mastercard and Visa.
- Supported startups in their growth journey, offering strategic guidance and hands-on leadership.
Email Marketing Specialist
Orban Technologies Ltd.
- Delivered bespoke email marketing solutions for over 50 clients across diverse industries, from government organizations to startups.
- Implemented targeted email list segmentation and personalization techniques, maximizing engagement and improving response rates.
- Conducted detailed performance analysis of email campaigns, utilizing data to adapt and enhance marketing strategies.
- Implemented marketing and sales automations for clients.
- Built and implemented AI-powered chatbots for eCommerce businesses and Instagram-focused stores.
- Designed and implemented email campaigns for various businesses.
Founder
DropX
- Founded DropX, a hyperlocal delivery platform connecting businesses and individuals with independent delivery agents.
- Onboarded 2,000 users with a compelling free delivery offer on their first three orders.
- Attracted 500 registered drivers, primarily car owners, leveraging the gig mindset.
- Averaged at least three monthly deliveries per user, demonstrating strong user engagement.
Africa Regional Head
SendPulse
- Increased the user base by 498% and new customers by 890% after spearheading the expansion of SendPulse into the African market.
- Designed and implemented comprehensive marketing strategies, focusing on lead nurturing and conversion optimization.
- Crafted compelling cold email content tailored to diverse target audiences, enhancing engagement and conversion rates.
- Conducted rigorous A/B testing to optimize email campaign performance, significantly improving open and click-through rates.
- Collaborated with cross-functional teams to create engaging email narratives and maintain a cohesive marketing strategy.
- Monitored and analyzed email campaign metrics, leveraging insights to refine strategies and drive continuous improvement.
- Implemented growth-focused marketing campaigns across various channels, including Facebook/Meta, Google, and LinkedIn.
- Managed relationships with regulators, partners, and agencies.
- Oversaw and expanded the partner network and partnerships. Hired and managed the regional team.
- Planned and managed various online and offline events, including webinars, exhibitions, and meetups.
International Product Placement Specialist
SPHOTS
- Drove lead generation efforts that secured over 500 semi-qualified leads in Europe.
- Managed sales efforts in Luxembourg, engaging proposed partners and collaborators.
- Executed automated processes using HubSpot, driving efficiency and enhancing outreach effectiveness.
- Implemented and administered the HubSpot CRM to optimize team operations and improve customer relationship management.
Technology Partner
Tann Technologies
- Collaborated with a team of highly motivated entrepreneurs to build, test, and deploy technology solutions to social and corporate problems, including for government agencies.
- Implemented bespoke software solutions and marketing systems for government agencies.
- Managed regulatory communications and external agency relationships to ensure timely project completion.
Account Executive | Partner
Ghlic Digital Agency
- Led a high-performing team of creatives, marketers, writers, and developers to craft brand stories that sell authentically.
- Diversified the client base from manufacturing businesses to over 30 clients across various industries.
- Implemented email marketing and growth marketing strategies for clients.
- Managed website design and development using platforms like WordPress, Wix, Joomla, Squarespace, Shopify, and Magento and custom solutions.
- Provided analytics on advertisement performance, campaign performance, SEO, and lead generation.
Partner
Ink64
- Led a team of designers and developers to build and deploy software projects for clients.
- Implemented SEO, SEM, Google Ads, and Facebook Ads for manufacturing businesses.
- Managed lead generation and conversion for at least 10 manufacturing businesses.
Technical Support, Email Marketing
X-Wireless
- Developed and deployed reseller partner websites and provided technical support to over 200 partners.
- Managed email marketing campaigns and automated transactional emails for high-value clients.
- Implemented SMS campaigns, solving regulatory issues and compliance bottlenecks.
Project History
Digital Agency Lead Generation and Sales Automation
Generated quality leads for digital agencies using Facebook Ads and LinkedIn Ads, achieving a 19% meeting booking rate within the first five days and an additional 32% from sales automation.
Using Facebook Ads and LinkedIn Ads, I generated high-quality leads for digital agencies. The leads were automatically segmented based on service requests and channeled into a human-focused sales automation, setting meetings for the sales team.
New SaaS Product Introduction
https://techcabal.com/2023/04/05/how-sendpulse-is-empowering-african-businesses-and-brands-to-connect-with-their-audience-and-grow/Led a dynamic, multi-channel campaign, including PR, events, webinars, and Facebook and Instagram ads, to launch a new SaaS product in the African market—growing the user base by 498% and new customers by 890%.
I spearheaded the introduction of an exciting new SaaS product designed to simplify marketing and drive results for businesses in Africa. My strategic approach combined webinars, live events, exhibitions, PR campaigns, and targeted Facebook and Instagram ads, all integrated with email marketing and automation.
The webinar launch featured key product team members, drawing 65% of attendees from social media marketing and 35% from targeted email campaigns. I authored an article published by a leading outlet, amplifying its reach with social media promotions.
Additionally, I planned and executed a successful live exhibition event and spoke at a conference, effectively introducing the product to a broad audience.
Seamless Multi-channel User Onboarding and Engagement Automation
Reduced the time-to-first action by 50%, increased engagement with the Help ChatBot by 70%, and achieved higher freemium-to-paid conversion rates by designing and implementing a comprehensive, multi-channel user onboarding automation.
Leveraging meticulous user data analysis and behavior insights, I designed a compelling user journey and implemented a robust multi-channel user onboarding automation. This project seamlessly connected the sales, support, and product teams to enhance user experience.
To bring this vision to life, I integrated various tools and wrote custom code in Python, JavaScript, and Curl. I crafted all email marketing templates, ensuring compliance with privacy standards for SMS, Meta-approved WhatsApp messages, and integrated web push notifications.
This comprehensive approach significantly increased user onboarding efficiency, reducing time-to-first action on the platform by 50%. The Help ChatBot, which I developed, saw a 70% increase in engagement, and freemium-to-paid conversions notably increased for the business.
Certifications
Stack Shift Sourcing Camp
Stack Shift
ALX-T Data Analyst Nanodegree Program
ALX Africa | via Udacity
Inbound Marketing Certification
HubSpot
Microsoft Certified Professional
Microsoft
Skills
Core
B2C Marketing, Email Marketing, Email Marketing Automation, Marketing Automation, Social Media Marketing (SMM), Influencer Marketing, Digital Marketing, Lead Generation, SMS Marketing, Product Marketing, Marketing Strategy, Cold Emailing, Go-to-market (GTM) Strategy, Email Campaigns, Conversion Rate Optimization (CRO), LinkedIn Ads, Paid Advertising, Marketing Analytics, SEO Marketing, Copywriting, Email Automation, Brand Marketing, Digital Marketing Strategy, Branding, Social Media Advertising, App Store Marketing, LinkedIn Marketing, Content Marketing, Growth Hacking, AI Marketing, Funnel Marketing, Social Media, Product Positioning, Google Ads, Inbound Marketing, Pay-per-Click (PPC), Facebook Marketing, Local SEO, Google SEO, Search Engine Marketing (SEM), Campaign Monitoring, Marketing, Sales, Responsive Email Templates, A/B Testing, Landing Pages, Facebook Video Ads, Facebook Ads, Public Relations (PR), Customer Segmentation
Platforms & Tools
Meta Platform, Mailchimp, Klaviyo, Content Management Systems (CMS), Salesforce Marketing Cloud, HubSpot, CRM Systems, Google Analytics 4 (GA4), X (formerly Twitter) Marketing, Contentstack, Facebook Ads Manager, Instagram Ads, HubSpot Marketing Hub, OpenAI GPT-4 API
Business Models
SaaS Product Marketing, B2B, SaaS, Software as a Service (SaaS), Business to Government (B2G)
Technical
SQL, Google Search Console, JavaScript, HTML
Other
B2B Marketing, Growth Marketing, Growth, B2B Lead Generation, Go-to-market Plans, Email Design, Email Delivery, Business Development, Product-led Growth (PLG), Email Marketing Strategy, Meta Ads, Coregistration leads, Growth Strategy, Newsletters, Web Content, Lifecycle Marketing, User Retention, Lifetime Value (LTV), Performance Optimization, Customer Retention, Nurture & Retention Campaigns, Customer Relationship Management (CRM), Brand Guidelines, Real Estate Marketing, Customer Acquisition, Early-stage Startups, Customer.io, Email, Design, Digital, Digital Publishing, Digital Project Management, Sales & CRM Platforms, Demand Generation, Advertising, SendGrid, eCommerce, Fintech, Data, Mobile User Acquisition, Guest Posting, Paid Search, SaaS Sales, Digital Newsletters, Workflow Automation & System Integration, AI Chatbots, Product Launch, Buyer Personas, Pricing Strategy, Artificial Intelligence (AI), Headless CMS, Organic Content Marketing, Financial Services, Graphic Design, n8n, Instantly, Database Management, Data Management, Data Analytics, Raw Data Analysis, Python, Hiring, Global Sourcing, Team Management, Account Management, Partnership Management, Software Consulting, Technology Solutions, Client Management, Client Relationship Management, Client Services, Client Presentations, Marketing Reports, Conversion, International SEO, Figma, Photography, Go-to-market Optimization, Communication, Compliance, Regulatory Compliance, Data Privacy, Internal Communications, Startups, Startup Marketing, HTML5, Email Content, Email Management, Drip Email, Email Template Design, AMPscript, Analytics, Split Testing, Landing Page Design, Chatbots, Integrated Marketing, Integration, ManyChat, Bots, Market Entry, Market Fit, New Products, Partnerships, B2B Partnerships, Business Partnerships, Expansion Strategy, Event Marketing, Event Planning, Webinars, ChatGPT, Onboarding, User Journeys, Customer Journey, Market Segmentation, Audience Segmentation, Forex
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring