Rahim Dhrolia

We partnered with our eCommerce client to scale their global programs. They wanted to drive awareness of their beauty products and showcase their brand as a gender-neutral, safe-for-all-skin type solution, prioritizing customer experience over revenue.

We deep-dived into the existing account structure to identify areas of immediate opportunity, drafted a region-specific planning approach across paid media channels, and practiced strategic innovation at its core, testing new ad formats to drive action.

Through our overall cross-channel strategy, we were able to execute prioritized opportunities with ongoing evaluation of the impact on the overall business. Doing so unlocked incremental opportunities to build customer retention and drive sales.

The insurance wars are more intense every day as more insurance providers enter the market with improved products and more brokers and online aggregator sites that make it easier to compare quotes and buy from the comfort of our homes. Pairing that with major life events like COVID-19, the glooming recession, and global conflicts, insurance has been top-of-mind for people from all walks of life.

Our client challenged us to accelerate their lead generation process by niching down on key affinity groups in specific geographic locations. We achieved this ambitious goal through data-driven attribution and a paid media strategy that constantly optimized assets, targeting the most in-demand affinity groups and continually adjusting the target cost per acquisition (CPA) to ensure maximum cost efficiencies.

Our paid search activity was synced to social demand against specific affinity groups, ensuring we stayed top of mind, achieving cost efficiencies through constant experimentation, and placing timely offers in front of prospective audiences when they were most receptive.

The company had three segments: an academy offering make-up artistry courses, a shop offering eCommerce products, and a boutique specializing in everything lashes.

For eCommerce, we generated sales primarily using dynamic product ads that offered a discounted price to an already engaged audience. For the academy, the hands-on approach to learning would equip them with all the skills they need to open their own boutique.

As our client sought to engage more potential customers on Facebook and Instagram, we tailored our strategy to focus on maximizing the brand's qualified traffic within a target spend. By creating a community around the brand, we exceeded expectations in Canada's increasingly competitive beauty industry.

We collaborated with our finance industry partners to run a test campaign that used a combination of search, video, and app campaign structure to drive qualified account opens and transactions completed through digital platforms.

We hit a roadblock with the analytics team, leading to the loss of conversion tracking. Still, through our incorporation of awareness strategies, we were able to consolidate brand lift, which we later retargeted to achieve conversions.

At the end of the experiment, we were able to balance CPA goals alongside brand exposure rates for their financial product offering.

Our client was a property developer specializing in 5-star beach-front developments in Honduras. With homes starting at $169,000, we were hired to attract retirees who would enjoy year-round warm weather rather than the cold Canadian climate.

Because of Messenger's popularity, we wanted to test whether the platform could help qualify leads for his latest properties. To gain insights, we set up an A/B test comparing two lead-generation campaigns using the same video creative: the business-as-usual campaign used lead ads, and the test campaign used video ads with the messages ad objective.

With an automated question-and-answer experience set using frequently asked questions and the lead generation tool infused, we created a seamless customer flow to qualify users. Through this experiment, we successfully engaged the target audience and delivered high-quality leads.

We partnered with our local "mompreneur" for a holiday campaign. The company focused on selling highly absorbent microfiber towels that were compact, antibacterial, and lightweight. The key message was, "You'll love them so much; you'll use them at home every day!"

Because of the strict timeline, we had to zero in on campaign goals that would maximize conversions. We leveraged first-party data and learning from previous campaign structures to only execute conversion tactics.

Despite concerns about not executing awareness campaigns, we drove strong performance by leveraging first-party data, learnings from previous campaign structures, and a snowball effect generated from community engagement. We saw significantly higher click-through rates (CTR) and more efficient cost per mille (CPM).

A traditional brick-and-mortar company with 50+ years of market presence launched an eCommerce store using Magento.

As the client profile included end users, primarily contractors, DIYers, and B2B companies mostly made up of industry-specific manufacturers, we leveraged a combination of platforms to offer an omnichannel approach to marketing.

We launched the company through platforms like Amazon and eBay and paid social platforms like Meta and SEM using Google Ads, allowing them to generate six figures in the first 2 years.

The objective was to support the business through a year-long initiative, with each month focused on a specific product category.

This B2B company wanted to tap into incremental reach opportunities outside of the tried and tested social platforms and stay top of mind during the key buying stage. We leveraged Google Search and Shopping campaigns to ensure we appeared with exciting offers at the bottom of the funnel when the customer was ready to purchase.

Despite concerns about not executing awareness campaigns, we drove strong performance by leveraging the company's strong brand presence in Canada. We saw significantly higher CTR and more efficient CPMs.