Rezwan Bari
Verified Expert in Marketing
SEO Strategy Expert
Palmdale, CA, United States
Toptal member since April 25, 2023
Rezwan is an innovative strategist with proven expertise in growing organic website traffic through data-driven SEO analysis and optimization. He has significant experience conducting keyword research, SEO audits, content gap analysis, and implementing UX best practices. With experience working across small to enterprise-level sites, Rezwan executes initiatives that enhance traffic, keyword rankings, lead generation, conversions, and sales-qualified leads (SQLs) to fuel revenue growth.
Project Highlights
Expertise
- Conversion Rate Optimization (CRO)
- Digital Marketing
- Google Analytics
- Google Search Console
- SEO Audits
- Search Engine Optimization (SEO)
- Semrush
- WordPress
Work Experience
Multi-brand SEO Specialist
Turnpoint Services
- Managed and owned end-to-end SEO strategies and execution for five multi-location HVAC businesses.
- Increased organic inbound leads by 86% and revenue by 28% YoY for a client by switching strategy on prioritizing a different service line of the business.
- Spearheaded the content strategy of a client to increase Clicks by over 200% through targeted topics based on ICPs.
- Achieved YoY and QoQ growth for three out of five clients.
- Drove AEO/GEO strategies to boost visibility in AI-generated search results.
Google Business Profile and Yelp Audit and Roadmap Consultant
ArDan Construction LLC
- Developed and published three landing pages targeted towards higher-end clientele.
- Updated and fixed all landing page formatting issues, as well as added CRO tactics on-page.
- Fixed technical SEO issues such as redirecting duplicate content and applying schema to improve content relevancy.
Google Business Profile/Yelp Audit and Roadmap Consultant
ArDan Construction LLC
- Audited GBP and Yelp listings thoroughly to maximize local SEO.
- Conducted a competitive analysis, which included both local and national markets, to find areas of opportunity for improvement.
- Created a full-scale SEO strategy built around content, technical, and on-page improvements. The strategy also included short-term quick wins as well as long-term strategy planning.
Senior SEO Strategist
Collystring
- Achieved a 60% year-over-year increase in leads and boosted blog traffic by over 80% for a higher education client.
- Generated approximately $2,000 in additional revenue for a local business by developing new landing page ideas derived from thorough keyword research.
- Crafted middle and lower-funnel white paper content for a healthcare client, resulting in a 10% increase in traffic.
SEO Strategist
Directive
- Elevated clients' SEO campaigns by implementing innovative strategies that blend traditional SEO with creative content experiences to fuel product-led and customer-led growth, leveraging Yoast SEO, Screaming Frog, and other tools.
- Achieved an increase of over 100% year over year (YoY) in keyword rankings and a 60% monthly traffic boost for an international client who had recently launched their website.
- Created a library of net new content for a client encompassing content pillars to increase topical relevancy. This resulted in a 20% increase in traffic to our blog.
SEO Strategist
Inseev Interactive
- Worked alongside marketing directors to develop innovative landing pages that entice user engagement and encourage app downloads.
- Assisted a small business in improving their local SEO keyword rankings into the top 20 as they began to open up more branches in the United States.
- Improved conversions for a jewelry company by 10%, catering to their objective of expanding their customer base globally.
- Leveraged multiple SEO tools and website crawlers, such as Screaming Frog.
SEO Specialist
Alt 9 Design LLC
- Performed ongoing keyword discovery, expansion and optimization for over 10 clients across a wide variety of industries including animal wellness and the legal field.
- Wrote effective SEO content for blogs that began to rank in the top 10 in the SERP for a core keyword.
- Was the lead person to do routine website maintenance, including WordPress updates, site speed improvements, and meta SEO updates.
SEO Manager
Restoration Group
- Collaborated with the paid ads, social media, web development, and copywriting teams to establish a cohesive methodology to elevate lead generation for all branches throughout the United States.
- Increased lead generation by 11% by devising an alternative business solution that effectively mitigated losses incurred from disrupted regular services during the COVID-19 pandemic.
- Oversaw and efficiently utilized the collective capabilities of my in-house team of copywriters and web development experts to generate fresh content and uphold technical SEO elements across all of our different websites.
- Leveraged multiple SEO tools and website crawlers, such as Screaming Frog.
Project History
Redacted Landing Page SEO Audit
https://docs.google.com/document/d/15mpPOWa9ik9i0fqvclmEm2Cn7TqzAteR/edit?usp=sharing&ouid=107906442130887280477&rtpof=true&sd=trueCreated a full scope SEO audit of an aerospace and defense page for a major multinational automation company.
The audit involves an extensive analysis of the page’s on-page SEO and technical aspects. Recommendations incorporate all best practices, including keyword optimizations, title tag and meta description updates, new internal linking, UX updates, structured data, and small competitive analysis.
SEO Audit Sales Pitch
https://docs.google.com/presentation/d/1ombBoq2KlEZMk_cCuVnkIEtB2zywVPSPBYjiVx6OpCk/edit?slide=id.gf450e5a835_0_182#slide=id.gf450e5a835_0_182Created an SEO audit for an eCommerce client designed as a sales pitch to hire my company. It highlighted all of their deficiencies and opportunities from their website.
This SEO audit was a deep dive into a potential client’s website architecture. It involved evaluating their content, technical SEO, and on-page SEO tactics. It also laid out action items and a 3-month plan for how we can begin working on their site.
Internal Link Audit
Conducted an extensive internal link audit for an international client, resulting in a slight increase in keyword rankings for a pivotal landing page after implementing new internal links.
This project focused on identifying all possible linking opportunities from a designated blog subfolder and redirecting them to a particular landing page. This action aimed to enhance topical relevancy, streamline website architecture, and improve overall website performance.
Increased Conversions Through Call to Action
Conducted an A/B test that involved relocating and altering the color of the call-to-action (CTA) Contact Us button, resulting in an increase of 15% in the click-through rate.
One of my client’s websites had a Contact Us button that was not very prevalent on the page. I ran an A/B test with a different CTA and color, which yielded an improved CTR rate for the test version. As a result, we made the change and increased lead flow by about 15% for the quarter.
Education
Bachelor's Degree in Business Management Economics
University of California, Santa Cruz - Santa Cruz, California, United States of America
Certifications
Google Analytics Certification
Google Analytics Academy
Skills
Core
Local SEO, SEO Audits, SEO Keyword Research, SEO Content, Organic SEO, Content Strategy, Keyword Research, Digital Marketing, SEO Tools, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), B2C Marketing, Content Creation, Marketing Analytics, Lead Generation, A/B Testing, Copywriting
Platforms & Tools
Yoast SEO, Google My Business, Google Analytics, Ahrefs, Screaming Frog, Crazy Egg, Google Data Studio, Google Analytics 4 (GA4), Yelp
Technical
Google Search Console
Business Models
Business to Business (B2B), Business Models
Other
Semrush, Keyword Analysis, GAP Analysis, Landing Page Optimization, WordPress, Competitive Analysis, Presentations, Content Writing, Implementation, Web Design, Data Reporting, User Experience (UX), Figma, AI Tools, National SEO, Technical SEO, Content Audits
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