Savannah Enright

Macy’s spent decades making itself synonymous with Christmas and establishing itself as the preferred destination for holiday shopping. However, rapidly changing consumer habits and evolving expectations put increasing pressure on all retail companies and established brands to deliver exceptional online and in-store experiences.

Our challenge was to keep the tradition of Macy’s and Christmas alive while meeting the desires of consumers’ rapidly changing habits. We translated one of the most cherished holiday traditions, sending letters to Santa, and modernized it for the 21st century. Working with experts ranging from industrial designers to child psychologists, we prototyped and developed a fun and engaging app and an accompanying stylus to make the process as magical as possible.

The project aimed to help Chrysler establish itself as a significant player in the eco-friendly vehicle market by redesigning its existing GEM line and creating a new brand called Peapod.

The team developed a multiphased strategy that allowed Peapod to reach consumers quickly, test the market for fit, and focus on increasing the number of models and improving the technology through strategic partnerships. The project involved identifying a new target market of urban dwellers, building a brand, transforming the GEM line into the Peapod brand, and integrating iPhone technology into the dashboard and car management experience. Peapod became a success and received press coverage from various publications, including HuffPost, Newsweek, and Wired.

A large pharmaceutical company was looking to reimagine its onboarding experience to delight new hires while embodying its core values and supporting its transformation objectives. We set out to create a consistent experience across the organization globally, discovering and articulating the initiative’s value to effectively guide investment.