Shivam Chhuneja
Verified Expert in Marketing
Marketing Expert
Pune, Maharashtra, India
Toptal member since October 22, 2024
Shivam is a dynamic growth marketing manager with hands-on expertise in data science and marketing analytics. He has successfully led marketing teams, developed go-to-market strategies, and driven measurable results across various industries and countries. With a deep understanding of Python, SQL, data science methodologies, and marketing analytics, Shivam leverages his technical and strategic skills to deliver impactful marketing campaigns and optimize growth.
Project Highlights
Expertise
- Content Marketing
- Content Marketing Strategy
- Content Strategy
- Data Analytics
- Data Science
- Market Intelligence
- Social Media Marketing (SMM)
- Statistics
Work Experience
Product Marketing Manager
Middleware Software Inc.
- Developed and led a data-driven GTM strategy, leveraging analytics to improve customer acquisition with ad click-through rates (CTRs) of 7-11%.
- Achieved 1,000+ GitHub stars for the open source product by analyzing customer feedback and prioritizing content marketing using market intelligence tools.
- Leveraged A/B testing and customer data to fine-tune product marketing, extracted actionable insights from user behavior data, and optimized the content strategy for both organic and paid channels.
Co-founder and Marketing Strategy Consultant
FastFrwrd Consulting
- Advanced social media growth by approximately 23% MoM and garnered over 17 million organic views across social media platforms.
- Worked with renowned brands from the USA, Canada, Singapore, and India on GTM strategies, content marketing, and brand positioning.
- Strategized and led the launch of new successful complementary winning products for a leading shoe care brand in India.
Growth Hacker
Totality
- Spearheaded the analysis of customer journeys, GTM strategies, and market intelligence solutions to increase user acquisition, gathering 18,000+ users.
- Conducted in-depth analysis to enhance retention and community growth strategies, resulting in 3,000 Discord members joining through targeted campaigns.
- Leveraged data-driven marketing campaigns, improving content performance and achieving over 500 million Giphy views and $561,000 in sales.
Project History
New Lifestyle Product Concept and Launch
Led the conceptualization of a new product for one of the biggest shoe care brands in the country, leading to over 200% growth in online revenue and social media impressions.
One of the clients I was working with had a significant foothold in India’s retail shoe care market and was an original equipment manufacturer supplier for the world’s best shoe care brands. The goal was to help them develop their online brand penetration in that category. Since their existing line was in retail sales, the packaging and profit margins were all designed for wholesale and retail.
We developed a new concept targeting the younger market segment (people extremely active on social media), which led to the first specific sneakers product in the Indian market. The marketing was purely done with videos and ads built as content. As a result of our efforts, the product became a leader in the category and continues to be a winner almost five years later.
Organic Views Growth through Social Media
Set up two YouTube channels, paired with Instagram and Quora, to get over 11 million organic views across the platforms, with YouTube taking up a significant share of about nine million.
The project involved creating two YouTube channels, four Instagram accounts, and one Quora account across different niches, growing organic views through these channels. As a result of my efforts, two men’s fashion-related Instagram accounts achieved more than 200,000 followers combined. One YouTube channel reached over 90,000 subscribers, while the other peaked at 12,000 subscribers. The Quora account garnered more than two million answer views, and an Instagram account related to guitars and music obtained more than 10,000 followers.
GTM for a SaaS Product
Led a GTM strategy for a SaaS product geared toward engineering productivity.
The project aimed to build and help execute a full-fledged GTM plan for a SaaS product that solved software engineering process intelligence for engineering managers and leaders. Since the product was new, we had to start from scratch, building domain authority and SERP rankings through high-quality, relevant content pieces. We also generated thousands of views across developer-specific content platforms.
SEO and YouTube Growth Strategy
Helped formulate an initial growth and GTM strategy for a travel-focused YouTube channel.
An in-depth GTM plan and YouTube strategy that also ties to business growth was set up for a travel-focused company based out of Seattle. The engagement included a YouTube content strategy, SEO consulting, attribution, and business growth strategy built on top of long and short-form videos.
Education
Coursework Toward a Master's Degree in Data Science
Deakin University - New Delhi, India
Master's Degree in International Business
Hult International Business School - Boston, USA
Bachelor's Degree in Electronics and Telecommunication Engineering
Symbiosis Institute of Technology - Pune, India
Certifications
Digital Marketing Certified
HubSpot Academy
Google Cybersecurity
Coursera
Foundations of User Experience (UX) Design
Coursera
Skills
Core
Content Strategy, Content Marketing Strategy, Digital Marketing Strategy, Marketing, Marketing Strategy, Social Media Marketing (SMM), Content Marketing, Copywriting, Search Engine Optimization (SEO), Marketing Campaigns, Marketing Analytics, Content, Social Media, Google SEO, Content Creation, Social Media Management, Keyword Research, Go-to-market (GTM) Strategies, Social Media Content, Brand Marketing, Email Marketing, Marketing Automation, Marketing Operations, On-page SEO, Conversion Rate Optimization (CRO), AI Marketing, Landing Pages, LinkedIn Marketing, Influencer Marketing, Google Ads, Digital Marketing, SEO Content, Ad Campaigns, Email Campaigns, Search Engine Marketing (SEM), YouTube Ads, A/B Testing, Marketing Communications (MarCom), Brand Strategy, Return on Ad Spend (ROAS), Display Advertising, Funnel Marketing, Lead Generation, Facebook Ads, Paid Advertising, Product Marketing, LinkedIn Ads, Growth Hacking, Ads, SEO Tools, Social Media Strategy, B2C Marketing, Organic Social Media, Marketing Technology (MarTech)
Platforms & Tools
Canva, Google Analytics, Google Analytics 4 (GA4), CRM Systems, Mailchimp
Business Models
B2B, SaaS Product Marketing, Business to Business (B2B), Software as a Service (SaaS)
Technical
Google Search Console, SQL
Other
Semrush, YouTube Marketing, Market Intelligence, Business Consulting, B2B Marketing, Growth Marketing, Tableau, Content Writing, YouTube SEO, Analytics, Growth Strategy, Blockchain & Cryptocurrency, YouTube, Content Audits, AI Social Media Content Creation, Communication, Multichannel Marketing, Data Analytics (Marketing), Data Analysis Consultant, Data Analysis, Organic Content Marketing, Campaign Analysis, Key Performance Indicators (KPIs), Dashboards, Data Visualization, Business Intelligence (BI), YouTube Channel Management, YouTube Thumbnails, YouTube Growth Manager, Google, Shopify, Marketing Program Management, Go-to-market Optimization, Consumer Behavior, Campaigns, Viral Marketing, X (formerly Twitter), Large Language Models (LLMs), SEO with AI, AI-based Content SEO, Influencers, AI Content Creation, AI Design, Artificial Intelligence (AI), Data Analytics, Data Science, Python, Computer Networking, Statistics, WordPress, Webflow, Startup Marketing, eCommerce, Marketing Channel Strategy, Website Audits, Customer Acquisition, eCommerce Marketing, Meta Ads, Lifecycle Marketing, Storytelling, Market Research, Salesforce, Customer Relationship Management (CRM), Brand Awareness, Brand Building, Customer Data Platform (CDP), Direct to Consumer (D2C), Video Editing, Graphic Design, Google Display Network, Audits, B2B Lead Generation, eCommerce SEO, Strategy, Engineering, Video Marketing, GitHub, Community Growth, Partnerships, Marketing Consulting, Hiring, Web Development, Cybersecurity, Linux, Technology, Web UX, UX Design, UX Analysis, Machine Learning, Statistical Analysis, Business Analytics, Databases, Predictive Analytics, Data Mining, Product Strategy, Marketing Attribution, Engagement Strategy
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