Stuti Shukla

I developed a new digital sales engine for GE's run-rate business, increasing its share to 10% of the total revenue. This included the definition and scaling of performance marketing across all social, digital, telesales, partner, and direct sales channels to grow new business revenue in tier 2 and 3 territories programmatically and contribute $110 million in revenue over two years.

I led strategic planning globally for GE Healthcare's foray into eCommerce for its portfolio of small-ticket medical devices with in-depth modeling on revenue impact and business case for investment.

Also, I developed the company's digital marketing muscle, which impacted around $15 million of incremental revenue through new lead generation and opportunity curation through inside sales.

I structured strategic partnerships for business growth through a win-win value-selling model and developed a portfolio of independent, emerging solution partners in the market through programmatic engagement. This was one of the most strategic sales leadership roles at Microsoft, and I was asked to take on this role as a sales rotation for an identified high-potential talent.

I exceeded all targets, including 120% of quota, 100% of a performance scorecard, 39% YoY growth in large account reseller revenue, and a 5-year high for managed partner satisfaction ratings.

Additionally, I led strategic partnerships with large SI partners—Infosys, Wipro, Accenture, HCL, and others—to fuel business growth across the enterprise customer segment.

I built a portfolio of 52 solution partners with 139 practices from scratch across priority workloads, enabling robust growth for the region.

Also, I developed strong relationships with partners and drove efforts to drive transparency in performance, establishing a governance framework that changed compliance to 100% green from red for the past two years.

Finally, I established structures and processes that improved business predictability, partner capacity, and KPIs.

I defined the next version of Windows Server products to be built by engineering along with the definition of features across different server workloads—storage, application platform, identity management, security, networking, etc.

I identified growth opportunities over the next three years by driving an exhaustive market opportunity analysis for Windows Server products.

Also, I defined the optimal monetization model for the Windows Server product line by developing an SKU strategy that focuses on monetizing virtualization assets.

Finally, I led the development of product features and related experiences through in-depth mapping of customer needs, competitive differentiation, and the market opportunity landscape.

As a result, I won the "Excellence in Marketing and Engineering Partnership" award presented to me by then Global Microsoft CEO Steve Ballmer in 2006.