Stuti Shukla
Verified Expert in Marketing
Marketing Expert
Seattle, WA, United States
Toptal member since October 16, 2024
Stuti is a marketing and business growth leader with deep expertise in developing and executing innovative strategies to position, launch, and scale products and services among diverse customers. She has successfully built and led large global mktg teams for complex businesses and startups. Stuti has delivered exceptional outcomes through multi-faceted marketing programs and campaigns at Microsoft and transformed traditional businesses with digital go-to-market (GTM) strategies at GE Healthcare.
Project Highlights
Expertise
- Customer Experience Management
- Digital Transformation
- Execution
- Growth Model
- Leadership
- Partner Ecosystem Development
- Product Marketing
- Strategic Partnerships
Work Experience
Chief Growth Officer
Proshort
- Spearheaded all customer-facing and growth initiatives as a founding team member at Proshort, a VC-backed AI startup in the Bay Area. Led over 100 initial customer interactions, shaping the product vision and strategies.
- Launched Proshort's AI-driven sales intelligence and enablement solutions in over 10 enterprise customer accounts, iterating toward achieving product-market fit.
- Oversaw all top-of-funnel growth, marketing, and pre-sales efforts, including direct conversations with top customers.
CEO | Founder
Wild Spades Corporation
- Founded Wild Spades, an online multi-player gaming startup. Defined the product vision, built a strong tech team from scratch, and developed a high-quality social gaming product.
- Pitched the startup vision to investors and secured $100,000 in seed funding.
- Headed product definition and implemented effective growth hacking and performance marketing tactics to achieve over 30,000 users and 400 paying players four months after launch.
Chief Marketing Officer
GE Healthcare
- Orchestrated customer, partner, and product marketing strategies, along with communications, PR, and brand building for the $700 million business in India and South Asia. Boosted market share growth vis-a-vis competitors.
- Enhanced the company's digital marketing capabilities, yielding approximately $15 million in incremental revenue by generating new leads, emphasizing performance marketing, and curating opportunities through inside sales.
- Established a new telesales/inside sales engine for the company's run-rate business, elevating its contribution to 10% of total revenue. Implemented operational frameworks spanning marketing, direct sales, and partnerships.
- Headed global strategic planning for GE Healthcare's venture into eCommerce, focusing on a range of small-ticket medical devices. Conducted detailed revenue impact modeling and business case analysis to guide investment decisions.
- Collaborated with engineering and manufacturing to devise product solutions for emerging markets. Pioneered a new low-cost CT category, expanding the segment into a $70 million business.
- Earned the 'Team of the Year' award in 2017 as GE Healthcare acknowledged our team as the best growth marketing team globally.
Senior Director, Partner Sales and Marketing
Microsoft
- Spearheaded the transformation of over $650 million partner sales channel in India, revamping the indirect sales model encompassing revenue from various partners serving enterprise, mid-market, and small customer segments.
- Structured and led strategic partnerships with major SI partners like Infosys, Wipro, Accenture, HCL, and others to drive business growth within the enterprise customer segment using a mutually beneficial value-selling approach.
- Built a portfolio of 52 solution partners with 139 practices from the ground up, focusing on key workloads and fostering significant regional growth through structured engagement programs.
- Cultivated strong partnerships and spearheaded initiatives to enhance performance transparency, implementing a governance structure that transitioned compliance from red to 100% green over the previous two years.
- Established processes that resulted in business predictability, expanded partner capacity, and improved business KPIs. Managed operational aspects of order fulfillment, delivery, customer collections, credit services, and potential channel conflicts.
- Assigned one of the most strategic sales leadership roles at Microsoft. Appointed to this position as a sales rotation for recognized high-potential talent.
Director of Marketing
Microsoft
- Spearheaded marketing efforts targeting the tech decision-makers/professional developer segment of over three million.
- Owned the entire marketing mix, reaching millions via the online MSDN portal, PR, digital channels, 3rd-party marketing, tech evangelists, and events with over 3,000 attendees.
- Revolutionized Microsoft's strategy and market approach for the technical Professional audiences in India, quadrupling the addressable Microsoft market within two years.
- Streamlined marketing operations by enhancing consistency, organization, and impact, elevating customer consideration and Microsoft technology adoption to new levels.
- Achieved satisfaction scores of "70% Very Satisfied," unprecedented for Microsoft customers.
- Cut marketing expenses by 40% per customer through a strategic shift in the marketing mix toward digital media, yielding significantly higher ROI and broader reach.
- Received Microsoft's esteemed global "Circle of Excellence" (Platinum Club) award in 2011, presented by the former CEO, Steve Ballmer.
Group Product Marketing Manager
Microsoft
- Served as group product marketing manager for the Windows Server BU.
- Created business strategy and future long-range plans to expand the $5 billion Windows Server product line with senior executives, transitioning the Windows infrastructure business to Azure Cloud Offerings.
- Directed an independent software vendor (ISV) marketing group as group marketing manager, expanding it globally with a high-performing team of about 50 members. Expanded the pool of small ISVs developing solutions on the Microsoft platform.
- Managed marketing, recruitment, engagement, product adoption, and a $21 million budget for a crucial global ISV ecosystem of over 65,000. Influenced over $400 million in revenue by crafting a $20 million top-tier marketing program.
- Initiated and launched a groundbreaking $5 million .NET logo program, enhancing awareness of ISV solutions.
- Recruited over 20,000 new independent software organizations worldwide into the Microsoft partner ecosystem.
- Oversaw the development of over 2,000 software solutions on the Windows Server and .NET platform within 12 months.
- Spearheaded one of the most successful product adoptions with .NET acceptance among leading Fortune 500 US accounts. Pioneered programs that influenced over $40 million in revenue from MSDN, tools, and .NET enterprise servers.
- Received the "Sales and Marketing Best Practice" award from Bill Gates at Microsoft's Annual Company Conference.
Project History
Digital Marketing Transformation Project at GE Healthcare
Revamped how GE Healthcare engaged customers, shifting to modern digital marketing and customer engagement practices that substantially boosted market penetration, reduced cost-of-sales, and increased revenue.
I developed a new digital sales engine for GE’s run-rate business, increasing its share to 10% of the total revenue. This included the definition and scaling of performance marketing across all social, digital, telesales, partner, and direct sales channels to grow new business revenue in tier 2 and 3 territories programmatically and contribute $110 million in revenue over two years.
I led strategic planning globally for GE Healthcare’s foray into eCommerce for its portfolio of small-ticket medical devices with in-depth modeling on revenue impact and business case for investment.
Also, I developed the company’s digital marketing muscle, which impacted around $15 million of incremental revenue through new lead generation and opportunity curation through inside sales.
Built Strategic Alliances and a Robust Partner Ecosystem for Microsoft
Spearheaded the transformation of a partner sales channel worth over $650 million in India, revamping the indirect sales model encompassing revenue from various partners serving enterprise, mid-market, and small customer segments.
I structured strategic partnerships for business growth through a win-win value-selling model and developed a portfolio of independent, emerging solution partners in the market through programmatic engagement. This was one of the most strategic sales leadership roles at Microsoft, and I was asked to take on this role as a sales rotation for an identified high-potential talent.
I exceeded all targets, including 120% of quota, 100% of a performance scorecard, 39% YoY growth in large account reseller revenue, and a 5-year high for managed partner satisfaction ratings.
Additionally, I led strategic partnerships with large SI partners—Infosys, Wipro, Accenture, HCL, and others—to fuel business growth across the enterprise customer segment.
I built a portfolio of 52 solution partners with 139 practices from scratch across priority workloads, enabling robust growth for the region.
Also, I developed strong relationships with partners and drove efforts to drive transparency in performance, establishing a governance framework that changed compliance to 100% green from red for the past two years.
Finally, I established structures and processes that improved business predictability, partner capacity, and KPIs.
Definition of the Product Strategy for Azure Cloud Services
Developed a long-range plan to grow the $5 billion Windows Server product line in tandem with senior executives. Created a product roadmap for the next generation to transition the Windows infrastructure business to the Azure Cloud Offerings.
I defined the next version of Windows Server products to be built by engineering along with the definition of features across different server workloads—storage, application platform, identity management, security, networking, etc.
I identified growth opportunities over the next three years by driving an exhaustive market opportunity analysis for Windows Server products.
Also, I defined the optimal monetization model for the Windows Server product line by developing an SKU strategy that focuses on monetizing virtualization assets.
Finally, I led the development of product features and related experiences through in-depth mapping of customer needs, competitive differentiation, and the market opportunity landscape.
As a result, I won the “Excellence in Marketing and Engineering Partnership” award presented to me by then Global Microsoft CEO Steve Ballmer in 2006.
Education
Master's Degree in Business Administration (MBA)
Carnegie Mellon University - Pittsburgh, PA, United States
Skills
Core
Marketing, Sales, Marketing Leadership, Product Marketing, Marketing Strategy, Digital Marketing, Email Campaigns, Marketing Campaigns, Brand Marketing, Brand Strategy, Email Marketing, Search Engine Optimization (SEO), Paid Advertising, Content Strategy, Audience Targeting, SEO Marketing, Content Marketing, Go-to-market (GTM) Strategy, Branding, Influencer Marketing, Public Relations (PR), Performance Marketing, Strategic Marketing, Digital Marketing Strategy, Lead Generation, Content Creation, Copywriting, Growth Hacking, Omnichannel Marketing, Channel Strategy, Account-based Marketing (ABM), Content Marketing Strategy, Google Paid Ads, Product Positioning, Social Media Marketing (SMM), Chief Marketing Officer (CMO), Market Research & Analysis, Marketing Automation, Funnel Marketing, Campaign Strategy, Funnel Optimization, B2C Marketing, Marketing Communications (MarCom), Marketing Technology (MarTech), Ad Campaigns, LinkedIn Marketing, Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), Google Ads, Pay-per-Click (PPC), Marketing Analytics, Facebook Ads, Growth Model, Web Marketing, Social Media
Platforms & Tools
HubSpot, CRM Systems, Google Analytics 360, Claude
Business Models
SaaS Product Marketing, Business to Business (B2B), B2B, B2C, Business to Consumer (B2C), Market Positioning
Technical
SQL
Other
Business, Software, Digital Transformation, Customer Experience Management, Leadership, Growth Strategy, Team Leadership, B2B Marketing, Competitive Analysis, Product Strategy, Lifetime Value (LTV), Customer Experience, Analytics, Salesforce, Healthcare, Customer Journey, Growth Marketing, Sales & CRM Platforms, Business Development, Competitor Analysis & Profiling, Gaming Platforms, Buyer Personas, Customer Acquisition, Brand Identity, APIs, Brand Development, Technology, Paid Media, Strategy Development, Product Launch, Market Research, Medical Devices, Startup Marketing, Marketing Plans, Startups, Team Building, Brand Awareness, Channel Sales, Key Performance Indicators (KPIs), Sales & Channel Enablement, Sales Strategy, Channel Management, Customer Relationship Management (CRM), Salesforce Reporting & Dashboards, Sales Effectiveness, Dashboards, Marketing Channel Strategy, Content Management, Thought Leadership, B2B Lead Generation, MQL, B2B Partnerships, Brand Building, Email Delivery, User Research, Brand Positioning, Team Management, Trade Shows, Website Optimization, Go-to-market Execution, Sales Enablement, Cold Outreach, Launch Strategy, Fractional CMO, Go-to-market Plans, Execution, Customer Relationship Management (CRM), Growth Strategy, Marketing Strategy, Logistics, Salesforce, Business Process Optimization, Business Analysis, Data Analytics (Marketing), Audience Analysis, Data Analysis, Marketing Agencies, Product Development, Surveys, Go-to-market (GTM) Strategy, Market Research, Business Strategy, GoHighLevel, Cross-functional Collaboration, Campaign Execution, Data-driven Marketing, Performance Metrics, Digital Strategy, Marketing Management, Agency Relationship Management (ARM), Customer Acquisition Cost (CAC), Health & Wellness, Corporate Strategy, Strategic Planning, Management Consulting, Commercial Strategy, Enterprise SaaS, Positioning, AI Agents, Developer Relations, SDKs, Customer Support, eCommerce, Direct to Consumer (D2C), B2B Sales Management, Artificial Intelligence (AI), Machine Learning, Regulatory Compliance, IT, Office 365, Slack, Google Cloud/Suite, Press and Analyst Engagement, Strategic Partnerships, Partner Ecosystem Development, Sales Operations, Customer Insights, Entrepreneurship, business growth, Large Experiential Events, Growth Marketing Product Manager, Product Leadership, New Product Definition and Planning, Product Management, Global Digital Marketing Strategy, Sales Operations and Business planning, Product Roadmaps
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