Unnati Shakya
Verified Expert in Marketing
Digital Marketing Expert
Houston, TX, United States
Toptal member since August 21, 2024
Unnati is an MBA graduate from the University of Houston with over five years of a result-driven professional track record in digital marketing and brand management. She excels in marketing strategy development, Google Ads, and paid ads campaign management and optimization. Additionally, Unnati is skilled in social media curation and community building, customer engagement and retention, as well as event management and influencer collaboration.
Expertise
- Email Marketing
- Event Management
- Google Paid Ads
- Marketing Strategy
- Meta Ads
- SEO Copywriting
- Social Media
- Video Production
Work Experience
Digital Marketing Consultant and Specialist
Freelance Client
- Developed and executed a targeted Google Ads campaign through extensive keyword research and persona curation, resulting in a 60% increase in paid search ad performance, a 26% boost in total sales, and a 20% rise in total orders.
- Achieved a 90% reduction in cost per click for a Google Ads search campaign while maintaining a high conversion rate of 10%.
- Conducted a thorough search engine optimization (SEO) and website audit for a client using Wix, leading to a 344% increase in organic search traffic, a 112% rise in site sessions, and a 106% growth in unique visitors in 2 weeks.
- Launched successful paid ad campaigns on Facebook and Instagram, generating a reach of 22 thousand and 35 thousand impressions in two weeks, significantly enhancing brand visibility and engagement.
Marketing Intern
Management Controls
- Developed and implemented more than three email marketing campaign frameworks for in-person conferences, resulting in a 10% increase in lead generation.
- Designed and produced HubSpot landing pages for Google Ads campaign and optimized layouts for maximum conversion through A/B testing.
- Conducted SaaS keyword research and crafted persuasive copy for social media platforms, resulting in increased conversion for white paper campaigns.
- Curated a comprehensive database of over 50 associations and over 70 annual conferences related to oil and natural gas, mining, and chemical industry and coordinated with 10% of contacts for networking and potential collaboration.
- Collaborated with cross-functional teams to gather insights and crafted internal communication materials for a team of over 35, including C-suite executives, to increase online employee engagement through newsletters and presentations.
Social Media Manager
Digifly Branding Agency
- Pitched go-to-market (GTM) strategy to Diageo India for Smirnoff Nepal, resulting in over a 100% monthly retention revenue increase.
- Identified and collaborated with more than 50 macro influencers for a month-long multi-channel brand launch campaign for Smirnoff Nepal to boost brand awareness and consumer engagement.
- Planned and monitored Meta Ads campaign for Blackbird, achieving over 2 million impressions and over 13.5 thousand post engagement in the first month.
- Led more than 10 creative teams for brand strategy and community management for six to eight clients, including Mitsubishi, BlackBird, and Bidusi Rana, on Meta Business and Google Business, strengthening top-of-the-funnel social media presence.
- Executed a startup networking event through comprehensive brand selection, achieving a 25% conversion rate and hosting over 500 attendees to optimize networking opportunities and enhance brand visibility.
Marketing Specialist
Latido Leathers
- Managed a brand community of over 100 thousand on Meta and Google Business, enhancing customer service by analyzing engagement data, identifying trends aligned with the brand identity, and understanding customer purchase behavior.
- Supervised 4-5 media production projects for a major festive sale and produced three months of editorial calendar, including visual content and ad copy.
- Headed a body empowerment campaign by identifying over 80 amateur models and collaborating with five models and a production team, including a photographer, stylist, gaffer, and makeup artist.
Production Officer, Social Media Analyst, and Advertising Copywriter
Ads Digital Pvt
- Administered 10-15 monthly media production projects, including television commercials and digital campaign content for Ducati, BMW, and other fashion and fintech brands, by scouting freelancers, models, and locations.
- Discovered over 200 micro-influencers and coordinated with 30 for a marketing campaign to increase brand awareness and conversion for an online hospitality brand.
- Managed an online community for 15-20 brands on Meta Business, including Mahindra, Benelli, and other technology and fintech brands, to assist the marketing team in improving customer service.
- Conducted social media audits and analyzed weekly and monthly content strategy performance of 20 brands, providing strategic recommendations to clients.
- Crafted compelling advertising copy for the Meta Business accounts of 8-10 clients, enhancing digital ad campaigns to elevate brand awareness and engagement.
- Conducted keyword and hashtag research for 10 clients spanning fintech, hospitality, fashion, and the automobile industry, each with a reach of over 100 thousand, ensuring high customer engagement.
Project History
SEO and Pay-per-click Campaign and Report
https://thecarcollectivetx.com/Researched SEO-based keyword optimization techniques and conducted a two-week conversion-based Google Ads campaign for The Car Collective Texas to gain valuable insights on the niche target audience with a limited budget.
The Car Collective Texas is Houston’s premier members-only storage and social club for high-end automobiles. Dedicated to providing exceptional service, they aim to expand their client base by offering unique and tailored storage solutions to car enthusiasts.
LVD TV Commercial
https://www.youtube.com/watch?v=Q1rdRWq2-JAOversaw a team of 30+ people, including freelancers, the production team, location members, clients, and the agency for a television commercial production.
LVD Jeans aimed to establish itself as a leading lifestyle brand in Nepal by producing a television commercial that creatively captured the essence of fun and everyday living. The campaign was designed to resonate with a wide audience by showcasing the brand’s commitment to quality and style while introducing an exciting new product line.
Landing Page Design
https://info.managementcontrols.com/ppc/overviewDesigned and produced HubSpot landing pages for Google Ads campaign and optimized layouts for maximum conversion through A/B testing.
Management Controls Inc. aimed to create curated landing pages for their Google Ads campaign to attract potential leads. They planned to A/B test different design layouts to identify the most effective one for improving conversions.
Education
Master of Business Administration (MBA) in Digital Marketing
University of Houston - Houston, TX, United States
Certifications
Becoming a Product Manager
LinkedIn Learning
Google Analytics Individual Qualification
Google Ads Search Certification
Email Marketing Certified
HubSpot Academy
Social Media Marketing Certification
Hootsuite Academy
Skills
Core
Google Paid Ads, Social Media, Marketing Strategy, Email Marketing, Marketing Analytics, Marketing Research & Analysis, Google Ads, Search Engine Marketing (SEM), Facebook Ads, Paid Advertising, Copywriting, Conversion Rate Optimization (CRO), Content Marketing, Content Strategy, Social Media Management, Social Media Strategy, SEO Tools, Search Engine Optimization (SEO), Local SEO, Influencer Marketing, Brand Strategy, Community Management
Platforms & Tools
HubSpot, Google Analytics 4 (GA4), HubSpot Marketing Hub, Asana
Other
Google Keyword Planner, SEO Copywriting, Paid Media, Wix Studio, Meta Ads, Event Management, Video Production, Proofreading, Storytelling, Go-to-market Plans, Event Planning, Product Management, Landing Page Design, Market Research, Executive Presentations, Content Production, Customer Service, Project Management, Contract Negotiation, Advertising Copy, TV Production
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