Valentina Espinoza

My primary role was to expand Wise's blog presence in a Latin American country. I built the SEO content strategy, starting with in-depth market and keyword research to understand the unique needs and preferences of the local audience, with a keen eye for trends and a deep understanding of the market.

I managed a team of external copywriters, guiding them to produce top-quality, engaging content that resonated with our target audience. My responsibilities also included meticulous proofreading to ensure consistency and quality, followed by a publishing process to maximize visibility and impact.

Over six months, I strategically published 20 carefully selected articles, securing the 1st position in search rankings for targeted keywords, generating over 11,000 clicks and over 465,000 impressions, reflecting the effectiveness of my content strategy. I also attracted more than 1,000 new registrations to our website, demonstrating the tangible impact of my efforts on user acquisition.

Creditea offers flexible credit solutions tailored to meet the financial needs of users across Mexico. My primary role was to enhance the website's traffic, ranking, and conversions through a comprehensive SEO strategy. I built an SEO content strategy that included landing pages and blog posts, ensuring that each piece was optimized for search engines and user engagement. This project involved thorough keyword research and market analysis to identify high-potential keywords and trends.

I also took charge of the briefing, proofreading, and publishing processes to maintain high content quality and coherence. Additionally, I focused on identifying and implementing internal linking opportunities to improve site navigation and boost SEO performance.

Over six months, my strategic efforts secured the 1st position in search rankings for 80% of targeted keywords. I also achieved a +20% increase in clicks and a +15% increase in impressions. In addition, I improved the click-through rate, indicating enhanced user engagement and interest, and grew the website's conversion rate, driving more meaningful interactions and business outcomes.

I partnered with an early-stage wellness startup to hard-launch their product in Estonia, targeting the English-speaking market. I conducted extensive market and keyword research to guide our strategy. My role included setting up the startup's technical capabilities, creating content briefs, managing content creation, and aligning social media efforts with our SEO strategy. Over 12 months, we achieved strong online visibility and user engagement, ranking on the 1st page for targeted keywords and driving significant traffic to the website.

I worked with a niche golf simulator company to enhance their online presence in the European market. My role involved conducting in-depth SEO audits, identifying growth opportunities, and providing clear, actionable recommendations for both on-page and off-page SEO strategies. I optimized their Shopify store, ensuring technical SEO best practices were met while improving keyword targeting and content relevance. Additionally, I guided the client through implementing these strategies, enabling them to maximize organic traffic and visibility. By leveraging my SEO and paid search expertise, I helped the client increase rankings, drive high-intent traffic, and position themselves competitively in the market.

As an SEO copywriting expert, I contributed to improving the online presence of an ALM consulting firm by executing a well-defined SEO strategy. My primary focus was on creating and optimizing content for the company's website and blog, aligning it with SEO best practices to maximize organic visibility with the keywords that the company shared.

I developed high-quality, keyword-rich landing pages to target strategic topics, refined existing website content to improve search relevance, and crafted compelling blog posts that provided value to the target audience while boosting rankings.

Additionally, I ensured that page titles, meta descriptions, and internal linking structures were optimized for better discoverability. By implementing schema markup enhancements, I improved search engine comprehension of the site's content, increasing the likelihood of rich search results.