Veruska Anconitano

A renowned coupon eCommerce brand made the strategic decision to replicate its US success by expanding into the EMEA and APAC markets. I spearheaded organic growth initiatives with a clear objective: to boost organic traffic in these regions, drive sales, and enhance brand recognition.

Beginning with targeted efforts in Spain, Italy, and France, I tested and refined my approach. The successful outcomes prompted the adoption of the same strategy across all EMEA countries. Once established in EMEA, I pivoted to APAC, implementing a similar process and strategy. The results were remarkable: a 350% surge in sales attributable to specific SEO tactics and localized pages, alongside a 50% increase in brand visibility within less than a year.

A successful company engaged my services to oversee a complex project involving the localization of an existing website with millions of monthly visits. The primary objective was to streamline processes, onboard language-specific SEO experts and translators, and localize content from English to several target languages. The focus countries included Spain, Italy, Portugal, France, Germany, South Korea, and Japan.

The project aimed to implement structured processes for SEO and localization across multiple languages, ensuring that the website effectively catered to diverse international markets. The project yielded significant outcomes within a relatively short timeframe, which include the following:

• Enhanced market reach: Localized website content across seven languages, effectively penetrating key European and Asian markets.
• Improved SEO performance: Implemented SEO strategies that led to noticeable improvements in search engine rankings and organic traffic from targeted countries.
• Increased user engagement: Tailored content that resonated with local audiences, boosting user engagement and interaction metrics.

In 2017, a South Korean brand embarked on the ambitious endeavor of launching a voice assistant across multiple countries in Europe. I managed the project, specifically for Italy, Spain, Portugal, Germany, and France. My responsibilities encompassed comprehensive project management, coordination of annotators and language experts, task assignment, quality assurance, and client communication through virtual and face-to-face meetings.

The primary goal was successfully introducing and localizing the voice assistant in EMEA markets, ensuring optimal functionality and user experience tailored to each country’s linguistic and cultural nuances. Key objectives included:

• Developing a robust project management plan to oversee all aspects of the launch.
• Recruiting and managing annotators and language experts proficient in Italian, Spanish, Portuguese, German, and French.
• Executing tasks as a language expert, ensuring accurate localization and linguistic fidelity.
• Conducting regular meetings with clients to provide updates on project status, address concerns, and gather feedback for continuous improvement.

• 30% — Traffic Recovery
• 10% — Increase in Revenue

Following a Google algorithm update, the site experienced a significant drop in organic traffic and conversions. The decline was compounded by technical and content-quality issues, including incorrect canonicalization, duplicate pages, thin content, and multiple URLs competing for the same intent.

Veruska carried out a technical and content-led recovery program focused on identifying the causes of the decline and removing signals that were weakening the site. She fixed canonicalization issues, consolidated overlapping and duplicate pages, removed or improved thin content, and reduced unnecessary URL fragmentation. The work was prioritized around the pages with the strongest traffic and conversion potential and monitored closely after implementation.

Within three months, the site recovered approximately 30% of the lost organic traffic and generated 10 additional conversions.