Victory Okoyomoh

• 500,000 — Project Reach
• 50% — Email List Growth

The company held rich proprietary data but lacked a way to make it publicly useful and position the company as a credible voice with policymakers and stakeholders. The challenge was turning internal data into something authoritative, accessible, and far-reaching.

I conceived and led the end-to-end execution of a report on the informal economy, scoping the project, analyzing the data, writing the report, and driving its delivery across three formats: a long-form report document, a dedicated website, and an AI-powered chatbot that made the findings interactive and accessible to a wider audience. I also managed external collaborations and partnerships to extend the report’s reach beyond owned channels.

The project reached 500,000+ people digitally, grew the email list by 50%, and strengthened the company’s relationships with policymakers and key stakeholders.

The company had no direct communication channel with its global audience and needed a way to build one that would drive engagement, share company news, and deepen relationships with customers and stakeholders.

I launched the company’s newsletter from scratch, developing the strategy, editorial framework, content pillars, and tone of voice. I owned the programme end-to-end, writing each edition, managing the editorial calendar, and iterating on content and cadence based on performance data.

The newsletter grew to 50,000 subscribers within six months of launch and continued to grow 133% year-on-year, becoming a core owned channel for direct audience communication and engagement.

• 50% — Increase in Website Visits
• 15% — Growth in Website Conversions

The company’s website content no longer reflected their offerings accurately. Product categories were unclear, the target audience was poorly defined, and the messaging wasn’t converting visitors into customers.

I led a full website content refresh, starting with audience research and persona development to establish who the content needed to reach and what would resonate with them. I restructured the site architecture, rewrote all copy to clearly demarcate product categories and communicate value, and incorporated SEO strategies to improve search visibility. I also managed stakeholder feedback across multiple review cycles to bring the project to final execution.

The new website better communicated the company’s products and market positioning, leading to a 50% increase in website visits and 34% growth in conversions.

• 6.3 Million — Views Across Owned and Earned Media Channels

The company had completed the first close of its Series C raise and needed to announce it in a way that went beyond a standard press release: something that would capture the company’s growth story and generate genuine industry attention.

I conceived the “Day One” campaign, a surprise video production that brought together the company’s earliest employees, its first-ever customer, and key stakeholders to reflect on the journey since founding, culminating in the funding announcement by the CEO. I developed the campaign concept, wrote the script and narrative arc, and coordinated the production and execution across teams.

The campaign generated 6.3 million views across owned and earned media channels, driving ecosystem-wide conversation and significantly amplifying the raise announcement beyond the fintech industry.

• 25,000 — Website Views in the First Week
• 100,000 — Social Media Impressions in the First Week

The company needed a way to showcase its year of growth and customer impact in a format that would generate industry conversation and reinforce its position as a market leader, without it feeling like a standard corporate announcement.

I conceived and led a “Year in Review” campaign inspired by Spotify Wrapped, using the company’s internal data to tell the story of its impact on customers and the broader economy. I analyzed the data, wrote all website copy, including content design and UX copy, and project-managed the end-to-end execution, coordinating a cross-functional team of designers, developers, and writers from concept through go-live, managing timelines and stakeholder expectations throughout.

The campaign went viral, generating 100,000+ organic impressions and 25,000+ website visits in the first week, ten times our usual social performance, and earning coverage across key media platforms.