Yasmine Shahwan
Verified Expert in Marketing
Marketing Expert
Clermont, FL, United States
Toptal member since September 2, 2024
Yasmine is a dynamic creative strategist who drives results and builds strong communities. Through innovative marketing campaigns and strategic brand development, she has generated $3+ million in client revenue. Yasmine's expertise includes crafting compelling narratives, fostering meaningful connections, and delivering impactful results to take brands to the next level.
Project Highlights
Expertise
- Brand Development
- Branding
- Business Proposals
- Content Repurposing
- Digital Marketing Strategy
- Email Marketing
- Kajabi
- Market Research & Analysis
Work Experience
Marketing & Communications Coordinator
4GlobalHope
- Designed and launched the organization’s website, creating a clear digital presence that improved accessibility, credibility, and donor engagement.
- Developed marketing materials and campaign assets for fundraising initiatives, helping increase event visibility and support from the local community.
- Supported the planning and execution of fundraising events, coordinating logistics and promotions to drive attendance and overall contributions.
Brand & Partnership Manager
Global Resort Homes
- Developed and executed content strategies for luxury vacation rental properties, increasing engagement and driving qualified traffic to booking pages through social and digital channels.
- Produced and optimized visual marketing assets (video, photo, and short-form content) to highlight unique property features and enhance conversion across platforms.
- Identified and leveraged market trends in the vacation rental space to create timely, relevant content that improved visibility and audience engagement.
Chief Creative Officer
Freedom Builderz
- Generated $3+ million in client revenue after spearheading the launch of multiple marketing campaigns.
- Boosted long-term brand growth by over 25% by developing and implementing effective brand strategies.
- Increased online impressions by 10+ million by creating and executing community engagement strategies.
Social Media Manager & Launch Strategist
F45 Training
- Launched the F45 Training studio with a strong social media campaign, increasing studio membership by 30% within the first three months and achieving a 50% boost in local community engagement.
- Developed partnerships with local businesses and influencers, which led to an increase in studio visibility and referrals, contributing to a 20% growth in new membership leads within the first quarter.
- Organized and executed successful promotional events, such as free trial classes and community fitness challenges, driving foot traffic and expanding the brand’s local presence.
Online Business Manager
ERS Coaching
- Played a key role in managing and optimizing the company's online operations to drive business growth and eciency. This led to an increase in annual revenue in 2020 by 460%.
- Enhanced online customer engagement through community management and content strategies, leading to increased retention and customer satisfaction.
- Implemented digital marketing campaigns that integrated community feedback to drive business growth.
Social Media Manager & Brand Director
Matrix Success Network
- Developed viral social media campaigns, which increased interaction on clients’ profiles.
- Produced a recognizable brand design scheme for Matrix Success Network and its sister company Maddie Rose Inc., unifying the brand across all platforms.
- Managed and published weekly podcast episodes, leading to increased traffic generation, conversions, and social media engagement.
- Led community-building initiatives that increased social media engagement and drove product launches.
Project History
Spirit Gym Community Launch
https://www.myspiritgym.com/Led the strategic launch of the Spirit Gym community, growing membership to 315+ and generating $500,000 in revenue within six weeks.
The Spirit Gym project involved creating a comprehensive marketing strategy for the launch of a new online community aimed at spiritual and physical wellness. I designed the entire content roadmap, developed engagement strategies, and executed a multichannel marketing campaign that rapidly attracted a dedicated membership.
The community reached 315+ members and generated $500,000 in revenue within the first two months post-launch. I also ensured consistency across all brand assets—from landing pages to social media content—resulting in a cohesive and impactful online presence.
Born Free Method Course Launch
https://www.bornfreemethod.com/Built and launched the Born Free Method course in under six months, generating $143,000 in sales within four weeks through a custom marketing campaign.
The Born Free Method project was a comprehensive initiative to empower parents and birth workers to take control of their childbirth journey. I was instrumental in developing the entire course structure and launch strategy, focusing on delivering the message that childbirth can be a transformative and empowering experience rather than just a medical procedure.
I crafted a compelling sales funnel, wrote impactful copy for the sales page, and executed a multichannel marketing campaign that resonated deeply with the target audience. The launch successfully generated $143,000 in sales within just four weeks. The course now serves as a valuable resource for those seeking a more informed and sovereign approach to childbirth.
The Abundance Archetype Course & Mentorship Launch
https://www.jasonpickard.org/Designed and launched the Abundance Archetype course and mentorship program, created the entire content campaign—generating $250,000—and welcomed 77 students worldwide.
The Abundance Archetype project involved creating a transformative 8-week course and 12-month mentorship program focused on mastering inner and outer wealth across all areas of life. I traveled to New York to capture all the essential content, which formed the backbone of a compelling launch strategy. My responsibilities included developing the launch content, orchestrating the marketing campaign, and ensuring cohesive messaging across all platforms.
The campaign successfully generated $250,000 in revenue and attracted 77 students from around the globe, highlighting the program’s international appeal and effectiveness. This project demonstrated my ability to execute content-driven strategies that resonate with a global audience and deliver substantial results.
Certifications
Content Marketing Certification
HubSpot Academy
AI-Powered Performance Ads Certification
Google Skillshop
Google Data Analytics Professional Certificate
Google | via Coursera
Skills
Core
Content Creation, Copywriting, Branding, Content Strategy, Lead Generation, Content, Social Media Marketing (SMM), Social Media Content, Content Marketing, Digital Marketing Strategy, Market Research & Analysis, Marketing Leadership, Marketing Technology (MarTech), Email Marketing, Writing & Editing, Digital Marketing, Product Marketing, Social Media Strategy, Marketing Strategy, Instagram Marketing, Facebook Video Ads, Video Ads, Brand Marketing, Brand Strategy, Social Media, Infographics, Marketing Communications (MarCom), Digital Advertising, Growth Hacking, Customer Engagement, LinkedIn Marketing, Search Engine Optimization (SEO), Social Media Management, Google Ads, Paid Advertising, Pay-per-Click (PPC), Marketing Campaigns, Marketing, A/B Testing, Performance Marketing, Audience Targeting, Inbound Marketing, Content Marketing Strategy, SEO Content, Sales, Influencer Marketing
Platforms & Tools
Canva, Google Business Profile, TikTok, Adobe Suite, Google Analytics, Adobe Creative Suite, Content Management Systems (CMS)
Business Models
B2B, SaaS Product Marketing, SaaS, Business to Business (B2B)
Other
Kajabi, Slack, Trello, Creative Strategy, Brand Development, Web Content, Storytelling, Content Repurposing, Business Proposals, Pitch Decks, Solution Design, Event Marketing, Advertising Copy, Proposals, Growth Marketing, Content Writing, Email Content, Copy Editing, Blog Posting, Personal Branding, Management Consulting, Article Writing, Digital Newsletters, Graphic Design, Microsoft PowerPoint, Microsoft Word, PowerPoint Design, Newsletters, SharePoint, Printing, Training & Training Content Development, Visual Design, Engagement Strategy, Proofreading, Technical Writing, Creative Writing, Social Media Content Writing, YouTube, CapCut, Reels, Adobe, Facebook, Instagram, Design, Training & Training Content Development, Video Editing, Presales, Community Growth, Remote Team Leadership, Client Relationship Management, Data-driven Marketing, SEO Copywriting, Video Scripts, Multi-channel, Community, B2B Marketing, Data Analysis, Visitor Segmentation, SEO Monitoring, Web Analytics, AI-powered Ad Optimization, Ad Optimization, Content Personalization, Course Development, Launch Strategy, Production, Traffic Segmentation, Content Distribution Strategy, Podcasting, Podcast Marketing, Website Traffic, Videography, Photography, Project Planning, Web, Consulting, Marketing Writing, Brand Partnership, Event Planning, Websites
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