Yuliya Andreyuk
Verified Expert in Marketing
Marketing Expert
Lisbon, Portugal
Toptal member since October 23, 2024
Yuliya is a dedicated professional with 11+ years of experience crafting and steering product and growth marketing efforts to achieve the next level of customer expansion. Throughout her career, she has launched 6+ products in global markets, from MVPs to full-fledged companies generating €40+ million in annual recurring revenue (ARR). Yuliya has also launched products for industry leaders such as Meta, Gucci, Vidyo, RingCentral, Zegna, Ubisoft, Playtika, and many more.
Expertise
- Growth
- Growth Leadership
- Growth Strategy
- Leadership
- Marketing Budget Management
- Marketing Leadership
- Revenue Growth
- Strategic Planning & Execution
Work Experience
Marketing Lead of Product and Growth
Usercentrics
- Established a product marketing branch and launched two app and game products across their entire lifecycle in the EU, UK, and US markets.
- Exceeded targets by 190%, using best practices in defining total addressable market (TAM), growth levers, business opportunities, and the timely integration of full-funnel marketing campaigns.
- Utilized cutting-edge software to craft product marketing key performance indicators (KPIs) and reporting systems that increased decision-making responsiveness and flexibility.
- Achieved 130% ARR targets using usage-based pricing, free trials, upsell/cross-sell opportunities, and joint campaigns with industry leaders such as Apptopia and AppsFlyer.
Director of Marketing of Product and Growth
Banuba
- Delivered 160% year-over-year (YoY) revenue growth using data-driven marketing and growth strategies and in-depth market research, earning commendations for the ability to add business value.
- Built, led, and mentored a high-performing marketing team of eight, including integrating a robust training program to increase collaboration and retention.
- Achieved 200% revenue growth despite the challenges of COVID-19, launching AR Studio and implementing a self-service solution recognized and adopted by competitors.
Senior Product Marketing Manager
Verv
- Received the best possible performance reviews as the core marketing lead, constructing innovative go-to-market (GTM) and growth strategies across web and app store channels for 60+ million users.
- Boosted monthly active users (MAUs) for the Meditations feature after building a re-engagement strategy without compromising other business objectives.
- Implemented and scaled numerous A/B tests that increased conversion rates by 32% across onboarding after A/B testing different pricing models.
Senior Growth Marketing Manager
Oxagile
- Produced a 35% YoY increase in paid media loan to value (LTV)/customer acquisition cost (CAC) and a 10% boost in top-of-funnel conversions for multiple verticals after ideating growth strategies scaled to all marketing initiatives.
- Surpassed conversion rate targets by implementing multi-channel digital ad strategies.
- Facilitated a 65% surge in high-value customer acquisition through the creative use of search engine optimization (SEO), search engine marketing (SEM), email campaigns, and a large social media budget.
Project History
App and Game Consent Management Platform
https://usercentrics.com/in-app-sdk/Headed the GTM strategy and launched app and game products across their entire lifecycle in the US, UK, and EU markets. Achieved €X million in new revenue, exceeding targets by 190%.
As a result of the successful execution of the GTM strategy, we exceeded revenue targets by 190%, generating €X million in new revenue and solidifying Usercentrics' position as the go-to consent management provider in the rapidly growing app and game sector.
Face Augmented Reality and AI Video Editor
https://www.banuba.com/facear-sdk/face-filtersHeaded the GTM strategy, product launch KPIs, and full-funnel marketing campaigns. Delivered 160% YoY revenue growth using data-driven marketing/growth strategies and in-depth market research, winning awards for the ability to add value to business.
I had the opportunity to lead the product launch and scale efforts, successfully partnering with industry giants such as Meta, Gucci, Vidyo, Ubisoft, Playtika, and many others. These strategic collaborations not only expanded Banuba's market presence but also strengthened its leadership in the AR and AI video editing space.
AR Filters | Assetstore
https://assetstore.banuba.net/Built and launched the Face AR Assetstore from scratch, including website development, customer journey mapping, and self-serve implementation, and increased revenue by 27%.
Certifications
Growth Leadership
Reforge
Marketing Technology
Reforge
Product Marketing Certified: Leadership
Product Marketing Alliance
Monetization + Pricing
Reforge
Growth Series
Reforge
Advanced Growth Strategy
Reforge
Google Analytics Individual Qualification (IQ)
Google Analytics Academy
Usability and UX
ITMINE
Google Adwords Certification
Bing Ads Accredited Professionals
Bing
Skills
Core
Growth Model, Marketing Leadership, Product Marketing, Conversion Rate Optimization (CRO), Marketing Strategy, Marketing Budget Management, Go-to-market Strategy, Product Positioning, Digital Marketing, Growth Hacking, Google SEO, Marketing Technology (MarTech), Marketing Automation, Marketing Research & Analysis, Lead Generation, Inbound Marketing, Mobile Marketing, Content Marketing Strategy, Public Relations (PR)
Platforms & Tools
Sensor Tower, Asana, Mailchimp, Ahrefs, Mixpanel, Google Analytics, Amplitude, Google Analytics 4, Google Analytics 360, HubSpot, Content Management Systems (CMS), Bing Ads, Pardot
Business Models
SaaS Product Marketing, Integrated Marketing Communications Planning
Technical
Google Search Console
Other
Growth Strategy Consultants, Growth Strategy, Leadership, Team Leadership, Growth Marketing Product Manager, Growth Leadership, Cross-functional Collaborations, Sales Enablement, Sales & Channel Enablement, B2B Product Management, Product Management, Messaging, Customer Journeys, Sales Trainings, Growth Marketing, New Product Rollout, Demand Generation, B2B Lead Generation, Multichannel Marketing, Marketing Channel Strategy, Marketing Forecasting, Strategic Planning & Execution, Strategic Planning, Positioning, Performance Analysis, Post-launch, SDKs, Pre-launch, New Products, Microsoft Power BI, Tableau, MindMeister, Confluence, Jira, Figma, Heap, Hotjar, Typeform, BuzzSumo, Semrush, Userpilot, Segment, Salesforce, Go-to-market Plans, Go-to-market Optimization, Launch Strategy, Product Growth, Product-led Growth (PLG), App Growth, Revenue Growth, Revenue & Expense Projections, Revenue Modeling, Revenue Strategy, Monetization, Monetization Models, Pricing, Pricing Models, Pricing Strategy, Subscription Pricing, Subscriptions, Competitive Pricing, Product Pricing, Promotion Pricing, Growth, Web UX, Mobile UX, UX Research, UX Analysis, UX Tools, UX Design, User Experience (UX), UX Writing, Web UI, Mobile UI, User Interface (UI), Web App UI, UI Design, Conversion Rate, Google Analytics API, Thought Leadership, Mentorship & Coaching, Team Building, Artificial Intelligence (AI), Augmented Reality (AR), Relationship Building, Compliance, Regulatory Compliance, Data-centric AI, Public Speaking, Business Strategy, Product Lifecycle Management (PLM), Customer Insights, Cross-functional Collaboration, Networking, Complex Problem Solving, Intercom, Mobile Apps, Amplitude Analytics, AppsFlyer, Battle Cards, Key Client Relationships, Forecasting, YouTube Marketing, Content Management, Enterprise Content Management (ECM), Project Management, Project Planning, Team Management, Customer Feedback, Talent Management, Cross-team Collaboration, Market Planning, Miro, Salesforce Sales Cloud
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring