Yuliya Andreyuk

As the global leader in consent management platforms (CMP), Usercentrics relied on my leadership to scale their app and game products internationally. We successfully scaled the platform to handle over 100 million user consents per day.

As a result of the successful execution of the GTM strategy, we exceeded revenue targets by 190%, generating €X million in new revenue and solidifying Usercentrics’ position as the go-to consent management provider in the rapidly growing app and game sector.

At Banuba, I was pivotal in establishing the company as a leading Face augmented reality (AR) and AI Video Editor SDKs provider. I led the GTM strategy, taking the Face AR and Video AI enterprise products from MVP to a €40 million revenue pipeline. In the first two years, our team developed over 2,000 AR filters that now engage over 100 million MAUs worldwide.

I had the opportunity to lead the product launch and scale efforts, successfully partnering with industry giants such as Meta, Gucci, Vidyo, Ubisoft, Playtika, and many others. These strategic collaborations not only expanded Banuba’s market presence but also strengthened its leadership in the AR and AI video editing space.

As part of our strategic shift from a channel-led to a product-led approach to growth, I led the development and launch of the AR Asset Store. This initiative became a key driver in scaling our product offering, enabling customers to easily access and purchase AR assets. By launching this product, I created an additional company-generated content (CGC) loop that boosted user engagement and led to a 27% increase in company revenue within the first four months. This project not only contributed to revenue growth but also laid the foundation for future product-led expansion.