Yuliya Andreyuk
Verified Expert in Marketing
Marketing Expert
Lisbon, Portugal
Toptal member since October 23, 2024
Yuliya leads commercial growth across pricing, monetization, and go-to-market strategy. With 12+ years across B2B SaaS, API/SDK, and AI environments, she has scaled products from early traction to repeatable revenue—rebuilding commercial models, entering new markets, and growing ARR across EU, UK, and US. Yulia's focus is on identifying where products lose revenue and fixing it systematically, starting with the product and moving to the channels.
Project Highlights
Expertise
- Fractional CMO
- Go-to-market (GTM) Strategies
- Growth Strategy
- Leadership
- Product-led Growth (PLG)
- Revenue Growth
- Revenue Strategy
- Strategic Planning & Execution
Work Experience
Strategic Consultant | Growth Advisor
GetYourGuide
- Took full commercial ownership of an underperforming growth initiative with significant blocked revenue potential and no prior dedicated leadership.
- Rebuilt the product roadmap around conversion bottlenecks, prioritizing the highest-leverage features to improve Cart to Booking conversion toward an over 60% target.
- Reallocated acquisition budget toward high-intent customer segments based on behavioral and performance analysis.
- Redesigned activation and monetization to address early-funnel drop-off, targeting signup to search conversion uplift from 33.6% to over 45%.
Fractional CMO | Product-led Growth & Commercial Strategist
Self-employed
- Increased US market share by 18% within 4.5 months for Glam AI by repositioning the product as a B2B solution and redesigning the commercial GTM for the US segment.
- Led US market entry for a venture-backed SaaS product in 4 months, restructuring pricing and packaging to increase ACV by 23%.
- Served as a trusted advisor to the executive team, offering insights and strategic direction to navigate through market complexities.
- Worked with early-stage SaaS and AI founders on pricing structure, monetization design, and commercial model clarity—helping translate product value into repeatable revenue.
Growth & Product Marketing Lead
Usercentrics
- Built and led the Growth & Product Marketing function from the ground up, owning GTM strategy, pricing, and lifecycle revenue across EU, UK, and US markets.
- Generated €1.5 million in new revenue (190% of target) by redefining TAM assumptions, restructuring pricing logic, and refocusing GTM execution by segment.
- Delivered 130% of ARR targets through usage-based pricing design, free trial optimisation, and structured upsell/cross-sell programs.
- Reduced acquisition spend by redesigning GTM for mid-market and enterprise segments around product-led and channel-based models.
- Connected product and revenue teams by bringing segment and market intelligence into roadmap prioritisation and building sales enablement for enterprise expansion.
- Led the company's largest mobile SDK launch, exceeding adoption benchmarks and securing strategic reference customers.
Head of Marketing | Product & Growth
Banuba
- Joined at pre-seed and assumed full commercial ownership of GTM, pricing, and monetization as the company scaled into a global AR SDK provider serving enterprise markets.
- Drove 160% YoY revenue growth by rebuilding pricing architecture and restructuring the go-to-market model, transitioning the business from early traction to scalable enterprise revenue.
- Delivered 200% revenue growth during COVID-19 by launching AR Studio and introducing a self-serve revenue model by expanding the enterprise pipeline to €40 million+ and increasing the US market share by 35% (later replicated by competitors).
- Increased organic and direct revenue channels by 240% through product-led acquisition strategy, new solution launches, and structured performance tracking.
- Reduced CAC and improved revenue efficiency by implementing SDK test automation and building a full martech and analytics stack (HubSpot, Intercom, Amplitude).
Senior Product Marketing Manager
Verv
- Received the best possible performance reviews as the core marketing lead, constructing innovative go-to-market (GTM) and growth strategies across web and app store channels for 60+ million users.
- Boosted monthly active users (MAUs) for the Meditations feature after building a re-engagement strategy without compromising other business objectives.
- Implemented and scaled numerous A/B tests that increased conversion rates by 32% across onboarding after A/B testing different pricing models.
Senior Growth & Product Marketing Manager
Oxagile
- Produced a 35% YoY increase in paid media loan to value (LTV)/customer acquisition cost (CAC) and a 10% boost in top-of-funnel conversions for multiple verticals after ideating growth strategies scaled to all marketing initiatives.
- Surpassed conversion rate targets by implementing multi-channel digital ad strategies.
- Facilitated a 65% surge in high-value customer acquisition through the creative use of search engine optimization (SEO), search engine marketing (SEM), email campaigns, and a large social media budget.
Project History
App and Game Consent Management Platform
https://usercentrics.com/in-app-sdk/Headed the GTM strategy and launched app and game products across their entire lifecycle in the US, UK, and EU markets. Achieved €X million in new revenue, exceeding targets by 190%.
As the global leader in consent management platforms (CMP), Usercentrics relied on my leadership to scale their app and game products internationally. We successfully scaled the platform to handle over 100 million user consents per day.
As a result of the successful execution of the GTM strategy, we exceeded revenue targets by 190%, generating €X million in new revenue and solidifying Usercentrics’ position as the go-to consent management provider in the rapidly growing app and game sector.
Face AR SDK and AI Video Editor SDK
https://www.banuba.com/facear-sdk/face-filtersHeaded the GTM strategy, product launch KPIs, and full-funnel marketing campaigns. Delivered 160% YoY revenue growth using data-driven marketing/growth strategies and in-depth market research, winning awards for the ability to add value to business.
At Banuba, I was pivotal in establishing the company as a leading Face augmented reality (AR) and AI Video Editor SDKs provider. I led the GTM strategy, taking the Face AR and Video AI enterprise products from MVP to a €40 million revenue pipeline. In the first two years, our team developed over 2,000 AR filters that now engage over 100 million MAUs worldwide.
I had the opportunity to lead the product launch and scale efforts, successfully partnering with industry giants such as Meta, Gucci, Vidyo, Ubisoft, Playtika, and many others. These strategic collaborations not only expanded Banuba’s market presence but also strengthened its leadership in the AR and AI video editing space.
AR Filters | Assetstore
https://assetstore.banuba.net/Built and launched the Face AR Assetstore from scratch, including website development, customer journey mapping, and self-serve implementation, and increased revenue by 27%.
As part of our strategic shift from a channel-led to a product-led approach to growth, I led the development and launch of the AR Asset Store. This initiative became a key driver in scaling our product offering, enabling customers to easily access and purchase AR assets. By launching this product, I created an additional company-generated content (CGC) loop that boosted user engagement and led to a 27% increase in company revenue within the first four months. This project not only contributed to revenue growth but also laid the foundation for future product-led expansion.
Certifications
Growth Leadership
Reforge
Marketing Technology
Reforge
Product Marketing Certified: Leadership
Product Marketing Alliance
Monetization + Pricing
Reforge
Growth Series
Reforge
Advanced Growth Strategy
Reforge
Skills
Core
Growth Model, Marketing Leadership, Product Marketing, Conversion Rate Optimization (CRO), Marketing Strategy, Marketing Budget Management, Go-to-market (GTM) Strategies, Product Positioning, Marketing Technology (MarTech), Marketing Automation, Marketing Research & Analysis, Lead Generation
Platforms & Tools
Sensor Tower, Asana, Mixpanel, Google Analytics, Amplitude, Google Analytics 4 (GA4), Google Analytics 360, HubSpot, Pardot, Braze
Business Models
SaaS Product Marketing, Integrated Marketing Communications Planning, Business Models
Technical
Google Search Console
Other
Growth Strategy Consultants, Growth Strategy, Leadership, Team Leadership, Growth Marketing Product Manager, Growth Leadership, Sales Enablement, Sales & Channel Enablement, B2B Product Management, Product Management, Messaging, Customer Journey, Sales Trainings, New Product Rollout, Multichannel Marketing, Marketing Channel Strategy, Marketing Forecasting, Strategic Planning & Execution, Strategic Planning, Positioning, Performance Analysis, Post-launch, SDKs, Pre-launch, New Products, Tableau, Confluence, Jira, Figma, Heap, Hotjar, Typeform, BuzzSumo, Userpilot, Segment, Salesforce, Go-to-market Plans, Go-to-market Optimization, Launch Strategy, Fractional CMO, Product Roadmaps, Product Growth, Product-led Growth (PLG), App Growth, Revenue Growth, Revenue & Expense Projections, Revenue Modeling, Revenue Strategy, Monetization, Monetization Models, Pricing, Pricing Models, Pricing Strategy, Subscription Pricing, Subscriptions, Competitive Pricing, Product Pricing, Promotion Pricing, Growth, UX Research, UX Analysis, User Experience (UX), Web UI, Mobile UI, User Interface (UI), Web App UI, UI Design, Conversion Rate, Google Analytics API, Thought Leadership, Mentorship & Coaching, Team Building, Artificial Intelligence (AI), Augmented Reality (AR), Relationship Building, Compliance, Regulatory Compliance, Data-centric AI, Public Speaking, Business Strategy, Product Lifecycle Management (PLM), Customer Insights, Cross-functional Collaboration, Networking, Complex Problem Solving, Intercom, Amplitude Analytics, AppsFlyer, Battle Cards, Forecasting, Project Management, Project Planning, Team Management, Marketing ROI Optimization, User Journeys, Lovable, n8n, Talent Management, Cross-functional Team Collaboration, Market Planning, Miro
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring