Yusha ul Hasan, Marketing Expert in Karachi, Sindh, Pakistan
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Yusha ul Hasan

Verified Expert  in Marketing

Bio

Yusha is a growth marketing specialist with over six years of professional experience. He has focused on conceptualizing and executing full-funnel marketing engines. Yusha has a strong background driving pipelines, demand, brand awareness, and sales for a diverse portfolio of international clients.

Project Highlights

Rebranding of the Biggest Online Auction of Luxury Goods
Led the digital rebranding for the biggest online auction of luxury goods, leveraging paid ads to achieve an astonishing 89x ROAS.
Freelance Private Consulting for a B2B SaaS Company
Provided effective consulting services to a B2B SaaS company that had secured $1.1 million in pre-seed funding.
Wellness Center Launch
Successfully launched a one-of-a-kind wellness center in Dubai using influencers and paid ads, securing 67 clients in the 1st quarter and achieving a 34x ROAS.

Expertise

  • Brand Strategy
  • Content Marketing
  • Email Marketing
  • Google Ads
  • Growth Marketing
  • LinkedIn Ads
  • Pay-per-Click (PPC)
  • Search Engine Marketing (SEM)

Work Experience

Go-to-market Advisor

2023 - PRESENT
IDENFO
  • Consulted on go-to-market strategies to boost brand visibility and enhance lead generation through a diverse digital omnichannel presence in the UK and UAE region.
  • Advised on positioning and messaging to resonate with our target audience and differentiate our brand in the marketplace to attract, engage, and convert high-value prospects.
  • Supported technical teams in building high-performance marketing and sales enablement engines.

Marketing Manager

2023 - 2024
Alliance Global Group
  • Launched a one-of-a-kind wellness center in Dubai using a paid partnerships strategy, securing 67 clients in the 1st quarter and a 34x ROAS.
  • Revamped all group company websites and leveraged Google Ads to convert 119 new contracts worth $3.2 million globally.
  • Created an automated D2C paid ads funnel for lab tests and wellness products on Amazon and Shopify, generating AED 930,000 in revenue and an 11x ROAS.
  • Led rebranding for the biggest online luxury watch auction using paid ad strategies with an 89x ROAS.
  • Initiated a YouTube podcast with the company's CEO and healthcare experts to enhance the corporate business portfolio, amassing over 1 million organic views in seven months.

Senior Brand Marketing Manager

2021 - 2023
Nashpati Peel
  • Integrated a CEO profile optimization with a B2B lead generation framework on LinkedIn, securing 11 clients and over $320,000 in revenue.
  • Launched a real estate agency in Dubai using high-converting paid ads and generating gross commissions of AED 330,000 and an 8x ROAS.
  • Choreographed creativity-based visuals for Instagram ads, booking clients for 10 months for a home renovation contractor with a 14x ROAS.
  • Orchestrated content marketing videos for a pharmaceutical company using data-driven target audience insights, securing over 30 million views and 23,000 reposts.
  • Pioneered an end-to-end affiliate marketing program with social media ads for a real estate business, resulting in over PKR 44 million in revenue within 13 months.
  • Overhauled a consistent LinkedIn content strategy for a SaaS startup, generating over 10,000 organic followers and PKR 11.8 million in sales during the 1st quarter.
  • Facilitated a car dealership's launches using Facebook and Instagram Ads, resulting in over 148 units sold in the 1st year.
  • Leveraged an SEM-optimized budget with CRM tools to create a client acquisition system for a solar brand, achieving a monthly recurring revenue of over PKR 6.5 million in three months.

Brand Strategist

2020 - 2021
Zed Media
  • Redesigned the branding of a dental clinic for huge impact as per data and market trends and created innovative content with over 4 million views.
  • Scaled a dietician's personal brand to more than 60,000 followers and over PKR 700,000 through consistency in reels by engaging copywriting in hooks.
  • Multitasked social media management with marketing campaigns that gained over 27,000 users on internal digital channels.

Project History

Rebranding of the Biggest Online Auction of Luxury Goods

https://tpauctions.net/

Led the digital rebranding for the biggest online auction of luxury goods, leveraging paid ads to achieve an astonishing 89x ROAS.

This project involved leading the digital rebranding and activation for the biggest online auction of luxury watches, bags, and other collectibles. I leveraged video content marketing and paid ad strategies on social media, including TikTok and YouTube. I achieved an astonishing 89x ROAS in the 1st quarter.

Freelance Private Consulting for a B2B SaaS Company

https://idenfo.com/

Provided effective consulting services to a B2B SaaS company that had secured $1.1 million in pre-seed funding.

This project involved providing strategic advice on brand positioning and messaging. I also offered occasional hands-on support to technical teams in building high-performance marketing and sales enablement engines.

Wellness Center Launch

https://www.prcnhealth.com/

Successfully launched a one-of-a-kind wellness center in Dubai using influencers and paid ads, securing 67 clients in the 1st quarter and achieving a 34x ROAS.

This one-of-a-kind wellness center was successfully launched in Dubai in 2024 using a paid partnerships strategy, influencer marketing, and social media advertising, including TikTok ads. Our strategy secured 67 clients in the 1st quarter and a 34x ROAS.

Real Estate Agency Launch

https://smrealestate.ae/

Launched digitally a real estate agency in Dubai using paid advertising, generating gross commissions of AED 330,000 and an 8x ROAS.

This project entailed managing the digital launch of a new real estate agency in Dubai. I leveraged high-converting paid ads across local and international markets to target different classes of investors, generating gross commissions of AED 330,000 and an 8x ROAS in the 1st quarter.

Education

2014 - 2017

Bachelor's Degree in Chemical Engineering

NED University of Engineering & Technology - Karachi, Pakistan

Certifications

APRIL 2020 - PRESENT

Google for Business

Google

MARCH 2020 - PRESENT

Google Marketing Platform

Google

FEBRUARY 2020 - PRESENT

Google Analytics Certification

Google

JANUARY 2020 - PRESENT

Google Ads Manager

Google

NOVEMBER 2019 - PRESENT

Meta Social Media Marketing

Coursera

OCTOBER 2019 - PRESENT

Meta Social Media Management

Coursera

SEPTEMBER 2019 - PRESENT

Meta Marketing Analytics

Coursera

AUGUST 2019 - PRESENT

Meta Advertising

Coursera

Skills

Core

Search Engine Marketing (SEM), Pay-per-Click (PPC), Brand Strategy, Google Ads, Content Marketing, Email Marketing, LinkedIn Ads, Video Ads, Google SEO, Google Tag Manager, Social Media Marketing (SMM), Facebook Ads, Search Engine Optimization (SEO), Organic Social Media, Marketing Budgeting, Digital Marketing, Content Marketing Strategy, TikTok Ads, YouTube Ads, LinkedIn Marketing, Instagram Growth, TikTok Marketing, Influencer Marketing, Facebook Video Ads, Instagram Marketing, Social Media, Google Marketing Platform, Paid Advertising, Product Marketing, Go-to-market Strategy, Growth Hacking, Performance Marketing, Conversion Rate Optimization (CRO), Marketing Analytics, Marketing Research & Analysis, Marketing Strategy, Digital Marketing Strategy, Copywriting, Funnel Optimization, A/B Testing, Local SEO, Content Creation, Social Media Management, Pinterest Marketing, Audience Targeting, Writing & Editing, Content Strategy, Branding, Google Paid Ads, SEO Tools, Web Marketing, Market Research & Analysis, Brand Marketing, Social Media Content, Marketing Campaigns, Inbound Marketing, Lead Generation, Marketing Automation, Email Marketing Automation, Landing Pages, Mobile Marketing, Content, App Store Marketing, App Store Optimization (ASO), SEO Content, SEO Keyword Research, Social Media Advertising, Product Positioning, Advertising Campaigns, SEO Audits

Platforms & Tools

CRM Systems, Google My Business, Google Analytics, Google Ad Manager, Instagram Ads, LinkedIn Profiles, Bing Ads, HubSpot, HubSpot Marketing Hub, Asana, Canva, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Marketing Platforms, Content Management Systems (CMS), X (formerly Twitter) Marketing, Google Analytics 4, Google Data Studio

Business Models

SaaS Product Marketing, Software as a Service (SaaS), B2B, Consumer to Consumer (C2C), B2C, Business to Business (B2B)

Technical

Google Search Console

Other

Growth Marketing, Budgeting, Project Management, Business, Creativity, Time Management, Teamwork, Strategic Initiatives, Leadership, Communication, Demand Generation, Google Maps, eCommerce, Website Audits, Podcast Marketing, YouTube Channel Management, Crisis Communication, Critical Thinking, Account Management, Client Relationship Management, Digital Brand Identity, Shopify Marketing, Organic Content Marketing, Customer Relationship Management (CRM), Cross-functional Team Leadership, B2B Marketing, Social Media Video Marketing, Customer Acquisition, Viral Marketing, Video Scripts, Real Estate Marketing, International Marketing, Engineering, Event Marketing, Research, Software, Analytics, Rebranding, Direct to Consumer (D2C), Advertising Copy, SEO Writing, Content Writing, Web Development, Client Management, Client Services, Brand Building, Storytelling, Ad Optimization, Market Research, Brand Development, Sales Effectiveness, Startups, B2B Lead Generation, Digital Strategy, Mobile User Acquisition, Brand Management, Naming, Trello, Slack, ClickFunnels, CapCut, Asset Management, Landing Page Design, Paid Media, Customer Journeys, Value Proposition, App Store, Apps, Content Management, Business Development, Growth Strategy, Workshops, Design Thinking, WordPress Design, Outbound Marketing, Market Entry, Automation, YouTube Marketing, Pixel, Facebook Pixel, Google Analytics API, Retargeting Pixels, Shopify, WordPress

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