Yusha ul Hasan
Verified Expert in Marketing
Marketing Expert
Karachi, Sindh, Pakistan
Toptal member since June 25, 2024
Yusha is a growth marketing specialist with over six years of professional experience. He has focused on conceptualizing and executing full-funnel marketing engines. Yusha has a strong background driving pipelines, demand, brand awareness, and sales for a diverse portfolio of international clients.
Project Highlights
Expertise
- Brand Strategy
- Content Marketing
- Email Marketing
- Google Ads
- Growth Marketing
- LinkedIn Ads
- Pay-per-Click (PPC)
- Search Engine Marketing (SEM)
Work Experience
Go-to-market Advisor
IDENFO
- Consulted on go-to-market strategies to boost brand visibility and enhance lead generation through a diverse digital omnichannel presence in the UK and UAE region.
- Advised on positioning and messaging to resonate with our target audience and differentiate our brand in the marketplace to attract, engage, and convert high-value prospects.
- Supported technical teams in building high-performance marketing and sales enablement engines.
Marketing Manager
Alliance Global Group
- Launched a one-of-a-kind wellness center in Dubai using a paid partnerships strategy, securing 67 clients in the 1st quarter and a 34x ROAS.
- Revamped all group company websites and leveraged Google Ads to convert 119 new contracts worth $3.2 million globally.
- Created an automated D2C paid ads funnel for lab tests and wellness products on Amazon and Shopify, generating AED 930,000 in revenue and an 11x ROAS.
- Led rebranding for the biggest online luxury watch auction using paid ad strategies with an 89x ROAS.
- Initiated a YouTube podcast with the company's CEO and healthcare experts to enhance the corporate business portfolio, amassing over 1 million organic views in seven months.
Senior Brand Marketing Manager
Nashpati Peel
- Integrated a CEO profile optimization with a B2B lead generation framework on LinkedIn, securing 11 clients and over $320,000 in revenue.
- Launched a real estate agency in Dubai using high-converting paid ads and generating gross commissions of AED 330,000 and an 8x ROAS.
- Choreographed creativity-based visuals for Instagram ads, booking clients for 10 months for a home renovation contractor with a 14x ROAS.
- Orchestrated content marketing videos for a pharmaceutical company using data-driven target audience insights, securing over 30 million views and 23,000 reposts.
- Pioneered an end-to-end affiliate marketing program with social media ads for a real estate business, resulting in over PKR 44 million in revenue within 13 months.
- Overhauled a consistent LinkedIn content strategy for a SaaS startup, generating over 10,000 organic followers and PKR 11.8 million in sales during the 1st quarter.
- Facilitated a car dealership's launches using Facebook and Instagram Ads, resulting in over 148 units sold in the 1st year.
- Leveraged an SEM-optimized budget with CRM tools to create a client acquisition system for a solar brand, achieving a monthly recurring revenue of over PKR 6.5 million in three months.
Brand Strategist
Zed Media
- Redesigned the branding of a dental clinic for huge impact as per data and market trends and created innovative content with over 4 million views.
- Scaled a dietician's personal brand to more than 60,000 followers and over PKR 700,000 through consistency in reels by engaging copywriting in hooks.
- Multitasked social media management with marketing campaigns that gained over 27,000 users on internal digital channels.
Project History
Rebranding of the Biggest Online Auction of Luxury Goods
https://tpauctions.net/Led the digital rebranding for the biggest online auction of luxury goods, leveraging paid ads to achieve an astonishing 89x ROAS.
This project involved leading the digital rebranding and activation for the biggest online auction of luxury watches, bags, and other collectibles. I leveraged video content marketing and paid ad strategies on social media, including TikTok and YouTube. I achieved an astonishing 89x ROAS in the 1st quarter.
Freelance Private Consulting for a B2B SaaS Company
https://idenfo.com/Provided effective consulting services to a B2B SaaS company that had secured $1.1 million in pre-seed funding.
This project involved providing strategic advice on brand positioning and messaging. I also offered occasional hands-on support to technical teams in building high-performance marketing and sales enablement engines.
Wellness Center Launch
https://www.prcnhealth.com/Successfully launched a one-of-a-kind wellness center in Dubai using influencers and paid ads, securing 67 clients in the 1st quarter and achieving a 34x ROAS.
This one-of-a-kind wellness center was successfully launched in Dubai in 2024 using a paid partnerships strategy, influencer marketing, and social media advertising, including TikTok ads. Our strategy secured 67 clients in the 1st quarter and a 34x ROAS.
Real Estate Agency Launch
Launched digitally a real estate agency in Dubai using paid advertising, generating gross commissions of AED 330,000 and an 8x ROAS.
This project entailed managing the digital launch of a new real estate agency in Dubai. I leveraged high-converting paid ads across local and international markets to target different classes of investors, generating gross commissions of AED 330,000 and an 8x ROAS in the 1st quarter.
Education
Bachelor's Degree in Chemical Engineering
NED University of Engineering & Technology - Karachi, Pakistan
Certifications
Google for Business
Google Marketing Platform
Google Analytics Certification
Google Ads Manager
Meta Social Media Marketing
Coursera
Meta Social Media Management
Coursera
Meta Marketing Analytics
Coursera
Meta Advertising
Coursera
Skills
Core
Search Engine Marketing (SEM), Pay-per-Click (PPC), Brand Strategy, Google Ads, Content Marketing, Email Marketing, LinkedIn Ads, Video Ads, Google SEO, Google Tag Manager, Social Media Marketing (SMM), Facebook Ads, Search Engine Optimization (SEO), Organic Social Media, Marketing Budgeting, Digital Marketing, Content Marketing Strategy, TikTok Ads, YouTube Ads, LinkedIn Marketing, Instagram Growth, TikTok Marketing, Influencer Marketing, Facebook Video Ads, Instagram Marketing, Social Media, Google Marketing Platform, Paid Advertising, Product Marketing, Go-to-market (GTM) Strategy, Growth Hacking, Performance Marketing, Conversion Rate Optimization (CRO), Marketing Analytics, Marketing Research & Analysis, Marketing Strategy, Digital Marketing Strategy, Copywriting, Funnel Optimization, A/B Testing, Local SEO, Content Creation, Social Media Management, Pinterest Marketing, Audience Targeting, Writing & Editing, Content Strategy, Branding, Google Paid Ads, SEO Tools, Web Marketing, Market Research & Analysis, Brand Marketing, Social Media Content, Marketing Campaigns, Inbound Marketing, Lead Generation, Marketing Automation, Email Marketing Automation, Landing Pages, Mobile Marketing, Content, App Store Marketing, App Store Optimization (ASO), SEO Content, SEO Keyword Research, Social Media Advertising, Product Positioning, Advertising Campaigns, SEO Audits
Platforms & Tools
CRM Systems, Google My Business, Google Analytics, Google Ad Manager, Instagram Ads, LinkedIn Profiles, Bing Ads, HubSpot, HubSpot Marketing Hub, Asana, Canva, Adobe Photoshop, Adobe Illustrator, Adobe Premiere, Marketing Platforms, Content Management Systems (CMS), X (formerly Twitter) Marketing, Google Analytics 4 (GA4), Google Data Studio
Business Models
SaaS Product Marketing, Software as a Service (SaaS), B2B, Consumer to Consumer (C2C), B2C, Business to Business (B2B)
Technical
Google Search Console
Other
Growth Marketing, Budgeting, Email Delivery, Project Management, Business, Creativity, Time Management, Teamwork, Strategic Initiatives, Leadership, Communication, Demand Generation, Google Maps, eCommerce, Website Audits, Podcast Marketing, YouTube Channel Management, Crisis Communication, Critical Thinking, Account Management, Client Relationship Management, Digital Brand Identity, Shopify Marketing, Organic Content Marketing, Customer Relationship Management (CRM), Cross-functional Team Leadership, B2B Marketing, Social Media Video Marketing, Customer Acquisition, Viral Marketing, Video Scripts, Real Estate Marketing, International Marketing, Engineering, Event Marketing, Research, Software, Analytics, Rebranding, Direct to Consumer (D2C), Advertising Copy, SEO Writing, Content Writing, Web Development, Client Management, Client Services, Brand Building, Storytelling, Ad Optimization, Market Research, Brand Development, Sales Effectiveness, Startups, B2B Lead Generation, Digital Strategy, Mobile User Acquisition, Brand Management, Naming, Trello, Slack, ClickFunnels, CapCut, Asset Management, Landing Page Design, Paid Media, Customer Journey, Value Proposition, App Store, Apps, Content Management, Business Development, Growth Strategy, Workshops, Design Thinking, WordPress Design, Outbound Marketing, Market Entry, Automation, YouTube Marketing, Pixel, Facebook Pixel, Google Analytics API, Retargeting Pixels, Shopify, WordPress
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