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Adan Perez

Adan Perez

Washington, DC, United States
Member since October 3, 2018
Adan is a passionate technologist and successful startup executive with 15+ years of experience in digital product management, engineering, and marketing—focusing on lean methodology, design prototyping, mobile apps, SaaS platforms, and APIs. He’s advocated for customer-centric design, UX, and the thoughtful application of technological innovations. He’s also led high-performing product management, engineering, and QA teams—both on and off-shore.
Adan is now available for hire
Project Highlights
Expertise
  • Agile Product Management
  • Business Strategy
  • Consulting
  • Digital Advertising
  • Mobile Advertising
  • Team Leadership
  • User Experience (UX)
  • iOS
Education
Employment
  • Consultant
    2017 - PRESENT
    Perez Consulting
    • Advised companies on digital and mobile product management, marketing, revenue channel, go-to-market strategy, user experience optimization, and interface design.
    • Worked with various clients including Freddie Mac, AARP, Pulse Platform, TI PEOPLE, and Hook Mobile.
  • Head of Product
    2017 - 2018
    TI People
    • Defined and developed TI People’s first software product.
    • Advised the CEO on the product strategy and roadmap creation.
    • Defined the customer-centered design strategy and developed a co-creation program.
    • Worked with a multinational co-creation group to define the vision and scope of digital HR product based on the needs of the customer.
    • Sourced, screened, and selected vendors and technology partners for new product development.
    • Owned the digital marketing and demand generation for the new product launch.
  • Chief Product Officer
    2017 - 2018
    Pulse Platform
    • Owned Pulse Platform products and led the concept creation, development, and launch of product iterations and new features.
    • Collaborated with C-level stakeholders to build and shepherd the product vision and priorities across the company.
    • Partnered with the CTO to provide coverage on leading on/offshore software development and quality assurance teams.
    • Oversaw the product design vision and partnered with design lead to execution.
    • Led the product design team to innovate the user experience and interface.
    • Owned and maintain the near and longterm product roadmap.
    • Integrated customer discovery, usability studies, and quantitative analysis into the product development cycles.
  • Consultant
    2017 - 2017
    Hook Mobile
    • Collaborated with the executive leadership to develop and refine the vision for a new product initiative.
    • Developed wireframes and designs to articulate new product concepts.
    • Created presentations and marketing materials for pitching new product concepts to prospective customers.
    • Conducted a full market analysis to inform the direction of the concept vision and inform the marketing message.
    • Pitched the concept to prospective clients.
    • Created an interactive prototype of the concept.
  • Director of New Product Innovation
    2016 - 2017
    Mobile Posse
    • Led two new product initiatives to develop proof-of-concept products for personalized notifications and mobile gaming.
    • Developed the strategic approach to advance data analytics and led data science and engineering teams through a roadmap of identified initiatives.
    • Guided the product and design teams through product roadmapping exercises to define the business’s 2017 roadmap and product strategy.
    • Partnered with project management teams to implement an Agile Scrum product process within the organization.
    • Developed and managed requirements for ever initiative.
  • Lead Consultant of Mobile Product and Digital Strategy
    2015 - 2016
    AARP
    • Partnered with the marketing team to define the business case and go-to-market strategy.
    • Collaborated with AARP advertising units to create a mobile revenue strategy.
    • Established a communication strategy to promote user acquisition, increase engagement, and drive membership signups and renewals.
    • Implemented a mobile payment system that seamlessly connected users to vendors and produced the infrastructure that other product lines benefited from.
    • Guided an external creative agency in their efforts to flesh out the design and user experience specifications.
    • Helped form a focused editorial team to develop content that reflected AARP’s social mission and the real-time feel of the app’s experience.
    • Led a development team through the technical requirement definition phase to product release.
  • Senior Digital Portfolio Manager | Mobile Product Manager
    2012 - 2015
    USA TODAY
    • Led the product portfolio management for all of USA TODAY core mobile and tablet applications—ensuring product managers, designers, editorial, marketing, and other key stakeholders were working in sync to execute on the digital strategy and course correct as issues arose.
    • Managed a new product development team in launching products such as USA TODAY for Apple Watch, USA TODAY Audio, Your Take, and Broadway’s Best.
    • Partnered with revenue teams to create and implement innovative native, high-impact programmatic advertising.
    • Translated growth and portfolio strategies into annual initiatives and business requirements documents for all platform products.
    • Established success metrics and partnered as appropriate to evaluate success and ensure achievement of Mobile P&L.
    • Led the product management process for USA TODAY iOS core mobile and tablet applications.
    • Partnered with product marketing to develop strategic and data-driven plans for new mobile products and features.
    • Worked closely with development and design teams to structure and evolve products around an optimal-and-unified user experience.
    • Translated short-term growth and product strategy into a set of annual initiatives, roadmaps, and product requirements documents.
    • Established success metrics and evaluation process.
    • Managed key stakeholder relationships to ensure alignment on timelines and business goals.
  • Product Manager
    2009 - 2012
    AT&T
    • Managed and was the point of contact for the entire lifecycle of the ideation, execution, delivery, and support of mobile applications and content management platforms for client-facing audiences.
    • Led product development, implementation, and product support for strategic technology initiatives for mobile applications.
    • Managed the development of iOS applications that utilized data content display, dashboards, and GPS location features.
    • Supervised cross-functional teams; including directly managing a team of developers through the production process.
    • Assessed the market industry and needs to develop recommendations based on mobile app best practices to strategically implement and advise partners and users on how to maximize the value of the products.
  • Technical Lead
    2005 - 2009
    CACI
    • Developed, designed, and managed teams that supported internal and external websites for DOD clients.
    • Mastered multiple web software environments to support superior customer interaction and developed content that assisted in the enforcement of the client’s strategic plans.
    • Managed the entire development lifecycle of web-based content management systems, performed product presentations, constructed training material, and taught courses to introduce and train organization members on the specific benefits of the technologies.
    • Directed 20+ content contributors by providing project and technical guidance.
    • Engaged in the creation of technical solutions and strategy development.
  • Web Developer
    2004 - 2005
    Gryphon Technologies
    • Supported web technology initiatives of the United States Navy to customize products specifically to meet the client’s requirements.
Project History
  • Pulse Platform
    Acquired 1,500 users in the first launch. UnitedHealth Group purchased the company in October of 2018.

    As the founding Chief Product Officer for the Pulse Platform, I contributed to the development of an orthopedic post-surgical recovery app for providers and patients. The platform included web and mobile applications.

    The application experience included the ability for providers to build and publish custom digitalized care plans, track patient progress through their care plan, and enabled direct communication between the two parties. The overall goal was to provide tools that better engaged the patients during their recovery process, therefore reducing the risk of readmissions—saving money and improving the patient experience.

  • TI People North American Digital Marketing Strategy and Demand Generation
    Established and executed the digital marketing strategy for entering the North American market; sourced 5K qualified leads.

    I partnered with TI People's North American CEO to create an extensive digital marketing strategy. The strategy included the development and execution of marketing content, email and social marketing campaigns, content marketing calendars, content, and design revamps of all the TI People web and social accounts.

    I also created an extensive demand generation process, which identified 5,000 qualified leads from top North American companies.

  • AARP Now Mobile App
    Generated $4M in new revenue for AARP via the design and launch of their next-gen mobile app. Now, 1M and YR1 downloads.

    I led an organization-wide innovation initiative with a $5 million budget to identify the vision for AARP's next-generation mobile app focused towards increasing engagement and brand value for current members, as well as promoting the brand value for prospective members.

    I partnered with the AARP marketing department to conduct and analyze market research to determine customer needs and industry opportunities.

    I created the vision, roadmap, and identified the business goals for the AARP Now app. I then successfully pitched the concept to internal executive stakeholders and gained organizational-wide support to execute the development of the AARP Now concept.

    Throughout the product development process, I managed across a wide range of internal and external stakeholders, leading design and engineering teams to launch the first version of the AARP Now app.

  • USA TODAY Redesign
    Grew USA TODAY mobile and tablet revenue by $1.6M and boosted page views on mobile, tablet, and desktop by 15%, 12%, and 8%

    I started the redesign process by interviewing members of each internal stakeholder group to understand their needs and how popular apps were or were not meeting them. The team conducted extensive testing with users and non-users to understand their needs, expectations, and experience patterns. This approach to interviews and testing would continue throughout the project as the apps were designed, prototyped, and developed. I aligned this input with my overall vision for the product roadmap, and with collaborative information from design and engineering teams, prioritized features into three releases of the redesign.
    I worked with design to instill a rapid test and learn approach (new to our digital division). Each experience and functionality was tested in a lightweight design prototype that enabled quick adaptation and the ability to pivot based on the learning.

    I involved the engineering team at the beginning of the process and gave them an equal seat at the table. The traditional approach was to include engineering after the first round of design was completed. This limited engineering’s input, often resulting in unrealistic design expectations and made them feel disconnected from the process.

  • Candidate Experience Platform
    Defined the vision and created the proof of concept for TI People's first digital platform. Launched a successful pilot.

    TI People is a consultancy that supports global HR leaders in their digital journey.

    I established a co-creation process with the global HR executives (Forbes Global 2000) to define their needs for a customer experience human resources (CxHR) platform.

    From numerous co-creation sessions, I created a product vision and outlined requirements for a proof of concept (POC) version of the platform. I sourced, screened, and selected vendors and technology partners to develop the product, and managed the development process. I also outlined and executed a successful pilot of the POC with the participation of 20 current and prospective customers, to gain feedback and insights to evolve the POC into a scalable, production-ready platform. I collaborated with TI People executives to define a go-to-market strategy and a detailed pricing model. Throughout the co-creation and pilot process, I led the effort to create all marketing documentation and collateral, as well as structure the virtual and in-person events to support the initiative.

Education
  • Master of Business Administration degree in Marketing
    2008 - 2010
    University of Maryland - College Park, MD, USA
  • Bachelor's degree in Communications
    2000 - 2004
    West Virginia University - Morgantown, WV, USA
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