Alejandro Simkievich
Verified Expert in Product Management
Product Manager
Berlin, Germany
Toptal member since May 20, 2022
Alejandro is an entrepreneurial product executive with a solid understanding of technology. He excels in product leadership and management roles in startups, high-growth, and mature companies. Alejandro has generated tens of millions of dollars in incremental revenue for large eCommerce companies by introducing improved AI models and revamping the payment user experience. He also advises startups on product strategy. He holds an MBA from the Massachusetts Institute of Technology.
Project Highlights
Expertise
- Head of Product
- Machine Learning
- Online Payments
- Product Discovery
- Product Leadership
- Product Strategy
- Startups
- eCommerce
Work Experience
Product Lead
Freelancerradar.io
- Built an AI-driven system that scans multiple freelance marketplaces, evaluates job fit against tailored resumes, and generates customized cover letters and application packages with human-in-the-loop review.
- Designed evaluation and quality-control workflows for LLM outputs, including structured scoring and guardrails to ensure consistent and reliable results.
- Automated job discovery, application preparation, and submissions across multiple portals, increasing output from around 1 manual application per day to up to 9 targeted applications daily while surfacing 20+ relevant opportunities per day.
Interim Senior Product Owner
Witt GmbH
- Prioritized and drove automation initiatives of repetitive workflows to boost operational productivity and align product efforts with automation targets.
- Managed stakeholder communication effectively, balancing technical and business priorities to enhance product value and team alignment.
- Led the phased decommissioning of a legacy monolithic system.
Product Management Consultant
MediaInterface GmbH
- Conducted a 360-degree product positioning analysis for the next-generation product in collaboration with the leadership, product, sales, marketing, and technology teams.
- Provided recommendations to improve the product-market fit of the new product and accelerate customer adoption.
- Trained the product team to increase agility in testing ideas by integrating engineering more tightly into the discovery process.
Senior Product Manager
VDE e. V.
- Spearheaded the development and launch of an API product, resulting in high customer adoption and positive market reception.
- Signed up 15 early adopters to try out the software alpha version.
- Designed a successful product and go-to-market strategy.
Technical Product Manager
Genomelink, Inc.
- Ran an experimentation program that increased the average conversion rate by 15% and Average Revenue per User (ARPU) by 20% in Q2 and Q3 of 2023.
- Analyzed and selected initiatives with the highest potential to impact key metrics.
- Obtained key data insights that improved marketing investment allocation across channels.
Product Lead
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- Designed and executed the risk assessment strategy to reduce delinquency by 50%.
- Rolled out the new local payment methods to improve customer convenience and new customer acquisition by 5 to 10%.
- Eliminated friction in the late payment process to increase customer satisfaction and reduce bad debt.
Interim Chief Product Officer
Pets Deli
- Established frameworks and processes to define product vision, product strategy, roadmap, and quarterly OKRs that significantly improved the product team's performance.
- Increased new customer conversion by 8% through improved search and product pages.
- Increased customer average order value by 3% by improving product accessibility.
Product Lead
Zalando
- Launched second-generation deferred payments products (Buy Now Pay Later) with total revenue of EUR 6 billion and a gross merchandise value increase of EUR 30 million annually.
- Led the product strategy, design, execution, and go-to-market.
- Defined and implemented the new KPI tree across several products and markets.
Senior Product Management
Zalando
- Developed the mitigation strategy for new payment guidelines with an estimated positive impact of EUR 100 million in gross merchandise value per annum.
- Promoted and evangelized a novel risk model released in Q1 2021. The expected increase in gross merchandise value was in the EUR 10-30 million range per annum.
- Redefined the product vision, strategy, and success metrics.
Senior Product Owner
Allianz
- Introduced product management best practices and helped redefine product vision and product strategy.
- Mentored junior employees and engineers to become more effective at problem-framing and problem-solving.
- Improved the end user experience by adding a new user interface to a predominantly technical product.
Senior Product Manager
Just Eat Takeaway.com
- Reduced contingent liabilities by EUR 15 million by leading the development of an artificial intelligence product to meet food industry regulations.
- Oversaw the second-generation search engine prototype to improve customer discovery, reduce checkout time, and increase conversion.
- Set up and led a cross-functional, high-performance product team of 12 from scratch, including a scrum master, data scientists, and data engineers.
Founder and Head of Product
Identidata
- Led the sales process to recruit the first five paid enterprise customers.
- Achieved 10,000% ROI for early customers with the first paid version of the platform's release after completing POCs.
- Achieved a 4-star rating and a 99.5% crash-free usage rate after introducing the first mobile app to the Google Play Store.
Senior IT/SAP Consultant
Self-employed
- Achieved savings of EUR 5 million for a leading Brazilian company by spearheading the design and implementation of a comprehensive logistics solution.
- Successfully integrated SAP modules with third-party software (Readsoft), streamlining processes and resulting in a 20% increase in operational efficiency across finance and supply chain departments.
- Led a cross-functional team in the timely rollout of SAP S/4HANA for a global retail firm, ensuring a seamless transition with a 95% positive feedback rate.
Project History
Smart Templates App for Product Managers
45 users signed up in the first two weeks after launch.
I developed a web application to provide product managers with intelligent templates for strategy, discovery, and experimentation projects. The app utilizes gamification methods to assist product managers with organizing their schedules and completing important tasks that are often left unfinished. Additionally, it utilizes artificial intelligence to automatically complete certain parts of the templates based on the initial input provided. The software also encourages collaboration among product teams.
Disclaimer: Note that the application is currently in beta testing, and the look and feel are that of beta.
Product Management and Strategy Consultant
Recognized as a top performer by Bain & Company with some of the best content in the program created by leading experts from around the world.
Helped Bain & Company set up an online learning initiative for product managers by providing and reviewing the content on product strategy, product leadership, and machine learning product management.
Data Product Consultant
Designed and developed an analytics software product to create quotations for vehicle maintenance contracts 90% faster while improving competitiveness by 5%.
Daimler, as well as other major automotive companies, sell maintenance contracts to its truck customers. Selling maintenance contracts is difficult because the contracts extend over several years and are sold at a fixed price, but the costs are variable and uncertain. We developed a product that can predict the cost and profitability of the contract portfolio with 99% accuracy.
Refactoring Magazine Acquisition Channel
Increased conversion rates by 300% and average order values by 10% through strategically planned and implemented content.
Introduced a magazine page with content formats, including events, articles, videos, and recipes that muscle-building enthusiasts would bookmark and visit regularly. The content converted new customers and engaged existing customers in between purchases.
Data Product Consultant
Built an SEO software engine to predict Google ranking of law firm websites with 80% accuracy.
Worked with SEO experts at Consultwebs, a marketing agency for law firms in the United States, to predict the Google ranking of their client’s websites using both semantic and technical website parameters.
Data Products Consultant
Built an AI prototype that could detect gas leaks on infrared camera videos.
General Electric was required to repair turbines and dispatch engineers to personally inspect turbines with an infrared camera to discover gas leaks that were not visible to the human eye.
I built a prototype that used machine learning and computer vision to detect leaks and assess, depending on a specified threshold, whether an engineer visit was necessary.
Content Marketing on LinkedIn
Gained 5,000 dedicated followers in under four months.
I am posting new, useful content for product managers on LinkedIn every day, which led to the growth of the number of followers by about 12% per month. Later, the social media platform will be utilized to recruit users for a product-led growth app and consultative services.
Education
Master's Degree in Business Administration (MBA)
Massachusetts Institute of Technology - Boston, MA, USA
Certifications
Growth
Reforge
Product Leadership
Reforge
Product Strategy
Reforge
UX Design
Udacity
Skills
Tools
Jira, Confluence, SAP Materials Management (MM), Google Analytics, Atlassian, SAP Production Planning (PP), Claude, Figma, Slack, Zoom, Trello, Google Optimize, HubSpot
Paradigms
Agile Product Management, Agile, Scrum, Agile Project Management, Data Product Management, Marketplace Platforms, B2C, B2B2C, Requirements Analysis, Key Performance Metrics, Kanban, Design Thinking, Rapid Prototyping, User Testing, Gamification, Business to Business to Consumer (B2B2C), Scalable Application, Conversion Rate Optimization (CRO), DevOps
Platforms
Enterprise Resource Planning (ERP), Azure, Shopify
Industry Expertise
Marketplaces, Automotive, Consumer Products, Industrials, Banking & Finance, Financial Markets, Consumer Finance, Financial Services, Digital Banking, Healthcare
Other
Product Management, Product Strategy, eCommerce, Machine Learning, Product Vision, Product Roadmaps, Product Owner, Business to Consumer (B2C), Minimum Viable Product (MVP), Digital Product Management, Business Analysis, Product Discovery, User Stories, Technical Product Management, Functional Requirements, Backlog Management, Product Ownership, Product Development, Business Strategy, Feature Backlog Prioritization, Product Delivery, Value Creation, Roadmaps, Scrum Product Owner, Business Cases, Product Consultant, Product Conceptualization, Pitch Decks, Planning, Spanish, Stakeholder Management, Stakeholder Engagement, Requirements, Workflow, Sprint Planning, Agile Leadership, Backlog Grooming, Data Product Manager, Enterprise Software, Team Management, Cross-functional Collaboration, Digital Product Development, Team Leadership, Web & Mobile Applications, Project Consultancy, Software Development, Product Planning, Coaching, Mentorship, Team Mentoring, Artificial Intelligence Product Manager, Product Frameworks, Stakeholder Analysis, ROI, SAP, User Engagement, Data, Analytical Thinking, Web Platforms, Software Implementation, Functional Specifications, Information Gathering, System Architecture, Product Thinking, AI Integration, AI Tools, Agentic AI, AI Product Strategy, Problem Solving, Product Leadership, Fintech, Online Payments, Entrepreneurship, Startups, User Experience (UX), Research, Data Research, User Research, Strategy, Big Data, Data Science, Data Analysis, Data Analytics, Digital Strategy, Two-sided Marketplaces, B2B, Software as a Service (SaaS), Go-to-market (GTM) Strategy, eCommerce Payments, SaaS, Customer Insights, MVP Design, Product Launch, New Products, Product Design, Market Research, Scope of Work (SOW), Discovery Workshops, Cost Estimation, Chief Product Officer (CPO), Head of Product, Feature Planning, Recruitment, Product Requirements Documentation (PRD), Pitch Deck Consultant, Pitch Presentations, Certified Scrum Product Owner (CSPO), Consumer Lending, Websites, Consumer Loans, Market Strategy and Research Product Manager, Business Requirements, Finance, Research Analysis, Fintech Consultant, Funnel Analysis, Small Business, Analytics, Consulting, Direct to Consumer (D2C), Ideation Workshops, Feature Prioritization, Web App Development, Technical Project Management, Product Strategy Consultant, New Product Business Cases, New Products & Services, Product Coach, Dual Track Agile, Continuous Discovery, Product Research, Lean, Project Planning, Project Reporting, Project Timelines, Leadership, Development, Technical Requirements, Management Consulting, Mobile Payments, Digital Payments, Strategic Planning & Execution, Digital Transformation, Market Research & Analysis, Opportunity Assessments, Market Assessment, Mobile Apps, Proof of Concept (POC), Value Proposition, Consumer Behavior, Hypothesis Testing, Data-driven Decision-making, Lifetime Value (LTV), Feature Roadmaps, Web, Key Performance Indicators (KPIs), Data-informed Decisions, Inventory Management Systems, Project Management, Release Management, Business Models, Business Planning, Ideation, Conceptualization, Early-stage Startups, Executive Coaching, Business Coaching, Competition Research, Microsites, User Journeys, Customer Discovery, Objectives & Key Results (OKRs), Process Flows, Customer Success, Customer Experience, Technology, Requirements & Specifications, Discovery, Cross-functional Team Leadership, Internal Communications, Manufacturing, End-to-end Implementation (E2E), System Requirements, API Integration, SaaS Product Management, APIs, Payment APIs, REST APIs, Multi-sided Marketplaces, Client Relations, eCommerce Platforms, Algorithms, Best Practices, Web Development, Software Consulting, User Interviews, User Feedback, User Needs, Distributed Team Management, Mobile UX, Consumer Applications, Scope Management, Technical Writing, Documentation, Sprint Retrospectives, User Requirements, Financials, Startup Consulting, A/B Testing, New Product Development, Feature Analysis, Data-driven Dashboards, Foodtech, Payment Gateways, Checkout, Product Lifecycle Management (PLM), Lean Product Management, Enterprise SaaS, Enterprise, Project Scheduling, Feasibility Studies, Lean Product Manager, Lean Startups, SWOT Analysis, Competitor Analysis & Profiling, User Personas, Market Fit, Artificial Intelligence (AI), Communication, Mentorship & Coaching, Qualitative Research, Business Plan Consulting, Financial Modeling, Estimation & Planning, Expansion Strategy, Expansion, Market Entry, Credit Cards, Card Payments, Customer Acquisition, QA Testing, Quality Assurance (QA), Early-stage Funding, Investments, Use Cases, Creative Thinking, Agile Coaching, PayPal, Payment Processing, Specs, Business to Business (B2B), System Integration, Benchmarking, Data Strategy, Industrial Equipment, Project Budget Management, Metadata, Data Engineering, Nutrition & Supplements, Social Networks, Website Traffic, IT Product Management, Stacks, Commercial Lending, Commercial Banking, Markets, Product Customization, User Flows, Quantitative Analysis, International Finance, Online Banking, Know Your Customer (KYC), Data Privacy, Biometrics, Identity, Competitive Analysis, Digital Media, Lean Experiments, Beta Testing, Product Analytics, Optimization, Small & Medium-sized Enterprises (SME), OpenAI GPT-4 API, Impact Assessment, Data Management, Voice of the Customer (VoC), Operations, Business Development, Market Research Analyst, Master Data Management (MDM), MDM, ChatGPT, Prototyping, Validation, Risk Management, Investor Presentations, Project Tracking, Mockups, AI Product Management, Generative Artificial Intelligence (GenAI), Design, Large Language Models (LLMs), Client Delivery Management, Product Pricing, Anthropic, Claude Code, Dashboards, Digital Analysis, Product Information Management (PIM), Platform Design, System Design, Pricing Strategy, Cross-platform App Development, SDKs, Training & Training Content Development, CPG, Consumer Packaged Goods (CPG), Client Relationship Management, Agentic Frameworks, Product-led Growth (PLG), Mobility as a Service (MaaS), Growth, UX Design, Fundraising, Inbound Marketing, Web Content, SEO Content, Education Product Manager, Education, Mobile App Development, Mobile Applications, Customer Segmentation, Customer Satisfaction, Growth Strategy, B2B Product Management, Design Sprints, Wireframe to Product, Annotated Wireframes, Go-to-market Plans, Route to Market, User Validation, UX Wireflows, Funnel Optimization, Sales Funnel, Workshop Facilitation, Workshops, Web Applications, Lean Research, Stripe Payments, Security, Startup Funding, Videos, Product Growth, Cross-selling, Subscription Box Service, Conversion Rate, Revenue Strategy, Conversion, Subscriptions, App Development, Digital Marketing, Growth Hacking, Edtech Design, Marketing, Marketing Strategy, Electric Vehicles, User Interface (UI), Wireframing, WordPress, User Journey Maps, Architecture, Solution Architecture, Customer Service, Stripe API, SQL, Google Calendar, Amazon Web Services (AWS), Authentication, Beta Programs, Cost Management, Media, Mobile, Apps, Third-party APIs, Integration, Google SEO, IT Consulting, UX Wireframes, Jobs to be Done (JTBD), Social Media Marketing (SMM), Python, Stripe, Loyalty Programs, Social Media Content, Content Creation, Content Marketing, Content Writing, Forecasting, Monetization Models, Content Management, Billing Systems, Market Segmentation, UX Research, Computer Vision, Investor Relations, Social Media, Supply Chain, Azure Data Lake, Computer Science, International Growth, Iteration Management, Cloud, Azure PaaS, Platform as a Service (PaaS), Legacy Software, Natural Language Processing (NLP), Software Architecture, Google Play Store, App Store Acceptance Process, Speech Recognition, QA Leadership, Chatbots, Geolocation, GPS, Regulations, Generative Pre-trained Transformers (GPT), Amplitude, Snowflake, Google Tag Manager, Healthcare IT, Health IT, Medtech, Monetization, Pricing, Pricing Models, Front-end Development, Digital Product Design, Loan Management, Product Positioning, Azure AI Foundry, Application Sunsetting, AI Agents, Transformers, GitHub Copilot Chat, Opus 4.6
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