Alen Stojanovic
Verified Expert in Product Management
Product Manager
Split, Croatia
Toptal member since December 21, 2018
Alen is a passionate product manager with a background in product quality. During his career, he held product roles across various projects, enterprise solutions, and commercial business applications. Most of his experience comes from B2B SaaS model-based projects. His unique skill combination with the IT industry and business education (MBA) enables a strong analytical background, technical skills, and communication capabilities. These are core values that Alen brings to agile teams.
Project Highlights
Expertise
- Artificial Intelligence (AI)
- Cross-functional Team Leadership
- Digital Product Management
- Feature Roadmaps
- Product Management
- Product Requirements Documentation (PRD)
- Roadmaps
- Stakeholder Interviews
Work Experience
Product and Business Development Advisor
Navi
- Defined product-market fit and go-to-market strategy for an AI concierge product targeting Adriatic hospitality hotels. Validated demand, mapped competitive landscape, and translated findings into a focused ICP and channel strategy.
- Defined pricing model and commercial framework from first principles, including tiered packaging aligned to property size and feature adoption. Validated pricing through direct prospect conversations in early sales cycles targeting independent hotels.
- Led business development execution across channels: cold walk-in sales, email sequences informed by negotiation frameworks, and LinkedIn outreach. Produced core sales assets (one-pager, pitch deck, business cards) for early pipeline with local hotels.
Agile Product Manager
Cleardoc Inc.
- Led one product area from early scratches, over MVP, to a production-ready product.
- Involved in cross-team management of workload and feature prioritization across three different teams.
- Led a ceremony of feature backlog refinement and a feature scorecard exercise, defined product initiatives, and delivered a prioritized roadmap.
Freelance in Product Quality
Freelancing platforms
- Conducted business analysis and product specification revision on various B2C and B2B projects. 90% of suggestions for better requirement definitions were implemented.
- Defined a process for sprint planning and feature presentation, which led to better collaboration between the developers, product, and QA.
- Worked on functional and non-functional software testing, manual and automated, for web and mobile (reported 500+ bugs on all projects combined).
Product Manager
Myosotis GmbH
- Led end-to-end leadership in project and product management (backlog grooming, triage and prioritization, and cross-functional coordination).
- Transformed the vision from the C-level into functional product features that were up-sold to over 40% of customers.
- Wrote specifications for 40+ product features with acceptance criteria defined. The majority of features were accepted and implemented.
- Managed customer feedback and product quality risks. 90% of releases were bug-free.
- Orchestrated the product roadmap with two quarters planned in advance. The roadmap is of strategic importance for current and new investors.
- Defined feature KPI’s, defined metrics, and interpreted data analytics to achieve a goal to become a data-driven company.
Co-founder and Product Manager
Swappie
- Led the idea validation process by deciding what to measure and why (10+ success metrics).
- Led and conducted market research, demand generation, and competitor analysis processes. As a result, we have identified the market size and market fit.
- Conducted 20+ customer interviews, both live and through the online survey, which helped us to better understand the customer mindset and confirm the product assumptions. Those participants have become active users.
- Defined and communicated product strategy, mission, and vision on the public-facing website.
- Led product development activities with the outsourced development team.
Product Owner
Sparrow
- Performed strategic planning in collaboration with the CEO with a focus on acquiring five big customers.
- Implemented agile methodology of software development into a fast-moving start-up environment. The release cycle was reduced from eight to three weeks.
- Wrote specifications for 20+ product features with acceptance criteria defined. All of the features were implemented on time and within budget.
- Defined wireframes and visuals to development teams for 10+ screens that helped developers to understand and speed up the process of development.
- Led project and product management activities through the development and delivery process.
Business Analyst and Senior QA
Typeqast
- Led customer interviews and business analyses by conducting live sessions and shadowing the customer’s work that resulted in new features delivering value.
- Identifed weak points in the booking business process by comparing the existing platform with industry leaders. Conversion and time to convert increased by 20%.
- Defined product specifications together with the product owner for 30+ new features where all of them were accepted and implemented.
- Worked on functional and non-functional software testing, manual and automated, for web and mobile. More than 100 bugs were identified during the development process.
- Led the QA team with three team members that were responsible for the quality of three products.
Project History
Communication App for Elderly Care
I led product feature development by recognizing user weak points, proposing solutions, validating them, and delivering to end-users.
Myo is a German based platform for communication between caregivers in elderly care homes and family members of the facility residents. The platform can be used as a web or mobile app. The company is growing quarter by quarter both in revenue and user base.
Community Gift Exchange Platform
I took on several leadership roles for this project that took a journey from a rough idea all the way to production and live users.
Swappie was a peer-to-peer community network where members could exchange part of their culture with one another by sending a gift that represents their country of birth. The exchange was happening by mail.
Booking Platform for Parking Spaces
https://www.quickparking.com/I held discovery meetings with board members and the customer support team and communicated back to the development team to rebuild the new platform from the bottom-up.
QuickParking is a web platform where travelers can book a parking space near the airport so their car is safe while traveling. They operate in both B2C and B2B2C models and have parking near all major airports in Europe.
Education
Master of Business Administration (MBA) in Business Administration
Algebra Bernays University - Zagreb, Croatia
Master's Degree in IT Management
University of Split (Faculty of Economics) - Split, Croatia
Bachelor's Degree in IT Management
University of Rijeka (Faculty of Economics) - Rijeka, Croatia
Certifications
Web Development
Algebra Education Center
MS Database Administration Fundamentals
Algebra Education Center
Skills
Tools
Jira, Slack, Trello, Google Workspace, Figma, Balsamiq Mockups, Postman
Paradigms
Testing, Scrum, Agile, Agile Project Management, Agile Product Management, Requirements Analysis, B2C, B2B2C, Business to Business to Consumer (B2B2C), Data Product Management
Industry Expertise
Product Ideation
Platforms
Heroku
Other
Google Meet, Analysis, Specs, UI Testing, Product Management, Wireframing, Digital Product Management, Roadmaps, Feature Prioritization, Quality Assurance (QA), Feature Backlog Prioritization, Requirements, User Stories, Product Roadmaps, Feature Roadmaps, Feature Planning, SaaS, Product Owner, Product Ownership, Product Strategy, Agile Sprints, Story Mapping, SaaS Product Management, B2B Product Management, Business Requirements, User Requirements, Functional Requirements, Requirements & Specifications, Product Planning, Sprint Planning, Backlog Grooming, Sprints, Product Lifecycle Management (PLM), Communication, Cross-functional Collaboration, Cross-functional Team Leadership, Cross-departmental Collaboration, Product Requirements Documentation (PRD), Minimum Viable Product (MVP), Product-market Fit, Pendo, UX Audits, Research, Web Development, B2B, Software as a Service (SaaS), Mobile Apps, Mobile App Development, Business Analysis, Market Research, Enterprise SaaS, Business to Business (B2B), Video Capture, Video Editing, Digital Video, Technical Requirements, System Requirements, Stakeholder Interviews, Planning, Sprint Retrospectives, Software QA, Product Discovery, Artificial Intelligence (AI), Fleet Management, Logistics, AI Adoption, AI Agents, Agentic AI, Large Language Models (LLMs), Program Management, Customer Discovery, Team Mentoring, Stakeholder Management, Automation, Node.js, Instagram, Customer Support, IT Management, Discovery, Business Development, User Experience (UX), User Interface (UI), Professional Scrum Product Owner (PSPO), Hardware Integration, Data, Pricing, Product Pricing, Leadership
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