Alla Alimova
Verified Expert in Product Management
Product Manager
Amsterdam, Netherlands
Toptal member since September 27, 2022
Alla has 12 years of experience in the software industry, which includes product, consulting, and venture companies. Specializing in marketplaces at eBay and Catawiki, she has built a marketplace from 0 to 1. She has worked at startups, scale-ups, and global companies in healthcare, finance, advertising, retail, and luxury. Alla has built mobile apps, hybrid, web, and SaaS. She has cross-cultural experience with distributed teams and leadership in NYC, California, Canada, EMEA, and APAC.
Project Highlights
Expertise
- Conceptualization
- Global Product Management
- Minimum Viable Product (MVP)
- Product Leadership
- Product Vision
- Startups
- Team Leadership
- Value Proposition
Work Experience
Entrepreneur in Residence
Montro
- Built and launched an online marketplace from 0 to 1. Shaped the idea and set the scope, roadmap, and metrics. Launched an MVP and led the search for product-market fit, resulting in €1 million GMV.
- Set business and product strategy, reported directly to the founder/CEO, and worked closely with investors.
- Oversaw the product development process and roadmap, ensuring smooth delivery within time and budget.
- Coached designers, branding, and creatives on product practices and frameworks through regular 1 on 1s and mentoring.
- Created an outcome-oriented organizational culture with an OKRs framework, reducing time-to-market by 25%.
Senior Global Product Lead
eBay
- Owned the vision, strategy, and evolution of a portfolio of nine products in 11 markets.
- Led three teams of 18 developers, delivering customer experiences to 250+ million users.
- Set portfolio yearly goals and quarterly OKRs, resulting in better development alignment with business strategy.
- Facilitated innovation sessions across global product teams to discover the next investments.
- Collaborated with cross-functional teams, ensuring smooth delivery.
Mobile Product Lead
Catawiki
- Grew native mobile MAU by 81% YoY with consistent 15% conversion to unique bidders.
- Generated 33% (€14+ million) of the company's yearly revenue by launching high-impact features and metrics-driven product practices.
- Oversaw cross-functional mobile teams during business hyper-growth.
- Identified insights-driven initiatives using A/B testing, Google Analytics, Localytics, and qualitative frameworks.
Product Manager
Star
- Built and launched two predictive native apps to be used in drivable prototype vehicles by automotive OEMs for CloudMade, a Palo-Alto based startup.
- Led the redesign and development of a SaaS social ad platform serving 80 customers for Glow Digital Media, a London-based startup.
- Created prototypes and wireframes to test ideas and concepts and conduct usability studies rapidly.
- Led discovery workshops to identify users' jobs to be done and product opportunities.
Product Manager
State Street
- Built big data analytics products in finance for the State Street corporation.
- Led a team of developers and QA engineers, overseeing product implementation.
- Designed and launched an automated system for user access management, reducing processing time from months to seconds.
Product Manager
MedeAnalytics
- Led the UX, design, and engineering teams to build an audit analytics product, saving healthcare providers millions of dollars in claims.
- Onboarded five US healthcare providers into a new product; was responsible for data mapping and migration.
- Translated US healthcare industry trends into product requirements and managed the product roadmap.
Project History
Online Marketplace of Luxury Watches
Built the product, team, and culture from 0 to launch, reporting directly to the founder/CEO and working closely with investors.
Montro is a new way to discover and buy pre-owned luxury watches, combining content and inventory. I was involved in all aspects of the business; shaping the idea, value proposition, business strategy, product vision, building team, culture and processes, investor relations, and reporting.
Mobile Apps for Catawiki
https://apps.apple.com/us/app/catawiki-online-auctions/id926272969Led a 15-member team in designing and developing mobile apps for the online marketplace Catawiki, achieving €1 million in mobile apps' monthly revenue.
Catawiki is the most visited, curated marketplace in Europe for special objects, offering over 65,000 objects for auction each week. It is also the winner of Deloitte Fast 500 EMEA 2015. I spearheaded the Catawiki mobile app, generating 33% (€14+ million) of the company’s yearly revenue and leading teams through scale-up pains.
B2B SaaS Social Ad Management Platform
Led the design and development teams distributed across Kyiv and London to design and build a new platform.
A social ad management platform that enables advertisers to build, manage, and optimize advertising campaigns across social media channels, such as Facebook, Instagram, and Twitter. I facilitated the ideation and discovery workshops, designed sprints, refined the product vision and scope, planned and managed the development, led the product release, and provided product training for support teams.
Mobile Apps for Automotive Industry
Led the design and development of mobile apps for connected cars from the idea to MVP on iOS and Android platforms for mobile and tablet devices.
Connected car apps are integrated into the car dashboard, learning about users as they drive, predicting destinations and routes, and suggesting places users might like based on their preferences and external data sources.
FemTech Startup | Baushe.co
https://baushe.co/Advised an early-stage FemTech startup in the menopause space on building products from 0 to 1: product development, community building, content strategy, and go-to-market strategy.
Baushe.co is the go-to place on menopause - providing community, guided self-help, reliable information, and health tracking. It supports women during the menopause stage of life to live it on their terms.
Education
Master of Business Administration (MBA) in Business Administration (MBA)
Rotterdam School of Management, Erasmus University - Rotterdam, Netherlands
Master's Degree in Computer Science
National Technical University "KPI" - Kharkiv, Ukraine
Bachelor's Degree in Computer Science
National Technical University "KPI" - Kharkiv, Ukraine
Certifications
Behavioral Design
Behavioural Design Academy
JTBD Course
thrv
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Skills
Tools
Jira, Canva, Figma
Paradigms
Agile Product Management, B2C, Design Thinking
Other
User Requirements, Business Requirements, Jobs to be Done (JTBD), Global Product Management, Cross-cultural Management, Remote Team Leadership, Product Strategy, Culture Management, Mobile Product Management, Customer-centered Product Development, Value Proposition, Design Sprints, Customer Journey, Product Vision, Conceptualization, Ideation, Roadmaps, Digital Product Management, Minimum Viable Product (MVP), Startups, Product Roadmaps, Ideation Workshops, Product Management, Product Launch, Product Leadership, Feature Prioritization, Market Research & Analysis, Mobile App Development, Sprint Planning, Technical Product Management, User Interface (UI), User Experience (UX), Feature Backlog Prioritization, Agile Leadership, Project Management, Feature Planning, Scope Management, Cross-functional Collaboration, Stakeholder Management, Progress Reporting, Reporting, Feature Roadmaps, User Stories, Project Tracking, User Journeys, APIs, API Integration, Estimations, Applications, Behavioral Science, Business Strategy, Team Leadership, P&L Responsibility, Business Operations, Commercial Strategy, Product-market Fit, Go-to-market (GTM) Strategies, SaaS, Competitor Analysis & Profiling, Discovery Workshops, Workshop Facilitation, B2B, Consulting, Product Growth, Product Design, Technical Requirements, Websites, Product Coach, MVP Design, Coaching, Team Mentoring, Key Performance Indicators (KPIs), Process Optimization, Process Design, New Products, Best Practices, Build Processes, Product Operations, Enterprise Software, A/B Testing, UX Design, Opportunity Assessments, UX Assessment, Enterprise SaaS, Brand Positioning, iOS, Android, iOS UI Design, Android SDK, Mobile, Tablets & Smartphones, Business to Business (B2B), Software as a Service (SaaS), Agency, Objectives & Key Results (OKRs), Project Coordination, Documentation, Product Development, New Product Development, Telehealth, Content Strategy, Artificial Intelligence (AI)
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