Andreas Kraft, Product Manager in Stockholm, Sweden
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Andreas Kraft

Verified Expert  in Product Management

Product Manager

Location
Stockholm, Sweden
Toptal Member Since
November 9, 2018

For more than 20 years, Andreas has been working as a product manager successfully launching digital products in several industries. He is experienced in telecom industries, automotive, healthcare, IOT to name a few. Having worked in and for startups, fortune 500, agencies and universities, Andreas is well versed in managing product development from first ideas to finished product with highly effective and influential hands-on leadership style.

Project Highlights

TK eCoach
Led product design and development of the digital healthcare coaching platform of Germanys biggest healthcare insurance.
Obeta, Germany's Leading Electrical Trade App
Product App Store design and development offering next day delivery to construction grounds for almost 1+ million products.
Beurer Health Manager
Lead product and development of apps and IOT connected products for a unified healthcare platform.

Expertise

Work Experience

Product Manager and Consultant

2016 - PRESENT
Self-employed
  • Combined consultant work with lecturing to define best practice processes and methods for product management and development for clients like Swedish Steal, Bosch, Audi.

Adjunct Professor

2009 - PRESENT
University of the Arts Berlin
  • Created, planned, and executed a digital course on product development and supervised graduate students including master’s thesis research.

CPO, Chief Product Officer

2013 - 2016
Bertelsmann/Welldoo
  • Headed a 12-member team of product owners, designers, and healthcare specialists.
  • Helped recruit and nurture staff.
  • Led projects from conception through to delivery.
  • Created a new product unit.
  • Served on Welldoo’s management team.
  • Improved customer retention for major clients from the healthcare industry by creating apps and websites that ensured ongoing customer connectivity, drove customer-centricity, and fostered strategic lifecycle management while offering scientifically validated content.

Design Consultant

2011 - 2013
Independent
  • Delivered digital subject matter expertise and mentorship to clients ranging from start-ups and entrepreneurial enterprises to firms and agencies in wide-ranging industries. Generated new business opportunities using consultative sales strategies that showcase unique business capabilities and solutions.
  • Successfully created the concept and visual design of a Berlin-based electronic parts seller with more than 850,000 items and more than 60 real-world stores in Germany, reducing customer helpline calls by over 50%.

Head of User Experience

2010 - 2011
3M/TXTR
  • Drove digital service strategy and creative direction. Headed the five-member creative team of designers and an eight-member app developer team.
  • Established the user experience team, its methodology, the creative vision, style, and expression across platforms and devices.
  • Provided thought leadership to help guide the team as well as external clients with TXTR products and services and delivered customized electronic reading as an end-to-end solution.
  • Ensured that TXTR consistently delivered the highest creative quality across platforms and devices by developing tools, processes, and style guides.
  • Successfully established a user experience-driven methodology in a traditional software development environment.

Director of User Experience

2003 - 2010
Iconmobile
  • Headed the creative team, the process, visual design, and information architecture of products and services.
  • Upheld high-quality standards in pitches, workshops, and all creative deliverables across customer touch-points, devices, and platforms to small and large corporate clients across industries.
  • Established and continuously improved communication tools to support and enhance the creative process.
  • Recognized for internally and externally promoting my designers and unit, peer, and industry recognition.

TK eCoach

https://ecoach.tk.de/

Led product design and development of the digital healthcare coaching platform of Germanys biggest healthcare insurance.

From first ideas using design thinking up to the full strategy: The potential of the new service, in terms of business impact and user experience, was evaluated together with TK.

The project was implemented using agile, making it possible to react optimally to constantly evolving requirements and feedback. Development of a design vision and a prototype formed the foundation, with sprint-based UX and design development. The technical implementation was done in two SCRUM teams using Atlassian tools.

The service is free to use for the 10 million customers of TK.

Obeta, Germany's Leading Electrical Trade App

Product App Store design and development offering next day delivery to construction grounds for almost 1+ million products.

Obeta is the regional leader in the field of electrical and installation wholesale, represented in more than 50 locations with more than 400 employees. Andreas created as consulting product manager together with Obeta management the vision, functionalities, and roadmap for the Obeta app. Functionalities like offering identification of customers in stores offered advantages in speed, customer service and efficiency unmatched by the competition. Ordering missing parts directly to construction grounds till the next morning from the convenience of the mobile phone started to change the way how the whole electrical installation industry is thinking and planning.

Beurer Health Manager

https://www.beurer.com/web/de/im-fokus/connect/health-manager.php

Lead product and development of apps and IOT connected products for a unified healthcare platform.

Beurer is delivering health and well-being since 1919, offering a range of over 500 products.

Andreas worked with Beurer from first ideas to the delivery of the Beurer health manager app to the app stores and the successful introduction of a body scale and a fitness tracker connecting to the app via Bluetooth.
2006 - 2008

Master's Degree in Information Systems

Open University - Milton Keaves, UK

2004 - 2006

Diploma of International Studies in International Executive Training

European Union - Tokyo, Brussels

1988 - 1991

Bachelor's Degree in Graphic Design

Lette Verein - Berlin, Germany

Tools

Jira, Figma, Confluence, Google Docs, Trello

Industry Expertise

Higher Education, Automotive, Health, Biotechnology

Paradigms

Design Thinking, Waterfall Development, Scrum, Agile, Agile Product Management, Agile Workflow, Kanban

Platforms

Adobe Suite

Other

Product Owner, Contract, Product Management, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, Product Delivery, BRD, Software Requirements Specifications (SRS), Outsourced Product Management Professional, Certified Scrum Product Owner (CSPO), Android, iOS

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