Avinash Royyuru
Verified Expert in Product Management
Product Manager
London, United Kingdom
Toptal member since January 19, 2021
Avinash became a product manager 15 years ago before there were textbooks about it, so he learned how to overcome the difficulties from his own mistakes. He has been fortunate to apply his creativity in multiple domains, such as mobile security, gaming, AI, and kidtech. He's always managed products at high risk, do-or-die situations. All three companies where he served as a product manager or VP of product were successfully acquired.
Project Highlights
Expertise
- Agile Product Management
- Artificial Intelligence Product Manager
- B2C
- Game Design
- Jira
- Lean Experiments
- Product Leadership
- Product-market Fit
Work Experience
Founder | Chief Researcher
Infinite Loops Capital
- Developed an investment thesis called Games, NFTs, Constructed Universes for NFT games based on a mathematical equation.
- Recruited and managed a team of game researchers and fund operators.
- Raised funds from LPs to invest in NFT games with infinite trading loops.
Product Manager
o3 Bhuvi Advisors Private Limited
- Developed game concepts to gamify the financial planning process for A financial planning platform.
- Coached a team of product managers and UX designers to "move fast and break things."
- Led product and growth experiments to achieve product-market fit.
Trainer
Activision Blizzard
- Developed Intro to Game Product Management, a training program with lectures and workshops.
- Mentored a team of 30 product managers, producers, and data scientists.
- Built models to estimate the revenue impact of a new feature, which are now used by the teams to plan and prioritize features.
Product Manager
SuperAwesome
- Achieved a product-market fit for Kids Web Services, a B2B2C platform for the development of kids' experiences, growing it to $1 million ARR.
- Developed a data strategy that led to building an AI product to detect kids online.
- Grew the userbase of kids and parents from zero to ten million users.
Founder and CEO
Product ML
- Built and grew a SaaS platform for AI-driven real-time game personalization.
- Increased the user LTV by 10% for our B2B customers using dynamic pricing and dynamic difficulty.
- Released the open-source technology for real-time data processing using a YAML schema to build features for real-time ML models.
VP of Product
GSN Games
- Managed GSN's most successful game, Bingo Bash, grossing $100 million a year.
- Increased monetization by 10%, with the help of a ten-people product and analytics team that I managed.
- Improved the operating profit by 20%, which allowed us to spend more on user acquisition and drive further growth in subsequent years.
Product Manager
GSN Games
- Doubled in-game revenue to $20 million per year for Mirrorball Slots on Facebook, mainly driven through product features.
- Achieved 50% growth in retention, engagement, and monetization metrics by combining innovative game design and experimentation with split tests and building and modifying features based on the usage metrics.
- Pioneered concept of qualitative user research and lean testing to validate hypotheses that drove increases in KPIs.
- Mentored other product managers in the company to set up metrics and run experiments to validate new product ideas.
VP of Product
tenCube (acquired by McAfee)
- Joined the startup as its first employee. Grew the team from five to 30 employees. In four years, we went from a startup to the world's leading mobile security company with over five million users.
- Initiated and implemented Agile development practices, increasing team productivity by 300% in six months.
- Served as a VP of product through the McAfee acquisition in 2010. tenCube became the foundation for building McAfee's mobile organization. It was also essential to Intel's mobile strategy and partially responsible for the Intel-McAfee acquisition.
- Awarded the Product Manager of the Quarter award in the first quarter of 2011.
Project History
Kids Web Services
Found the product-market fit, achieved $1 million ARR, and grew the userbase to ten million, eventually leading to the Epic Games' acquisition of SuperAwesome.
Kids Web Services is a set of services that are used by developers of online experiences for kids. The aim was to be the Amazon Web Services of the kids’ internet, hence the name. The internet for kids operates by different rules because of data privacy laws such as COPPA and GDPR that restrict data collection from minors.
When I joined, we had a vague vision and determination to make this a SaaS business. Through experimentation and B2B sales, we refined the value proposition to provide a parental consent platform. We managed to land big customers such as Niantic (Pokemon GO) and Epic Games (Fortnite). We transitioned from a one-off enterprise model to a SaaS model and grew our ARR from $100,000 to over $1 million within a year.
Skills
Tools
Jira, Slack, Zoom
Paradigms
B2C, B2B2C, Agile Product Management, Business to Business to Consumer (B2B2C), Agile
Platforms
Blockchain
Other
Product Analytics, Game Design, Product-market Fit, Lean Experiments, Gaming, Monetization, Product Management, User Research, Project Management, Artificial Intelligence Product Manager, Product Growth, Product Leadership, B2B, Go-to-market (GTM) Strategy, Web3, Product Strategy, Pricing Models, Smart Contracts, Product Marketing, Miro, General Management, Training & Training Content Development, Product Coach, Research, Venture Funding, Fundraising
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