Cyrus Eslamian, Product Manager in Toronto, ON, Canada
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Cyrus Eslamian

Verified Expert  in Product Management

Product Manager

Location
Toronto, ON, Canada
Toptal Member Since
December 6, 2022

Cyrus boasts a decade of expertise across both public and private sectors, serving Fortune 500 firms to startups in fintech, healthcare, eCommerce, insurance, IoT, AI/ML, and blockchain/Web 3.0. His roles spanned B2B, B2C, and B2B2C models. With an advanced engineering degree and sharp business acumen, Cyrus adeptly crafts and champions digital product strategies, translating them into agile roadmaps for seamless implementation.

Project Highlights

Robo-advisor Investment App
Led the creation of a complex investment application for users to invest their account balance, resulting in an enrolment rate of 15% and revenue per user of 50%.
Product Strategist for MVP
Led the development of an educational platform, conducting market research and addressing tech gaps. Ensured timely, budgeted delivery and a strategic market launch, earning high client praise.
AI Chatbot for a Dating Coach
Led the conceptual idea to the implementation of an AI chatbot dating coach.

Expertise

Work Experience

Creator, Podcast Host, Producer

2020 - PRESENT
PM Hub Podcast
  • Launched a podcast and grew subscriptions to 1,000+ and downloads to 10,000+ within six months.
  • Hosted many guests, including Marty Cagan, father of product management; Rich Mironov; Ravi Mehta, CPO at Tinder; Ken Sandy, Giff Constable, CPO at Meetup; and other inspiring product leaders.
  • Provided thought leadership during podcasts on topics related to product management with industry experts.

Senior Product Manager

2019 - PRESENT
Gazsix Digital
  • Led a concept-to-launch process for a B2C learning management solution that enabled students worldwide to learn French. Increased revenue tenfold within three months of launch.
  • Launched over a dozen customer-centric software products with a team of product designers and full-stack software engineers leveraging Agile and Lean principles with 2-week sprints.
  • Improved user engagement for a B2C fashion brand by 30% through targeted user feedback collection, synthesis of solutions, and more frequent iteration according to customer needs.
  • Boosted revenue for an online shop by 20% after implementing a new product recommendation feature developed based on research on target customers and iterating on multiple solutions in parallel.

Product Manager

2022 - 2022
21.co
  • Set the vision and the strategy for the leading on-chain asset management platform by conducting extensive research on the decentralized finance landscape, company vision, and customer interviews.
  • Led the product management quarterly planning efforts to focus on OKRs and balance timeline and deliverables to align with the executive team.
  • Set up the scrum workflow for a team of 10+ engineers, which led to a 300x increase in development velocity.
  • Led a cross-functional team to launch innovative and industry-defining products with broader teams.
  • Mentored junior PMs across the company and raised the bar for a product management function as a whole, which led to two promotions.
  • Championed product-led thought leadership across the company and established Web 3.0 principles for the product team, which led to a customer-centric approach to drive results while respecting Web 3.0 ethos around privacy.

Product Manager

2021 - 2022
This Is Alice
  • Led the company's annual planning by engaging internal and external stakeholders to establish a 4Q roadmap that would align investors and empower individual teams to close a strong series B.
  • Launched a complex investment application to help hourly workers invest every dollar in their health saving account. Results led to $1+ million in recurring and new revenue.
  • Engaged regularly in performance analysis to analyze the successful completion of short- and long-term goals.
  • Managed execution backlog and improved sprint velocity by 300% over three weeks by conducting effective retros, the collaboration between engineers, and concise product definition.

Digital Product Manager

2020 - 2021
WSIB
  • Led the product vision and strategy by developing a deep understanding of WSIB's customer problems to deliver a customer-centric B2B2C software solution for an online portal for healthcare providers and injured workers worth $50+ million.
  • Leveraged qualitative and quantitative insights, identified target personas, and worked with the award-winning service design team at WSIB to map the customer journey to identify use cases for B2B2C scheduling software that saved 15% staff time.
  • Led product team meetings with cross-functional stakeholders to elicit requirements for enterprise healthcare management software and translate them into user stories and wireframes to prioritize features, reducing the planned timeline by six months.
  • Collaborated with product designers and engineers to iteratively test wireframes and prototypes with stakeholders over all stages of product discovery.

Energy Products Manager

2017 - 2019
Walmart
  • Led a sustainability product from ideation to launch, which increased staff productivity by 30% and division revenue three times.
  • Crafted a roadmap based on company goals that aligned with the organization's strategy for a $20 million budget cycle with five cross-functional teams.
  • Delivered a presentation to align stakeholders and get budget approval for a 20 million project.

Energy Products Manager

2016 - 2017
Canadian Tire Corporation
  • Built and shared roadmap presentations for stakeholders for transparent and collaborative team interactions.
  • Delivered products with a demonstrable business impact that led to a 60% saving on energy costs.
  • Managed multiple cross-functional projects worth over $10 million.

Project Engineer

2014 - 2016
Powersmiths International
  • Helped launch a sustainability B2B SaaS product at a startup of 50 people that saved commercial building owners an average of $1 million per year in utility bills.
  • Analyzed field data and extracted insights by creating an Excel macro that saved technical engineers more than 300% time.
  • Created technical and non-technical reports and presentations that led to winning over $10 million worth of projects.

Robo-advisor Investment App

Led the creation of a complex investment application for users to invest their account balance, resulting in an enrolment rate of 15% and revenue per user of 50%.

After answering a few questions about their investment goals and risk appetite, users could choose a portfolio. Robo-advisor would invest and rebalance portfolio construction automatically without requiring manual intervention.

Advanced Meeting Scheduler

Managed the development of a complex meeting scheduler between multiple parties that contributed to 15% time saving for staff.

The simplest use case allows injured workers to set their availability for return-to-work interviews, forward it to the healthcare provider and a staff member, and automatically schedule a date, time, and location convenient for everyone.

Learning Management Solution for a B2C Business

Led the concept-to-launch process for a B2C LMS solution that enabled students to learn French, increasing revenue tenfold within three months of launch.

Users can sign up for the portal, pay a subscription, attend courses at their own pace, and take quizzes through the portal. Users can also take an onboarding quiz to assess their proficiency against the course material.

Product Strategist Expert

Led the product strategy for new channels of growth to reimagine CompanyMileage.

I conducted thorough competitor analysis and customer interviews to redefine the growth strategy including new markets to reach with a GTM strategy. My work included redefining the PMF expansion strategy to include state-of-the-art tech such as AI and blockchain.

Product Strategist for MVP

Led the development of an educational platform, conducting market research and addressing tech gaps. Ensured timely, budgeted delivery and a strategic market launch, earning high client praise.

As a tech product manager, I directed the development of an edtech platform, identified market trends, filled tech gaps, and strategized the product launch. I delivered on time and within budget, earning high client commendations.

AI Chatbot for a Dating Coach

Led the conceptual idea to the implementation of an AI chatbot dating coach.

Worked directly with the founder to assess existing LLMs (including GPT models), customer persona, and business vision to craft a feature set with GTM strategy for a dating app focused on dating for men.
2019 - 2019

Diploma in Web Development

RED Academy - Toronto, Canada

2012 - 2013

Master's Degree in Chemical Engineering

University of Waterloo - Waterloo, Canada

JANUARY 2022 - PRESENT

Mastering Product Management

Reforge

NOVEMBER 2021 - PRESENT

Product Strategy

Reforge

JANUARY 2021 - PRESENT

Analytics Mastery

Mixpanel

NOVEMBER 2020 - PRESENT

Workplace Mental Health Leadership Certificate

Queens University

SEPTEMBER 2020 - PRESENT

AI for Product Managers

Udemy

JUNE 2020 - PRESENT

Software Product Management

University of Alberta | via Coursera

MARCH 2020 - PRESENT

Certified Scrum Master

Scrum Alliance

MARCH 2020 - PRESENT

Certified Scrum Product Owner (CSPO)

Scrum Alliance

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