Dmitry Meltsov
Verified Expert in Product Management
Product Manager
London, United Kingdom
Toptal member since October 11, 2019
Dmitry ships fast, talks to customers, and has an eye for UX. He leads teams around business outcomes and uses data to guide decisions. He launched a PropTech proposition that scaled to £10 billion per year, grew a video streaming product from zero to 20,000+ creators in five months, and took a Telegram gaming app from zero to high double-digit MRR in a quarter. Dmitry is relaxed about ego and cares about shipping products while contributing to teams where people feel good doing their best work.
Project Highlights
Expertise
- AI Product Management
- Artificial Intelligence (AI)
- Minimum Viable Product (MVP)
- Product Management
- Product Roadmaps
- Real Estate
- Software as a Service (SaaS)
- UX Leadership
Work Experience
Founder and CPO
Viewery
- Led product, engineering direction, GTM, partnerships, marketing, and sales as a solo founder.
- Shipped a voice-led LLM pipeline that transformed post-viewing conversations into structured buyer intelligence reports, aggregated pricing perception, and portfolio health signals.
- Signed partnerships with a data supplier, API aggregator, and distribution partners.
Chief Product Officer
Baby Doge
- Grew GameFi App MRR 10x in a single quarter with live ops management.
- Shipped AI-enabled launchpad for meme tokens with peak revenue of $XX thousand in one day.
- Oversaw nine products across five verticals, including GameFi, DeFi, launchpads, eCommerce, and infrastructure, while restructuring outsourced delivery into a product-led matrix of 40 people.
- Created an AI content factory team, doubling engagement across X and Telegram communities.
- Led product risk management across Germany, the UK, and Singapore jurisdictions.
- Implemented AI solutions into product offerings, tech, product, and marketing operations.
Head of Product, Founding Member
Jsgenesis
- Launched the flagship video platform Gleev.xyz, signing up 20,000+ video creators in five months.
- Led a 15-strong team spanning design, engineering, and operations in a fully decentralized environment.
- Shipped the DAO governance web platform for protocol management.
- Elected as a council member for three consecutive terms by the DAO community.
Head of Product
REalyse UK
- Drove 1.5x subscription ARR growth with re-platforming grounded in user research.
- Reduced time-to-first-value for new users from 10 minutes to 30 seconds.
- Led design, data engineering, and platform engineering teams while coordinating with the data science team before the rise of LLMs.
Product Manager
Toptal Projects
- Provided MVP scoping and delivery for a US-based hybrid B2B LMS-Marketplace startup. Interfaced with the team distributed across four different time zones, leading product strategy and MVP delivery.
- Transformed product operations for a Canadian B2B eCommerce company through strategic planning with OKRs, goal-oriented roadmaps, product discovery, RICE-based prioritization, hypothesis-driven development, and release management best practices.
- Led value proposition design and go-to-market strategy for B2B SaaS CS and knowledge management product. Recruited top industry experts as advisors and, leveraging a modern product approach, developed and validated the concept for the MVP launch.
Head of Product
Swoop Funding
- Led the product team of three, responsible for the core web platform, marketing website, internal systems integration, and special projects for the High Street Banks.
- Launched open-banking and accounting data integrations, reducing application processing time to five minutes.
- Streamlined product releases, resulting in a 2x reduction of incomplete issues in sprints.
- Managed critical product initiatives hands-on, including matching algorithm optimization, lender integrations, and analytics instrumentation.
Product Director
Onedome
- Became the first experienced product hire, earned a promotion to a leadership role within one year, and managed revenue-generating products.
- Launched mortgage, conveyancing, and insurance products. Brought the first revenue to the company.
- Navigated FCA and CLC regulations, while bringing conveyancing (LegalTech) and mortgage (FinTech) propositions to market from scratch.
Product Manager
Freelance
- Led product strategy and roadmap, liaison with the incubator-community of designers and developers for the MVP development and launch.
- Delivered customer profiling, competitive benchmarking, MVP design, and specification for a CNC machinery analytics SAAS startup.
- Consulted the founding team on business model validation, value proposition design, and customer research for the convenience store services app launch.
Senior Product Manager
Market Tech UK
- Managed digital products for the two UK based eCommerce businesses of the holding company: Camdenmarket.com and Everything5pounds.com.
- Led a 20-strong team of co-located and off-shore product managers, designers, and engineers.
- Delivered legacy eCom MVP for Camdenmarket.com with the follow-up re-platforming of eCom site to API- centric isomorphic app with Node.js, React, Prismic, Solidus, and Practi.
- Recovered a crisis project of migrating Everything5pounds.com to SAP Hybris, and following re-platforming, delivered a transformation roadmap with a high impact on core business metrics: YOY REV up 70%, CR up 35%, RPS up 25%, SR up 100 %.
Principal Project Manager
Global Fashion Group (lamoda.ru)
- Promoted to PPM after successful design, delivery and roll out greenfield proprietary solution, from ground zero, covering transit warehouse network and last-mile delivery operations via the web app, mobile scanners interface for intra-logistics and Android app for couriers.
- Delivered the strategic program of a B2B managed services platform for white-label websites, eProduction, fulfillment, last-mile delivery, and a contact center with a budget of over $2 million.
- Established portfolio management, coached PMs, conducted project reviews, codified PMO guidelines.
- Asked to take the capacity as the head of PMO at departure.
Analyst
Accenture UKI
- Managed a team of interns and coordinated off-shore developers delivering projects for an Oracle ATG powered global eCommerce website.
- Led the team efforts of customizing internal deployment management tool for the European Travel Giant IT Transformation Programme spanning six countries, 20,000 end users, and targeted at 30% reduction of global IT estate operating costs.
- Prepared business cases for the £200 million investment into the IT landscape, which was a part of the submission to Ofgem for a national energy transmission company.
Project History
Joystream Video Streaming Decentralized Protocol
http://joystream.org- 20,000 — Creators Onboarded in 5 Months on Gleev.xyz
- 3x — Elected DAO Council Member by Community
Open-source video platforms struggle to attract creators against YouTube and Twitch. Joystream had no monetization track record, an unfamiliar Web3 stack, and ran fully decentralized with no traditional reporting lines. Onboarding creators at scale required product, governance, and economic design to land together.
Led product as a founding member of Joystream. Shipped Gleev.xyz, the flagship video platform, attracting 20,000+ creators in five months via DAO-governed token incentives instead of paid acquisition. Coordinated 15 engineers, designers, and ops in a decentralized environment with no traditional hierarchy. Also shipped the DAO governance web platform for protocol management. Elected to the council for three consecutive terms, shaping product priorities and treasury allocation through on-chain votes.
• 20,000 creators onboarded within five months from public product launch
• Members grew to circa 50,000
• Flagship product visits were in solid double-digit thousands per day
• Protocol token got listed on centralized exchanges.
BabyDoge Ecosystem Growth
http://babydoge.com- 20x — GameFi App MRR Growth in a Single Quarter
- $15,000 — Revenue in A Single Day on Launch of Token Launchpad
- 2x — Engagement Lift Across X and Telegram Communities
BabyDoge reached a plateau as a community-led meme brand with no PM discipline, outsourced delivery, and a sprawling product surface across GameFi, DeFi, launchpads, eCom, and infrastructure. Growth had stalled, releases were slow, and community engagement was flat.
Joined as PM, promoted to CPO in three months. Restructured 40 outsourced contributors into a product-led matrix covering nine products across five verticals. Ran live ops on the GameFi product, managed product risk across Germany, the UK, and Singapore jurisdictions.
• Growing MRR 20x from $N thousand to high $NN thousand in a quarter.
• AI-enabled launchpad for meme tokens with peak revenue of $NN thousand in a day.
• AI content factory team that doubled engagement across X and Telegram communities.
Big Data Analytics
http://realyse.com- 1.5x — Subscription ARR Growth Post-replatform
- 20x — Time-to-First-Value Improvement (10 minutes to 30 seconds)
Realyse’s AI-powered big data analytics platform served UK property investors and developers, but onboarding took 10 minutes before users hit value and had to use 10 different tools to produce a sample report. New subscription growth was flat, and the legacy platform couldn’t ship insights fast enough to retain institutional clients during the post-2020 market shift.
Led product initiatives across design, data engineering, and platform engineering teams while coordinating with data science on AI/ML pipelines before the rise of LLMs. Grounded the replatforming effort in user research and led the design stream. Instrumented platform analytics to align teams around business outcomes.
• Cut time-to-first-value from 10 minutes to 30 seconds
• Delivered the re-platform end-to-end, driving 1.5x subscription ARR growth and restoring product velocity for institutional clients across UK property investment and development.
Education
Bachelor of Arts Degree with Honors in Economics
University of Manchester - Manchester, United Kingdom
Bachelor's Degree in Finance
Saint Petersburg State University - Saint Petersburg, Russia
Skills
Tools
Lean Testing, Microsoft Power BI, Claude, Figma
Paradigms
B2B2C, Agile Product Management, Conversion Rate Optimization (CRO)
Platforms
Blockchain Platforms, Blockchain, Decentralized Exchanges (DEXs)
Industry Expertise
Real Estate, Financial Services
Other
Product Strategy, Product Discovery, User Research, Agile Transformation, Cross-functional Team Leadership, Offshore Team Management, Analytics, Product Management, B2B, Objectives & Key Results (OKRs), Web UX, Blockchain & Cryptocurrency, UX Leadership, Agile Leadership, Team Leadership, User Experience (UX), AI Product Management, Market Research, Roadmaps, Estimation & Planning, Feature Analysis, Product Roadmaps, Software Development Lifecycle (SDLC), Technical Product Management, Technical Project Management, Prototyping, Business to Business (B2B), UI Design, UX Research, Customer Interviews, Lean UX, Web, Strategy, Software as a Service (SaaS), Regulated Industries, Leadership, Key Performance Indicators (KPIs), Value Proposition Design, Go-to-market (GTM) Strategies, AI Tools, AI Agents, AI Chatbots, Artificial Intelligence (AI), Large Language Models (LLMs), Voice AI, Speech Recognition, Data Analytics, API Platforms, Data Feeds, Product Consultant, Amazon Athena, API Management, REST APIs, SQL, eCommerce Platforms, Direct to Consumer (D2C), Big Data, Geolocation, Customer Acquisition, Fintech, Telegram Bots, Telegram Web Apps, Cryptocurrency Wallets, Cross Chain Bridges, Meme Tokens, Gaming, Technical Leadership, Solana, TON, BNB Smart Chain, Non-fungible Tokens (NFT), Miro, Design Leadership, Legal Technology (Legaltech), Amplitude, Mobile, Games, GameFi, Minimum Viable Product (MVP), MVP Design, VoiceBot, Claude Code, DataOps, Data, Big Data Architecture, Tokenomics, Video Streaming, Decentralized Autonomous Organizations (DAO), Web3, Decentralized Physical Infrastructure Networks (DePIN), Decentralized Applications, Community Growth, Product Launch, Data Engineering
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