Dmitry Meltsov, Product Manager in London, United Kingdom
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Dmitry Meltsov

Verified Expert  in Product Management

Product Manager

Location
London, United Kingdom
Toptal Member Since
October 11, 2019

Dmitry is a product leader with experience in bringing new products to market, optimizing early-stage propositions for product-market fit, and streamlining product ops. He has a track record of managing marketplaces, SAAS, B2B2C products, and internal web apps in fintech, prop tech, ed tech, legal tech, and eCommerce. He's adept in managing stakeholders, operating under budget constraints, and navigating complex regulatory environments.

Project Highlights

Funding Marketplace Product Team Leadership
Established outcome-driven product management practices and coached existing product team in delivering upon agile roadmap.
Property Legal Services E2E Transactional Marketplace Launch
Brought to market highly sophisticated property legal services management platform.
eCommerce Re-platforming, Product, and Tech Optimization
Migrated eCommerce business to SAP Hybris platform and doubled annual revenue in the subsequent year.

Expertise

Work Experience

Head of Product

2020 - PRESENT
REalyse UK
  • Led product strategy through the phase of accelerated company growth.
  • Optimized product operations, driven by agile delivery practices and continuous product discovery.
  • Worked with distributed teams of engineers across core platform development and data streams.

Product Manager

2020 - 2020
Toptal Projects
  • Provided MVP scoping and delivery for US-based hybrid B2B LMS-Marketplace startup. Interfacing with the team distributed across four different time zones leading product strategy and MVP delivery.
  • Transformed product ops for a Canadian B2B eCom company. Scope of change entailed strategic planning with OKRs, goal-oriented roadmaps, product discovery, prioritization with RICE, hypothesis-driven development, Jira, and Confluence best practices.
  • Led value proposition design and go-to-market strategy for b2b SaaS CS and Knowledge Management product. Recruited top industry experts as advisors and leveraging modern product approach developed and validated the concept for the MVP launch.

Product Manager

2019 - 2020
Swoop Funding
  • Led the product team of three, responsible for the core web platform, marketing website, internal systems integration, and special projects for the High Street Banks.
  • Orchestrated OKRs framework implementation in four weeks, coached the management team on setting and aligning goals across product, marketing, ops, and sales.
  • Streamlined product release cadence with the implementation of robust Agile delivery processes, resulting in >100% reduction of incomplete issues in sprints. Leveled velocity to enable planning.
  • Managed critical product initiatives hands-on: matching algorithm optimization, integrations with lenders, analytics instrumentation.
  • Equipped and supported product, sales, and marketing teams with the relevant tools for customer insights and relationships: Amplitude, Intercom, Hotjar, SendInBlue, Xtreme Push, SalesForce.
  • Advised founders on org structure and resourcing.
  • Designed NPS tracking instrumentation, analysis, and integration with CS team operations.

Product Manager

2017 - 2019
Onedome
  • First experienced product hire. Promoted to a leadership role within one year with a seat at the senior executive team. Responsibilities entailed revenue-generating products mgt. Initiated adoption of OKRs.
  • Being the only person in the company driving digital mortgages business vertical at inception, was responsible for bringing the product from a one-liner objective to the validated prototype and secured partnership contracts in under 12 weeks without a single line of code written.
  • Carried out mortgages industry research, technical discovery, compliance perimeter definition, value proposition design, business model validation, prototyping, usability testing, partnerships business development, and market launch strategy formulation, involving partnership with MAB, biggest underwriter in the UK.
  • Launched to market highly complex legal services transactional portal, with SRA compliant CMS at the core, marketplace engine for connecting customers with property lawyers, deal progressor portal for estate agents and API integrations with industry service providers: KYC, property searches, land registry, HMRC.
  • Integrated the building insurance and deal completion sub-products.

Product Manager

2017 - 2017
Freelance
  • Led product strategy and roadmap, liaison with the incubator-community of designers and developers for the MVP development and launch.
  • Delivered customer profiling, competitive benchmarking, MVP design, and specification for a CNC machinery analytics SAAS startup.
  • Consulted the founding team on business model validation, value proposition design, and customer research for the convenience store services app launch.

Senior Product Manager

2015 - 2016
Market Tech UK
  • Managed digital products for the two UK based eCommerce businesses of the holding company: Camdenmarket.com and Everything5pounds.com.
  • Led a 20-strong team of co-located and off-shore product managers, designers, and engineers.
  • Delivered legacy eCom MVP for Camdenmarket.com with the follow-up re-platforming of eCom site to API- centric isomorphic app with Node.js, React, Prismic, Solidus, and Practi.
  • Recovered a crisis project of migrating Everything5pounds.com to SAP Hybris, and following re-platforming, delivered a transformation roadmap with a high impact on core business metrics: YOY REV up 70%, CR up 35%, RPS up 25%, SR up 100 %.

Principal Project Manager

2013 - 2015
Global Fashion Group (lamoda.ru)
  • Promoted to PPM after successful design, delivery and roll out greenfield proprietary solution, from ground zero, covering transit warehouse network and last-mile delivery operations via the web app, mobile scanners interface for intra-logistics and Android app for couriers.
  • Delivered the strategic program of a B2B managed services platform for white-label websites, eProduction, fulfillment, last-mile delivery, and a contact center with a budget of over $2 million.
  • Established portfolio management, coached PMs, conducted project reviews, codified PMO guidelines.
  • Asked to take the capacity as the head of PMO at departure.

Analyst

2011 - 2012
Accenture UKI
  • Managed a team of interns and coordinated off-shore developers delivering projects for an Oracle ATG powered global eCommerce website.
  • Led the team efforts of customizing internal deployment management tool for the European Travel Giant IT Transformation Programme spanning six countries, 20,000 end users, and targeted at 30% reduction of global IT estate operating costs.
  • Prepared business cases for the £200 million investment into the IT landscape, which was a part of the submission to Ofgem for a national energy transmission company.

Product Operations Transformation

Delivered a detailed internal procedural documentation for modern product management for a globally distributed product team.

Scope of change entailed strategic planning with OKRs, Goal-oriented roadmaps, product discovery, prioritization with RICE, hypothesis-driven development, Jira, and Confluence best practices. Coached PMs via 1-2-1s.

MVP Launch for LMS/EdTech Marketplace Startup

Worked directly with the founder and president of the company led product strategy and delivery for an MVP launch.

Interfacing between the founder of the company in the US and technical team based in India and managed the functional discovery and feasibility assessment for the MVP of the product. Post-definition was responsible for the product delivery, managing a globally distributed technical team.

Funding Marketplace Product Team Leadership

http://swoopfunding.com

Established outcome-driven product management practices and coached existing product team in delivering upon agile roadmap.

Accomplished migration of the entire company to OKRs framework. Introduced robust Agile product delivery practices. Delivered product analytics instrumentation and goal-oriented release planning. Coached and led the existing product team of three.

Translated business strategy to Agile roadmap and managed critical product improvements hands-on, working with a distributed cross-functional team.

Property Legal Services E2E Transactional Marketplace Launch

https://www.onedome.com

Brought to market highly sophisticated property legal services management platform.

Inherited ownership of the product at pre-alpha and brought to market a highly complex legal services transactional portal, with SRA compliant CMS at the core, marketplace engine for connecting customers with property lawyers, deal progressor portal for estate agents and API integrations with industry service providers: KYC, property searches, land registry, HMRC.

CR lead to order grew twofold month over month during the first three months, with 50% reached by some accounts.

eCommerce Re-platforming, Product, and Tech Optimization

http://everything5pounds.com

Migrated eCommerce business to SAP Hybris platform and doubled annual revenue in the subsequent year.

Recovered a crisis project of migrating to SAP Hybris, and following re-platforming, delivered a transformation roadmap with a high impact on core business metrics: YOY REV up 70%, CR up 35%, RPS up 25%, SR up 100%.

Recruited the product, design and dev teams, set up product delivery processes, and managed transformation projects and product CRO.

B2B eCommerce Full Suite Managed Services Platform

https://www.lamoda.ru/

Delivered strategic program of B2B managed services platform for white label ops in eCommerce for global enterprise clients.

Worked in a cross-functional team of 40 people in a matrix environment my responsibilities encapsulated roadmap definition, end-to-end delivery, tech sales, and integration with partners.

Executive Team BI Dashboard Solution Design

http://OneDome.com

Identified the set of KPIs for the product, marketing, sales, and customer support teams. Facilitated solution design.

Delivered the project of the Executive Team BI dashboard (company health check DB, product, marketing, and operational KPIs). In the capacity of product director, I worked collaboratively with functional heads to define the KPIs set and technical teams on exploring the ways to automate the dashboards population with data from various systems based on tech infrastructure in place.
2006 - 2009

Bachelor of Arts Degree with Honors in Economics

University of Manchester - Manchester, United Kingdom

2004 - 2006

Bachelor's Degree in Finance

Saint Petersburg State University - Saint Petersburg, Russia

JUNE 2014 - PRESENT

PMI Program Management

Bauman Institute of Technology

JANUARY 2012 - OCTOBER 2012

Lean Six Sigma Green Belt Foundation

Accenture UKI

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