Dom Wolf
Verified Expert in Product Management
Product Manager
Attard, Malta
Toptal member since November 23, 2018
Dom is a product director with 16+ years of experience building platforms and ecosystems across fintech, blockchain, AI, telecoms, and super apps—with a proven track record of launching new platforms, driving growth, and leading global cross-functional teams in complex ecosystems. He's skilled in shaping product strategy, integrating AI/ML into consumer and enterprise platforms, managing multi-million-dollar budgets, and delivering measurable business impact in remote and distributed settings.
Project Highlights
Expertise
- Agile
- Fintech
- Marketing
- Mentorship & Coaching
- Product Marketing
Work Experience
Product Lead
NEOM
- Oversaw a team of 20+ and managed a budget over four years. Launched BETA in 2024 with Airport and HR as the first sector mini apps. Built and scaled cross-functional teams; drove recruitment, vendor onboarding, coaching, and delivery.
- Oversaw procurement, vendor management, and governance across a highly complex ecosystem.
- Directed the AI integration roadmap for personalization, automation, and data-driven decisioning within mini apps, enabling the low-code build of mini apps on the platform.
- Built and scaled cross-functional teams; drove recruitment, vendor onboarding, coaching, and delivery.
AI Strategy Director
EBO.ai
- Worked for a VC-backed B2B SaaS AI company delivering conversational AI for healthcare, financial services, and iGaming.
- Guided AI roadmap for automation and NLP-based engagement tools, validating opportunities via customer insights.
- Shaped product and go-to-market strategies, establishing processes to enable scale and support growth.
- Provided mentoring to product teams, balancing hands-on delivery with team development.
Chief Product Officer
Blockchain Warehouse
- Managed the build of the core underlying exchange platform called CoinBx, a white-labeled exchange targeting funds.
- Worked on the tokenization and integration of blockchain into companies, as well as marketing, branding, and building MVPs.
- Scoped out the requirements and managed a team of 12 to build CoinBX—the proprietary user onboarding, KYC/AML, and contributor cryptocurrency funding engine.
- Worked with eight clients across all functions to deliver their websites, SEO, SEM, digital tools, analytics suite, branding, go-to-market strategies, and more.
- Mentored a younger team in Agile and taught them the best marketing and product practices.
- Collaborated with a development team, UX designers, and others from all around the world.
Product Lead
aXpire
- Led the market research, scoped out, built the MVP, and launched MatchBX.io: a mobile-first freelance jobs portal for aXpire (a blockchain-based fund).
- Managed a fully remote team that included UX designers, testers, developers, and marketing personnel.
- Created and managed the feedback loop for the site.
- Managed requirements and backlog.
Group Product Director
Virgin Mobile
- Spearheaded the creation of a fully digital proposition for Virgin Mobile across Africa and the Middle East.
- Recruited an in-house team to update digital products (the apps, website, external partners) in Saudi Arabia, South Africa, Oman, and create a new end to end digital experience for customers.
- Developed a new digital marketing and product suite for Saudi Arabian business, serving more than 3 million customers.
- Promoted the use of Agile across the Virgin Mobile group.
- Worked on integration with new payment gateways.
- Managed the business objectives and how they filtered into the requirements and backlog.
Head of Digital
Yolt (by ING)
- Managed the launch of an open banking fintech money mobile app called Yolt in the UK market; it's funded by ING bank and a first-mover open banking money app.
- Implemented the suite of analytics tools: Adjust SDK, GTM, and Mixpanel.
- Developed the content strategy to maximize SEO and SEM.
- Managed the marketing team and built out a customer service product offering for a true fintech brand.
- Oversaw the development of the brand and managed multiple agencies.
Head of Product
Provident Financial
- Built, branded, and launched the FTSE 100 group’s new mobile-first fintech marketplace—a next-gen "smart" money aggregator based on PSD2 (open banking).
- Managed the team in the soft launch of a closed beta launch (all done within five months) from start to finish. This involved getting bank board-level approval, investments for the product, hiring the team, the tech build, and brand creation.
- Developed with credit analyst the algorithm which uses machine learning to power the need-based aggregator.
- Led the affiliate recruitment and successfully gained ten partners' products for the soft launch.
- Created the brand, go-to-market strategy, and built and managed the marketing team.
- Managed the content, PR, SEM, SEO, digital tools, and much more.
Product Director | Co-founder
investUP
- Built, marketed, and sold an FCA-regulated fintech marketplace. This digital platform helped investors access and lend across 25 P2P lending sites.
- Oversaw the vision, product, roadmap, brand, and the development of the marketing strategy (SEM, SEO, digital, events etc) and affiliate business.
- Managed the build and launch of two versions of product using Lean methodology.
- Achieved substantial PR results: listed as a top 25 fintech company by The Sunday Times, mentioned in a Bloomberg TV interview, and listed as a top ten tech star by Forbes.
Project History
Simba | Senior Product Management
Led the ideation and product feasibility phase of the creation of a neo-bank aimed at the immigrant communities in the US.
I mapped out what the essential banking services of a bank targeting the immigrant communities in the US should look like. I also worked with the team to test these ideas out and obtained buy-ins from key stakeholders.
RelatePay | Product Management
Set up and advised a fintech startup on the product, marketing, and project management.
RelatePay is an exciting and groundbreaking remittance platform targeting the Latin American region to be launched soon. Set up and advised a fintech startup on the product, marketing, and project management.
Cash Cloud | Product Advisory
Advised on the development of the new product. Changed processes and flows to fit with updated funnel designs and UX/UI standards.
CashCloud is a new blockchain-based money transfer system, based on using the ORX token as a Euro-backed stable coin.
I advised the tech team, designers, and management on the development of the new product. I also ensured that the new apps fit in with modern UX/UI standards and changed processes and flows to fit with updated funnel designs.
Mentorship for Startupbootcamp
Served as a mentor/advisor for a number of fintech startups over the last five years.
Startupbootcamp is the world’s largest network of multi-corporate-backed accelerators helping startups scale internationally.
Yolt (by ING) Lauching
Led the launch of the fintech Yolt (by ING) into the market and oversaw the initial growth.
Yolt is a London-based fintech funded by the ING bank and the first-mover open banking money app.
I was brought in to launch the PSD2 money mobile app in the UK market, heading up the digital (SEM, display, SEO) and content marketing teams.
Virgin Mobile
Led the scope out and build of a new app for the Saudi Arabian market with three million customers.
I developed a new digital marketing and product suite for the Virgin Mobile Saudi Arabian business, serving more than three million customers. I also built and managed a team that delivered a new digital product suite for the market within nine months. Currently, the app is in beta testing.
CoinBx
Sourced and managed the team which built CoinBx, a white-labeled blockchain exchange solution that's targeted at funds.
I scoped out the requirements and managed a remote team of 12 to build CoinBX, which included a proprietary user onboarding system, KYC/AML, and a contributor cryptocurrency funding engine that centered around multiple cryptocurrencies.
MoneyTailor
Built, branded, and launched the FTSE 100 group’s new mobile-first marketplace—a next-gen "smart" money aggregator.
From start to finish, I managed a team to soft launch a closed beta within five months. This involved getting the bank board-level approval, investment for the product, hiring the team, the actual tech build, and brand creation.
MatchBX
Led the scope, built, and launched the MVP of MatchBX.io (a mobile-first freelance job portal) for aXpire.
aXpire is a blockchain-based fund, and MatchBX is a P2P marketplace for cryptocurrency tasks. On this project, I led the market research out, defined the requirements, built out the remote team, headed up the development, and tested the MVP of this freelancer job portal.
Verified Collection
Helped build the MVP's blockchain. Verified Collection is a secure media ecosystem that's powered by blockchain and partnered with NYIAX and Nasdaq.
Verified Collection is a secure media ecosystem that’s powered by blockchain and partnered with NYIAX and Nasdaq. I helped build out its MVP and to launch its own successful fundraiser. Currently, it’s in advanced investment talks with private investors.
Education
Bachelor of Arts Degree with Honors in Economics and Politics
University of Reading - Reading, England
Skills
Tools
Trello, Slack, UXPin, Marvel App, InVision, Jira, UX Tools, Facebook Android SDK, Google Analytics, Asana, Confluence, Figma
Paradigms
Kanban, Agile, Gamification, Testing, Agile UX, Agile Product Management, B2B2C, B2C, Agile Workflow, Business to Business to Consumer (B2B2C)
Platforms
iOS 11, Blockchain, Blockchain Platforms
Industry Expertise
Banking & Finance, Consumer Finance, Financial Services
Other
Product Growth, Product Marketing, Digital Marketing, Brand Management, Product Roadmaps, Product Strategy, Product Owner, Product Launch, Android, iOS, Mobile Apps, Windows, Lean Startups, Lean Product Development, Product Delivery, UX Analysis, UX Strategy, Survey Development & Analysis, Marketing, Growth Marketing, P2P, Payment Gateways, Artificial Intelligence (AI), Chatbots, Facebook Marketing, Brand Marketing, Mobile Marketing, Commercial Strategy, Monetization, SEO Marketing, SEO Tools, SEO Content, Branding, Content Management Systems (CMS), Analytics, Technical Product Management, Project Planning, Project Management, Remote Work, Remote Team Leadership, Sales Funnel, Search Engine Marketing (SEM), Facebook Ads, Ads, Web Content, Mobile, Lean Project Management, Mentorship, Finance, Mobile Banking, Fintech, Freelancing, Cryptocurrency, Product Ownership, Product Management, Business Advisory, Mentorship & Coaching, B2B, Startups, Startup Consulting, Early-stage Startups, Product Development, Product Design, Digital Strategy, Digital, Digital Product Design, Crypto, Coaching, Business Analysis, Requirements, Go-to-market Plans, User Research, Business Models, Product Frameworks, Innovation, Product Discovery, Outsourced Product Management Professional, B2B Product Management, Product Development Manager, Feature Prioritization, Feature Analysis, Estimation & Planning, User Workflows, Product Planning, Business, Commercials, Apps, App UX, UI Research, Payment Networks, Financing, Open Banking APIs, User Needs, Projects, Mobile Web, Teams, Miro, Strategy
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