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Dom Wolf

Dom Wolf

Balzan, Malta
Member since November 8, 2018
Dom is a product manager with 11+ years of hands-on experience. With a marketing and product background, he's an expert at building and growing award-winning platforms, mobile apps and websites. He brings together developers, marketers, and designers to build great products. With key experience in fintech, marketing, marketplaces, design, blockchain, P2P, telcos. and eCommerce, he's a strong proponent of Lean/Agile to deliver excellent products.
Dom is now available for hire
Project Highlights
  • Led the launch of the fintech Yolt (by ING) into the market and oversaw initial growth.
  • Led the scope out and build of a new app for the Saudi Arabian market with 3 million customers.
  • Sourced and managed the team which built CoinBx, a white-labeled blockchain exchange solution that's targeted at funds.
Expertise
  • Agile
  • Fintech
  • Marketing
  • Mentorship & Coaching
  • Product Launches
  • Product Marketing
Education
Employment
  • Vice President of Product Marketing
    2018 - PRESENT
    EBO.ai
    • Managed the product-market fit process for EBO, an AI-driven virtual assistant targeting financial services, gaming & healthcare.
    • Oversaw the digital output for EBO.ai, a VC-backed AI company focused on building virtual assistants and chatbots for financial services companies (fintech) and healthcare operators.
    • Developed all of the new digital assets, SEO and created the entire funnel. Built out the content strategy to optimize SEO.
    • Managed all agencies including dev, PR, content, website, and events.
  • Chief Product Officer
    2018 - 2018
    Blockchain Warehouse
    • Managed the build of the core underlying exchange platform called CoinBx, a white-labeled exchange targeting funds.
    • Worked on the tokenization and the integration of blockchain into companies as well as marketing, branding, and building of MVPs.
    • Scoped out the requirements and managed a team of 12 to build CoinBX—the proprietary user onboarding, KYC/AML, and contributor cryptocurrency funding engine.
    • Worked with eight clients across all functions to deliver their websites, SEO, SEM, digital tools, analytics suite, branding, go-to-market strategies and much more.
    • Mentored a younger team in Agile as well as the best marketing and product practices.
    • Collaborated with a development team, UX designers, and more from all around the world.
  • Product Lead
    2018 - 2018
    aXpire
    • Led the market research, scoped out, built the MVP, and launched MatchBX.io: a mobile-first freelance jobs portal for aXpire (a blockchain-based fund).
    • Managed a fully remote team that included UX designers, testers, developers, and marketing personnel.
    • Created and managed the feedback loop for the site.
    • Managed requirements and backlog.
  • Group Product Director
    2017 - 2018
    Virgin Mobile
    • Spearheaded the creation of a fully digital proposition for Virgin Mobile across Africa and the Middle East.
    • Recruited an in-house team to update digital products (the apps, website, external partners) in Saudi Arabia, South Africa, Oman, and create a new end to end digital experience for customers.
    • Developed a new digital marketing and product suite for Saudi Arabian business, serving more than 3 million customers.
    • Promoted the use of Agile across the Virgin Mobile group.
    • Worked on integration with new payment gateways.
    • Managed the business objectives and how they filtered into the requirements and backlog.
  • Head of Digital
    2017 - 2017
    Yolt (by ING)
    • Managed the launch of an open banking fintech money mobile app called Yolt in the UK market; it's funded by ING bank and a first-mover open banking money app.
    • Implemented the suite of analytics tools: Adjust SDK, GTM, and Mixpanel.
    • Developed the content strategy to maximize SEO and SEM.
    • Managed the marketing team and built out a customer service product offering for a true fintech brand.
    • Oversaw the development of the brand and managed multiple agencies.
  • Head of Product
    2016 - 2017
    Provident Financial
    • Built, branded, and launched the FTSE 100 group’s new mobile-first fintech marketplace—a next-gen "smart" money aggregator based on PSD2 (open banking).
    • Managed the team in the soft launch of a closed beta launch (all done within five months) from start to finish. This involved getting bank board-level approval, investments for the product, hiring the team, the tech build, and brand creation.
    • Developed with credit analyst the algorithm which uses machine learning to power the need-based aggregator.
    • Led the affiliate recruitment and successfully gained ten partners' products for the soft launch.
    • Created the brand, go-to-market strategy, and built and managed the marketing team.
    • Managed the content, PR, SEM, SEO, digital tools, and much more.
  • Product Director | Co-founder
    2012 - 2016
    investUP
    • Built, marketed, and sold an FCA-regulated fintech marketplace. This digital platform helped investors access and lend across 25 P2P lending sites.
    • Oversaw the vision, product, roadmap, brand, and the development of the marketing strategy (SEM, SEO, digital, events etc) and affiliate business.
    • Managed the build and launch of two versions of product using Lean methodology.
    • Achieved substantial PR results: listed as a top 25 fintech company by The Sunday Times, mentioned in a Bloomberg TV interview, and listed as a top ten tech star by Forbes.
Project History
  • RelatePay
    Set up and advised a fintech startup on the product, marketing, and project management.

    RelatePay is an exciting and groundbreaking remittance platform targeting the Latin America region. Launching soon.

  • Cash Cloud | Product Advisor
    CashCloud is a new blockchain-based money transfer system, based on using the ORX token as a Euro-backed stable coin.

    I advised the tech team, designers, and management on the development of the new product. I also ensured that the new apps fit in with modern UX/UI standards and changed processes and flows to fit with updated funnel designs.

  • Mentorship for Startupbootcamp
    Acted as a mentor/advisor for a number of fintech startups over the last five years.

    Startupbootcamp is the world's largest network of multi-corporate-backed accelerators helping startups scale internationally.

  • Yolt (by ING)
    Led the launch of the fintech Yolt (by ING) into the market and oversaw initial growth.

    Yolt is a London-based fintech funded by ING bank and the first-mover open banking money app. I was brought in to launch the PSD2 money mobile app in the UK market, heading up the digital (SEM, display, SEO) and content marketing teams.

  • Virgin Mobile
    Led the scope out and build of a new app for the Saudi Arabian market with 3 million customers.

    I developed a new digital marketing and product suite for the Virgin Mobile Saudi Arabian business, serving more than 3 million customers. I also built and managed a team which delivered a new digital product suite for the market within nine months. Currently, the app is in beta testing.

  • CoinBx
    Sourced and managed the team which built CoinBx, a white-labeled blockchain exchange solution that's targeted at funds.

    I scoped out the requirements and managed a remote team of 12 to build CoinBX which included a proprietary user onboarding system, KYC/AML, and a contributor cryptocurrency funding engine which centered around multiple cryptocurrencies.

  • MoneyTailor
    Built, branded, and launched the FTSE 100 group’s new mobile-first marketplace—a next-gen "smart" money aggregator.

    From start to finish, I managed a team to soft launch a closed beta within five months. This involved getting the bank board-level approval, investment for the product, hiring the team, the actual tech build, and brand creation.

  • MatchBX
    Led the scope, built, and launched the MVP of MatchBX.io (a mobile-first freelance job portal) for aXpire.

    aXpire is a blockchain-based fund, and MatchBX is a P2P marketplace for cryptocurrency tasks. On this project, I led the market research out, defined the requirements, built out the remote team, headed up the development, and tested the MVP of this freelancer job portal.

  • Verified Collection
    Helped build the MVP's blockchain.

    Verified Collection is a secure media ecosystem that's powered by blockchain and partnered with NYIAX and Nasdaq. I helped build out its MVP and to launch its own successful fundraiser. Currently, it's in advanced investment talks with private investors.

  • Senior Product Manager
    Led the ideation and product feasibility phase of the creation of a neo-bank aimed at the immigrant communities in the US.

    I worked with a new team to define the basic bank product and begin to test it out. I mapped out basic bank features all the way until development started.

Education
  • Bachelor of Arts degree with honors in Economics and Politics
    2006 - 2010
    University of Reading - Reading, England
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