Eric Lemay

Our team’s objective was to build prototypes as quickly as possible and help Apple validate its most strategic and impactful retail projects. The impact of our products was experienced by millions of customers worldwide.

One product we built for Apple Retail is to enable customers to get an Apple Watch band size recommendation by hovering their hand above an iPhone placed on a table. This leverages cutting-edge technology under the hood and delivers a magical retail experience to all Apple customers. Other projects are under NDA.

I led product management and the team of consultants and managed the relationship with Apple.

As the VP of product and the company’s first hire, these were my responsibilities:

• Defined roadmap, built and scaled products, and led teams.
• First full-time hire.
• Ran betas with a community of power users.
• Drove early marketing bringing CAC from $23 to $16.
• Built the customer success team.
• Automated and scaled financial operations.
• Worked with legal to build brokerages.
• Led partnership talks with banks and fintech.

Highlights:
• Fastest-growing fintech in Canada.
• Largest robo-advisor in Canada (clients served).
• Acquired Tactex Asset Management.
• Enabled Canadians to donate to over 10,000 charities.
• 25x user growth, 35x revenue from Seed to Series A.
• 73% of new signups upgraded to the premium product.
• Increased MRR from $45,000 to $100,000 in one month.
• Acquired users at less than $10 CAC (blended).
• Top fintech app in App Store with a 4.5-star rating.

Work-from-anywhere has changed the way we live and work. Building a robust people-first culture is more important than it’s ever been.

Boompop is on a mission to help teams connect on a human level through virtual events, IRL experiences, corporate gifting, and a virtual hub for managing team experiences.

Boompop is one of the fastest-growing startups and is now a virtual events/corporate gifting spaces leader. I head up product management.

My Achievements:

• 22 million run rate in less than 13 months
• Immediate payback on each event sold and LTV/CAC > 3
• Leader in the virtual events space
• Upcoming leader in the corporate gifting space
• Funded by investors behind Airbnb, Uber, SpaceX, Hims and Hers, etc.

The product enables Bloomberg teams to manage data better, collaborate more effectively, and build innovations for over 300,000 downstream customers.

As product lead, I led a squad of ten consultants comprised of product managers, product designers, and engineers.

This product:
• Helps data teams document and collaborate on Bloomberg’s Global Exchange Data Model.
• Promotes a pathway to a single source of truth.
• Communicates and enforces Bloomberg’s standards throughout the business.
• Helps exchange data leads communicate data requirements to engineering better.
• Enables Bloomberg to consistently deliver complex global Exchange data to downstream customers.
• Makes end-to-end data lineage available to the entire business, enabling customer-facing enterprise teams to serve customers better.

Equifax is the largest credit bureau in the world.

We analyzed a big market problem, interviewed prospective customers, and developed a go-to-market strategy to take a product to a new vertical. Details are under NDA.

I led the product and a team of consultants.

The vision:
A unifying global online application strategy that maximizes new account adoption and revenue across the company’s products and regions and targets users through a scalable, efficient, and secure user enrollment experience.

I was the product lead on this high-visibility product. I ran the product design, build, deployment, and go-to-market of several product iterations.

High-level solution:
• Onboarding front-end application.
• Risk Management back-end.
• Built on top of risk adjudication (risk scores and workflow tools) and identity modules with integrations with third-party credit bureaus.
• Workflows entirely adapted to the merchant’s region.
• Partner-friendly, enabling our partners to board their merchants.

Most notable win:
• Onboarding time slashed from 21 days down to a few hours.

I led the product and design teams to build a check-in solution for leading hospitality brands in North America.

The challenges:
• 35% of available inventory is available for an upgrade every day.
• 60% of spa rooms go unused.
• Serious money left on the table: The hotel industry is severely lagging behind the airline industry. Hotel ancillary revenue only represents 10% of total revenue (vs. 30% in the airline industry).

A new take on the hospitality industry:
• Create a guest engagement platform enabling hotels to engage and up-sell their guests across the entire travel experience.
• Add an easy check-in solution.
• Omni-channel messaging (email, apps, and SMS).
• Build a merchandising engine, enabling hoteliers to up-sell on-site amenities and TripAdvisor tours/attractions (first partner on API).
• Add a ticketing back-office, streamlining operations.
• Cross-platform functionality: iOS, Android, and web apps.

The results:
• $30 per check-in (average basket of $105) of new ancillary revenue.
• More than a 12% guest NPS increase on average.

The success of our new platform created a new norm in the hospitality industry. It attracted the interest of the biggest players in travel, leading to the company’s acquisition.

Led market research and customer discovery for developing a new full-stack fintech.

Initiatives:
• Interviewed (personally) more than 100 Canadians over several months.
• Built prototype and conducted user testing.
• Closed ten key revenue partnerships, including banks, real estate agents, mortgage brokers, insurers (life, car), and financial planners, to name a few.
• Launched a very cheap, mostly offline beta with key segments of users to educate and promote financial products.

Highlights:
• After a few months of experiments, we achieved a 5% closing rate on mortgages, 7% on tenant insurance, and 9% on financial planning with minimal additional engineering involved.
• Gained quick buy-in from leadership to double down on these three verticals and continue pursuing new ones.

The Asset Analytics solution allows our clients to determine the health of their power stations, transmissions, and distribution lines in real-time.

I managed the onshore and offshore development teams (India and Mauritius) for all aspects of the application testing of algorithms (more than 1,000) and station risk scores. I also led change management and training initiatives post-deployment. The project was delivered successfully over several waves (years).

Elevate Engage helps chief security officers (CSOs) reduce organizational risks.

Engage ingests and analyzes data from across the enterprise to identify and score individual risk based on behaviors and attack history.

Armed with visibility into the people, behaviors, and patterns, they can build an organizational human risk profile and engage employees via campaigns to build improvement plans and promote better behaviors.

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Testimonial (on LinkedIn profile)
• Robert Fly (CEO): “I’ve really enjoyed seeing Eric lead his teams. He brings a ton of energy and focus as a PM and it shows in how high functioning, outcome-oriented and fast his teams deliver. Kudos to Eric for the drive, directness, and passion he brings every day!”