Erin Michelle Stewart
Verified Expert in Product Management
Product Manager
Nashville, TN, United States
Toptal member since January 14, 2016
Erin is a senior product manager with 15 years of experience delivering data-driven digital products across industries, from eCommerce at CustomInk and Pampered Chef to business intelligence platforms in manufacturing at Astec Industries. With a Master’s in Information Management and a foundation in UX design, she specializes in strategy, roadmap planning, product validation, defining success metrics, driving team alignment, and ensuring smooth delivery.
Project Highlights
Expertise
- Agile Product Management
- B2B
- B2C
- Kanban
- Product Design
- Scrum
- User Experience (UX)
- eCommerce
Work Experience
Owner | Agile Product Management and Product Design Consulting
Scenic West Design, LLC
- Built and led cross-functional teams of product managers, UI/UX designers, and strategists—driving Agile product delivery and iterative improvement for startups through enterprise clients.
- Mentored and scaled product talent, coaching junior and mid-level product managers and designers while helping organizations establish effective Agile product teams.
- Defined product vision and roadmaps for new products and major feature launches, aligning stakeholders around clear success metrics and business outcomes.
- Partnered with IoT innovators such as Astec Industries and AEM to deliver connected products that transformed operations in manufacturing and industrial environments.
- Led eCommerce innovation initiatives at CustomInk and PamperedChef to grow revenue, launch new lines of business, and deliver best-in-class customer experiences.
- Developed AI-powered healthcare products, including scribe tools, claims automation, and generative AI solutions for complex medical results—ensuring clinical usability and regulatory alignment.
- Collaborated with B2B SaaS companies in HR tech, fintech, and manufacturing to design and deliver scalable ML/AI-enabled platforms.
- Established beta launch strategies and customer feedback loops, enabling product teams to validate hypotheses, monitor adoption, and continuously iterate based on real-world data.
eCommerce Agile Product Manager and User Experience Lead
CustomInk
- Held various agile product manager and UX lead roles in CustomInk's eCommerce product design and development team.
- Led the framework design of a cross-device, interactive custom t-shirt design lab to replace the current lab.
- Managed product and led UX development for CustomInk's new responsive style guide/UI framework, which supports UI development for our continuous deployment product development team.
- Managed product and led UX development for Booster.com eCommerce buyer experiences, including shopping cart and product pages.
- Led UX design for Booster.com's mobile-first responsive shopping cart.
Education Technology Product and User Experience Leader
YourMembership
- Led responsive UX efforts for client implementations of YourMembership Learning's highly customizable learning management system (LMS).
- Headed responsive UX design to redesign Intel's Retail Edge online education and certification program and Intel's Reseller Training app.
- Oversaw UI development and visual design for Intel's Retail Edge program.
- Contributed to responsive UX design for the Congress of Neurological Surgeons (CNS) Neurosurgery Wiki.
- Worked on the American College of Cardiology's board exam test prep app.
Agile Product Manager and User Experience Leader
Brazen Careerist
- Worked with the CEO, CTO, and COO to turn high-level business goals into a product roadmap.
- Owned user experience/interaction design decisions for software, using workflow diagrams, wireframes, and rapid prototypes to convey concepts to stakeholders.
- Served as an Agile Scrum team product owner for Brazen Connect, our enterprise SaaS virtual career fair, open house, and networking event platform.
- Led the redesign of our corporate website in support of improved product marketing.
- Trained and mentored digital marketing staff and web interns on HTML, CSS, UI layout best practices, and content strategy.
- Worked across the company, particularly with accounts, sales, and marketing team leadership, to identify product opportunities, conduct requirements gathering sessions, and document functional requirements in user stories.
User Experience Consultant
CGI Federal
- Led mobile development best practice research.
- Researched and evaluated native and mobile web application development options.
- Advised healthcare team leadership on mobile user experience best practices.
- Created wireframes for recommended features for MyMedicare.gov mobile website.
User Experience Lead/Web Application Developer
Booz Allen Hamilton
- Led user experience, prototyping, front-end development, and user research/testing for internal business intelligence web apps.
- Worked with clients/senior level stakeholders to gather requirements, establish the timeline, and plan products.
- Produced wireframes for new business intelligence web applications requested by company leadership.
- Conducted user training sessions and wrote user documentation.
- Improved business processes, data collection, and reporting practices through technical solutions and enhanced business processes.
Web Development and Training Specialist
St. Mary's College of Maryland
- Oversaw all project management and led front-end web development and site architecture for a college website, and supported the content management system.
- Led site content migration and redesign projects supporting the implementation of a new content management system.
- Wrote a web style guide, web technical guide, social network guidelines, CMS user documentation, and other training documentation for the college.
- Created and managed the college's CMS training and user support program supporting over 200 web editors.
- Managed the Web Services Intern Program.
- Managed social networking guidelines and training efforts for the college.
- Supervised web content development of all offices and departments on campus.
Project History
Sightline Maps Agile Product Management
Worked closely with Sightline's CEO to lead product design and agile product management to launch their SaaS platform.
I worked closely with Sightline’s CEO to lead product design for their MVP, provide agile product management for v1 product development, manage a customer beta program, then launch the product, measure, and iterate.
Key Responsibilities:
- Collaborate with the product development team on a daily basis as the product manager/product designer
- Work with CEO to establish a roadmap and communicate with the team
- Manage weekly product reporting using Google Analytics, Auth0, etc.
- Regularly speak with customers and monitor user experience via SessionStack to identify opportunities for improvement
- Manage MailChimp customer email campaigns
- Lead product design for new features or enhancements
Client Testimonial:
“Originally, I was looking for a UX designer to do a month of work. Erin was so thoughtful about user engagement that we expanded her scope to include product testing over a three month period. She did such an amazing job at product testing that we kept her on to coordinate all product design and development for almost a year. We started out looking for someone to complete a minor project. What we found was someone capable of being a core member of the team.”
CustomInk Agile Product Manager and Product Designer
https://www.customink.com/Served as an Agile product manager and product designer for CustomInk, an Internet Retail Top 500 eCommerce company.
From 2013 to 2016, I held various full-time product manager and user experience lead roles throughout their eCommerce product development organization. CustomInk used Kanban and had 4-5 product teams that consisted of a PM, UX lead, 3-5 engineers, and a product coordinator.
During that time key. initiatives I worked on included:
- CustomInk Fundraising
- Moving their fixed width website into a responsive UI framework and style guide
- Numerous mobile optimization initiatives throughout the online experience, including a mobile version of their design lab and then a responsive design lab 2.0 experience
PamperedChef eCommerce Product Designer
Designed PamperedChef's new mobile checkout experience for their in-home shopping parties, which won an industry award.
In addition to PamperedChef, I’ve worked with CustomInk, getspoonfed.com, folders.com, alansfactoryoutlet.com, and more. I provide both product design and product management as need, including user experience design, mockups, user testing, product backlog management, and more.
Scrum Alliance Agile Product Opportunity Assessments
https://scrumalliance.org/Worked with Scrum Alliance's internal leadership to conduct opportunity assessments, discovery, and prioritization exercises.
I worked with Scrum Alliance, the leading professional membership and certification organization in the Agile community, to conduct product opportunity assessments, prioritization exercises, and user experience work in support of roadmap planning. This included usability reviews of existing portions of their membership platform and overall online experience, customer journey mapping, stakeholder interviews, business value and level of effort assessments, and prioritization matrix diagraming. Prior to this work I also provided user experience/product design support for several sections of the site they were looking to redesign as part of a new CMS launch.
Education
Master's Degree in Information Management (Human Computer Interaction focused)
University of Maryland, College Park - Maryland, USA
Bachelor's Degree in Economics
St. Mary's College of Maryland - Maryland, USA
Skills
Tools
Jira, Skype, Slack, Google Docs, Usertesting.com, Trello, InVision, Sketch, Confluence, Hotjar, GitHub, Asana, Adobe Creative Suite, Mailchimp, Microsoft Power BI, Looker, n8n, Zoom, Figma
Paradigms
B2C, Agile Product Management, Kanban, Scrum, Iterative Design, Human-computer Interaction (HCI), User Testing, Conversion Rate Optimization (CRO), Acceptance Testing, Agile, Scalable Application, Requirements Analysis, Data Product Management, Data-driven Design, Instructional Design, B2B2C, Business to Business to Consumer (B2B2C), HIPAA Compliance, Database Design
Industry Expertise
Education Technology (Edtech), Healthcare, Biotechnology, Real Estate, Product Ideation, Building & Construction, Health, Marketplaces, Insurance, Transportation & Shipping, Logistics, Industrial & Manufacturing, Agriculture, Food & Beverage, Residential Real Estate
Platforms
Magento, Mapbox, MacOS
Other
Product Launch, Technology, eCommerce, B2B, User Experience (UX), Product Design, Digital Project Management, Project Management, Lean Startups, Startup Consulting, Startups, User Stories, User Flows, Web UX, Digital Product Design, Product Management, Certified Scrum Product Owner (CSPO), Software as a Service (SaaS), Conversion, Personalization, Enterprise, Leadership, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Frameworks, Innovation, Product Ownership, Product Discovery, Product Leadership, Outsourced Product Management Professional, Contract, Web App UX, eCommerce UI, eCommerce Design, Learning Management Systems (LMS), Software, Lean, Mobile Apps, Agile Leadership, Direct to Consumer (D2C), Customer Segmentation, Market Research, Subscriptions, Conceptualization, Ideation, Feature Backlog Prioritization, Roadmaps, MVP Design, Edtech Design, Competition Research, Scope, Discovery, Benchmarking, Minimum Viable Product (MVP), Product Growth, Business Planning, Artificial Intelligence (AI), Software Development, Go-to-market (GTM) Strategies, Healthcare Services, New Product Development, Product Owner, User Interface (UI), Healthcare IT, Data Analytics, Requirements & Specifications, Team Leadership, Content Management Systems (CMS), Content Management, Technical Product Management, Analytics, Product Requirements Documentation (PRD), Workflow Automation & System Integration, Entrepreneurship, Generative Artificial Intelligence (GenAI), Stakeholder Management, Communication, Backlog Management, AI Integration, Product Development, SaaS, Software Development Lifecycle (SDLC), Customer Relationship Management (CRM), AI Product Management, Project Scoping, Feature Prioritization, Internet of Things (IoT), Telemetry, Innovation Labs, Innovation Strategy, Analytical Dashboards, Product Analytics, Reporting, Data, Data Visualization, Agile Sprints, Business Requirements, Healthtech, Product Vision, Product Research, Early-stage Startups, Proof of Concept (POC), Web Platforms, Estimations, Two-sided Marketplaces, Online Payments, Resource Planning & Analysis, Business Intelligence (BI), Data Modeling, Documentation, Business Analytics, Data Analysis, Functional Requirements, Telehealth, Project Estimation, E-learning, Training & Training Content Development, Artificial Intelligence Product Manager, UX Design, Human Resources (HR), A/B Testing, Product Marketing, Android, iOS, Natural Language Processing (NLP), Pricing, Market Demand, Subscription Pricing, Pitch Decks, Fitness, Startup Funding, Legal Technology (Legaltech), Machine Learning, Underwriting, Large Language Models (LLMs), Retrieval-augmented Generation (RAG), Property Insurance, Property and Casual, AI Agents, VoIP, Advertising Technology (Adtech), Manufacturing, Conversational AI, Wellness, SQL, Wearables, AI Design, AIOps, Large Language Model Operations (LLMOps), LiDAR, IT Management, IT Project Management, Software Architecture, User Experience Design, Web App Development, People Management, Economics, Finance, HTML, CSS, Front-end Development, UI Design, SaaS Design, SaaS Product Management, Generative Pre-trained Transformers (GPT), Google, Notion, AI Tools, Machine Learning Operations (MLOps), Warehouse Management, Warehouse Management System (WMS)
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