Eva Li
Verified Expert in Product Management
Product Manager
Vancouver, BC, Canada
Toptal member since February 18, 2020
Eva is an entrepreneurial product leader with over a decade of experience delivering zero-to-one products, pioneering AI innovation, and driving global market strategies. Her journey spans startups, corporate environments, and international markets, where she’s consistently built scalable solutions and transformative products that set industry benchmarks.
Project Highlights
Expertise
- AI Agents
- Agile Software Development
- B2B Product Management
- Large Language Models (LLMs)
- Minimum Viable Product (MVP)
- Pitch Deck Consultant
- Product Management
- UX Design
Work Experience
Lead Product Manager
Pyramid Ai
- Led strategy for Pyramid AI, the first AI assistant for Hong Kong’s construction sector, automating compliance workflows using LLMs and retrieval-augmented generation (RAG).
- Delivered key features, including requirement search, gap detection, and automated checklists based on building codes and safety standards.
- Led an async, cross-functional team remotely across design, engineering, and operations.
Head of Product
MTR Lab
- Led product strategy for a unified EV, parking, and property platform, driving growth via M&A and partnerships.
- Built and scaled Jove, a B2B2C EV charging platform, to 400+ sites across Hong Kong and Thailand with localized payments and FX, enabling cross-border monetization.
- Scaled Smart Parking from pilot to nine malls within five months, enabling real-time LPR access, spend-based redemption logic, and merchant system integration.
- Spearheaded the rollout of Slashes, a gig-economy workforce platform across 99+ MTR stations, generating millions in operational cost savings.
Head of Product
ImmiSearch
- Delivered key features, including requirement search, gap detection, and automated checklists based on building codes and safety standards.
- Selected among the top 26 startups in Canada by New Venture BC and the top 10 at the Telus Innovation Challenge.
- Designed, prototyped, and shipped the first MVP, translating complex workflows into a working product before scaling development with a remote team.
Product Manager
Copperleaf
- Built and commercialized Copperleaf Value, a core product pillar, generating 1+ million CAD in ARR from 19 enterprise utility and infrastructure clients, including multiple Fortune 500 companies, across North America and Europe.
- Defined product architecture, modelling workflows, and value-scoring logic to support long-term asset planning and investment decision-making.
- Drove execution for Copperleaf Value—led sprint planning and delivery across a 15-person cross-functional team, introducing agile practices to boost velocity and alignment as the company scaled toward IPO.
Product Lead
STATS CONGO
- Helped raise $75,000 in seed funding and an additional $2 million in follow-on investment.
- Created commercial websites for STATS CONGO, Congo’s first regional collaborative healthcare database.
- Created branding, design, and marketing materials.
Product Manager
Finddem
- Translated requirements into backlog items and estimated effort with developers (story points).
- Built a roadmap for an IOS app. Led meetings on discussions of requirements, costs, and timeline with stakeholders.
- Conducted onsite user testing with our MVP and gathered data for product iteration.
- Handled hiring for designers and developers, including screening, interviews, and contracting.
UX/Product Designer
Procurity
- Shipped Amazon PunchOut integration with the procurement software.
- Shipped the feature and used Intercom to track feature usage and improvement.
- Conducted a business analysis of the value of the integration.
- Worked with the marketing team to promote Amazon Punchout Integration.
- Prototyped the solution and tested it with clients externally.
- Interviewed with clients and Amazon staff to gather requirements.
Lead Designer
jeDesign
- Led a team of designers and developers on multiple projects, including on eCommerce websites, branding, and app design.
- Helped our client showcase the academic world the possibility of interdisciplinary collaboration, currently hosting 120 publications co-produced by institutions, including Stanford University and 11 other universities.
- Helped create a slide for a presentation to Bill Gates.
UX Designer
SAP
- Led the design of the SAP Analytics Extension Marketplace and Analytics Partner Test projects.
- Conducted user interviews with SAP partners and customers.
- Worked closely with the BI product owner on business requirements.
- Held internal UX workshops and presentations on effective analytic dashboard building.
- Provided developers with UX, workflow, mechanism, and CSS documents.
Project History
Construction AI Agents
http://pyramidai.io/Built construction AI agents to automate documentation and admin tasks and orchestrate workflow, including code and standards, compliance analysis, requirement verification, and safety review.
I led strategy for Pyramid AI, the first generative AI assistant for Hong Kong’s construction sector, automating compliance workflows using LLMs and retrieval-augmented generation (RAG). I delivered key features, including requirement search, gap detection, and automated checklists based on building codes and safety standards. I also led an async, cross-functional team remotely across design, engineering, and operations.
Jove - EV Charging Platform
https://www.jove.com.hk/enBuilt a zero-to-one B2B2C EV charging platform and scaled it to 300+ charging points. It allows drivers to find and charge their cars easily and landlords to track their charging revenue with ease.
I scaled product adoption across Hong Kong and Thailand, launching Jove in 16+ locations with localized payment and FX capabilities, enabling regional expansion and unlocking cross-border monetization.
Enterprise Value Management Solution
https://www.copperleaf.com/solutions-copperleaf-value/Built and commercialized Copperleaf Value, a core product pillar, generating CAD 1+ million in ARR from 19 enterprise utility and infrastructure clients, including multiple Fortune 500 companies, across North America and Europe
TASKS
• Adopted a Lean startup approach to slice features into MVPs and phases to get customer feedback.
• Adopted an iterative approach with feature design and requirements.
• Worked with customers and internal stakeholders to gather requirements and jobs-to-be-done stories for new features.
• Worked with developers, designers, QAs, and DevOps to build value-centric features.
• Implemented a Scrum Agile framework, including story pointing, sprint planning, review, and retrospectives.
• Built a product and a roadmap with cross-functional teams.
Amazon PunchOut Integration with Procurement Software
https://www.procurify.com/integrations/amazonShipped Amazon PunchOut integration, a major feature for lead customers.
Procurify is a spend management software that empowers end users to make more informed decisions when it comes to company spending.
TASKS
• Conducted a business analysis of the value of the integration.
• Interviewed with clients and Amazon staff to gather requirements.
• Prototyped the solution and tested it with clients.
• Helped break down the feature into milestones.
• Worked with the marketing team to promote Amazon Punchout integration.
• Shipped the feature and used Intercom to track feature usage and improvement.
STATS CONGO - Regional Collaborative Healthcare Database
Built the website and raised seed funding for the project.
STATS CONGO is Congo’s first regional collaborative healthcare database of maternal and child health. The aim is to inform maternal mortality and morbidity analysis by assessing variations in patterns of healthcare utilization, treatments, and patient management. Clinical findings are disseminated through published and scholarly articles, data visualizations of key indicators (such as high-level demographics), and secure database storage.
I helped raise $75,000 in seed funding and an additional $2 million in follow-on investment. I created commercial websites for STATS CONGO. The branding, design, and marketing materials were managed by me, working with freelancers.
Education
Bachelor's Degree in Science - Interactive Arts and Technology
Simon Fraser University - Vancouver, Canada
Exchange Program in Data mining
Maastricht University - Netherlands
Certifications
Business Administration and Management Credentials
Harvard Business School
Pragmatic marketing
Pragmatic Institute
Product Management Certificate
Product School
CSPO (Certified Scrum Product Owner)
Scrum Alliance
Skills
Tools
Figma, Zapier
Paradigms
Agile Software Development, Rapid Prototyping, Scrum, Design Thinking, Agile
Other
Certified Scrum Product Owner (CSPO), UX Design, Product Management, Presentation Design, iOS App Design, Asia, UI Design, Design Systems, Roadmaps, Product Roadmaps, Product Design, AI Agents, Pitch Deck Consultant, Vibe Coding, B2B Product Management, Large Language Models (LLMs), Minimum Viable Product (MVP), Product Requirements Documentation (PRD), Consulting, Agentic Frameworks, Market Research & Analysis, Procurement, Product Strategy, Webflow, Notion, Linear, Lovable, Mobile Payments, Smart Parking, EV charging, Asia-Pacific (APAC), Access Control, AI Product Management, AI Assistants, Retrieval-augmented Generation (RAG), AI Prompts, Immigration Law, Prototyping, Product Marketing, iOS, Mobile UX, Mobile Apps, Web Applications, Databases, Websites, Website CMS, Data, Data Mining, Strategy, Dashboards, Operations, App UX, Economics, Statistics, Pricing
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