Eva is available for hire
Hire EvaEva Li
Verified Expert in Product Management
Product Manager
Vancouver, BC, Canada
Toptal member since February 18, 2020
Expertise
Bio
Eva is passionate about building digital products and services, especially in the healthcare, education, and music industries. She has worked on various types of products, including mobile apps, enterprise software, websites, and branding projects chatbots, as well as wide range types of companies like startups, design agencies, and enterprise companies.
Project Highlights
Enterprise Value Management Solution
Launched a brand new product and secured enterprise customers in the first year.
Expertise
- Agile Software Development
- Asia
- Certified Scrum Product Owner (CSPO)
- Presentation Design
- Product Management
- Rapid Prototyping
- UX Design
- iOS App Design
Work Experience
Product Owner
2019 - PRESENT
Copperleaf Technologies
- Created and executed roadmap with VP of innovation and stakeholders.
- Led a team of 12, including an architect, developers, designers, QAs, and DevOps. I worked with the team and implemented the best Scrum and Agile practices.
- Helped the commercial launch and provided marketing materials. We were able to close enterprise customer contracts in the first three months.
- Conducted UX and product research work at the client site, including user observation, interviews, industry deep dive, feature prioritization, etc.
- Worked with customers and internal stakeholders to gather requirements and jobs-to-be-done stories for new features.
- Facilitated design sprints to address complex business problems and prototype new product modules.
- Adopted a Lean startup approach to slice features into MVPs and phases to get customer feedback.
Product Manager
2017 - PRESENT
Vanitar
- Translated requirements into backlog items and estimate effort with developers (story points).
- Built a roadmap of an IOS mobile app. I led meetings of discussions of requirements, costs, and timeline with stakeholders.
- Conducted onsite user testing with our MVP and gather data for product iteration.
- Handled hiring for designers and developers, including screening, interviews, and contracting.
Co-founder | Technology and Design
2017 - 2019
STATS CONGO
- Helped raise seed funds of $75,000 and further funding of $2 million.
- Created commercial websites of STATS CONGO, Congo’s first regional collaborative healthcare database.
- Created branding, design, and marketing materials.
UX/Product Designer
2018 - 2018
Procurify
- Shipped Amazon PunchOut integration with the procurement software.
- Shipped the feature and used Intercom to track feature usage and improvement.
- Conducted a business analysis of the value of the integration.
- Worked with the marketing team to promote Amazon Punchout Integration.
- Prototyped the solution and tested with clients externally.
- Interviewed with clients and Amazon staff to gather requirements.
Lead Designer
2015 - 2017
jeDesign
- Led a team of designers and developers on multiple projects, including eCommerce websites, branding, and app design projects.
- Helped our client to showcase the academic world the possibility of interdisciplinary collaboration, currently hosting 120 publications co-produced by institutions, including Stanford University and 11 other universities.
- Helped created a presentation slide for presenting to Bill Gates.
UX Designer
2015 - 2015
SAP
- Led the design of SAP Analytics Extension Marketplace and Analytics Partner Test projects.
- Conducted user interviews with SAP partners and customers.
- Worked closely with the BI product owner on business requirements.
- Held internal UX workshops and presentations on effective analytic dashboard building.
- Provided developers with UX, workflow, mechanism, and CSS documents.
Project History
Enterprise Value Management Solution
https://www.copperleaf.com/solutions-copperleaf-value/Launched a brand new product and secured enterprise customers in the first year.
• Commercialized and launched a new product in 2019.
• Adopted a Lean startup approach to slice features into MVPs and phases to get customer feedback.
• Adopted iterative approach with feature design and requirements.
• Worked with customers and internal stakeholders to gather requirements and jobs-to-be-done stories for new features.
• Worked with developers, designers, QAs, DevOps, designers to build value-centric features.
• Implemented Scrum Agile framework, including story pointing, sprint planning, review, and retrospectives.
• Built a product and a roadmap with cross-functional teams.
• Adopted a Lean startup approach to slice features into MVPs and phases to get customer feedback.
• Adopted iterative approach with feature design and requirements.
• Worked with customers and internal stakeholders to gather requirements and jobs-to-be-done stories for new features.
• Worked with developers, designers, QAs, DevOps, designers to build value-centric features.
• Implemented Scrum Agile framework, including story pointing, sprint planning, review, and retrospectives.
• Built a product and a roadmap with cross-functional teams.
Amazon PunchOut Integration with Procurement Software
https://www.procurify.com/integrations/amazonShipped Amazon PunchOut integration feature - a major feature for lead customers.
Procurify is a spend management software that empowers end users to make more informed decisions when it comes to company spending.
Shipped Amazon PunchOut integration.
• Conducted a business analysis of the value of the integration.
• Interviewed with clients and Amazon staff to gather requirements.
• Prototyped the solution and tested it with clients.
• Helped break down the feature into milestones.
• Worked with the marketing team to promote Amazon Punchout integration.
• Shipped the feature and used Intercom to track feature usage and improvement.
Shipped Amazon PunchOut integration.
• Conducted a business analysis of the value of the integration.
• Interviewed with clients and Amazon staff to gather requirements.
• Prototyped the solution and tested it with clients.
• Helped break down the feature into milestones.
• Worked with the marketing team to promote Amazon Punchout integration.
• Shipped the feature and used Intercom to track feature usage and improvement.
STATS CONGO - Global Health Research Website
Built the website and raised seeding funding for the project.
STATS CONGO is Congo’s first regional collaborative healthcare database of maternal and child health. The aim is to inform maternal mortality and morbidity analysis, by assessing variations in patterns of accessing healthcare utilization, treatments, and patient management. While disseminating clinical findings through published articles, scholarly articles, data visualization of key indicators (high-level demographics), and secured database storage.
I helped raise seed funds of $75,000 and further funding of $2 million. I created commercial websites of STATS CONGO, Congo’s first regional collaborative healthcare database. The branding, design, and marketing materials were managed by me, working with freelancers.
I helped raise seed funds of $75,000 and further funding of $2 million. I created commercial websites of STATS CONGO, Congo’s first regional collaborative healthcare database. The branding, design, and marketing materials were managed by me, working with freelancers.
Cost Estimation Solution
https://www.copperleaf.com/solutions/Led the design and product discovery on additional modules for the core product C55.
• Facilitated design sprints to address complex business problems and prototype new product modules.
• Worked with the DesignOps and designers to maintain a consistent and scalable design system.
• Conducted UX and product research work at the client site, including user observation, interviews, industry deep dive, feature prioritization and etc.
• Worked with product managers and other stakeholders to solve business issues through wireframing and prototyping.
• Worked on cost estimation enterprise software which analyzes thousands of assets and provides project cost estimates.
• Worked with the DesignOps and designers to maintain a consistent and scalable design system.
• Conducted UX and product research work at the client site, including user observation, interviews, industry deep dive, feature prioritization and etc.
• Worked with product managers and other stakeholders to solve business issues through wireframing and prototyping.
• Worked on cost estimation enterprise software which analyzes thousands of assets and provides project cost estimates.
Education
2012 - 2016
Bachelor's Degree in Science - Interactive Arts and Technology
Simon Fraser University - Vancouver, Canada
Certifications
JUNE 2019 - PRESENT
Product Management Certificate
Product School
JUNE 2014 - JUNE 2020
CSPO (Certified Scrum Product Owner)
Scrum Alliance
Skills
Tools
Trello, GitHub, Jira, Figma, Google Analytics, InVision, Confluence
Paradigms
Agile Software Development, User Testing, Rapid Prototyping, Kanban, Scrum, Design Thinking
Platforms
iOS 11, Adobe Suite
Other
Certified Scrum Product Owner (CSPO), UX Design, Product Management, Presentation Design, Story Mapping, User Interviews, iOS App Design, Professional Scrum Product Owner (PSPO), Asia, China, UI Design, Design Systems, Roadmaps, Product Roadmaps, Product Design, Market Research & Analysis, Ideation, Procurement, Product Strategy, Pendo, Intercom, Webflow
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