Fionn McGuire

Orbit was an app that allowed users to have multiple phone numbers on a single phone. Rather than a cumbersome dual-SIM solution, Orbit was multiple numbers on one SIM. Users could easily separate their private, business, Airbnb, dating, phone calls, and messages and choose who could contact them at which times.

We created and ran this project at immmr, a former subsidiary of Deutsche Telekom. immmr had already existed for nearly three years but was struggling to remodel itself from a Web-RTC research project into an app developer and was some distance from developing (and releasing) its own software.

I identified several sources of the problem and, with two colleagues and a supporting managing director, felt that it would be easier to reshape the company if we had a clear product direction.

We began conducting extensive user research including workshops, on-site visits, phone calls and eventually usability tests. We created a new brand and designed a simple, very user-centric solution for iOS, Android, web, and macOS.

We launched Orbit in the UK and roughly eight months later, the project was re-integrated into Deutsche Telekom.

This was an internal tool at Auctionata intended to help our warehouse team achieve greater accuracy, speed, and usability when storing highly valuable sale items.

A traditional warehouse management system (WMS) deals with multiples of each item with little reference to their uniqueness from each other, making it poorly suited to an industry where every single item is unique. Not only are they unique, but they require individual inspections for quality and provenance (number of previous owners), as well as different storage requirements even for two types of the same 'category'. The company needed a system that was truly comfortable with uniqueness rather than homogeneity.

I began the project integrating myself as part of the warehouse team and understanding their workflows, before collaborating with a UX designer (a role I soon inherited) to prototype and test potential solutions.

We created a web-based tool that supported physical barcode scanners, as well as a mobile application that scanned with the camera and also heavily used NFC tags.

The system was adopted immediately at the MVP and item loss effectively ceased as a result.

This project is still a work in progress but has been postponed due to the acquisition of the parent company (PEMA GmbH). It will be resumed in 2020 and more details cannot be disclosed until a later date.

HelloFresh is the world's leading meal-box company, a service where customers subscribe to a weekly box of recipes and ingredients, which they then cook themselves.

I started working for the company when we were less than 50 employees worldwide and still packed the boxes ourselves in the office. I served as the only product manager during my 2 years at the company and also covered the project manager, UX design, and sometimes copywriter responsibilities.

The project covered a variety of front end and back end features, which I oversaw from concept to release and improvement.