Freddy May, Product Manager in Stratford-upon-Avon, United Kingdom
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Freddy May

Verified Expert  in Product Management

Bio

Freddy has over 20 years of product management experience as a co-founder and consultant in companies of all sizes. He has created or managed several visionary products and led two SaaS companies from inception to exit. Having built many product teams from the ground up, his abilities as a software engineer help build strong relationships with product teams. Freddy also excels at technical sales and has personally closed many six-figure deals in the US and Europe.

Project Highlights

Codio | Teaching Computer Science at the Highest and Introductory Levels
Successfully delivered a global platform for teaching coding, using any development stack with nothing more than a browser. We saved millions of dollars in university costs and significantly increased student and faculty satisfaction.
Using Ordinary Scanners to Do Extraordinary Things
Formic was founded to take commodity image scanners and use them for things they weren't intended for. We ended up processing the largest survey of its kind in the world at the time.
Crotchety | Becoming a Better Product Manager
Being a specialist IT product manager, I felt I was getting too distant from the engineers. To remedy this, I decided to get my hands dirty and code a complex, cross-platform mobile app using modern technologies and methodologies.

Expertise

  • Agile
  • Chief Product Officer (CPO)
  • Communication
  • IT Product Management
  • Product Design
  • Sales Presentations
  • Stakeholder Engagement
  • Tech Sales

Work Experience

Product Designer, Manager, and Engineer

2022 - PRESENT
Crotchety
  • Managed and developed all aspects of product design, architecture, UI/UX, coding, and website. Started in order to refresh my coding skills, having been primarily a product manager for 20 years, as I believe this makes me a better product manager.
  • Built on Neo4j graph database rather than traditional SQL and NoSQL.
  • Aimed at helping performing artists and gigs find one another and managed all communication aspects of the private and gig-based chat.
  • Rebranded and repurposed the entire application to address other domains and special interest areas within four hours.

Chief Product Officer and Co-founder

2010 - 2019
Codio
  • Led all aspects of product design, architecture, and management.
  • Recruited and managed the software engineering team from a team of two engineers to a distributed team of 16 engineers and quality assurance engineers.
  • Headed key account sales, closing several six-figure deals with leading research universities.
  • Saved universities and schools millions of dollars by eradicating the need for computer science laboratories (CS labs).
  • Moved from Agile Scrum to Kanban and introduced CI/CD at an early stage.
  • Closed strategic partnership with EdX for delivering micro degrees.
  • Closed strategic partnership with Coursera, delivering a white-labeled experience built on Codio technology.
  • Managed to raise $4 million of funding in a joint effort.
  • Communicated with stakeholders of all levels, including investors, board, customers, and engineers.

Chief Product Officer

2005 - 2010
PerfectForms
  • Recruited and built an offshore product engineering team of 12 engineers and QA.
  • Designed and architected all aspects of the product.
  • Relocated the company from the UK to the US after early success.
  • Recruited top executives from Intuit TurboTax division, including the GM, to take on CEO and other senior roles.
  • Closed sales to the HSBC compliance division worth $1 million over three years.

Founder

1991 - 1996
Formic
  • Founded a company as a sole employee and engineer. It then grew to over 30 people before a successful exit.
  • Started leading coding initially, then product management and tech sales.
  • Worked closely with senior management in hospitals, ambulances, and police forces to understand their needs and requirements.
  • Sold Formic products to over 80% of all UK hospitals, 40% of ambulance forces, and 25% of police forces.
  • Won the contract to the world's largest ongoing survey, RAJAR, scanning over one million pages of paper-based surveys weekly.
  • Innovated by being the first company in our industry to introduce handwritten number recognition.

Project History

Codio | Teaching Computer Science at the Highest and Introductory Levels

http://www.codio.com

Successfully delivered a global platform for teaching coding, using any development stack with nothing more than a browser. We saved millions of dollars in university costs and significantly increased student and faculty satisfaction.

Codio is the world's leading platform for teaching computer science, and it is used by many of the leading universities and courses as well as by schools.

Professor Eitan Grinspun, one of the world's leading experts in computer graphics at Columbia University, chose Codio for teaching general computer science at Columbia and for his edX computer graphics microdegree course.

Codio is used by hundreds of Ivy League and research universities, colleges, and schools worldwide.

We achieved two incredibly satisfying things:
• We significantly improved the lives of faculty and students by allowing complex development stacks to be created by the faculty and consumed by the students using nothing more than a browser.
• We freed faculty and students from the need for CS labs. We enabled them to use their laptops to work from anywhere, eliminating the need to invest in and maintain expensive CS facilities.

As a result, student satisfaction has increased significantly. Facilities that used to house desks and PCs were freed up for other purposes and achieved substantial cost savings.

Using Ordinary Scanners to Do Extraordinary Things

Formic was founded to take commodity image scanners and use them for things they weren't intended for. We ended up processing the largest survey of its kind in the world at the time.

Although this project is now in the distant past, I would like to highlight this as an example of how I like to innovate.

I founded Formic, managed the product, and coded the first version myself before recruiting an engineering team. I built the company and sold it without having raised any funds.

At the time, image scanners were being used for things like OCR, photo scanning, and, at the higher end, image archival. I believed they could be used for data collection.

The product comprised two main components, a survey form design tool and the scanning engine, which scanned the data, primarily checkboxes and handwritten numbers. The results could then be analyzed using proprietary third-party data analysis packages.

Over four years, we sold Formic to over 80% of all UK hospitals, 40% of ambulance services, and 20% of police forces for a wide range of data collection applications.

The highlight was the RAJAR project. This involved processing TV and radio diaries from households across the country, totaling over one million sheets of scanned paper every week, that had to be delivered punctually to clients like the BBC, Sky, and independent TV and radio stations.

Crotchety | Becoming a Better Product Manager

Being a specialist IT product manager, I felt I was getting too distant from the engineers. To remedy this, I decided to get my hands dirty and code a complex, cross-platform mobile app using modern technologies and methodologies.

Crotchety is designed to be a domain niche-specific LinkedIn. It provides individuals and organizations with a customizable, extensible social platform that addresses the following key points:
• It allows people and organizations to configure skills-based profiles.
• It uses a map-driven UI, allowing people and organizations to find each other based on skills they are looking for or already have.
• Jobs and gigs can be posted with the sought skills being specified.
• Interview and audition scheduling and booking.
• Portfolio items can be added showcasing personal or organizational highlights.
• Private and group chat at the job and gig level.
• Posts, timeline, followers and following, likes, and reposts.
• Powerful free text search capabilities.

One major design characteristic is being able to reconfigure Crotchety for a new domain and niche within four hours. This involves rebranding, domain-specific skills configuration, and app store presence.

The first two chosen domains were performing arts and fund management. However, any domain or community can be addressed, including ERP consultants, food and cooking, software development, graph database consultants, translators, and copywriters.

Bringing Business Process Management to the Masses

http://www.perfectforms.com

Designed and built a forms-driven business process management (BPM) and workflow SaaS platform that non-technical people could use to manage any business process or workflow. Widely used by many companies of varying sizes, including HSBC.

Perfectforms was built in the era when business process management was the preserve of larger organizations and required considerable resources and expertise.

Our goal was to provide a simple yet powerful way of dealing with any process that could be mapped to a form or collection of forms and then be routed between different people or departments for approval, sign-off, or information enhancement.

Users can create a workflow and data access rules using a flowchart rather than code. Furthermore, being a SaaS platform, users could get up and running quickly and begin prototyping at a very low cost before moving seamlessly into production.

I was the chief product officer and recruited and managed the engineering and QA teams. I ran technical sales for crucial clients and successfully closed many corporate and government sales. The largest individual deal I made was to HSBC Compliance, worth $1 million over three years.

Web and Mobile Culinary Publishing | Social Media Influencers

Responsible for all aspects of the product design and engineering team. Grew usage from zero to 50,000 monthly users and one million page views within nine months of the launch.

CooklyBookly, available as a web and iOS/Android app, grew quickly to become one of the UK's most-used culinary publishing platforms and was used by hundreds of social media influencers, initially in the UK and later in the US.

My role was to design and develop the product, build the engineering team, and occasionally write code when engineering capacity was unavailable.

A major responsibility was talking to social media influencers to understand their requirements and balance those with the business objectives.

I also closed a major strategic partnership with HP, which had started a division that offered on-demand printed books to social media influencers. I led the sales process and the technical integration with HP's publishing platform. I also designed and led the monetization capabilities of the platform, allowing influencers to monetize their content through various offerings, including digital cookbooks, subscriptions to digital culinary courses, and brand deals.

The company met its demise when Russia invaded Ukraine. It was in the process of a funding round, but the entire engineering and QA team was in Russia, so the company could not close the round.

Education

1983 - 1986

Bachelor's Degree in Economics and Computer Science

University of Zurich - Zurich, Switzerland

Skills

Tools

Jira, YouTrack, Xcode, Git, Board Reporting, Figma, Tableau

Paradigms

Agile, Kanban, Clean Architecture, Agile Product Management, Agile Project Management, Scrum

Platforms

Firebase

Other

Tech Sales, Communication, Presentations, Sales Presentations, IT Management, IT Product Management, Fundraising, Stakeholder Engagement, Backlog Management, Product Design, Chief Product Officer (CPO), Product Development Manager, Minimum Viable Product (MVP), Startups, Product Discovery, Product Descriptions, Product Strategy, Product Leadership, Product Planning, Product Owner, User Acceptance Testing (UAT), B2B, Edtech Design, Technical Product Management, Roadmaps, User Needs, Project Planning, Web & Mobile Applications, Web Applications, Business to Business (B2B), Conceptualization, Mobile Applications, Ideation, Specs, Feature Planning, MVP Design, Technical Requirements, Scope Management, Project Timelines, Cross-functional Collaboration, Director of Product, Business Administration, Software Development, Client Relations, Feature Roadmaps, Product Ownership, Product Demonstrations, Financial Modeling, Product Management, Architecture, P&L Management, SaaS, SaaS Design, Stakeholder Management, Stakeholder Interviews, Stakeholder Analysis, Budgeting, User Stories, Backlog Grooming, Feature Backlog Prioritization, React Redux, Algolia, Neo4j, Budget Modeling, P&L Responsibility, Engineering, Product Development, TypeScript, User Experience (UX), Mobile Apps, Technical Recruiting, Product Roadmaps, Project Consultancy, Mobile App Development, App Development, Key Performance Indicators (KPIs), Product Launch, Digital Product Management, Product Requirements Documentation (PRD), Sprint Planning, Agile Leadership, APIs, Project Management, Social Networks, User Interface (UI), Competitor Analysis & Profiling, Market Research, Mobile, UX Specifications, Websites, Product Coach, Market Research & Analysis, Go-to-market Strategy, Business Development, Pricing, Business Models, Go-to-market Plans, Web App Development, Platform as a Service (PaaS), Documentation, User Feedback, React, Mathematics, Computer Science, Economics, C, React Native, Mobile UI, Mobile UX, Board Presentations, iOS, Android, Notion, User Surveys, Revenue Strategy

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