George Kapanadze
Verified Expert in Product Management
Product Manager
Tbilisi, Georgia
Toptal member since September 14, 2021
George has seven years of experience building enterprise products in the government and private sectors. He has contributed to the success of several companies, ranging from SMB to enterprise, in various roles, including digital manager, head of product, and head of marketing. In 2017, George was instrumental in building and launching a fully digital bank, Space, a part of TBC Bank.
Project Highlights
Expertise
- Agile Product Management
- Fintech
- Product Management
- Product Owner
- SaaS
- Software Development
- Technical Product Management
- User Experience (UX)
Work Experience
Head of Product
Space Digital Bank
- Led product development and design practice of digital bank across credit, deposit, payment, and loyalty business lines.
- Implemented product prioritization, planning, and tracking capabilities.
- Created the usability testing lab and user research practice.
Head of Digital Marketing
TBC Bank Group
- Created lead management and customer acquisition practices from digital channels.
- Managed more than 10 business websites across the whole group.
- Led media planning and reporting system creation project.
Guest Lecturer
Georgian Technical University
- Served as a guest lecturer on the Faculty of Informatics and Management Systems for bachelor and master's degree students.
- Held a practical course on product development specialized for eCommerce and eGovernment systems.
- Trained and mentored students on their path to getting a master's degree, resulting in more than 30 created projects.
Digital Manager
Red Bull
- Managed all the digital aspects of communications at Red Bull in the Caucasus region in line with Red Bull’s global digital media strategy, operating, leading, and activating its own Red Bull digital channels.
- Led digital marketing teams in three countries and worked closely with agencies in creating digital media tailored content for owned and third-party platforms.
- Successfully launched more than six web platforms for sport and culture projects.
Senior Full-stack Software Developer
UGT
- Served as part of the team that developed mission-critical custom software and platforms for countries' educational, transportation, healthcare, and government sectors.
- Trained and mentored interns while providing help and assistance.
- Set up the web development practice, tools, and guidelines.
Project History
Space Digital Bank
Led the product development and design process for a digital banking app present in two countries and serving more than 650,000 customers
Video Platform
Cofounded, designed, and developed a local video entertainment platform that serves 5,000 monthly users.
Education
Master's Degree in Computer Science
Georgian Technical University - Georgia
Bachelor's Degree in Computer Science
Georgian Technical University - Georgia
Certifications
Microsoft BizTalk Service Integrations
Microsoft
Microsoft AX 4.0 Enterprise Portal Development (MB6-512)
Microsoft
Web Applications Development with Microsoft .NET Framework 4 (70-515)
Microsoft
Skills
Tools
Jira, Figma
Paradigms
Agile, Scrum, Agile Product Management
Other
Software Development, Product Management, Backlog Management, Product Owner, Technical Product Management, Product Development, eCommerce, User Experience (UX), Mobile Banking, Fintech, Apps, SaaS, IT Systems Architecture, Planning, Digital Advertising, Analytics, Sales, Digital Marketing, Web Development, Mobile App Development, Databases, APIs, Web App Development, System Architecture, Product Design, Digital
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