Gilda Maurice
Verified Expert in Product Management
Product Manager
Lisbon, Portugal
Toptal member since March 16, 2022
Gilda is a head of product and a growth product manager with a strong technical background. A strategic thinker heavily focused on business outcomes. She thrives on developing new products, taking advantage of new business opportunities, finding product-market fit, and managing the product roadmap for startups and scale-ups. With her excellent prioritization and scope management skills, she has led the delivery and growth of several international mobile apps.
Project Highlights
Expertise
- Agile Product Delivery
- Business Models
- Data Analytics
- Mobile Applications
- New Product Development
- Product Growth
- Product Roadmaps
- Startup Growth Strategy Development
Work Experience
Head of Product
ev.energy
- Built and maintained the company roadmap and coordinated its delivery with the rest of the executive team.
- Put agile processes in place to enable the prioritization and delivery of features, leading to our mobile app achieving a 50 NPS score.
- Analyzed the user onboarding journey and subsequent user lifecycle as a basis for efficient measurement and improvement of each stage in the user's journey. This formed the basis for one of the team's OKRs: to improve the activation rate by 20%.
- Led the implementation of our Braze CRM solution as well as the automation of user lifecycle messaging, including emails, push notifications, and in-app messages for each stage of the customer journey.
- Mentored junior product team members to build up their product management skills and championed the use of data tools throughout the company.
Digital Product Manager
Viiv Healthcare
- Conceived and user-tested a suite of online tools to help healthcare professionals complete a live trial for a new type of HIV treatment.
- Helped develop our user testing strategy, including in-person interviews as well as online user boards.
- Developed prototypes for a suite of patient-focused tools to help HIV patients understand and stick to their treatment.
Senior Product Manager | New Business Streams
Just Eat
- Researched new sources of revenue. This involved market research, building and presenting business cases, and quick prototyping.
- Coordinated the launch of Just Eat gift card MVP after getting the green light to launch them.
- Conducted in-person research and interviews with our restaurant partners in the UK.
Senior Product Manager | Venture Creation
BCG Digital Ventures
- Combined ethnographic research, market analysis, and user interviews in a 12-week innovation project to identify business opportunities for a large corporate client.
- Contributed to proposals for six startup ideas, including business models, live prototypes, and product roadmaps. I also set up potential financial partnerships and helped determine operational structures for the ventures.
- Launched the alpha version of one of the ventures, a new industrial goods purchase platform. I also helped with the alpha launch for two other BCG DV startups.
Senior Product Manager and Interim Head of Data
Hailo (currently FREE NOW)
- Led the development of the Hailo passenger app for two years, defining its roadmap and delivering it with my team of engineers, designers, and QAs. We brought measurable improvements through continuous A/B testing and regular iterations.
- Collaborated closely with the local operations teams to deliver necessary app features to launch the Hailo service in 10 cities on three continents.
- Conceived and ran HailoPay, a web-based taxi payment solution, which I took from initial concept to £1 million of revenue in less than six months.
- Led Hailo’s data team as interim head of data, ensuring that Hailo established a reliable way of measuring the performance of any new release or product.
Product Manager | Partnerships
Last.fm
- Managed eCommerce revenue through our music streaming partnerships with iTunes and Amazon.
- Used Google Analytics and GA content experiments to continually improve and monitor affiliate link performance.
- Developed eCommerce data matching solutions using Java and Hadoop as a member of the big data engineering team.
Project History
Hailo Taxi-hailing Passenger App
Led the product delivery of the international Hailo passenger app.
By the time Hailo merged with myTaxi, it had launched in six countries and 16 cities, was used by over 2.5 million people and delivered over 26 million rides.
Ev.energy Smart EV Charging App
https://ev.energy/Created and managed the company product roadmap, coordinating with the rest of the executive team to prioritize the greatest impact on user growth. I also put the strategic product delivery team in place using Agile delivery processes.
Boston Consulting Group Digital Ventures
In an intensive 12 week program, I created web and mobile app prototypes and product roadmaps for several new startup pitches and helped define their team structures, potential partnership deals, and business models.
Education
Master's Degree in Computer Science
Université Paris Diderot - Paris, France
Skills
Tools
Google Docs, Looker, Google Analytics, Slack, Jira, Google Optimize, Asana, iOS SDK, Figma
Paradigms
B2C, B2B2C, Agile Product Management, Agile, Scrum, Agile Project Management, Design Thinking, Business to Business to Consumer (B2B2C), Marketplace Platforms, Conversion Rate Optimization (CRO), Data Product Management
Platforms
Braze, Firebase
Industry Expertise
Venture Capital
Other
Product Roadmaps, Mobile Applications, Data Analytics, Objectives & Key Results (OKRs), Early-stage Startups, Feature Roadmaps, APIs, Software Engineering, Product Marketing, Value Proposition Design, Pitch Presentations, Prototyping, MVP Design, New Product Development, Excel 365, Agile Product Delivery, Mobile App Development, Business to Consumer (B2C), Product Strategy, Market Fit, Validated User Research, Product Management, User Onboarding, User Journeys, Mobile, Mobile Apps, Startups, Minimum Viable Product (MVP), Small Business, Digital Project Management, Launch Strategy, Product Launch, Technical Product Management, Conceptualization, Data Collection, Ideation, Lean Product Manager, Validation, Product Growth, Product Design, Product Planning, Web & Mobile Applications, Roadmaps, Analytics, Planning, Digital Product Management, Backlog Grooming, Growth, Product Consultant, Sprint Planning, Key Performance Indicators (KPIs), Customer-centered Product Development, Feature Backlog Prioritization, Business Models, A/B Testing, SQL, Vendor Selection, Startup Growth Strategy Development, Startup Consulting, Two-sided Marketplaces, CRM Systems, Localization, Growth Hacking, Market Research, User Research, Ethnographic Interviews, Internationalization, International Growth, Big Data, Revenue Strategy, Product Discovery, P&L Management, Food Delivery Services, iOS, Android, Funnel Optimization, Incubator Management, Web Applications, WordPress, Dashboards, Digital Transformation, Healthcare IT, Pricing Strategy, Pricing Models, App Development, Product Leadership, Wireframing, User Experience (UX), Data Science, Monetization, eCommerce, Web Product Management, Web Project Management, Notion, Team Mentoring, Healthcare Services, B2B Partnerships, Data Engineering, Affiliate Programs, Affiliate Management, Java, Hadoop, Subscriptions, MemberPress, WordPress eCommerce, Foodtech, Ideation Workshops, iOS Native Libraries, Health IT, Budgeting, Healthcare Product Manager
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring