Greg Kowalsky
Verified Expert in Product Management
Product Manager
Portland, OR, United States
Toptal member since October 11, 2019
Greg is a product and business leader who excels at bridging product and technical strategy to create profitable growth. His engineering background has proven useful, but his leadership, business, and team-building skills are the critical factors for his success. With more than 15 years of product-related experience, Greg is an expert at defining a strategic vision, executing a portfolio strategy, and implementing organization transformation.
Project Highlights
Education Highlights
Expertise
- Agile Product Management
- Jira
- Launch Strategy
- Pricing Strategy
- Product Roadmaps
- Product Strategy
- Software as a Service (SaaS)
- Team Leadership
Work Experience
Vice President of Product Management
Corpay
- Integrated two acquired product lines to create multi-product solutions.
- Hired, trained, and mentored five directors of product management and product owners.
- Created and executed a platform strategy for an integrated product offering.
Senior Product Manager
Youtopia
- Worked with CEO and founder to develop and implement an initial product roadmap.
- Collaborated with design and engineering to build the prototypes and applications from the first concept.
- Worked with nutrition experts to translate complex nutrition data into compelling consumer-oriented messaging to drive customer success.
Vice President of Product Managment
Innovyze
- Led the product strategy and planning process along with the execution of ensuing initiatives to support the integration of multiple acquisitions.
- Recruited, hired, and developed a team of ten product managers across five offices in two countries.
- Built and executed a product consolidation roadmap to unlock new potential with existing customers.
- Drove the migration from on-premises to a cloud/SaaS business model.
- Established two new strategic product lines.
Category Manager
Karcher North America
- Led the product strategy for an industrial water division resulting in revenue for core products doubling in three years.
- Managed the North America requirements gathering for machine telematics and a SaaS management system.
Director of Product and Marketing
Contech Engineered Solutions
- Led a team five engineers to successfully develop and launch a new LID product line to propel new growth and developed the first SaaS rainwater harvesting application to model runoff reduction and water savings.
- Fulfilled P&L responsibility for all treatment products with annual sales of $100,000,000+.
- Managed a team of five marketing program managers and a $1,500,000 annual budget.
- Oversaw a team of eight regional regulatory managers to shape regulations nationwide and gain product approvals to open new markets.
- Successfully introduced three new products that grew to $15,000,000 of annual sales and implemented a market-based pricing strategy for core products—raising ASP by 25%.
Senior Product Manager
Intel
- Managed server hardware and software products for $20 million in annual sales.
- Oversaw and was responsible for product requirements, feature definition, forecasting, and pricing.
Product Manager IV
Tektronix
- Managed the strategy for two equipment brands targeting the wireless communications industry.
- Grew the sales of Network Analyzer products by 194% within two years.
Project History
Full Potential Planning
Led the full potential planning process to set up priorities and initiatives to triple the company's revenue in five years.
As the VP of product, I partnered with McKinsey & Company consultants to complete a full potential plan that established and prioritized all areas of potential growth. Over six weeks we created five target areas for growth and prioritized key initiatives for execution.
With over 100 internal and external interviews along with quantitative surveys, we establish brand and NPI metrics, competitive positioning, go to market plans, pricing strategy, portfolio rationalization, channel strategy, new lines of business, and acquisition targets.
The resulting plan establishes five categories of focus with corresponding initiatives that created the backbone of the company’s 3-5 year strategy to grow revenue 3x and profit 5x.
Launch of InfoAsset
Hired and led two new product managers to build a type of comprehensive asset management software for utilities.
I hired two product managers to combine multiple asset management products into a single unified offering. I then launched a new brand to establish Innovyze as a market leader, added new features and capabilities, repackage the offering, and converted to subscription pricing.
Launch of Info360
Launched Info360 to create a new product line focused on operation analytics and decision support.
I planned out and executed the product planning, development, and launch of Info360 including the hiring, training, and management of a new product manager, product marketing manager, and user experience manager.
Info360 creates a customizable operations dashboard for utility personnel to monitor and manage thousands of real-time data streams coming from the field. With alert and predictive capability, it provides the operational insight to efficiently and safely managed a multibillion-dollar water and sewer infrastructure.
SaaS Platform Strategy
Created the overall product vision and execution plan to combine Innovyze capability into a single SaaS platform.
As VP of product management, l developed the overall product vision for Innovyze to maintain enterprise capability for technical specialists in combination with a SaaS solution targeting a wide range of user personas that can benefit from Innovzye capability.
I led the PM team to win approval from the board of directors to expand development resources by 25% to combine select capabilities of five distinct product lines to solve complex utility management problems.
This combined capability places Innovyze at the center of a digital transformation that will shape the water utility industry over the next five years.
Education
Master of Business Administration (MBA) Degree in Business Administration
Arizona State University - Tempe, AZ, USA
Bachelor's Degree in Mechanical Engineering
North Carolina State University - Raleigh, NC, USA
Skills
Tools
Jira, GIS, Figma
Paradigms
Agile, Agile Product Management, Agile Software Development, Requirements Analysis, Agile Project Management, Pragmatic Marketing, Scrum, Data Product Management
Industry Expertise
Industrials, Utilities, Food, Health & Wellness, Asset Management, Mastercard, Venture Capital, EH&S
Platforms
Enterprise Resource Planning (ERP)
Other
Product Roadmaps, Product Strategy, Product-market Fit, Go-to-market Plans, Team Leadership, Enterprise, Water, Software, Product Marketing, Product Management, SaaS, Strategy, Market Research, B2B, Software as a Service (SaaS), Computer, Launch Strategy, Marketing, Pricing Strategy, Product Launch, Marketing Strategy, Product Lifecycle Management (PLM), Market Research & Analysis, Primary Research, Product Conceptualization, Backlog Management, User Experience (UX), Product Validation, Business Strategy, New Product Development, Product Leadership, Pricing, Subscription Pricing, Stakeholder Management, App Growth, Growth, Product Ownership, Communication, Feature Backlog Prioritization, Product Owner, Sprint Planning, System Integration, Technical Product Management, User Stories, Go-to-market (GTM) Strategy, New Product Rollout, Product Growth, Startups, Subscriptions, Market Strategy and Research Product Manager, Procure to Pay, Project Planning, Business Analysis, Feasibility Studies, Proof of Concept (POC), Project Management, Product Design, Business to Business (B2B), User Interface (UI), SaaS Design, Business Requirements, Minimum Viable Product (MVP), Chief Product Officer (CPO), Finance Product Manager, Data Analytics, Product Consultant, B2B Product Management, Consulting, Sales Management, Salesforce, Operations, Mobile, Platforms, Mobile Apps, System Process Mapping, Back-end as a Service (BaaS), Fintech, eCommerce, Two-sided Communities, Two-sided Marketplaces, Financial Consultation, Social Networks Development, Business to Consumer (B2C), User Journeys, Wireframing, Sales, B2B Sales Management, Artificial Intelligence (AI), Card Payments, Payment Gateways, Payment Processing, Payment APIs, Payment Networks, Finance, Fintech Consultant, Engineering, Manufacturing, Web UX, Design Validation, User Flows, UX Wireflows, Notion
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