Jon Blackwell, Product Manager in Santa Monica, CA, United States
Jon is currently unavailable

Jon Blackwell

Bio

Jon is a fintech expert who creates products that empower and meet the needs of the underserved. His most recent role was as the head of product at Identity at Cash App, a leading fintech application in the US, boasting over 50 million active customers. Prior to Cash App, Jon co-founded Tala, a mobile credit company, where he led product and growth efforts, growing the app to several million users and originating over $1 billion in loans worldwide.

Project Highlights

Tala | Instant Loans
Led the product development of an instant credit scoring and lending Android application that has over 5 million users worldwide.
SoLo Funds | Lending Marketplace
Led product development and marketing leading to 400% increase in users and loan origination from $1 million to $5 million.
Golden | Tools and Analytics for Civil Engagement
Led product development for #1 volunteer app in App Store. Also won Global App of the Year: Social Good from Facebook.

Expertise

  • Agile Product Management
  • Fintech
  • Go-to-market Plans
  • Market Research & Analysis
  • Product Growth
  • Product Roadmaps
  • Product Strategy
  • User Testing

Work Experience

Head of Product - Identity and Limits

2022 - 2023
Cash App
  • Led identity verification customer experience, identity data platform, and limits and customer eligibility services globally, impacting 97% of Cash's gross payment volume (GPV) and over 52 million customers monthly.
  • Launched a new identity model to create a single customer view across all connected accounts, increasing incremental daily GPV by $14 million, annual gross profit by $71 million, and inauthentic identity blocks by 7%.
  • Integrated new document identity verification vendor, increasing funnel conversion by 27% while decreasing inauthentic identity pass rates by 26%.
  • Launched the identity hub, an evergreen location in-app for customers to verify their identity. This led to 60% more attempts in verifications and increased the overall verified customer base by 5%.

Head of B2C Products

2020 - 2022
TrueAccord
  • Created the company's first B2C product strategy—a one-stop shop to help anyone burdened with accounts in collections. Managed four squads across multiple product lines.
  • Standardized product development process across squads, resulting in a twofold increase in velocity.
  • Managed product development for Engage, a debt collection marketplace, doubling the user base from 100,000 to 200,000 while implementing successful paid and affiliate marketing strategies.
  • Conceptualized and launched credit building loan product within three months, resulting in 850 originated loans with an impressive 90% repayment rate. Received data furnishing approval from all three credit bureaus.
  • Created two new revenue streams in Engage by implementing payment integrations and established the first paid partnerships with collection agencies, significantly reducing the time for consumers to resolve their collections accounts from 28 days to just 5.

Chief Product Officer

2018 - 2020
SoLo Funds
  • Led product development of a peer-to-peer lending marketplace application for both iOS and Android.
  • Grew the user base by 400% and loan origination from $1 million to $5 million.
  • Led the full redesign of the app, increasing sign-up conversion by 24%.
  • Hired our first data scientist and helped to create the SoLo Score, a proprietary credit score. This decreased defaults on the application by 32%.
  • Conceptualized and developed an automated checking account monitoring and debit system for borrowers, reducing user churn by 60%.
  • Implemented an agile development process and grew the product and engineering teams from 4 to 15.

Co-founder | Chief Product Officer

2011 - 2018
Tala
  • Created and implemented the original concept of instant credit scoring and loan Android application. Grew to over 5 million customers and $1 billion in cumulative loan originations.
  • Led the expansion to the Philippines, Tanzania, and Mexico, covering product and market entry strategies, market sizing, set up of local money transfer partnerships, and recruitment of local support teams—increasing the total addressable market (TAM) by 10x.
  • Implemented agile across the entire company, creating a more transparent communication and decision-making environment. This led to saving the company over $100,000 in costly production bugs.
  • Supported the CEO in raising $100+ million in venture capital from top-tier investors such as Lowercase, Data Collective, IVP, Google Ventures, and Revolution Capital.
  • Grew the engineering, product, and expansion teams to 50 people and helped grow the company to 600+ people worldwide.

Co-founder, Product Lead

2010 - 2011
Let's Do This
  • Created and executed an original concept for a social planning and communication service.
  • Recruited a team of eight with a bootstrap budget to ship web and iOS versions of the service.
  • Led all the digital marketing efforts to grow the user base to 5,000 over the course of four months.

Senior Associate

2007 - 2009
Silicon Valley Bank
  • Performed credit risk evaluation on early to late-stage technology startups originating over $100 million in venture debt.
  • Presented credit memos and recommendations to senior management.
  • Advised on issues involving equity and debt structuring.
  • Performed document negotiation for originating and restructuring deals with clients.
  • Managed a portfolio of over 30 companies in excess of $500 million.

Project History

Tala | Instant Loans

http://tala.co

Led the product development of an instant credit scoring and lending Android application that has over 5 million users worldwide.

Tala is an instant credit scoring and lending application aimed at underserved individuals in emerging markets. It provides loans of $10-$100 for up to 30 days based on the proprietary credit scoring technology that I helped create.

For the first four years of the company, I led product development, including launching our original app in Kenya and establishing product-market fit.

From there, I oversaw the geographic expansion into the Philippines, Tanzania, and Mexico. This meant creating the overall growth strategy, building local partnerships, performing user testing, hiring local teams, and launching the product. I then created tight user feedback loops to continue to optimize the product in each market before handing it over to the core team to scale the operation.

Technologies: Java, AWS EC2, IVR, SMS, Mobile Money (M-Pesa, Coins, Paytm, Tigo Pesa), MySQL, Scala, Python, DynamoDB, Amplitude, Kochava, Slack, Jira, Pivotal Tracker, Sendgrid, Machine Learning Algorithms

SoLo Funds | Lending Marketplace

http://solofunds.com

Led product development and marketing leading to 400% increase in users and loan origination from $1 million to $5 million.

SoLo is a mobile lending marketplace that provides more affordable access to loans below $1,000.

I joined SoLo as the chief product officer after the company had built a prototype of the app. I implemented agile and then led the redesign and rebuild of the prototype to the app they have today.

I also helped create the SoLo Score, a proprietary credit scoring algorithm that assesses users’ ability to repay a loan based on alternative data sources. This reduced defaults on the platform by 32%. I was also responsible for ensuring all KYC and AML standards were met during user onboarding and compliance was maintained at all times.

Other integrations used were Kochava (mobile analytics), Plaid (bank account connection and finance data), SynapseFi, (money transfer via ACH and debit cards), Zendesk (customer support), Twilio (SMS).

Technologies: Swift, Java, Go, AWS EC2, AWS Lambda, Firebase, Python, Datadog, Kochava, Firebase, Twilio, Asana, Jira, Slack, Sendgrid, Machine Learning Algorithms

Golden | Tools and Analytics for Civil Engagement

https://www.goldenvolunteer.com/

Led product development for #1 volunteer app in App Store. Also won Global App of the Year: Social Good from Facebook.

Golden is a SaaS, B2B2C mobile application and analytics portal for civic organizations.

Working with over 6,500 organizations including UNICEF and the State of California, Golden provides a user-facing mobile app to coordinate volunteering opportunities. We also provide an analytics web portal for organizations to track volunteer hours and solicit donations from an engaged userbase.

Here, I onboarded new clients and their volunteers, performed user research, created and executed the product roadmap, and localized the app for international scale.

It was a freemium offering. The sales enablement work I did with the business development team helped convert 19% more clients to the paid version.

Technologies: React Native, AWS EC2, Python, Amplitude, Trello, Vision, Twilio

Let's Do This | Serendipitous Social Planning

Bootstrapped a team of eight to create an iOS and web app and scaled it to over 5,000 users in less than four months.

Before group texts and Facebook events, we tried to solve the “Who is up to hang out right now” problem.

We shipped three products for the web and iPhone with some cool technology in them: a learning algorithm, group text functionality before GroupMe existed, Facebook integrated, and real-time features that tend to crash servers.

Technologies: iOS, Web App, Facebook Open Graph, Group Messaging, Real-time Updates (via Apache and Google Wave)

InVenture | SMS/IVR Accounting Tool

Built an SMS and interactive voice response (IVR) app for non-English speakers in India and scaled it to 20,000 daily active users.

Confronted with the ultimate design challenge—how do you build an accounting tool for people who do not speak English or use Roman characters—I led the development of an SMS and IVR product that allowed micro-entrepreneurs in India to input their daily incomes and expenses. In return, we sent back a simplified profit/loss statement to help them keep track of money in/money out.

We then turned this real-time financial data into a credit score and partnered with banks to extend credit to our users. It was the first of its kind and was the precursor for creating Tala—a venture-backed business that’s valued at close to $800 million.

Technologies: SMS, IVR, PHP, AWS, Python for Machine Learning Credit Scoring Algorithm

SVB | Product/Operations Consultation

http://www.svb.com

Led the go-to-market strategy of a new marketplace mobile app for an international bank.

I worked with the leadership of an international bank to create and communicate a go-to-market strategy for a new marketplace mobile application. This involved creating growth projections, marketing plan, budget, resource requirements as well as a 3-phase rollout plan with specific KPIs and goals attached to each phase.

Cebuana Lhuillier | Digital Transformation Strategy Consultation

https://www.cebuanalhuillier.com/

Created go-to-market strategy for the Philippine's #1 pawn shop to digitize their financial services.

I worked directly with the CEO of the Philippine’s largest pawnshop operator to advise their digital transformation strategy. This involved prioritizing all ongoing projects, communicating the company’s strategic vision to top-level leadership, and creating a go-to-market strategy for their digital lending product.

Mati | Market Research and Product Strategy Consultant

Led market research for a Latin American fintech company to help diversify company's product roadmap from competitors.

• Interviewed potential customers within the lending landscape to understand their KYC (Know Your Customer) needs, the vendors they use, and what gaps exist in the market.
• Performed market research on existing competitors in the market to understand their offerings and pricing.
• Compiled findings into a presentation to the company’s leadership to provide strategic guidance on how to diversify the company’s product offerings.

Education

2009 - 2011

Master's Degree in Public Policy, International Development

University of Southern California - Los Angeles, CA, USA

2001 - 2005

Bachelor of Arts Degree in Economics

Virginia Tech - Blacksburg, VA, USA

Skills

Tools

Jira, Trello, Asana, Pivotal Tracker, Facebook Android SDK, Firebase Analytics, Firebase Cloud Messaging (FCM), Firebase Authentication, UX Tools, Google Docs, Facebook Ads SDK, Facebook Connect, TargetProcess, Sketch, iOS SDK, Flow, GitHub, SendGrid, Mailchimp, Google Forms, TeamViewer, Affinity Diagrams, MySQL Workbench, Evernote, Slack, Zoom, Google Workspace

Paradigms

Agile Product Management, Human-centered Design (HCD), User Testing, Kanban, Scrum, Agile UX, B2B2C, B2C, Team Development, Agile Workflow, Acceptance Testing, Key Performance Metrics, Requirements Analysis, Agile, Marketplace Platforms, Scalable Application, Business to Business to Consumer (B2B2C)

Industry Expertise

Credit Systems, Banking & Finance, Non-performing Loans (NPL), Consumer Finance, Consumer Products, Insurance, Venture Capital, New Business Ventures, Financial Markets, US Venture Funds, High-tech Startups, Startup Accelerators, Marketplaces

Platforms

Firebase, AppsFlyer, Google Ads, Twilio, iOS 10+

Other

Loans & Lending, Feature Roadmaps, Startups, Feature Backlog Prioritization, Fintech, Product Strategy, Product Growth, Leadership, Growth Strategy, Hiring, Go-to-market Plans, Product Roadmaps, Market Entry, Product Management, Market Research & Analysis, Minimum Viable Product (MVP), MVP Design, Conceptualization, Product Owner, Process Improvement, Jobs to be Done (JTBD), Software Development, User Journey Maps, User Experience (UX), UX Design, Fundraising, Android, Revenue Strategy, Product-market Fit, Market Research, Mobile Banking, Mobile Apps, Machine Learning, Prototyping, Competition Research, Plaid API, Technical Product Management, Wireframing, User Experience Design, Project Management, Customer Support, Swift, Android API, Android SDK, Firebase Android SDK, Core Banking Systems, Know Your Customer (KYC), Anti-money Laundering (AML), Data Science, Consumer Loans, Consumer Lending, Consumer Insights, Consumer Behavior, Consumer Services, Consumer Technology, Direct to Consumer (D2C), Pricing, Price Analysis, Pricing Models, Pricing Strategy, Strategy, UX Strategy, Digital Strategy, Business Strategy, Creative Strategy, Company Strategy, UX Flows, UX Research, App UX, Lean UX, App UI, Web UI, Web App UI, UI Design, Web App UX, Web App Development, Web App Design, Web Applications, Marketing, Markets, Market Fit, B2C Marketing, Funnel Marketing, Product Marketing, Digital Marketing, Online Marketing, Email, Email Marketing, Email Marketing Automation, Mobile, Mobile Web, Mobile Data, Mobile Money, Mobile UI, Mobile UX, Web & Mobile Applications, Apps, Apple, React, React Native, Amazon EC2, AWS Lambda, Data, Data Flows, Big Data, Databases, Google, Google APIs, Google API, Google Sheets, Facebook, Facebook API, Facebook Ads, Facebook Marketing, Facebook Ads API, Agile Data Science, Scrumban, Scrum Master, Scrum Product Owner, Product Design, Product Delivery, Product Mapping, Product Thinking, Product Journeys, Journey Mapping, User Journeys, Customer Journey, Customer Analysis, Customer Success, Customer Research, Customer Discovery, Customer Interviews, Customer Service, Key Performance Indicators (KPIs), Objectives & Key Results (OKRs), Roadmaps, Business, Business Planning, Business Models, Business Analysis, B2B Partnerships, Business to Business (B2B), Business to Consumer (B2C), Analytics, Mobile Analytics, Amplitude, SMS, Interactive Voice Response (IVR), New Products, New Product Development, New Business Development, App Development, Lean Development, Mobile App Development, Android Development, Business Development, iOS App Design, APIs, ACH, Integration, API Integration, App Integration, Partnerships, Partnership Strategies, Strategic Partnerships, Partner Management, Partnership Analysis, Flowcharts, User Flows, Business Process Flow Diagrams, Onboarding, Online Payments, User Onboarding, Payment Networks, Payment Gateways, Payment APIs, Digital Payments, Mobile Payments, Electronic Payments, Funnel Optimization, Sales Funnel, Sales, Product Sales, Learning Transfer, Proposals, Client Presentations, Presentations, Sales Presentations, Executive Presentations, Execution, Executive Reporting, Strategic Planning & Execution, Senior Executive Management, Process Execution, Market Execution, Research, Research Analysis, UI Research, Legal Research, Product Research, User Research, Data Research, Email Delivery, Surveys, SurveyMonkey, Survey Development & Analysis, Primary Research, Typeform.io, Startup Funding, Startup Consulting, Startup Growth Strategy Development, Lean Startups, Early-stage Startups, Freelancing, Consulting, User Interviews, Stakeholder Interviews, Stakeholder Engagement, Stakeholder Management, Management, Risk Management, Risk Analysis, Risk Modeling, Backlog Grooming, Backlog Management, Teams, Team Leadership, Team Mentoring, Team Management, Team Building, Teamwork, Workflow, Scope of Work (SOW), Remote Work, Estimations, Cost Estimation, Project Estimation, Remote Team Leadership, Leadership Development, Change Leadership, Thought Leadership, Organizational Leadership, Organization, Organizational Design, Structure & Organizational Design, Organizational Development, Social Media Marketing (SMM), Social Impact, Social Media, Social Networking, Branding, DocuSign, Documentation, QA Testing, Quality Assurance (QA), User Acceptance Testing (UAT), User Retention, User Engagement, User Needs, Empathy, User Empathy, Employee Experience, UML, UMLS, UML Diagrams, Workflow Diagrams, ROI, Social Networks, Affinity Mapping, Vision Development, Product Vision, Opportunity Assessments, Metrics, Impact Investing, Impact, Sprints, Sprint Planning, Agile Sprints, Design Sprints, Communication, Communication Strategy, Discovery, Product Discovery, Feedback Review, Requirements, User Requirements, Requirements & Specifications, Design Requirements, Business Requirements, Functional Requirements, Design Specifications, Time Management, Project Timelines, Resource Allocation, Mergers & Acquisitions (M&A), Story Mapping, Facilitation, Workshop Facilitation, Structured Facilitation, MySQL, Release Management, Proactive, Validation, Agile Software Testing, Agile Deployment, Software as a Service (SaaS), SaaS, Freemium Model, Two-sided Marketplaces, Web, Web Platforms, User Interface (UI), iOS, Debt Collection, Lending, Websites, Affiliate Marketing, Identity, Identity Design, Identity & Access Management (IAM), Self-sovereign Identity (SSI), Vendor Selection, Compliance, Loans, Peer-to-peer Lending, Underwriting, Growth, App Growth, International Expansion, Expansion, Expansion Strategy, Product Development, New Product Rollout, New Products & Services, New Product Business Cases, Analysis, Fraud Prevention, Competitive Analysis, Artificial Intelligence (AI)

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