Justin Nassiri, Product Manager in Denver, CO, United States
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Justin Nassiri

Verified Expert  in Product Management

Product Manager

Location
Denver, CO, United States
Toptal Member Since
May 17, 2019

For over the past decade, Justin has been a serial entrepreneur. As a solo founder, he has raised $3 million+ in venture capital, including an investment from Google's chairman, Eric Schmidt. His software products have been used by over 35+ Fortune 500 companies, including Disney, P&G, Microsoft, Budweiser, and more. Justin holds an MBA from Stanford, has worked as a McKinsey & Co. consultant, and is a US Navy certified nuclear engineer.

Project Highlights

SaaS for Instagram Marketing
Created, designed and implemented an Instagram marketing software solution used by over 35 Fortune 500 companies.
Video Testimonial Platform
Created an end-to-end video testimonial platform used by Intuit, Disney, Microsoft, Levi's and more.
Levi's Shape What's to Come Campaign
Led the technology component of a multimillion-dollar Levi's campaign—it was recognized by senior leadership for impact.

Expertise

Work Experience

CEO | Founder

2009 - PRESENT
StoryBox
  • Designed, developed, maintained, and oversaw a software product used by over 35 Fortune 500 companies including Disney, Levi's, P&G, and more.
  • Raised $3 million+ in venture capital as a solo founder, including an investment from Google's chairman, Eric Schmidt.
  • Acted as project manager for over 150 projects with companies from 3 to 10,000+ employees to implement custom software solutions.

Consultant

2008 - 2009
McKinsey & Co.
  • Investigated and analyzed the global R&D footprint and strategy of a $3 billion pharmaceutical company.
  • Developed a national media strategy and online donation platform for a $70 million non-profit charter school.
  • Worked in the New York office on various projects.

MBA Student

2007 - 2009
Stanford Business School
  • Completed multiple courses at the Stanford Design School.
  • Awarded first place of 362 competitors in the leadership executive challenge.
  • Organized and led 13 of 25 entrepreneur club events.
  • Selected by the admissions office to give a keynote speech to 400 admitted students.
  • Acted as the entrepreneur club's chief operating officer.

Assistant Engineer Officer

2002 - 2007
US Navy
  • Worked as a senior supervisor on the ship and was responsible for the safe operation and navigation of a $1.3 billion nuclear-powered warship and the welfare of over 170 lives onboard in clandestine operations of vital importance to national security.
  • Directed 200 military personnel and 400 civilian workers as the captain’s primary representative during $500 million engineering overhaul; position normally reserved for officer three years senior.
  • Created and implemented a training program for over 400 prospective submarine officers; was assessed as “best program in the last five years” by the commander of West Coast operations based on the efficiency of the program and feedback of participants.
  • Overhauled the system for discovering and correcting material problems on the submarine; implemented a cultural change that reduced the average time of identification to correction by 25%.
  • Was recognized by the Department of Energy evaluation team as the top nuclear reactor plant supervisor of nine; was cited for command presence, initiative, and team leadership abilities.
  • Received three Naval Achievement Medals for distinguished service.

SaaS for Instagram Marketing

Created, designed and implemented an Instagram marketing software solution used by over 35 Fortune 500 companies.

I developed, designed, and oversaw the creation of an Instagram marketing software solution.

It found images on Instagram related to a brand, obtain the digital rights to use this image, add it to a brand's website, identify the product shown in the picture, and engage website visitors in a way that led to an average increase in sales off 15% and an average order value increase of 30%.

Video Testimonial Platform

Created an end-to-end video testimonial platform used by Intuit, Disney, Microsoft, Levi's and more.

I created the initial idea and managed a team of designers and developers to build a first-in-class video testimonial platform. The technology allows users to submit a video by webcam (with a timer), upload, YouTube link, or via a social platform like Facebook.

Clients can review and moderate all submissions. If a video is rejected, the system would automatically provide the customer with recommendations on how to improve their video. It included options for contests, incentives, product tagging, and more.

Priceline Negotiator Facebook Integration

Developed, pitched, and created Priceline Negotiator software that was utilized for 4+ years on Facebook and Priceline.com

I developed a concept, which I pitched to the Priceline.com management team. Once we won the deal, I designed the online experience, collaborated with and oversaw an engineering team of 12, constructed the testing plan, launched, and maintained the online system.

It allowed—both on Priceline.com and Facebook—Priceline customers to record a video talking about the incredible deal that they just got on Priceline, and the trip that Priceline was now making possible. Immediately after booking a flight on Pricline.com, customers would be given the opportunity to record their videos. We also created the world's first interactive video ad unit—which displayed these videos but also allowed a viewer to record their video directly within the ad unit.

Angie's List: Crash Our Commercial

Created a web platform to allow Angie's List to screen and select customers for a TV advertisement.

I developed a software service for Angie's List, which allowed them to audition their customers for one of their television commercials. Angie's List runs millions of dollars of TV ads featuring their customers.

To make this more efficient, I served as a product manager overseeing the creation and development of an online audition tool. The tool allowed Angie's List customers to record a 60-second video, talking about their Angie's List experience. The app featured a countdown timer to keep customers on track and ensure their submission was concise and to the point. It also created a user interface where Angie's List could ask a customer to resubmit their video.

This improvement saved Angie's List hundreds of thousands of dollars, by screening customers in advance of actually shooting a high-production commercial.

Disney: Interactive Mickey 2 Testimonials

Led the product design and development of interactive contest for Disney's video game, Interactive Mickey 2.

I was the product lead for overseeing a contest run by Disney to promote their video game, Interactive Mickey 2. The game centered on nostalgia around the Disney brand.

The platform I designed allowed customers to submit their own story of a favorite Disney memory to win one of several prizes. I built the entire contest platform from the ground up, overseeing a team of 12 designers and developers.

Leatherman: Tool Tales

https://leatherman.com/tool-tales

Served as a product lead for a platform—enabling Leatherman to collect customer stories; been in continuous use for 3+ years.

As product lead, I sold a project and oversaw every aspect from ideation, to design, implementation, testing, and launch.

The platform started by ingesting over 3,000 text reviews from customers. New customers were allowed to share their own "Tool Tale" about their Leatherman tool—they could do this by text, photo, or video, and the platform provided over 21 different ways to participate (including YouTube integration, Instagram integration, Facebook integration, and Flickr integration). The platform also allows a customer to select which product they are talking about so that viewers can quickly identify and purchase that tool

Levi's Shape What's to Come Campaign

Led the technology component of a multimillion-dollar Levi's campaign—it was recognized by senior leadership for impact.

I was the product manager who oversaw Levi's Shape What's to Come campaign which invited their audience to record short, 30-second videos talking about who their inspiration was.

The product was an online platform where users could submit videos and watch and vote for other submissions. When a user submitted their video, they could tag the also tag other people. This feature led to a 20% participation rate from those who were tagged, and it became one of the most successful video campaigns in the United States.
2007 - 2009

Master of Business Administration (MBA) Degree in Business Administration

Stanford University - Palo Alto, CA, USA

2002 - 2003

Professional Engineer in Nuclear Engineering

Naval Nuclear Power School and Prototype - Washington D.C., USA

1998 - 2002

Bachelor's Degree in Electrical Engineering

United States Naval Academy - Annapolis, MD, USA

MAY 2003 - PRESENT

Naval Nuclear Engineer

Department of Energy

Tools

Pivotal Tracker, Asana, Customer.io, Evernote, Balsamiq, Balsamiq Mockups, Trello

Industry Expertise

Health & Wellness, Military Intelligence, Government, Nonprofits, Automotive, Healthcare

Platforms

Zendesk

Paradigms

Scrum

Other

Microsoft Excel, Digital Strategy, Digital Marketing, Consumer Packaged Goods (CPG), Retail & Wholesale, Customer Support, eCommerce, Product Management, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Frameworks, Innovation, Product Ownership, Product Discovery, Windows, iOS, Android, Python

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