Kevin Mansfield, Product Manager in Arrowtown, Otago, New Zealand
Kevin is available for hire
Hire Kevin

Kevin Mansfield

Verified Expert  in Product Management

Bio

Kevin has 15+ years of expertise in product design, management, leadership, and strategy, delivering results in eCommerce, B2C, and B2B sectors. He has worked with Fortune 500s and startups, driving growth through customer-focused solutions. His experience includes mobile app development, analytics platforms, CRMs, ERPs, and more. Skilled in Agile frameworks, Kevin builds high-performing, outcome-driven teams to create impactful, technology-powered products.

Project Highlights

JustRide eTicketing platform
Initiated a greenfield project to build a multi-tenanted eTicketing SaaS platform that could support transport agencies.
Racing Post | Digital B2C
Led the digital transformation of a legacy print business.
ATG | New eCommerce Site
I was retained to evaluate the ATG digital landscape and make recommendations that would drive rapid growth.

Expertise

  • A/B Testing
  • B2B
  • Customer Analysis
  • Digital Strategy
  • Mobile Apps
  • SaaS
  • Web
  • eCommerce

Work Experience

Product Advisor | Fractional CPO

2023 - PRESENT
Go Local
  • Launched the Go Local app on iOS and Android platforms, achieving over 5,000 downloads within the 1st three months and maintaining a 4.8-star user rating on the App Store.
  • Designed a subscription-based B2B revenue model, increasing business users by 25% by adding exclusive local deals and premium content features.
  • Implemented a scalable app architecture, enabling seamless performance for over 50,000 active users and future-proofing the platform for increased demand and feature expansion.
  • Developed a geo/hyper-local push messaging system to enable local businesses to market to passing customers. Increased business footfall by 5%.
  • Optimized localized search to connect users with relevant local businesses and events, increasing user satisfaction scores by 20% and boosting repeat app usage.

Head of eCommerce

2023 - PRESENT
Foodstuffs South Island
  • Delivered 50% year-on-year revenue growth by focusing on traffic acquisition and search conversion optimization. This resulted in significantly increased online sales and improved customer engagement.
  • Led a detailed analysis of our cost-to-fulfill model, which allowed me to reduce fulfillment costs by 20%, contributing to more efficient and profitable operations.
  • Initiated a partnership with Tesco to remodel our online grocery order fulfillment cycle. Increasing order throughput by 15% per hour. This improved order processing efficiency and overall customer satisfaction.

Product Manager

2025 - 2025
Park Place Australia Pty Ltd
  • Ran JTBD charity interviews and conducted structured interviews with 6+ grassroots charities to identify operational pain points, informing early product direction and feature prioritization.
  • Shaped product vision and created and validated the concept of a “Shopify for Nonprofits,” helping small charities sell products, host events, and raise funds with low overhead.
  • Built a no-code prototype for volunteer coordination using no-code tools, rapidly validating core features like scheduling and task tracking.
  • Conducted a market analysis of nonprofit tech tools, highlighting gaps in service delivery, fundraising, and engagement for small to mid-sized charities.
  • Created a pitch deck to communicate Jetson’s vision, target users, and opportunity space—positioning it as a scalable, automation-first platform for charities.

Chief Product Officer

2018 - 2023
Nomos One
  • Led initiatives that supported the company’s rapid scaling, including establishing structured Agile workflows, change management protocols, and cross-functional communication. This resulted in 30% YOY revenue growth.
  • Directed long-term roadmap planning and implemented a cross-functional product council, ensuring formalized and effective decision-making.
  • Planned, proposed, and executed a large-scale transition from a monolithic architecture to a microservices model, reducing cost center expenditures by over 40% through automated workflows.
  • Instituted formalized Agile development practices, particularly Scrum, and developed outcome-focused development streams, enhancing team productivity and delivery speed.
  • Established a continuous discovery program prioritizing customer needs, resulting in over 70% NPS uplift and 99% customer retention by realigning the core value proposition.
  • Enabled parallel development practices and drove a strategy to create alignment between marketing and customer discovery, allowing opportunities for growth and new product capabilities.
  • Oversaw 300 enterprise customers managing over 100,000 leases, representing multiple billion dollars in liabilities.

Digital Consultant, Transformation

2018 - 2018
Ambassador Theatre Group
  • Worked as an independent consultant to evaluate the ATG digital landscape and make recommendations that would drive improvement and business growth.
  • Defined a vision with measurable short- and long-term customer value objectives, a discovery and delivery cycle, and an execution plan.
  • Achieved the following key results: eCommerce transactions of more than £300,000 per annum, eCommerce conversion of a greater than 16% increase YoY, and eCommerce GTV of £30 million YoY.
  • Introduced a customer-led innovation process to determine growth opportunities.
  • Delivered a new eCommerce website project from start to finish within 10 weeks.
  • Interviewed and hired a UX designer, retained a customer insight agency, and defined customer jobs to be done.
  • Implemented a web platform migration focused on a consumer journey sales conversion.
  • Established a singular responsive mobile-first approach.
  • Built a React client application and aligned the web framework approach across the business portfolio.

Head of Product and Innovation

2016 - 2018
Racing Post
  • Led the digital transformation of a traditional-print business.
  • Implemented and owned a centralized product management discipline across all streams, including web, mobile, API, data, and UX.
  • Aligned all aspects of the business through a product council, holding to account the product strategy through a repeatable framework.
  • Achieved the following key growth results: a more than 70% gross transaction value and a customer conversion rate above 50%. I also increased the net promoter score from -9 to +24.
  • Grew the business through a focused digital strategy based on customer-led innovation.
  • Made technology a driver of business rather than a service, as it was earlier.
  • Introduced profit and loss (P&L) reporting for product lines and performed a product development cost-benefit analysis and roadmap ROI forecasting and reporting.
  • Aligned siloed business operations through a cross-functional product council process and introduced a product and technology governance group.
  • Achieved operational cost savings of £250,000 per annum and a B2B data syndication growth of 18% YoY.

Head of Product, International Resale

2016 - 2017
Ticketmaster
  • Played a key role in one of the largest growing sectors within the Ticketmaster business—ticket resales.
  • Oversaw the acquisition of Seatwave into the resale portfolio, enabling expansion across 10 European markets.
  • Led the business expansion and consolidated its growth on the UK market, growing it by £30 million YoY to produce £100 million in gross transactional value.
  • Achieved a YoY GTV growth of 40% and a monthly customer-transaction rate of +99% (from 26,000 to 52,600). Increased the number of customer visits per month by +130% (from 2.9 million to 4.9 million).
  • Oversaw the acquisition and integration of the Seatwave business within Ticketmaster and led the product strategy and roadmap definition.
  • Led product vision and strategy, business unit P&L reporting, and sales conversion forecast modeling.
  • Implemented product planning, cost-benefit analysis, KPI tracking and reporting, and software development process management.
  • Identified and researched market opportunities and managed stakeholders.
  • Managed my team through prioritization, goal setting, and process refinement.
  • Integrated an acquired platform into the European markets with primary Ticketmaster platforms.

Director of Product

2012 - 2015
Masabi
  • Hired as the first employee on the Justride team to develop Justride.com, a mobile platform that allows users to buy public transport tickets anytime, anywhere, or tap their smartphones to travel.
  • Established a greenfield project to build a multi-tenanted mobile ticketing platform that could support a transport agency of any size on both iOS and Android.
  • Owned all aspects of the product, from architecture through UX and app development to client management.
  • Grew a development team as the project grew, going from zero to the 1st live customer in Boston MBTA in seven months.
  • Promoted to the director of the product after two years, growing the development team to 20, including developers, product managers, UX designers, and QA engineers.
  • Served as a senior management team member, continuing my work with the Justride platform.
  • Expanded the product with the US and globally to support transit agencies in New York, San Diego, Nassau, London, and Athens.
  • Led the product vision and strategy, product roadmap, development team line management, and client liaison management.
  • Managed the RFP/RFI process for potential new clients—mainly US transit agencies—and the product development lifecycle.
  • Oversaw the budget and resources and translated the business needs into application solutions.

Product Manager of Mobile and Innovation

2007 - 2012
eBay / Marktplaats
  • Led the development of Marktplaats' 1st iPhone app in 2010. Marktplaats is the leading Dutch online classifieds platform (part of the eBay group), connecting millions of buyers and sellers via a classified and auction platform.
  • Proved the concept and extended the development team and mobile product.
  • Hired teams for iOS, Android, and mobile web development.
  • Grew to 5% of total traffic adoption within 12 months.
  • Launched a daily deals platform as a direct Groupon competitor.
  • Started a group deal project using a small development team.
  • Built a full working demo and pitched a business case to the management team.
  • Developed the 1st version from ideation to release within three months. The 1st release went live in the Netherlands in January 2011 and became a key business unit, contributing to an 8-figure YoY revenue.
  • Worked on Hippas.nl, a standalone women's buying and selling fashion vertical.
  • Designed and built a full working demo using the WordPress CMS framework.

Project History

IFRS16 Lease Accounting Module

Led the product planning and architecture design for an IFRS16-compliant lease accounting module.

I worked with accounting SMEs, business analysts, development team, and QA engineers to define the product requirements for a lease accounting product.

Tasks Accomplished:
• Ensured that all product features were in line with the IFRS16 financial reporting standard.
• Defined over 1,200 accounting scenarios that were also formulated into automated tests (TDD).
• Established a microservices architecture.
• Hired the development team.

JustRide eTicketing platform

http://www.justride.com/

Initiated a greenfield project to build a multi-tenanted eTicketing SaaS platform that could support transport agencies.

Owning all aspects of the product from architecture through UX, I worked closely with transit customers to define the product needs and assemble a development team. We progressed from whiteboard to first live city (Boston MBTA) in seven months.

Over the ensuing two years, I pursued a market penetration strategy and scaled the development team—resulting in expanding the product globally to support transit agencies in US (New York, Boston, San Diego, Nassau), Greece (Athens), and the UK (London).

Today the platform supports over 40 global transit agencies.

Racing Post | Digital B2C

Led the digital transformation of a legacy print business.

I was hired as part of the business's need to grow its digital capability as the legacy (print) side of the business was in decline.

The business was private equity-owned with a finite investment and exit cycle. The need for a digital growth plan in order for the business to succeed within that cycle was clear.

During the initialization phase of this digital transformation, I focused on three broad business areas: customer experience, operational process, and business models to determine the opportunities.

I led a strategy discovery process to understand the single customer view, market sizing, and growth opportunities.

These activities led to a transformative vision for digital growth, focusing B2C investment in growing an affiliate transaction model and B2B on data syndication and SaaS offerings.

eBay and Marktplaats Mobile App

https://www.marktplaats.nl/m/mobiele-app/

Produced a PoC in six weeks, scaled to Android and mobile web, saw a 5% increase of all marketplace visits within 12 months.

Marktplaats Mobile Program

As a product lead, I began the iPhone application from scratch in May 2010 with minimal development resources or experience (one full-time developer).

Tasks Accomplished:
• Delivered five full iOS version releases.
• Developed with Android; started and launched the first application in July 2011.
• Developed for the mobile web.

ATG | New eCommerce Site

https://www.atgtickets.com/

I was retained to evaluate the ATG digital landscape and make recommendations that would drive rapid growth.

Following an analytical site audit and customer experience analysis, a vital aspect of the rapid growth plan was an upgrade project of the eCommerce ticketing platform.

I set out metricized outcomes aimed at improving the customer conversion flow. Our goal was to increase the web usability score and lower the bounce rate through a customer-led iterative design program.

Results:
• Achieved a site conversion rate of more than 16%.
• Implemented a full site upgrade within ten weeks (start to finish).
• Established and followed a singular responsive mobile-first approach.

Key Aspects of the Project:
• Developed a React-based client application.
• Implemented a customer-centered design thinking approach.
• Hired a UX designer.
• Retained a customer insight agency.
• Defined customer jobs to be done.
• Established the success metrics.

Product Roadmap Management and Execution

https://onthestage.com/

Took the responsibility of core product roadmap for five months, including customer discovery, needs definition, sprint planning, product delivery, and QA, while the product director was focused on a new business initiative.

I worked closely with the director of product to define and actively manage product requirements. I collaborated with a cross-functional team of engineers and product designers to ensure clarity and quality of deliverables. Accountable for the execution of the product roadmap in collaboration with various areas of business, I partnered with key stakeholders and customers to capture detailed requirements, test hypotheses, and enable adoption and support. I executed launch plans, including pre- and post-launch testing, internal training, customer communications, and support processes in conjunction with product marketing, sales, customer success, and operations. I also led qualitative and quantitative research, product analysis, and market insights into product requirements, communicating the project's status and timelines to internal and external stakeholders. Finally, I regularly met with development and leadership teams to discuss deployments, ongoing projects, and next-stage considerations.

Education

2017 - 2017

AltMBA Degree in Business Administration

Seth Godin's altMBA - Online (Altmba.com)

1988 - 1992

O-level Qualifications in General Certificate of Secondary Education (GCSE)

Stewards Comprehensive Schools - Essex, England

Certifications

MAY 2017 - PRESENT

GDPR Foundation

International Board for IT Governance

SEPTEMBER 2007 - PRESENT

Certified Scrum Master

Scrum Alliance

SEPTEMBER 2007 - PRESENT

Scrum Product Owner Certified (SPOC)

Scrum Alliance

Skills

Tools

Jira, Google Analytics, Google Optimize, Figma, Zapier, Basecamp, Slack, Zoom, Board Reporting, n8n

Paradigms

B2B2C, Agile, Conversion Rate Optimization (CRO), B2C, Agile Project Management, Business to Business to Consumer (B2B2C), API Architecture, Acceptance Testing, Rapid Prototyping, Scrum, Kanban, Test-driven Development (TDD), Behavior-driven Development (BDD), Agile Product Management, Data-driven Design, Requirements Analysis, Low Code, Agile Workflow

Platforms

Mixpanel, MacOS, Google Ads, Enterprise Resource Planning (ERP), AppsFlyer

Industry Expertise

Event Ticketing, Marketplaces, Entertainment & Leisure, Real Estate, Commercial Real Estate, Automotive, Construction, Public Transportation

Other

Mobile Apps, Web, Customer Analysis, A/B Testing, iOS, Android, eCommerce, Analytics, Mobile Payments, Product Vision, Digital Strategy, Business Cases, Opportunity Assessments, Stakeholder Management, Motivation, Communication, Software Development Lifecycle (SDLC), Product Roadmaps, Key Performance Indicators (KPIs), Business to Consumer (B2C), Focus Groups, Team Leadership, Product Management, Digital Product Management, Certified Scrum Product Owner (CSPO), Director of Product, Product Lifecycle Management (PLM), Roadmaps, Feature Backlog Prioritization, Feature Planning, User Experience (UX), Stakeholder Engagement, Backlog Management, End-to-end Implementation (E2E), Scope Management, Product Requirements Documentation (PRD), User Stories, Product Discovery, Native Mobile Apps, Conversion, Minimum Viable Product (MVP), Feature Roadmaps, User Research, Product Strategy, Product Leadership, Product Growth, eCommerce UX, Feature Analysis, Websites, Documentation, Iteration Management, Product Enhancement, Software Implementation, App Store Acceptance Process, Startups, Technical Product Management, Product Strategy Consultant, Billing, Subscriptions, Business Requirements, Cost Estimation, Project Scoping, Software Development, App UX, Commercial Strategy, Online Auctions, Web UI, SaaS Product Management, SaaS Strategy, Mobile UX Design, UX Audits, Payment Gateways, Technical Project Management, Customer Experience, Customer Experience Management, Backlog Grooming, Product Owner, Story Mapping, User Acceptance Testing (UAT), API Integration, API Applications, Apple, Geolocation, Online Payments, Web & Mobile Applications, Chief Product Officer (CPO), Data Analytics, Enterprise Analytics, Product Consultant, Mobile Product Management, Business Analysis, Interviews, Regulations, Mobile Development, Dashboards, B2B Product Management, Product Ownership, Software Consulting, User Requirements, Industry Analysis, Marketing Strategy, Market Surveillance, Near-field Communication (NFC), Startup Consulting, System Architecture, Estimation & Planning, Estimations, Product Research, eCommerce APIs, Accounting Software, Process Improvement, Web Development, Landing Pages, UI Design, UX Design, User Interface (UI), Requirements, Web Platforms, Market Intelligence, Budget Modeling, Artificial Intelligence (AI), APIs, Scrum Coaching, Cloud Platforms, Identity & Access Management (IAM), Monitoring, Payment APIs, Electronic Payments, eCommerce Payments, PCI DSS, Profit & Loss (P&L), Team Mentoring, People Management, Operations Management, Customer Discovery, Agile Coaching, SaaS, B2B, Windows, Cross-functional Collaboration, Android SDK, Software Project Management, Strategy, Platforms, Product Marketing, Go-to-market Plans, Product Launch, Market Research, Go-to-market Strategy, Voice of the Customer (VoC), Project Management, Website Redesign, UX Wireframes, Market Research & Analysis, Competitor Analysis & Profiling, Management Consulting, ROI, User Personas, User Interviews, WordPress, MVP Design, Project Timelines, Product Coach, Feature Prioritization, Data-driven Dashboards, Technical Requirements, Scrumban, Digital Transformation, Dashboard Design, Multimedia, Events, Web App Development, Revenue Modeling, Business Process Optimization, Complex Problem Solving, Fintech, Business Models, Financial Modeling, Web Applications, Market Opportunity Analysis, Business Strategy, Vendor Management, Feasibility Studies, Mobile Applications, Data Analysis, Product Design, Digital Marketing, Discovery Workshops, Task Management, Product Descriptions, Conceptualization, Marketing, Ideation, Consulting, Brand Positioning, Launch Strategy, Digital Marketing Product Manager, Travel, Hotels & Lodging, Coaching, Business to Business (B2B), Software as a Service (SaaS), Business Process Flow (BPF), Product Conceptualization, Mockups, Two-sided Marketplaces, Business Planning, Wireframing, Pitch Decks, Finance, Project Planning, Legacy Software, App Store, Google Play Store, Mobile App Development, Databases, Web Scraping, Real Estate Management, CRM APIs, CRM Systems, Cars, Motorsports, Amplitude, B2B Marketing, Interim CPO, Finance Product Manager, Invoice Management, Bid Management, RFID, No-code Development, Low-code Development, Internet of Things (IoT), Travel Product Manager, Chatbots, Amazon Web Services (AWS), Tax Systems, API Marketplaces, Automation, Webflow, Notion, Accounting, Legal, Legal Technology (Legaltech), Forecasting, Workflow Automation, Management, Planning, Market Fit, Technology Transfer, Digital, Product Planning, Analysis, Software, Agile Delivery, Web UX, Web Design, Stakeholder Analysis, Stakeholder Interviews, Teams, Google, Microsoft, Mobile, Telemetry, Machine Learning, General Data Protection Regulation (GDPR), Commercial Real Estate Finance (CREF), Software Architecture, Machinery, Cost Control, Cost Modeling, Cost Reduction, Cost Management, Merchandising, Retail Planning, Grocery Delivery, Last Mile Logistics, eCommerce Fulfillment, Marketing Mix, Digital Marketing Strategy, Growth Model, Executive Support, Board Presentations, Market Strategy and Research Product Manager, Target Market Strategy, Customer Service, Data Privacy, Dating Apps, Apps, Software QA, User, Large Language Models (LLMs), OpenAI, FlutterFlow, Video Livestreaming, Generative Artificial Intelligence (GenAI), ChatGPT API, Natural Language Processing (NLP), VoiceBot, Healthcare IT, Retrieval-augmented Generation (RAG)

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring