Kevin Mansfield

I worked with accounting SMEs, business analysts, development team, and QA engineers to define the product requirements for a lease accounting product.

Tasks Accomplished:
• Ensured that all product features were in line with the IFRS16 financial reporting standard.
• Defined over 1,200 accounting scenarios that were also formulated into automated tests (TDD).
• Established a microservices architecture.
• Hired the development team.

Owning all aspects of the product from architecture through UX, I worked closely with transit customers to define the product needs and assemble a development team. We progressed from whiteboard to first live city (Boston MBTA) in seven months.

Over the ensuing two years, I pursued a market penetration strategy and scaled the development team—resulting in expanding the product globally to support transit agencies in US (New York, Boston, San Diego, Nassau), Greece (Athens), and the UK (London).

Today the platform supports over 40 global transit agencies.

I was hired as part of the business’s need to grow its digital capability as the legacy (print) side of the business was in decline.

The business was private equity-owned with a finite investment and exit cycle. The need for a digital growth plan in order for the business to succeed within that cycle was clear.

During the initialization phase of this digital transformation, I focused on three broad business areas: customer experience, operational process, and business models to determine the opportunities.

I led a strategy discovery process to understand the single customer view, market sizing, and growth opportunities.

These activities led to a transformative vision for digital growth, focusing B2C investment in growing an affiliate transaction model and B2B on data syndication and SaaS offerings.

Marktplaats Mobile Program

As a product lead, I began the iPhone application from scratch in May 2010 with minimal development resources or experience (one full-time developer).

Tasks Accomplished:
• Delivered five full iOS version releases.
• Developed with Android; started and launched the first application in July 2011.
• Developed for the mobile web.

Following an analytical site audit and customer experience analysis, a vital aspect of the rapid growth plan was an upgrade project of the eCommerce ticketing platform.

I set out metricized outcomes aimed at improving the customer conversion flow. Our goal was to increase the web usability score and lower the bounce rate through a customer-led iterative design program.

Results:
• Achieved a site conversion rate of more than 16%.
• Implemented a full site upgrade within ten weeks (start to finish).
• Established and followed a singular responsive mobile-first approach.

Key Aspects of the Project:
• Developed a React-based client application.
• Implemented a customer-centered design thinking approach.
• Hired a UX designer.
• Retained a customer insight agency.
• Defined customer jobs to be done.
• Established the success metrics.

I worked closely with the director of product to define and actively manage product requirements. I collaborated with a cross-functional team of engineers and product designers to ensure clarity and quality of deliverables. Accountable for the execution of the product roadmap in collaboration with various areas of business, I partnered with key stakeholders and customers to capture detailed requirements, test hypotheses, and enable adoption and support. I executed launch plans, including pre- and post-launch testing, internal training, customer communications, and support processes in conjunction with product marketing, sales, customer success, and operations. I also led qualitative and quantitative research, product analysis, and market insights into product requirements, communicating the project’s status and timelines to internal and external stakeholders. Finally, I regularly met with development and leadership teams to discuss deployments, ongoing projects, and next-stage considerations.