Khanh Nguyen
Verified Expert in Product Management
Product Manager
Ho Chi Minh City, Ho Chi Minh, Vietnam
Toptal member since February 7, 2022
Khanh is a product manager with an appetite for the economic side of digital products and services. She has a proven record in using experimentation to validate all types of product hypotheses, from customer acquisitions to business model testing, especially in the realms of marketplace and edtech. She's a firm believer in being methodically creative.
Expertise
- Analytics
- Business Models
- Customer Development
- Economics
- Educational Platform Design
- Lean Experiments
- Marketplace Platforms
- Minimum Viable Product (MVP)
Work Experience
Head of Product
Sieu Viet Group
- Strategized and executed the strategic consolidation of the product portfolio and user experience based on methodical segmentation analyses.
- Mapped out the growth trajectories in which the products and service models can get the company to the target market share and boiled these down to key hypotheses.
- Defined success metrics for each product swim lane, segment, and core platform component (network effect).
- Built-up internal experimentation capability that unblocks fast validation cycles and improved speed to insights (from zero to 20+ experiments in four months with results ranging from 15% to 2300% uplift in performance).
- Constructed the team and brought methodology using Agile and the Spotify squad model to show how work gets delivered with full ownership, alignment, and quality.
Head of Product
Logivan
- Strategized the platform’s monetization effort, proving a go-to-market approach focusing on regional density that brought in ten times the revenue and opened the door for the proper optimization issues aligned with the mission.
- Drove the platform’s automation initiatives to drastically disrupt the logistics value chain by eliminating manual work and overhauling the traditional cost structure.
- Built and maintained a culture of hypothesis validation primarily through split tests and a continuously iterative development process backed by data.
- Scaled the product team from one to ten members within eight months with PMs, POs, and designers.
Co-owner and Chief Consultant
Xmobe Technologies
- Owned a product consulting agency focused on turning napkin ideas into testable MVPs. All clients came from referrals with zero sales effort.
- Served startup clients across Hong Kong, Singapore, Malaysia, and Sweden primarily on the topics of online payment, hybrid learning, and growth.
- Helped clients confirm with certainty their earliest problem-solution fit validation efforts.
Lead UI/UX and Growth
ELSA Speak
- Conducted user research, sprint planning and prioritization, gamified UX design, implementation, and releases.
- Conducted A/B tests to optimize conversion and retention (over two million downloads).
- Conducted funnel analytics and optimization to improve retention.
- Designed the entire product experience, functionalities, and growth materials.
- Managed various growth and customer acquisition campaigns throughout Vietnam and Asia.
Project History
ELSA Speak App
Led the design and development of the ELSA Speak app, an AI English pronunciation coach, that got featured at #1 on Product Hunt and Forbes as one of the best 5 AI apps, ranked #1 on the AppStore in several countries.
Education
Bachelor's Degree in International Economics
Foreign Trade University - Ho Chi Minh City, Vietnam
Skills
Tools
Slack, Asana, Jira
Paradigms
Marketplace Platforms, Rapid Prototyping, Gamification
Other
Customer Development, Minimum Viable Product (MVP), Economics, Customer-centered Product Development, User Research, User Retention, User Experience (UX), Notion, Analytics, Lean Experiments, Risk Analysis, Business Models, Supply Chain, CX Strategy, Automation, Customer Acquisition, Mergers & Acquisitions (M&A), Monetization, Online Payments, Educational Platform Design, Consulting, Funnel Optimization, User Interface (UI), Product Growth, Quantitative User Research, User Engagement, Amplitude
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