Kiefer Le Moigne

I was recruited to manage and develop the project and product plan for a manufacturing business that was focused on enabling millions of designers and brands worldwide to communicate with manufacturers, regardless of the location, language, or skillset. This involved architecting a complete CRM with a payment solution (including escrow and commission models) alongside building the business model and mentoring the founder and senior team throughout sales strategies and development cycles.

This project was weighed down by legacy code and years of mismanagement and switching agencies. I was brought on to update the product roadmap, fix outstanding issues, and migrate the codebase to a more stable and proper language for the task at hand. I managed a team of five in Eastern Europe as well as one in Sweden and two in London. I worked extensively in creating user journeys that focused on the creator and manufacturer with the staff as secondary, which was causing a block in growth before the changes were made.

I built a product team from scratch and managed the design and development of a social media app working with some of the world's largest brands and celebrities to share their content. I built out user acquisition flows which led to over 100,000 users in the first 24 hours and consistently high DAU and MAUs. I migrated the team from an agency background and worked with developers across three continents to achieve 24 hour-a-day work schedules.

The project focused on expatriates and immigrants that had moved abroad and found it difficult to access banking and credit services due to a lack of history or credit profile.

I led a ground-up build integrating hundreds of API's and SDK's to manage cross-border credit checks and integrations with leading banks and debt providers to issue instant approvals and both co-branded and own branded credit cards. This included native mobile applications for consumers to view their purchases, collect rewards and manage spending.