Marshall Peter Hughes, Product Manager in Melbourne, Victoria, Australia
Marshall Peter Hughes

Product Manager in Melbourne, Victoria, Australia

Member since September 20, 2019
Marshall helps companies implement technological change and innovation. He has over 25 years of experience, specializing in supply chain and logistics, combined with extensive tech and startup knowledge. Marshall has a proven track record in delivering projects on time, within budget, and exceeding client expectations.
Marshall is now available for hire

Project Highlights


  • Business to Business (B2B)
  • COO
  • Logistics
  • Marketing
  • Product Owner
  • Product Vision
  • Strategy
  • Supply Chain Management (SCM)


  • Consultant

    2019 - PRESENT
    Ask Marsh
    • Researched available and potential tech options.
    • Reviewed existing legacy tech solutions.
    • Recommended alternative solutions or optimizations of existing technologies.
    • Implemented changes.
    • Handled post-implementation, optimization, and refinement.
  • CEO | Founder

    2016 - PRESENT
    • Founded the company, Passel. Passel provides a service where shoppers deliver to shoppers. It uses predictive technologies to match the best regular person to each delivery, enabling fast deliveries for retailers without negatively impacting the environment.
    • Raised angel investment.
    • Sourced the CTO/co-founder.
    • Launched Passel in April 2018.
    • Secured customers (retailers).
    • Sourced delivery people (passers).
    • Obtained funding from the Irish government.
  • Chief Operating Officer

    2012 - 2016
    • Served as the product owner of the Myfreight project (Australia’s leading freight management system). Myfreight is built on cutting-edge software designed to ensure freight senders are able to select the best carrier services at all times.
    • Reported directly to the board (no CEO at Myfreight).
    • Oversaw and was responsible for company management.
    • Curated vision and direction of Myfreight.
    • Managed the sales teams, customer service, and operations.
    • Worked closely with DevOps after the Myfreight launch.
  • General Manager

    1991 - 2012
    Poste-Haste FMS (Later Rebranded as Myfreight)
    • Managed the day-to-day operations of Post-Haste FMS (a freight manager providing consulting, broker services, and managed solutions to the Australian freight industry).
    • Reported to the board (no COO or CEO).
    • Envisioned, sourced, and project managed Myfreight V1.
    • Envisioned, sourced, financed, and product owner for Myfreight V2.
    • Oversaw marketing, sales, operations, and finance management.

Project History

  • Swinburne University and Passel
    Oversaw the project from the initial meetings to university endorsement and co-funding, team management, and delivery.

    Passel partnered with Swinburne, the world’s first crowdsourced delivery company, to develop advanced algorithms that will improve the company’s unique delivery service model.

    Passel was one of six companies awarded funding from the Irish government to pilot in Dublin and Belfast.

  • Myfreight Version 1 (2008 to 2012)
    Pioneered an integrated freight management business model in Australia.

    Before 2008, freight management IT systems, freight brokers, freight senders, and freight companies all operated independently of one another.

    System integration was challenging and fragmented.

    I led the team at Poste-Haste, in integrating an existing web-based solution (Moveit) into a separate invoicing system (Translogix), and released the solution under the Myfreight banner.

    This allowed freight senders to make better decisions, freight companies to receive better quality data, and Poste-Haste to bill quicker and with greater accuracy.

  • Myfreight Version 2 (2010 to 2014)
    Led the team that imagined, created, and deployed the market-leading freight management system, Myfreight.

    Myfreight was a multiyear project. I served as the product owner and helped guide the needs of hundreds of freight senders, transport companies, and managers at all levels. I also supported the creation of a brand new freight management system that is now available worldwide.

    This project also required hiring developers and contracting a company to build software.

    I completed a comprehensive Agile project that revolutionized how human decision-makers and corporate ERPs managed outbound logistics.

    The Myfreight project included a rules engine for delivery predictions and integration with Domo.


    Myfreight was very successful—to the extent, the decision was made to rebrand Poste-Haste as Myfreight.

    I remained with Myfreight until 2016, when I left to seek new challenges.

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