Martín Panelati, Product Manager in Madrid, Spain
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Martín Panelati

Verified Expert  in Product Management

Product Manager

Madrid, Spain

Toptal member since October 1, 2021

Expertise
Agile Product ManagementProduct Strategy Consulting
Bio

Martín has over ten years of experience in product and holds an MBA from MIT Sloan. He is most expert in helping companies understand customers' needs and developing the right solutions for their problems. In the past, Martín has led a product for Letgo emerging markets, from the idea up to 4M+ monthly active users—the app was launched in 11 markets and raised $25M for the OLX Group. Martín has experience in fintech and marketplaces, working for companies like AB Inbev, OLX Group, and Kyriba.

Project Highlights

Letgo | Emerging Markets
Led a classifieds app for millennials from the idea stage to 4M MAU in 11 markets.
OLX | Emerging Markets
Led two squads teams in developing an app with 45M MAU to emerging markets like India, Indonesia, Pakistan, Latam, and Sub-Saharan Africa.

Expertise

  • Agile Product Management
  • Entrepreneurship
  • Mobile Apps
  • Product Delivery
  • Product Management
  • Product Roadmaps
  • Product Strategy
  • User Engagement

Work Experience

Chief Product Officer

2021 - 2021
Online Freelance Agency
  • Implemented a new product process, including product discovery, problem and opportunity prioritization, OKRs, ideation, and delivery.
  • Redefined the company's target client using Outcome-Driven Innovation (ODI).
  • Owned product strategy, the roadmap, and delivery within a product and technology team of around 20 FTEs.

Product Consultant

2018 - 2021
The Lucky App
  • Advised the CEO and COO in the product management process, team structure, and strategic roadmap prioritization.
  • Mentored and trained four product managers in Agile, product management, writing product specifications, and product strategy.
  • Developed a wallet for the mobile app that allowed users to purchase in retail stores in their city.

Head of Product

2014 - 2019
OLX Global
  • Owned the team strategy, roadmap, and execution, reporting to the senior management quarterly. Managed PMs, data analysts, and UX designers, defining performance reviews, holding regular one-to-one meetings, and mentoring professionally.
  • Developed a user reputation system, increasing the view-to-transaction conversion rate by 37%.
  • Designed the user communications stack, reaching 50+ million monthly active users handling an event volume of 1.5 billion per month.
  • Led the product team of 15 people to build Letgo marketplace from the idea stage to 4+ million monthly active users as a corporate innovation project.

Founder

2012 - 2014
Flimbu
  • Founded a company and hired a team of five people for marketing, technology, and business to develop Flimbu from the idea stage to break-even business with annual revenues of 120,000.
  • Optimized more than $4 million per year in advertising budgets from over 100 customers on three continents.
  • Managed the relationship with key stakeholders, including the local media giant Grupo Clarin SA.

Project History

Letgo | Emerging Markets

https://twitter.com/letgoar?lang=en

Led a classifieds app for millennials from the idea stage to 4M MAU in 11 markets.

As part of the OLX Group, I launched a marketplace app in 11 markets. Being the only PM in the team, I led the product development at Letgo for emerging markets, from the idea stage to launch in 11 countries, reaching 4M monthly active users and $25M in company investments.

The app became the fastest growing product at OLX Group globally in 2016 and was selected by the senior management to become OLX’s classifieds platform for the emerging markets.

OLX | Emerging Markets

https://www.olxgroup.com/brands/olx

Led two squads teams in developing an app with 45M MAU to emerging markets like India, Indonesia, Pakistan, Latam, and Sub-Saharan Africa.

Managed the product teams in developing an app from OLX Group with 45M MAU. As the head of product, I led the user accounts and user communications teams, owning discovery, prioritization, and execution, presenting quarterly to the CPO. I developed a user reputation system that increased transactions by 37% and a user communications stack—push, SMS, and email—that processed more than 1.5 billion events per month.

Education

2019 - 2021

MBA in Business Administration

Massachusetts Institute of Technology - Cambridge, MA, USA

2004 - 2010

Bachelor's Degree in Industrial Engineer (Five-year Program)

The Buenos Aires Institute of Technology - Buenos Aires, Argentina

Certifications

NOVEMBER 2021 - PRESENT

Growth Series

Reforge

MAY 2011 - MARCH 2015

Google AdWords Certification

Google

Skills

Tools

Slack, Zoom, Google Slides, Jira, Asana

Paradigms

Agile, Agile Product Management, B2C

Industry Expertise

Marketplaces

Other

Google Sheets, Miro, Entrepreneurship, Innovation, Analytics, Critical Thinking, System Dynamics, Product Management, Objectives & Key Results (OKRs), Coaching, Product Leadership, Mobile Apps, User Engagement, Product Roadmaps, Product Delivery, Two-sided Marketplaces, Roadmaps, Data-driven Decision-making, Strategy, Business Management, Product Strategy, Product Strategy Consultant, Leadership, Google Advertising, App Growth, Innovation Labs, Push Notifications, SMS, Email, Microsoft Excel, Web App Development, Finance, Physics, Mathematics, Modeling, Growth, Product Growth, Growth Hacking, Product Design, Social Marketplaces

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