Multi-channel Online Sales Platform
Produced an eCommerce marketplace sales-and-data platform for small and mid-size businesses.
This product was created to provide a simple, painless, full-service and no-cost option for retail businesses to get online orders.
Our team developed an elegant and user-friendly interface for a very complex set of tools used to do a variety of tasks:
• Manage products.
• Publish product listings on marketplaces such as Amazon, Walmart, and eBay.
• Provide customer service at scale
• Manage all aspects of shipping and product return logistics
Customers are acquired through a distributed, commissioned direct sales team.
This business now successfully handles all aspects of eCommerce sales for hundreds of companies, using algorithms, machine learning, APIs, financial processing, security, reporting, and big data; additional features and capabilities are also being continually added.
ANS: Business Management Platform
Transformed manual business processes (paper, email, phone, fax) into a completely digital workflow.
Created an internal business management tool, for a product merchandising company with a staff of over 250 people serving a major US retailer.
• Increased efficiency of a completely distributed staff by more than 50%
• Reduced costs and mistakes by at least 25%
• Grew revenue and profit by removing growth bottlenecks and offering new client services enabled by the new digital workflow
The project was a success—meeting or exceeding every goal the client had, and is still in use today.
Custom CRM for BBVA Compass
Led development of a complex, internal CRM for tracking accounts and leads in a high-security, enterprise bank environment.
Delivered features on time, to meet business-critical contractual deadlines for a large national bank.
The application tracks thousands of data points for each of 7 million+ accounts and passed a SAS 70 (now SSAE 16) audit.
As the product manager, I coordinated the efforts of multiple teams and vendors as we prioritized and delivered a long list of mission-critical features.
There were numerous stakeholders and expectations to manage—in a high-stakes, high-stress scenario—but we did it successfully and launched the application on time.
Inventory Management System
Introduced mission-critical inventory management capabilities to an existing enterprise platform—overnight.
With no prior "large warehouse" or fulfillment center inventory management experience, I was assigned to lead a team in inventorying all the products in a 100,000 square foot warehouse and obtain data that had been integrated to an eCommerce platform for immediate sale and fulfillment.
I led programmers to rapidly deliver a functional MVP and the stock-taker team was able to begin using it in the warehouse the very next day.
This inventory management system has been continually enhanced and is still in active use, now serving multiple warehouses with a unique high-speed and efficient system.
Brought two brand new physical products to market for a new consumer brand.
In my role, I led the design, testing, manufacturing, import, marketing, sales, and distribution of brand new consumer products in the home-goods industry.
The products were a profitable success, selling out multiple production runs, and company was ultimately hand-picked by Amazon as a back-end supplier.
To Your Success: Business Management Application
Removed barriers to growth by replacing seven separate software tools with a single custom web application.
A mid-size customer appreciation gift company was unable to grow further, due to using a series of time-consuming manual processes to transfer information between completely disconnected software tools—for accounting, inventory management, CRM, shipping, surveys and responses, product customization, and order processing.
I led a team to design and build a custom web application to streamline the business processes—all within a firm budget—using Agile methodologies.
The new application met and exceeded the owners' goals, and has enabled a new wave of growth and profitability through new products and services. Five of the previous software tools were completely replaced, and the remaining two are now tightly coupled with the main application through API integrations.
Rainmaker Tweet2Give—Social Giving
Launched Twitter-based financial transaction processing.
Our team successfully created and launched an online service that could be added to a user's Twitter account and connect with the user's PayPal account and/or credit card to initiate payments by posting a tweet including a hashtag (#makeitrain) or username, and an amount.
Designed as an alternative to "text to give," specifically for social cause marketing and raising awareness for needs, we coordinated a roll-out with a handful of non-profits and celebrities.
52 Deals Flash Sale Platform
Launched and operated a multi-city "flash sale" platform, similar to Groupon.
Created and managed an independent Groupon-like flash sale application, used by local marketing agencies in several cities.
This platform served email lists of approximately 200,000 addresses, and successfully processed thousands of financial transactions per day.
Real Estate Advertising Website
Created a leading regional real estate advertising website and network (precursor to Zillow and Trulia).
Created and operated one of the largest regional advertising websites for 7 years, serving over 10,000 customers/real estate sellers.