Naya Kallison
Verified Expert in Product Management
Product Manager
San Francisco, CA, United States
Toptal member since November 7, 2022
Naya has served as director of product management, head of growth, head of analytics, and business analyst at multiple rapid-growth startups. They have developed products for the education tech, travel, media, and crypto space. Naya has nearly 10 years of experience as a product manager and leader, and previously developed corporate and product strategy expertise as a business analyst at McKinsey & Co. and Microsoft.
Project Highlights
Expertise
- Analytics
- Competitive Analysis
- Feature Prioritization
- Financial Analysis
- Product Management
- Product Strategy
- Roadmaps
- Technology Trends
Work Experience
Product Advisor and Business Analyst
Freelance
- Worked with a range of startups, helping distill the overall vision into a concrete product roadmap and growth strategy.
- Created a growth analytics suite using Google Analytics, Google Optimize, and Amplitude to be able to view the impact of features and growth hacking moves.
- Advised the co-founder and CEO on fundraising and helped create fundraising materials.
Co-founder and CEO
Stealth Startup
- Set the product vision and roadmap for the company for a disruptive AI product.
- Raised multiple rounds of angel investment to develop early prototypes and sign the first customers.
- Led sales and growth to sign the first pilot customers.
Director of Product Management | Head of Growth | Head of Analytics
Pathstream
- Led product management for a built-from-scratch online learning platform serving under-resourced adult learners. It has served thousands of students, is 10x above the industry average course completion rate, and has an NPS of over 55.
- Built and managed an analytics team, building data pipelines that unlocked data-driven product development.
- Led growth, reducing customer acquisition costs by 50% in six months.
- Developed financial forecasts and pitch decks for company fundraising.
- Built low-code internal tools for enrollment operations, allowing scaling to serve thousands of students simultaneously.
Business Analyst
Microsoft
- Served as a business analyst for the Windows 365 group. Helped with data assessment to help scope and prioritize strategic opportunities.
- Used game theory to identify possible ramifications for switching the Microsoft Edge browser engine to Chromium. Informed product decisions both pre- and post-launch.
- Developed a multi-pillar strategy for how to retrain Microsoft consulting services to serve new cloud-based products better.
Business Analyst
McKinsey & Company
- Delivered an efficiency optimization analysis to increase rail throughput in the Port of Los Angeles by 50% without an capital expenditure (CAPEX) investment.
- Built a predictive algorithm for a steel manufacturing plant's inventory needs, reducing supply costs by over 30%.
- Created a financial forecast for the price of solar cell components to inform a CAPEX investment at a new factory.
- Created a sequencing application to inform cloud migration strategy for a bank's on-premise applications.
Project History
Immersive Online Learning Platform
https://www.youtube.com/watch?v=RFfkkvyXMlELed product development for a built-from-scratch online learning platform with a net promoter score of over 55 and ten times industry average completion rates through an innovative, hands-on, and analytics-driven learning experience.
Pathstream’s online learning platform enables adult learners of all backgrounds to learn digital skills independently and at their own pace. The online learning platform uses cutting-edge virtual machine streaming technology to deliver a hands-on learning experience.
I served as the initial product manager for a team of five engineers and then as a director of product management, overseeing multiple PMs and teams of engineers.
Business-to-consumer Go-to-market Growth Strategy Development for an Online Learning Platform
Led an overhaul of a business-to-consumer (B2C) purchase flow for a digital skills certificate program worth $4,000, resulting in a 50% lower customer acquisition cost (CAC) than before launch.
I created an end-to-end demand generation, user education, and purchase flow to generate more than $10 million in annual revenue while reducing CAC by 50% before launch. Also, I served as a product manager for user flow development and then led demand generation and analytics to iterate and drive purchases through the purchase journey.
Product Analytics Suite
Developed a product analytics suite for a newly launched online learning platform to unlock data-driven product development.
I oversaw data system development using primarily Amplitude for event-based analytics. This system provided detailed insights into product usage and user behavior, becoming critical for feature development and prioritization.
Data was sourced using third-party and internal APIs, added to a data lake in AWS, cleaned using SQL, and visualized in Tableau and Mode Analytics.
Education
Bachelor of Science Degree in Engineering Management and Economics
Vanderbilt University - Nashville, Tennessee, United States
Certifications
Certified Associate in Project Management (CAPM)
Project Management Institute (PMI)
Skills
Tools
Tableau, Microsoft Power BI, Jira, Asana, Figma, Google Analytics, GitHub, HubSpot, Google Optimize
Paradigms
Agile Product Management, Scrum, Agile, Design Thinking, Conversion Rate Optimization (CRO), Data Product Management
Platforms
Mixpanel, Google Ads, Digital Advertising Platforms
Industry Expertise
Consumer Products, Premium Content Subscriptions, Product Ideation
Other
Product Management, Technology Trends, Technical Writing, Amplitude, Strategy, Business Analysis, Analytics, Minimum Viable Product (MVP), Product Strategy, User Interviews, A/B Testing, Pitch Decks, Roadmaps, Product Analytics, Empathy, Feature Prioritization, Business Strategy, SaaS, Complex Problem Solving, Product Consultant, Startups, Dashboards, Product Roadmaps, Critical Thinking, Data-driven Dashboards, Data Analysis, Data Reporting, Subscriptions, Best Practices, Entrepreneurship, API Integration, Estimations, Web Platforms, Product Requirements Documentation (PRD), Product Owner, Product Discovery, Analytical Dashboards, Dashboard Design, Data Analytics, Data Engineering, Data Visualization, Looker Studio, Reports, Requirements, SOP Development, Workflow, Retrieval-augmented Generation (RAG), AI Agents, AI Product Management, Organizational Change Management (OCM), Web Product Management, Chief Product Officer (CPO), Salesforce, Prototyping, Web & Mobile Applications, Technical Business Analysis, Generative Artificial Intelligence (GenAI), Learning Management Systems (LMS), Business Analytics, Market Research, User Research, Marketing Research & Analysis, No-code Development, Creative Problem Solving, Market Strategy and Research Product Manager, Root-cause Analysis (RCA), Business Modeling, Technical Documentation, Consumer-focused Web Development, Web Applications, Technology Strategy & Architecture, Consumer Technology, Engineering Management, Forecasting, Finance, Economics, Product Design, Web Technologies, Environment, SQL, Project Management, IT Strategy, Management Consulting, Financial Analysis, Cloud, Business Development, Mergers & Acquisitions (M&A), Lean Product Management, Lean Product Development, Mode Analytics, Growth, Growth Strategy, Growth Hacking, Demand Generation, UX Design, Product Delivery, Agile Delivery, Product Vision, Competitive Analysis, Competitive Strategy, Competitive Intelligence, Competition Research, User Journeys, User Journey Maps, Brainstorming, Metrics, Business Models, Presentations, Investor Presentations, Jobs to be Done (JTBD), Storytelling, Management, QA Testing, Software QA, Vendor Management, Stakeholder Engagement, Web App Development, Financial Modeling, Marketing, Customer Acquisition, Digital Marketing Strategy, Business to Consumer (B2C), B2C Marketing, Technical Product Management, Technical Project Management, Conceptualization, Ideation, Pitch Deck Consultant, Pitch Presentations, Product Strategy Consultant, Value Proposition, Pricing Strategy, Social Impact, MVP Design, Digital Product Management, Digital Advertising, Market Research & Analysis, Competitor Analysis & Profiling, User Experience (UX), Coaching, Digital Transformation, Mentorship, Digital Marketing Product Manager, Consulting, User Interface (UI), Go-to-market (GTM) Strategies, Software Development Lifecycle (SDLC), Web UX, Web UI, Early-stage Startups, Feature Analysis, Feature Backlog Prioritization, Funnel Analysis, Marketing Programs, Technical Requirements, Copywriting, Startup Funding, Startup Consulting, Apps, eCommerce, Cost Modeling, Profit Optimization, Supply Chain, Split Testing, Direct to Consumer (D2C), eCommerce UX, Artificial Intelligence (AI), Large Language Models (LLMs), Social Networks, Data Science, Documentation, Sales, Job Applications, Robotic Process Automation (RPA), Ethnographic Interviews, Mobile Apps, Geolocation, Social Media, API Documentation, OpenAI, Visual Studio Code (VS Code), Machine Learning, Natural Language Processing (NLP), Advertising Technology (Adtech), Salesforce Sales Cloud, Salesforce Service Cloud, Travel Product Manager, Computer Science, Edtech Design, Virtualization, Data Pipelines, Data Lakes, Data Warehousing, Amazon Web Services (AWS), Website Redesign, UX Wireframes, Media Planning, Legal Technology (Legaltech), Fundraising, Dating Apps
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