Neil Wooding, Product Manager in Letchworth Garden City, United Kingdom
Neil Wooding

Product Manager in Letchworth Garden City, United Kingdom

Member since June 24, 2019
Neil has worked as a product management consultant for over 20 years, launching many triple-A mobile gaming titles, educational apps, and websites for digital organizations and global companies. He has experience running development teams of more than 50 software engineers and is well versed in the Agile end-to-end product management cycle. Neil has a strong leadership style and experience in the gambling, gaming, telecoms, and media sectors.
Neil is now available for hire

Project Highlights

  • Created a new trader experience and app to enable traders to obtain new projects from customers for over 20,000 UK traders.
  • Led the development of over 30 games from the Gamesys portfolio to be re-branded and created for the new Virgin Games brand.
  • Led the greenfield design and development of this mobile app using React Native on Android for 1,000 sales agents in Africa.



  • Agile Product Manager

    2020 - PRESENT
    Can't Stop Productions Inc
    • Support the development with an MVP release of a new product using UNITY for the entertainment sector using mocap technology.
    • Worked with management to align on the MVP and roadmap for investment.
    • Review and management feedback to the development team on all aspects of the product development and helped shape market input.
  • Agile Product Manager

    2020 - PRESENT
    G&L Geißendörfer & Leschinsky GmbH
    • Worked with Senior Management & EXEC to shape the roadmap for new products for B2B customers.
    • Defined some core Product Management processes for the teams to follow.
    • Created a simple set of process flows for decisions on backlog refinement and product features.
  • Product Owner - Mobile App

    2020 - 2020
    Find Your Grind
    • Developed the product roadmap for the greenfield iOS app and worked with SLT to refine features.
    • Managed the team of three developers to create the CMS and iOS app.
    • Liaised with the UX and UI designers to create compelling wireframes for SALT signoff and approval.
    • Managed the Jira and Confluence review; story writing and creating acceptance criteria for the team; sprint planning and backlog refinement.
  • Product Owner

    2019 - 2020
    Azuri Technologies
    • Oversaw the product UX and UI design for the mobile app using React Native for Android.
    • Gave technical consultations on platform development.
    • Created compelling user stories using Jira as well as backlog grooming and running sprint planning.
    • Supported the recruitment process for software engineers.
    • Spearheaded stakeholder support and board management reporting.
  • Product Manager and Business Analyst

    2018 - 2019
    Cambridge English
    • Researched new technologies such as VR blockchain.
    • Created the pilot for a blockchain digital certificate with a third-party vendor.
    • Managed stakeholders.
  • Product Owner

    2018 - 2018
    Local Heroes (Centrica)
    • Created and developed the trader portal.
    • Created user stories based on trader interviews for new features.
    • Liaised with the Salesforce operations team to develop new features in the roadmap.
    • Signed off on the UX, design scoping, and wire framing.
    • Managed three developers and reported to management on a weekly basis.
  • MyVodafone App Proposals Manager

    2017 - 2018
    Vodafone Global
    • Designed the service model for the MyVodafone mobile application development.
    • Produced costing and pricing materials for MyVodafone new demand.
    • Ensured the proposal met the customers' need.
    • Worked with remote Vodafone QA and development teams.
    • Interviewed local market teams to align the MyVodafone requirements and roadmap.
  • Head of Technical Fulfilment

    2016 - 2017
    Blackdot Solutions
    • Led the management of 18 .NET development teams including recruitment and staff management.
    • Created technical and product tickets, and acceptance criteria in Jira.
    • Oversaw the development operations including agile planning, backlog, and product roadmap.
    • Reported to the board, and was the leadership and a decision maker for all technical production across the business.
  • Interim Head of Software Delivery

    2015 - 2016
    SIS TV
    • Reported to the board and managed a £5 million P&L departmental budget.
    • Provided leadership and was the decision maker for all technical production across the business.
    • Spearheaded the development studio operations as well as the line management of more than 50 QA and development teams across two UK locations.
    • Ran the agile sprint planning, backlog and roadmap, and was a Growth Initiative Programme board member.
    • Created new product development processes, agile methodologies, and streamlined current teams.
  • Product Manager, Apps and Games

    2014 - 2014
    Pearson Education
    • Created a range of exciting new game titles for the primary English market worldwide, that focused on adaptive learning for each child.
    • Analyzed and understood the Apple and Android SDK, Crashlytics, Axure, and PhoneGap requirements.
    • Wrote user stories, and oversaw the agile and sprint planning, and backlog grooming.
    • Owned and was accountable for the mobile app roadmap and release plans.
    • Worked with internal UI and UX teams to wireframe and develop the apps, and oversaw stakeholder management.
  • Product Manager, Big Data

    2013 - 2014
    • Implemented new data measurement across the BBC.
    • Supported the myBBC initiative for personalization across the BBC. I was the primary member of the BBC Data PDG (product steering committee).
    • Planned sprints, the backlog grooming, and wrote user stories. I was the key stakeholder liaison with internal product teams.
    • Managed a five-man development team, and was the decision maker for the OJEU procurement for a new core analytics vendor.
    • Engaged with iPlayer teams across the BBC sites including news, sports, and weather.
  • Studio Manager and Product Owner for Mobile

    2012 - 2013
    • Established the iOS and Android strategy and development roadmap.
    • Managed the product development schedule and backlog of the development teams.
    • Oversaw the approval of external milestone deliverables and processed all game development payments including legal preparation and finance.
    • Ran the QA plan and ensured the games were delivered on time for release.
    • Managed a team of 50 developers, designers, and QA. Liaised directly with key stakeholders.
    • Oversaw scrum of scrums POC.
  • Development Director

    2010 - 2012
    Electronic Arts
    • Managed third-party development studios for the development of AAA gaming apps on iOS platform–launched FIFA11, Battleships, Game of Life, Battlefield 2, and other iOS titles generating over $3 million.
    • Oversaw the new strategy for Freemium title development.
    • Managed an in-house team of five iOS development engineers. Studio worldwide reporting responsibility for EMEA projects to executive in the USA.
    • Responsible for the QA plan and budgets.
    • Oversaw the UAT testing and approvals criteria for final release and live deployment.

Project History

  • Local Heroes Trader Portal
    Created a new trader experience and app to enable traders to obtain new projects from customers for over 20,000 UK traders.

    The current trader app and portal needed a complete change to provide better service to the traders across the UK. I updated the UX and wireframes to ensure that the app functioned better and that the trader portal supported the Trader's needs.

    I interviewed traders to understand their requirements, shaped the roadmap, and worked with the development team to launch new features in a timely manner.

  • Virgin Games Portal
    Led the development of over 30 games from the Gamesys portfolio to be re-branded and created for the new Virgin Games brand.

    Feel all the excitement of the Las Vegas strip at your fingertips with Virgin Games. We offer a thrilling range of over 200 online slots and classic casino games, as well as thrilling live casino and online poker games.

    I managed 40 developers and designers with a current portfolio of 30 games that needed to be duplicated onto a Virgin Games gaming portal. New math models and RNG back-end technology had to be applied which was fully regulated as a gambling product in the UK.

    I worked with senior stakeholders to ensure the roadmap was delivered. Games were tested and three new gaming titles were created by the designers and programmers before release.

  • Longman Dictionary on iOS
    Designed a new Longman's Dictionary app on iOS for Pearson Education to replace their best-selling app with new features.

    The current app retailed on the Apple Store for over £45, and needed a complete refresh of the experience and design. I worked with core stakeholders and UX teams in Pearson to create the new app.

    I ran the development planning and design with the offshore development team in India who built the app in two-week sprints following my product management and user stories in Jira.

    I ensured that key new features such as enhanced content, DLC, and voice-to-text were a big part of the new app, as well as support for the iPad high-resolution screens before launching successfully in the App Store.

  • Azuri Sales Team App
    Led the greenfield design and development of this mobile app using React Native on Android for 1,000 sales agents in Africa.

    Worked to create an MVP app for over 1,000 agents in Africa on Android 8.1 smartphones using React Native. Developed the UI and UX with the internal team and created the initial release of the app; maintained the backlog and prepared product tickets on features; ran workshops for roadmap planning and engaged with stakeholders in both the UK and Kenya to ensure that the product was delivered as per the requirements.

    Weekly engagement with CEO and VP of Technology and reporting was undertaken as part of the role.

  • AAA Game Title - Battlefield 3 on iOS
    Led the development team and managed the stakeholders internally at EA Games both in London & California to present and deliver an exciting multi-player game on iPad that was the first to deliver freemium content to over 10 simultaneous game players.

    Neil was responsible for the overall completion of milestones with the team in Sweden that was developing the app. I worked with the UI and UX team to ensure that the game-play and app was created for iPad devices and maximised the screen resolution as well as over-the-air technologies.

    Using Unity, I led the developers to create the game for different levels based on the Battlefield 3 console version.

    I had to manage stakeholder engagement with the US Executive team which included budget approval and signoff for this $750,000 production.

  • Paperwrk Chasr
    Managed the greenfield product development of this SaaS platform from inception to going live. I worked with the directors, as well as the developers, side-by-side to create this new business product for SMEs that chased overdue invoices.

    Paperwrk Chasr was a new startup that required the UI and product to be released within six months. I managed the roadmap and delivered the MVP. Working with the core team of three developers, I personally created the product features for the MVP and worked with the designer to create the brand and UX.

    The service was connected to WooCommerce License Keys. A WordPress site was also required to link via API to the main site to manage user accounts and access the features and packages they had bought.

    Released the app and worked with the rest of the business to evolve and grow the userbase and include new features such as Xero and Stripe API integration.

    Advised the team on technology choices and cloud-based hosting as well as managed the development budget.

  • Find Your Grind app
    Led the small design and development to create this compelling app for teens to support their learning experience, and help them gain insight into future career options.

    Worked with the Management and Executive team to create wireframes and UI for the app based on the brand for iOS devices. Work on the backend CMS and API that enabled the app to function, as well as Agile team management which included the road-map backlog review; sprint planning and retrospectives .

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