Nic Mendoza
Verified Expert in Product Management
Product Manager
Melrose, MA, United States
Toptal member since October 26, 2021
Nic has over a decade of experience in product management, building teams and processes from a company's founding up to more than $60 million in annual revenue. He is a twice co-founder with one successful with a B2B SaaS focused on marketing for small businesses. Nic is a highly capable leader and skilled individual contributor who stays involved in the startup community as a mentor at Techstars in Boston.
Project Highlights
Expertise
- Agile
- Key Performance Indicators (KPIs)
- Mentorship & Coaching
- Minimum Viable Product (MVP)
- Roadmaps
- Software as a Service (SaaS)
- Web UI Design
- Wireframing
Work Experience
CTO | Co-Founder
United By Zero
- Identified and created a roadmap to systematically reduce risks by validating core assumptions.
- Built and launched the MVP product, which takes vendor claims and data, adjudicates the sustainability of clothing products, and distills everything to present it as a behavior-changing shopping experience.
- Coordinated outsourced science, design, and software development resources.
- Instituted tracking and the weekly reporting of KPIs to align short-term tactical efforts to larger strategic purposes.
- Ran user testing sessions to refine personas and create a delightful educational shopping experience.
- Launched redesigned websites for the company and the supporting podcast.
- Built, launched, and refined the SEM campaign to gather evidence of an existing audience with shopping intent.
CTO | Co-Founder
Statera
- Managed an external team of software developers with a limited budget, optimizing the work to prove product-market fit while meeting the high standards in a heavily regulated industry.
- Launched the MVP as a paid pilot to 100+ physicians at a well-known healthcare institution with 100% positive feedback and a nearly 100% engagement rate.
- Led physician leadership teams at several hospitals through structured discussion sessions for designing compensation reporting dashboards to change healthcare and financial outcomes.
- Architected and built a generalized physician compensation calculation and a reporting pipeline.
VP of Product Management
ThriveHive
- Worked with the executive team to build and maintain the product roadmap, balancing input from across the organization while informing and aligning with strategic goals.
- Hired and mentored a team from 0-4 product managers to work with a group of 30+ engineers.
- Led the cross-functional team which launched our product into the acquiring company's portfolio, rolling out to 2,000+ sales representatives across every state in the US.
- Kept 300+ employees informed about the progress on key initiatives and KPIs via weekly newsletters and monthly all-hands meetings.
- Co-founded the company and led the product and front-end implementation for all user-facing features prior to the company acquisition for $12 million.
Project History
Recommendations Feed for ThriveHive
Led the design and development of a feed that turned marketing into bite-sized, optimized actions, increasing usage by 500%.
Through its early years, the software was presented as a basket of tools. The users needed to bring their own strategy. The usage metrics showed a gap between need and retention. The key insight was that being on the smallest end of the SMB market, our primary users were not sufficiently tech or marketing savvy to steer without guidance. Given the user demographics, I took advantage of the fact that many of them used social media platforms, such as Facebook, to see pictures of their kids and grandkids, to present a feed of bite-sized insights and recommendations.
I conceived and prototyped an algorithm to recommend marketing tasks, wire-framed a UI to present them, and led the development of a unified feed to surface high-impact tasks to busy business owners enabling them to continuously move the ball forward on marketing.
The change increased our MAU by 5x more and drove an increased usage of nearly every feature in the app.
Education
Bachelor's Degree in Business Administration
Northeastern University - Boston, MA
Skills
Tools
Adobe Illustrator, Slack, Balsamiq Mockups, Google Slides, Google Analytics, Jira
Paradigms
Agile Product Management, Requirements Analysis, Design Thinking, User Testing, Agile, Agile Project Management, Testing
Platforms
Mixpanel, Shopify
Industry Expertise
Marketplaces, Consumer Products, Healthcare
Other
Minimum Viable Product (MVP), Product Management, Web App Development, Functional Specifications, Requirements & Specifications, Product Owner, Websites, Technology, Product Roadmaps, Product Vision, Product Strategy, Feature Backlog Prioritization, Product Design, Digital Product Management, UI Design, Technical Product Management, Feature Planning, Head of Product, Funnel Analysis, Funnel Marketing, Analytics, Data Analytics, Funnel Optimization, UX Wireframes, Product Planning, Technical Leadership, User Stories, User Interface (UI), UX Design, Backlog Management, Team Management, Release Management, Scrum Product Owner, QA Testing, Startups, Sprint Planning, Best Practices, Reporting, Agile Leadership, Web Applications, Use Cases, Web Scraping, Subscriptions, Creative Thinking, Lean Startups, Ideation, Conceptualization, Feature Prioritization, Planning, Product Development, App Development, Requirements, MVP Design, Google Sheets, JavaScript, Roadmaps, Strategy, Stakeholder Engagement, Django, Google Apps Script, Presentations, Web UI Design, WordPress Themes, Wireframing, Software as a Service (SaaS), Key Performance Indicators (KPIs), Data Analysis, CTO, New Products, Google, B2B, SaaS, User Experience (UX), Business to Business (B2B), Quality Assurance (QA), People Management, Strategic Planning, Leadership, Market Research, User Research, Pitch Decks, Product Discovery, Business Cases, Market Fit, Business Models, Project Management, Chief Product Officer (CPO), eCommerce, Small Business, Sales Funnel, Discovery Workshops, Project Timelines, Staffing, Competition Research, APIs, Amazon Web Services (AWS), Business Strategy, Data Quality, Growth Strategy, Growth Hacking, Agile Coaching, API Integration, Python, Miro, Marketing, Mentorship & Coaching, Due Diligence, Team Building, Seed Fundraising, SQL, Remote User Testing, Copywriting, Recommendation Systems, Content Creation, Digital Marketing, Digital Advertising, Facebook Ads, Organizational Design, Healthcare IT, Business Planning, Fintech, Artificial Intelligence (AI), Image Processing
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