Nicole Lenzen, Product Manager in New York, NY, United States
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Nicole Lenzen

Verified Expert  in Product Management

Product Manager

Location
New York, NY, United States
Toptal Member Since
August 24, 2019

Nicole Lenzen is a product management, design strategy, and innovation consultant who has led projects from concept through launch for companies ranging from startup to Fortune 50 across fashion, industrial goods, travel, retail, healthcare, finance, and the social sector. Nicole has a knack for dissecting complex problems, creating collaborative cultures, and delivering human-centered solutions.

Project Highlights

One Drop Diabetes Management Platform
Redesigned, developed, and launched a completely new subscription eCommerce web platform on Shopify/ReCharge in two months.
Matmatch: Two-sided Marketplace for Industrial Goods Manufacturer
Led product definition including planning, roadmap from MVP to “North Star” vision, venture setup, and tech recommendations.
Data Science Competition Platform
Managed the MVP build for an investment bank senior leadership demo in five weeks.

Expertise

Work Experience

Product Management and Design Strategy Consultant

2018 - PRESENT
NL Studios
  • Led highly collaborative, multidisciplinary teams through intricate and often ambiguous projects.
  • Provided coaching, enabled growth and development, and resolved blockers.
  • Conducted ethnographic and quantitative user research and lean experiments to translate insights into opportunity areas, journey maps, brand storytelling, and user experiences.
  • Defined, delivered, and validated products/services.
  • Created vision, roadmap, feature sets, requirements/user stories, market analysis, value proposition, and key metrics.
  • Ran agile sprints and managed project scope, prioritization, delivery timeline, and budget.
  • Oversaw cross-functional workstreams to ensure quality execution.
  • Designed and led workshops and activities to guide groups through design thinking, product development, and collaboration methodologies.
  • Built relationships with senior management and key stakeholders to define strategic vision and deliver business value.
  • Created and conducted executive-level presentations.
  • Planned, implemented, and assessed the impact of digital transformation, organizational design, change management, processes/workflows, and cultural norms/ceremonies.

Product Leader

2016 - 2018
Boston Consulting Group Digital Ventures (BCGDV)
  • Led projects within the digital division of BCG focused on innovating, incubating, and commercializing disruptive ventures powered by technologies that address latent user needs.
  • Created strategic advantages for global corporate partners via new or reimagined business models.
  • Contributed to revamping the hiring process, interviewing candidates, and creating artifacts for the product cohort.

Co-founder | Head of Product

2008 - 2016
Default Projects
  • Consulted for both established companies and startups to define, build, and launch software systems that digitally transform businesses, automate organizational workflow, and improve collaboration.
  • Led business analysis, ideation workshops, product/service definition and build, user testing, and global launch including training for stakeholders and end-users.

One Drop Diabetes Management Platform

https://onedrop.today/

Redesigned, developed, and launched a completely new subscription eCommerce web platform on Shopify/ReCharge in two months.

• Led the B2C commerce and B2B partner programs for the One Drop diabetes management platform.
• Introduced and implemented strategic design thinking and product management methodology to inform and validate the company vision and product direction, and increase ecosystem cohesion.
• Planned and led company summits to identify opportunities and drive product/service roadmap.
• Defined and launched new iterations of products/services that simplified offering, improved user experience, and reduced friction to enhance engagement and conversion.
• Recruited and managed contract development team; led architecture workshops to define new logic and replace the legacy structure with an extensible, scalable solution on Shopify and ReCharge; managed sprints and delivery.
• Successfully launched completely overhauled eCommerce experience in advance of Black Friday.

Matmatch: Two-sided Marketplace for Industrial Goods Manufacturer

https://matmatch.com/

Led product definition including planning, roadmap from MVP to “North Star” vision, venture setup, and tech recommendations.

This project involved a platform matching engineers and procurement professionals with materials and suppliers to improve product development and manufacturing.

• Contributed to an executive pitch that convinced the company to invest in the build-out of the idea.
• Drove the MVP product strategy and definition, including features for buyers to search, evaluate, and source the best materials, and for suppliers to generate qualified leads, promote their products, and get market insights and feedback.
• Successfully transitioned to the startup team, leading to the launch of the most comprehensive free-to-use materials database in the world.

Data Science Competition Platform

Managed the MVP build for an investment bank senior leadership demo in five weeks.

This project involved a data science competition platform for crowdsourcing machine learning models that improve financial predictions.

• Developed and executed a plan to stabilize the platform and introduce new features successfully.
• Brought a previously siloed team together to collaboratively create senior leadership demo, which was vital to gaining buy-in and budget for the continuation of the department/project.
• Designed and implemented new organizational structure, agile processes, and culture.

B2B SaaS Fashion Product Lifecycle Management Platform

Spearheaded the research, design, development, training, and launches of digital transformation efforts for several clients.

• Worked for several clients including ALDO Shoes, Brooks Brothers, and Fashionware Technologies.
• Built platforms for managing apparel and accessory product lifecycle and global supply chain.
• Created functionality that encompassed line planning, merchandising, product specifications, sample requests, vendor collaboration, costing, compliance, reporting, and integrations with enterprise resource planning (ERP) and eCommerce systems.

Target Innovation Sprint

https://corporate.target.com/article/2017/09/bcg-digital-ventures

Collaboratively produced 98 product/service concepts to reinvent the future of retail in 72 hours.

• Participated in and led client workshops to identify and prioritize opportunity areas, ideate and refine concepts.
• Pitched “Shark Tank” style concepts to the executive team for prioritization.

International Philanthropic Foundation Investment Platform

Created the design and product strategy and definition for end-to-end product and service solution.

This project involved a platform to revolutionize the creation, management, and tracking of investment grants and contracts.

• Conducted user research with internal and external stakeholders across 26 different workflows, synthesizing insights into themes, and transforming into four streamlined flows.
• Tested and validated concepts that improved transparency, collaboration, and analytics.
• Led product definition, roadmap, information architecture, and UX construction.
• Trained a mirrored client team on innovation frameworks and techniques.

Financial Services Machine Learning News Platform

Led the build of a highly complex data science project including a mobile app, web app, and back-end architecture.

This project involved a platform for risk management professionals to mitigate the impact of news on portfolios.

• Implemented critical features such as a machine learning feedback loop and significant improvements to data quality and user interface.
• Planned and managed a live pilot with five global financial institutions, gathering essential user feedback and testing established hypotheses.
• Spearheaded the migration to a production-ready environment and handled the client's onboarding/transition.
• Facilitated in-depth project post-mortem interviews and team retrospective.
• Created a synthesis report to incorporate learnings into company methodology.

API Platform for an Airline Alliance

Led the incubation of a proof of concept for a front-end reference application and the back-end platform.

• Defined and built an API platform enabling carriers to exchange interline data via integrations with native airline apps and web services to create a seamless multi-airline journey for end customers.
• Managed weekly sprints, work plans, timelines, and deliverables, bringing clarity, organization, and mentorship into a highly ambiguous project with constant pivots.
• Planned an international developer summit to align on technical, regulatory, and operational considerations and pave the way forward for integration across all 13 carriers.

Data Privacy | A Startup's Innovation Sprint

Led a nascent startup through a rapid sprint to guide the company and product direction.

• Conducted and synthesized user, market, and data research to identify opportunities.
• Planned and facilitated an ideation workshop to brainstorm concepts and define company values.
• Developed user testing plan and product hypotheses, and directed prototype creation.

Collaboration Platform for Architects, Vendors, and Clients

Led feature ideation and MVP scoping.

This project involved a digital platform for architects, designers, and makers to publish process photos of their work, privately share project updates with clients, and search for vendors and fabricators rated by the community.

• Partnered with a designer to define the product concept, information architecture, and wireframes.
• Ideated features including the ability for users to search creatives and companies to hire, bookmark and track favorite projects, and create inspiration boards for future projects.
2012 - 2012

Accelerator (Mini-MBA) Degree in Design Entrepreneurship

Fashion Institute of Technology - New York, NY, USA

1997 - 2002

Bachelor of Science (BSc) Degree in Computer Science

North Carolina State University - Raleigh, NC, USA

SEPTEMBER 2019 - PRESENT

Facilitating Design Thinking

Cooper Professional Education

MAY 2019 - PRESENT

Design Leadership

Cooper Professional Education

JUNE 2016 - PRESENT

Design Kit: The Course for Human-centered Design

IDEO.org

MARCH 2016 - PRESENT

Data Analysis

General Assembly

MARCH 2016 - PRESENT

Certified Scrum Professional (CSP)

SCRUMstudy

FEBRUARY 2016 - PRESENT

Insights for Innovation

IDEO U

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