Nishant Tyagi
Verified Expert in Product Management
Product Manager
Bengaluru, Karnataka, India
Toptal member since March 5, 2022
Nishant has 9+ years of experience in product management and engineering roles in digital payments, social media, edtech, fintech, and vouchers and sales products. Currently, he's a group product manager at Cashfree Payments, leading the onboarding and risk platform. Before that, Nishant built the growth platform team at ShareChat, India's largest social media platform. He's also worked at slice (digital credit card), magicpin(hyperlocal discovery), and Lido Learning (edtech).
Project Highlights
Expertise
- Business Analysis
- Edtech Design
- Fintech
- Product Management
- Product Roadmaps
- Sales
- Startups
- User Requirements
Work Experience
Group Product Manager
Cashfree
- Crafted the strategy for onboarding, risk, and banking operations platforms products at Cashfree Payments.
- Launched an industry-first product, RiskShield, to reduce fraud in pay-ins and payouts. (https://www.cashfree.com/risk-shield-payment-gateway/.).
- Built real-time risk solutions to prevent fraud and chargebacks at Cashfree Payments.
Senior Product Manager
ShareChat
- Increased the notification contribution to DAU by two million users in a DAU of 50 million unique users via different UI experiments around notifications.
- Created automated notification full-image UI templates, which increased click-through rate (CTR) by 60%. Introduced a carousel-based notification which increased CTR by 20%.
- Increased user reactivation on the ShareChat app via notifications. Automated drip journeys led to an increase of 350,000 users in DAU.
- Set up automated Slack alerts to track daily metrics and used Retool for internal operation action-oriented dashboards.
- Increased the vernacular chatroom category growth to ten million using instant notifications for celebrity and astrology chatrooms. Grew notification user contribution to chatrooms from 26 to 35% via high-priority delivery.
- Set up an automated A/B testing platform for notifications, which increased 20% CTR in notifications.
Senior Product Manager
Lido Learning
- Reduced the waiting period for students who have booked a trial by implementing a Uber-like model which also improved tutor efficiency due to cancellation. Increased the booking-to-attend funnel from 60 to 90%.
- Led the development of internal order management, finance reconciliation dashboards. Moved all sales data to RDBMS DB and automated the work of an eight-member sales operations team.
- Spearheaded the change to move from selling tenure-based SKUs to class credit-based SKUs, which increased the consumption of different subjects. Grew the average revenue per user (ARPU) from INR 20,000 to 25,000.
- Directed the development of an in-house quality assessment and training tool for the sales team to get feedback from managers and the training team for following the SOP guide during the sales pitch, improving revenue by 15%.
- Created a lido-hosted payments page for dynamic SKU pricing and integrated Juspay and Razorpay payment gateways for a smooth payment collection.
- Led the development of the sales team's internal lead management system (CRM) and ops team's task management system to provide automated triggers for tasks allocation, helping reduce the organization's communication gaps and improving efficiency.
- Automated invoices for Lido Learning in India and the Middle East, helping improve the NPS score.
- Performed payment gateway changes for accepting payments via Middle East countries like UAE, Saudi Arabia, and Qatar.
- Set up sales conversion funnels for a 1,500-member sales team. This helped improve the lead to connect, connect to conversion, ARPU, DRPS (daily revenue per salesperson), total revenue by each team, and incentives automation.
- Automated the settlement process of digital transactions via the payment gateway and introduced CSV uploader tools for the bulk transaction settlement process via the loan partner.
Product Manager
SlicePay
- Moved card delivery from Blue Dart to Shiprocket, a courier aggregator that provides API support. This change increased physical credit card delivery from 87 to 95% and cost reduction by 20%.
- Led the CleverTap integration for Slice's Android and iOS app. Defined front- and back-end events, user journeys, and conversion funnels. Improved product analytics and increased email open rate from 18 to 30%.
- Improved repayments via a scratch card by leading the feature's development for mobile. The scratch card gamified the repayment experience, which reduced the risk of user default during COVID-19.
- Introduced the auto-debit feature for auto repayment of credit card bills while leading the GTM plan. This feature received 10,000 registered users in the first month, and 5% of all repayments came via the auto-debit feature.
- Built a transaction settlement process in Slice using MongoDB to mark settled transactions with a settlement date via CSV files. This resulted in gauging the unsettled transactions and the reasons for the chargeback.
- Created credit score awareness features for Gen-Z users in the Slice app, like personal credit scores, factors affecting the score, and suggestions to improve credit scores. Received an NPS of +60.
- Improved the card booking by directly providing a virtual card on approval, which led to increasing virtual card booking users from 80,000 to 115,000.
Associate Product Manager
Magicpin
- Led the development of a merchant dashboard for merchants that provided users with analytics around revenue, voucher sales, and customer insights. Scaled from zero to 80% merchants logins per month.
- Spearheaded the development of an FMCG product data insights platform similar to Nielsen. The dashboard provided supply chain insights, competitor performance, and consumer insights for FMCG products.
- Led the development of a bill reading software that would provide automated rewards to merchants selling the promoted brands on Magicpin through bills and insights around customer analytics.
- Worked with the marketing team to build a voucher sales marketing strategy for Magicpin users. These vouchers provided new customers to eCommerce startups like EatFit and Faasos while providing a per month revenue of 3 million to Magicpin.
- Automated the cron to get the required data based on the input in a Google sheet from the sales team with Python.
Associate Consultant
Cubastion Consulting Pvt
- Worked on weekly summary reports for service requests handled by each executive for Voltas India.
- Contributed to CRM development solutions for the air conditioners service of Voltas India. I also set up the process for franchise payout across India.
- Collaborated with the senior management to design the annual maintenance contract strategy for Voltas India via the website, increasing the AMC renewals by 20%.
- Participated in the training for recruits on Oracle Siebel CRM development.
Project History
Credit Card Delivery Improvement
https://www.sliceit.com/Increased the credit card delivery rate from 87 to 95% and improved customers' in-app experience for credit card tracking. Reduced the delivery cost by 20%.
Finally, I led payments initiatives for a $4-billion animal healthcare technology company, including negotiating a co-brand credit card deal and global payments facilitation.
Real Time Teacher Support
Led the design and development of real-time classes for students, which improved the number of students who joined to receive a tutor from 60% to 90% while improving tutor utilization.
I shifted the strategy from blocking teachers' time for classes to allocating a free teacher to a student waiting in the queue for trial classes. This new strategy helped improve teachers' efficiency since no time was wasted on students who booked but didn't join the lesson, and students' average waiting time decreased from 15 to two minutes per class. The average of students joining and getting a teacher ratio increased from 60% to 90%. Moreover, I provided teachers with a view of how many students were waiting in each subject trial class and supplied managers with a view of ongoing classes and their recordings.
Besides managing the strategy, ideation, and execution, I also trained the sales and teacher team to improve the current process.
Education
Bachelor's Degree in Engineering
Indian Insitute of Technology, Roorkee - Roorkee, India
Skills
Tools
Jira, Confluence, Siebel CRM, Balsamiq, Slack, Zoom, Skype, Word 2016
Paradigms
Agile Project Management, B2C, Agile Product Management, Agile
Industry Expertise
Banking & Finance
Other
Business Analysis, Data Analysis, Technical Writing, Product Requirements Documentation (PRD), CleverTap, Sales, Product Analytics, Excel 365, Startups, User Stories, Roadmaps, Sprint Planning, Learning Management Systems (LMS), Requirements, Analytics, Android, New Product Rollout, Technical Product Management, Release Management, Mobile Apps, Apple, Mobile Applications, Project Management, Market Research Analyst, Product Owner, Consumer Loans, Card Payments, User Experience (UX), Product Design, Fraud Prevention, Buy Now Pay Later (BNPL), Fintech Consultant, User Journeys, Financial Transactions, Proof of Concept (POC), Payment APIs, Payment Gateways, Product Consultant, Vendor Selection, Market Assessment, Product Management, MongoDB, Finance Product Manager, Pricing Strategy, Team Management, Fintech, User Requirements, Product Roadmaps, Agile Coaching, Minimum Viable Product (MVP), APIs, Discovery, Ideation, Conceptualization, Wireframing, Direct to Consumer (D2C), B2B, eCommerce, Consumer Lending, Regulatory Compliance, SaaS Product Management, User Onboarding, Software as a Service (SaaS), User Engagement, Security, Data Security, CRM Design, Finance APIs, User Interface (UI), Periscope Data, Lean Product Manager, Product Growth, Google Meet, Python 3, New Products, Edtech Design, Product Strategy, SQL
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