Panagiotis Syros
Verified Expert in Product Management
Product Manager
Toronto, Canada
Toptal member since April 25, 2022
Panagiotis has developed innovative web and mobile services and launched many zero-to-one products, including IoT, mobile video and advertising, on-device portal apps, and 5G network slicing. His management of people, projects, products, and brands has brought value to global employers, Wind Telecom, Huawei, and Telus; Facebook as an ecosystem partner; GM as a client; and millions of end users. Panagiotis has received multiple national and local awards for his groundbreaking work.
Project Highlights
Expertise
- 5G
- Connected Cars
- Digital Transformation
- Edge Computing
- New Product Development
- Product Management
- Self-driving Cars
- Strategy
Work Experience
Senior Strategy Manager, Emerging Products & Services
TELUS
- Led the enterprise and partner solutions business unit's planning process for use case prioritization and portfolio expansion capabilities: 5G, network slicing, private/public MEC, IoT, connectivity/data platforms, enterprise marketplace, and AR/VR.
- Provided the business model, innovation, and global service availability narrative as a core project team member in the RFP that awarded Telus a 10-year, $1 billion partnership agreement with General Motors to connect its entire Canada fleet to 5G.
- Managed connected car offerings for carrier partners and car OEMs (customers and target accounts), driving 25% YoY revenue growth and cultivating 5G opportunities, including an OEM POC for high-bandwidth MEC-based consumer infotainment use cases.
- Represented Telus at the 5G Automotive Association and led the new applications and services task of the accelerating 5G adoption for connected and autonomous mobility services work item. Nominated for a 2021 Outstanding Work Item Contribution award.
- Collaborated with partners (IBM and Red Hat), global federations (MobiledgeX), and international alliances (GSMA Telco Edge Cloud initiative) for the successful Canada-wide launch of the Telus 5G Edge computing platform.
Senior Product Manager
Huawei Technologies Co., Ltd.
- Managed product and business analysis for the service provider operations lab, a global business advisory unit that consults on IT and telecom industry evolution, platform strategies, business model innovation, and digital transformation.
- Received the Employee of the Year 2018 award for business analysis in Huawei Ireland's research center for the connected car, validated with clients, TM Forum, Next Generation Mobile Networks Alliance (NGMN), and 5G Automotive Association (5GAA).
- Served on the 5G ecosystem task force to articulate Huawei’s 5G/IoT/Cloud propositions and engaged with carriers to use design thinking to build use cases for Industry 4.0, drones, AR/VR, AI, eHealth, smart home, smart stadium, and wearables.
- Designed prototypes of a network-slicing-as-a-service platform, dynamic pricing algorithm, and enterprise marketplace. Demoed with Vodafone at MWC and promoted network slicing to carriers and through GSMA, a member of the network slicing workgroup.
- Led agile prototyping of customer lifecycle management features of the SmartCare assurance suite.
- Included up/cross-sell, churn prediction, proximity marketing, mobile advertising, and insights based on analysis of behavior, experience, app use, and location data.
Director of Value Added Services & Devices Marketing Department
Wind Telecommunications (Greece) S.A.
- Led the department and controlled the VAS budget and P&L for wind and flanker brands, increasing revenue to €65 million (8% of the total company).
- Managed product and brand for mobile broadband propositions, digital content and portals, and devices and innovation.
- Managed WIND Plus, a mobile and web content portal optimized for 260 devices, hosting 100+ services, and serving 1.5 million unique users.
- Won a national Marketing Excellence Award for Service Development (Greek Marketing Institute), Best Mobile Service of the Year.
- Introduced recurring subscription bundles for unlimited smartphone broadband connectivity, increasing wireless broadband revenues by 100% annually in 2006-2009, from €3 million to €18 million.
- Established recurring subscription bundles for unlimited MP3 downloads for mobile and PC with Universal Music Group.
- Increased digital music services revenues by 20% annually in 2006-2009 by launching live mobile video broadcasts, video clip downloads, Nice Price offers with Sony Music, mobile music downloads chart, and real-time concert curation on Twitter.
- Built and managed mobile video services: MMS Video News, the first made-for-mobile TV production in Greece; on-demand streaming of news, lifestyle, and adult TV content; and live mobile TV with channels such as CNN, CNBC, Fashion TV, and Playboy TV.
Internet Project Manager
Multiland Ltd.
- Managed participation in the first EU projects on educational uses of the internet: Web for Schools (EUR 3.5 million budget) and Promotion & Publications – Web for Schools, an organization of Netd@ys Europe 97 event (EUR 520,000 budget).
- Developed the European Package for Netd@ys Europe information kit, the Internet Starter Kit, Passage to the Internet CD-ROMs, the European Online Helpdesk for Netd@ys, and the Greek Netd@ys website.
- Participated in proposal design, project management, and development of the deliverables for the EU and national, government-funded R&D projects on educational uses of the internet.
Project History
eCommerce and Self-serve Website for F2G Prepaid Telephony Brand
http://www.f2g.grLed the design, development, and launch of the first eCommerce and self-serve website for Wind Telecommunications (Greece), targeting the F2G prepaid telephony brand, a flanker brand for the youth segment with over a million subscribers.
As the head of digital self-serve for the online marketing and service department, I managed the project and carried out the following tasks:
• Documented the requirements and drafted the structure of the site, online functionalities and services, user interaction flow, and UI elements.
• Managed the two partners that implemented the eCommerce and self-serve capabilities.
-Provided access for the partners through a dynamic website to deliver the front-end UI, online functionalities, and real-time integration with back-end systems and network elements.
• Led quality assurance and the launch campaign.
The functionalities offered through the F2G website for registered users included:
• Account information
• Management of bundles, promos, and loyalty schemes
• Online customer support
• eCommerce, including buy-online connection/device packs, online top-up, and payments.
• F2G app download
Tele-operated Driving for 5G Automotive Association
https://5gaa.org/news/tele-operated-driving-tod-business-considerations/Created a business analysis framework for tele-operated driving (ToD) used in 5GAA's cross-workgroup on use cases for business models and go-to-market strategies.
I drafted three chapters for the report:
1. Stakeholder overview, distinguishing between a functional classification and identification of the actual entities.
2. Go-to-market constraints, questions to facilitate those working on business models in the ToD domain by acting as inspiration for all the elements they could tackle in their business model definition.
3. Business Models, providing analysis per ToD use case and scenario in terms of value networks, value creation and capture mechanisms, go-to-market strategies, and pricing considerations.
I also drafted the chapters on go-to-market considerations in the resulting white paper, Tele-operated Driving Use Cases, System Architecture and Business Considerations, that described the technical and business framework and a visionary roadmap for ToD.
Business Aspects & Requirements of 5G Network Slicing
https://5gaa.org/news/business-aspects-and-requirements-of-5g-network-slicing-barns-report/Created the business analysis framework for 5GAA to analyze three use cases for 5G network slicing.
The purpose of this work item was twofold:
1. Define and analyze the automotive use case requirements in terms of the quality of service provided using network slicing.
2. Identify the specific features required to support the automotive use cases.
I focused on three use cases studied in this work item:
1. Software Over-the-Air (OTA) Updates
2. Tele-operated driving
3. High-density truck platooning
I created a business analysis framework to study the use cases in terms of the following:
• Business value of network slicing.
• Potential business roles that may exist or emerge in 5G.
• Adoption drivers, opportunity size, business models, go-to-market strategies, pricing schemes, and value proposition for the performance and functional features of the use cases.
• Mapping of business requirements and models with relevant technical solutions.
Education
Master's Degree in Business Administration (MBA)
Alba Graduate Business School at the American College of Greece - Athens, Greece
Master's Degree in Electrical and Computer Engineering
University of Patras - Patras, Greece
Bachelor's Degree in Electrical and Computer Engineering
University of Patras - Patras, Greece
Certifications
AWS Certified Cloud Practitioner
AWS
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Internet of Things: Business Implications and Opportunities
MIT Sloan School of Management (Online Executive Education Program)
Platform Revolution: Making Networked Markets Work for You
MIT Sloan School of Management (Online Executive Education Program)
Project Management Professional (PMP)
Project Management Institute (PMI)
Skills
Paradigms
Scrum, Agile, B2C, B2B2C, Business to Business to Consumer (B2B2C), Augmented Reality (AR), Design Thinking, Agile Product Management
Industry Expertise
Connected Cars, Telecommunications
Other
Microsoft Office, Strategy, Platforms, Internet of Things (IoT), Industrial Internet of Things (IIoT), Cloud, Project Management, New Product Development, Marketing Strategy, Consumer Behavior, Entrepreneurship, People Management, Innovation, Partner Management, Stakeholder Management, Waterfall Methodology, Web Product Management, eCommerce, User Interface (UI), User Experience (UX), 5G, Data Management Platforms, Connected Devices, Edge Computing, Business Models, Go-to-market Strategy, Digital Transformation, Product Management, Marketing, Program Management, Presales, Cross-functional Collaboration, B2B, Value Creation, Value Proposition, Monetization, Business Analysis, Business Research, Business Cases, M2M, Web & Mobile Applications, Quality Control (QC), Trade Marketing, Customer Relationship Management (CRM), Marketing Communications (MarCom), Sponsorship, Self-driving Cars, Publicity, Business Strategy, Market Strategy and Research Product Manager, Product Roadmaps, Google Apps, APIs, Business Development, Market Research, Business Intelligence (BI), Social Media, Digital Marketing, Mobile Ads, Certified Scrum Product Owner (CSPO), Feasibility Studies, Market Fit, Financial Modeling, SaaS, Startups, Computer Networking, Communications Electronics, Integrated Communication Systems, Databases, Web Development, Web Design, JavaScript, HTML, Adobe Photoshop, Identity & Access Management (IAM), Virtual Reality (VR), Artificial Intelligence (AI), Machine Learning, Social Media APIs, Mobile Money, Amazon Web Services (AWS)
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