Purva Tamhankar, Product Manager in Gurugram, Haryana, India
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Purva Tamhankar

Verified Expert  in Product Management

Product Manager

Location
Gurugram, Haryana, India
Toptal Member Since
June 10, 2021

Purva is a product management expert with over 10 years of experience in retail banking, lending, financial services, and new-age fintech spanning North America, Eastern Europe, and Southeast Asia. She specializes in conceptualizing and launching product solutions and strong monitoring systems to drive profitable growth across different business lines. She loves to create products that solve customer pain points, delight customers, and provide compelling business value.

Project Highlights

Product Design for India’s First Full-scope Commercial Digital Bank
Defined end-to-end product business specifications, product structure, and process flow to create a customer centric bank account offering.
New Payment Product–Backed by Loan
Developed a unique solution for a credit card-like payment mechanism for an entity not allowed to issue credit cards. This was a first-of-its-kind solution in the market.
Global Mobile Application Development
Migrated around 90% of the existing app users to the new platform in 30 days. Increased daily active users by 30% within 15 days of launch.

Expertise

Work Experience

Product Owner

2023 - PRESENT
PepsiCo Global - PepsiCo IT Services
  • Led a digital transformation project for four European markets (Spain, Turkey, Portugal, and Romania) and three LATAM markets (Colombia, Brazil, and the Dominican Republic). The eCommerce platform was moved to an in-house platform, leading to significant cost savings.
  • Scoped the project and owned communication with external and internal stakeholders. Oversaw the planning, owned the roadmap, and represented the team results to the leadership.
  • Managed a scrum team of eight developers and three QA resources.

Product Lead

2021 - PRESENT
AB InBev
  • Led the reconciliation data platform development from discovery to production release. We utilized MuleSoft, Kafka, Data Lake, and Heroku to map out data flows and ensure the data from external and internal sources is centralized and normalized.
  • Formed and led a cross-functional team. Collaborated actively with senior internal stakeholders and external partners, and I was involved in releasing three products—payment gateway, accounting engine and reconciliation data platform.
  • Led the collaboration with a leading eCommerce marketplace and country heads to roll out payments products in five markets.
  • Implemented BI reporting via custom admin dashboard and Power BI to visualize product performance.

Senior Digital Product Specialist

2021 - 2021
Women's World Banking
  • Created and implemented a pilot with a financial services partner to improve access to credit to women business owners with a specific focus on the MSME sector.
  • Increased the contribution of women borrowers in the portfolio from 7% to 11% in two months.
  • Motivated the partner to include women-centric design in their vision to tap into half of the world's population.

Head of Strategic Products and Pricing

2017 - 2021
Home Credit India
  • Contributed to 30% in new sales volume by launching an exclusive value proposition to upgrade 2G users to 3G smartphones via tie-up with the largest telecom provider in India.
  • Introduced a new business line of standalone fee income products to increase sales network utilization and lead to a 10% increment in fee income with zero additional costs.
  • Launched and stabilized a joint lending program with a plug-and-play model to enable seamless addition of new partners. Achieved a 73% increase in return on equity (ROE) with a single partner.
  • Raised profits by 15% within a year by introducing a multi-dimensional acquisition strategy focusing on future cross-sell revenue to determine the acquisition product’s pricing.
  • Led a conjoint exercise to define pricing levels per customer segment for Home Credit's loan card, a new product for the company's portfolio.

Assistant Vice President of Product Management | Core Banking System

2017 - 2017
Home Credit India
  • Determined product features based on customer research to identify need gaps and delight avenues. The bank aimed to be a mobile-first service with "zero" requirements to visit the physical branch for any transaction.
  • Defined the end-to-end product business specifications, product structure, process flow, fee triggers, and penalty triggers to create an overall technical back end.
  • Devised the pricing strategy along with key pricing events in the customer journey.

Associate Director of Product Management

2012 - 2017
Standard Chartered
  • Increased client acquisition by 5% within three months by launching an exclusive, first-of-its-kind, two-year credit card campaign with Uber, spanning multiple countries.
  • Raised loan volume on cards at the point of sale by 75% in four months by increasing client awareness, liaising with new partners, and doubling the number of aggregators offering equated monthly installments (EMI).
  • Reduced turn-around time (TAT) for account openings by 14% by leading a cross-functional team to optimize the term deposit opening process.
  • Devised interventions in the sales process, client awareness, and incentive structure for a 26% increment in the term deposit book in the target tenure of three months.
  • Launched a senior citizen term deposit—conceptualized and introduced the product construct to increase term deposits in the relevant tenure bucket, which led to a 20% increase in one quarter.
  • Nominated as a D&I champion for the product team. I highlighted the need for more inclusive software and to make policy changes in the hiring process to ensure a broader set of candidates apply for the open roles.

Portfolio Head, Business Clients

2012 - 2015
Standard Chartered
  • Led a team of seven relationship managers in the transaction banking team.
  • Increased wallet share from existing clients by cross-selling based on transaction patterns and predicting the client’s needs.
  • Consistently hit over 160% of established targets.
  • Increased revenue from the customer base by 105% over a period of 12 months.

Product Manager

2009 - 2010
Maruti Suzuki India
  • Designed the vehicle and chassis for the Alto 800 small car, focusing on the B pillar area of the vehicle.
  • Created a reinforced structure for the car, which the company patented.
  • Participated in the pilot and final rollout of the vehicle.

Product Manager

2007 - 2009
VE Commercial Vehicles
  • Conceptualized design and integration of the complete vehicle while adhering to vehicle packaging standards.
  • Contributed to frame design and analysis of an aggregate head for the truck's chassis.
  • Captured and analyzed customers' voices and conducted a feasibility study with the marketing team.

Product Design for India’s First Full-scope Commercial Digital Bank

Defined end-to-end product business specifications, product structure, and process flow to create a customer centric bank account offering.

• Devised pricing strategy along with key pricing events in the customer journey.
• Determined product features based on customer research to identify need gaps and delight avenues.
• Defined end-to-end product business specifications, product structure, process flow, fee triggers, and penalty triggers to create the overall technical back end.

Smartphone for Everyone

https://economictimes.indiatimes.com/industry/telecom/telecom-news/voda-idea-ties-up-with-home-credit-india-for-financial-help-to-buy-smartphones/articleshow/71702486.cms?from=mdr

Led the customer value proposition definition and go-to-market plan for one of the top telco providers in India.

Vodafone Ideal, Ltd. has a 400 million customer base, of which 260 million are feature phone users. Home Credit is India's leading mobile phone financing company, with a monthly acquisition of 350,000 users. Home Credit and Vodafone launched a scheme wherein a customer can get a new phone financed.

I led the conceptualization of the value proposition, which involved qualitative market research, creating a product construct post identifying customers' pain points, and ensuring the product meets the profitability guidelines.

I also led the go-to-market plan, including piloting the product in selected geography and revising the offering before the final Pan-India launch.

Term Deposit–Increase in Sales

Renewed a focus on Term Deposit by devising interventions in the sales process, marketing communication and customer touchpoints, operational processes, and revisiting the entire customer journey.

• Planned and implemented a strategy to renew focus on retail liabilities due to the impact of liquidity coverage ratio norms. It led to the bank’s new policy of providing the highest interest rate amongst the identified competition in target tenor
• Led a cross-functional team to optimize term deposit opening process; reduced account opening TAT by 14%

Achieved a 26% increment in term deposit value for the bank in three months.

New Payment Product–Backed by Loan

Developed a unique solution for a credit card-like payment mechanism for an entity not allowed to issue credit cards. This was a first-of-its-kind solution in the market.

Conceptualized, built, and launched a pseudo credit card for a non-banking company in India. Non-banks are largely restricted from direct credit card issuance. A revolving line of credit facility that mimics credit card payment behavior is used instead. This facility pays via a unified payment rail issued by a sister company of the central bank and is powered by revolving credit at the merchant level. This is all completed while remaining under the umbrella of a closed-end loan structure.

Scouting for M&A Opportunity

Created a pitch deck for stakeholders in the parent company (PPF Group) of Home Credit with a detailed evaluation of four potential targets.

The project involved surveying the market players and evaluating potential equity investments for Home Credit India to grow inorganically in the eCommerce space. Through detailed analysis of all the eCommerce players in India, their positioning and overlap with the target customer base, and growth strategy of Home credit, four candidates were shortlisted for more detailed analysis and further consideration by relevant stakeholders.

Reconciliation Data Platform for Ztech (AB InBev)

Designed and launched modular reconciliation data platform for three products.

Led the development of the reconciliation data product.
Collaborated with country heads and senior management to capture the requirements. Formed and managed the roadmap and the team to launch a reconciliation data platform and accounting events processing engine successfully. This ensured data consistency across external and internal data sources and empowered the operational team to identify and troubleshoot incorrect transactions.

Global Mobile Application Development

Migrated around 90% of the existing app users to the new platform in 30 days. Increased daily active users by 30% within 15 days of launch.

Created a consolidated app for all the customer offerings by a fintech- Retail loans, Insurance, Wallet, cross-sell loans, and third-party services.
• Led qualitative customer research to identify critical issues in the current app.
• Facilitated internal workshops with CXO-level stakeholders to determine what the new app should achieve and the company's long-term and short-term goals.
• Defined business requirements, created user stories, prioritized backlogs, and maintained a steady development flow.
• Created A/B testing scenarios at multiple checkpoints and used qualitative research methods to identify the optimum solution.

Card Management System

Identified the best partner to provide a card management system for new age digital bank and completed the entire process from scouting for the partner to signing the contract and system integration in just three months

1. Identified the need for an external card management system for the built banking stack by evaluating the pros and cons of existing internal systems.
2. Defined the requirements for the system and released RFPs to interested partners.
3. Led discussions with potential partners and evaluated them using weighted points criteria.
4. Finalised the partner, defined SLAs, and created a contract.
5. Led system requirement gathering and integration efforts as a program manager.

Process Optimisation for Omnichannel Onboarding

4 different channels for acquisition were seamlessly integrated allowing customer to move across channels without any change in process flow

For client acquisition of a retail lending company, there were four channels-
1. Offline sales executive led
2. Mobile App- self filling
3. Tele-caller assisted web based
4. Tele Caller led- offline, but over call

the process flow and critical input elements were analysed and process improvements were done to ensure client had same number of steps. in in exact sequence across channels. Post that, seamless integration with real time data flow with back end ensured that client could hop between channels without any lag.
For example: Now client could start the process on app, continue on tele sales channel and then finish the loan application at leisure back on app.

Insurance Business Line set up

Setup a third party insurance cross sell business to existing clients of a fintech; Achieved 25% contribution to bottom line via this new business line within first year of launch

1. Identified potential sources of cross sell business to the existing clients of fintech which was onboarding 400k clients per month
2. Insurance (health and life) was identified as a potential high earning source
3. Managed the project planning from securing requisite regulatory licenses to become a third party insurance seller to setting up an extensive call center with different layers of teams talking to clients for lead sourcing to lead conversion
4. Created a mechanism for selling insurance on mobile app- created end to end process flow

Project Management System

Defined requirements for a simplified project management solution- before WFH was a thing

Created a simplified project management tool in 2017, to enable collaboration between teams who were spread across time zones and cities.
It involved defining the workflow types, stages of projects, gates for approvals for project to move across stages and a simple note like feature to share information with team spread across 3 cities in India and in Singapore.

Roadmap to Women-friendly Workplace for Sitara

Created a two-year roadmap to becoming a workplace with more than 50% women in the workforce at all levels.

Worked with a financial services company called Sitara to conduct extensive research with their employees to figure out gaps that needed to be filled for Sitara to become a genuine, women-friendly employer. A step-wise plan to reach the desired level of women's friendliness and to make the company truly inclusive in the next two years was created. I was pivotal in influencing the top management and sought buy-in from middle managers of the company for the plan's implementation.

Women-centric Design | Formulation and Implementation

Increased the contribution of women borrowers in the portfolio from 7% to 11% in two months.

Created and implemented a pilot with a financial services partner to improve access to credit for female business owners with a specific focus on the MSME sector. Conducted a women-centric design workshop with them. The aim was to sensitize the organization by designing for no particular gender. The company designed and developed products for men (as the significant population who uses their products or works in their offices is male, so designing for the majority means designing for men). Hence, creating a change in the outlook and highlighting the need to develop for specific groups in particular (women, individuals with special needs, etc.) was the aim of the workshop.

Diversity and Inclusion Champion

Ensured that proactive conversation on hiring differently abled candidates from MBA campuses became part of the process.

I highlighted the need for more inclusive software to enable partially visually impaired employees can be provided access to become data analysts in the product team. I also led the conversation in making policy changes in the hiring process to ensure a broader set of candidates apply for the open roles. I defined a process to be team cognisant of the majority-minority employee set and have periodic deep dive discussions to reflect on past events and define corrective actions as a team.

Chassis Design of 25-tone Tipper Truck

Conceptualized the design and led the complete vehicle integration while adhering to vehicle packaging standards.

Led a full team of aggregate representatives to conceptualize and develop new vehicles. I also captured and analyzed the customer's voices, undertook a feasibility study with the marketing team, and contributed to the frame design and analysis of an aggregate head for the frame. Finally, I coordinated the development of a vehicle prototype with the proto team and the completion of the project with various departments within the structured product lifecycle management.
2010 - 2012

Master of Business Administration (MBA) in Business Administration

Indian Institute of Management - Indore, India

2003 - 2007

Bachelor's Degree in Mechanical Engineering

Birla Institute of Technology, Mesra - Ranchi, India

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