PV Subramanian, Product Manager in Seattle, WA, United States
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PV Subramanian

Verified Expert  in Product Management

Product Manager

Location
Seattle, WA, United States
Toptal Member Since
May 21, 2019

PV brings 15+ years of technology product management experience in networking, mobility, and IoT. His blend of software, hardware, mobile, and cloud experience makes him a unique and valuable addition. PV's pragmatic approach can be invaluable in bringing sales, engineering, and leadership together on conflicting issues, maintaining forward project momentum. He is also a seasoned Java/Android developer with many successful engineering projects.

Project Highlights

Robotics Software Startup - Product Growth Lead
This was a startup building a robot management SaaS service. In < six months drove growth from < five to 50 paying customers.
IoT: Track Enterprise Assets and People
Product-led a turnkey solution to track enterprise assets and people, targeting the SMB market.
Cloud: Portal for the Amazon Dash Button
Launched via a successful Kickstarter, acted as the product and marketing lead for a user-configurable Amazon Dash button.

Expertise

Work Experience

Co-founder

2015 - PRESENT
VISYBL, Inc.
  • Co-founded Visybl, a B2B SaaS IoT startup with a mission to digitize enterprise assets and interactions, and make critical data available in real time via the Visybl cloud.
  • Handled end-to-end product development including hardware (EE/ME), firmware, software, and cloud.

Senior Director of Product Management

2018 - 2021
BlueYonder Inc
  • Developed AI/ML-based autonomous supply-chain solutions.
  • Led big data and AI/ML initiatives for the supply chain.
  • Led real-time IoT and edge visibility initiatives.

Director of Product Management

2013 - 2015
Zebra Technologies
  • Productized Android OS customized for multi-user, enterprise use.
  • Emphasized on security (bootloader) and device management.
  • Built custom APIs for partner enablement.
  • Migrated customer base from Windows to Android.
  • Worked with Fortune 10 companies typically involving large deployments.

Mobile Developer

2012 - 2013
Yamm Software
  • Reverse-engineered the serial protocol for an animal weight scale.
  • Tested USB-to-serial and serial-Bluetooth adapters for best fit with the application.
  • Developed wireframes for the app.
  • Integrated drivers for USB OTG.
  • Tested and debugged the app remotely.

Senior Product Manager | Product Manager

2004 - 2013
Motorola Solutions
  • Worked as a product manager with complete P&L responsibility for RFID portfolio: handhelds, fixed devices, antennas, and software.
  • Worked with numerous Fortune 100 companies, globally capturing use cases and developing ROI for RFID applications.
  • Worked on a cradle-to-grave lifecycle with attention to margins, inventory, and obsolescence.
  • Developed APIs and tools to enable ISV partners.

Robotics Software Startup - Product Growth Lead

This was a startup building a robot management SaaS service. In < six months drove growth from < five to 50 paying customers.

- Automated daily analytics and actions for customer success team (personally coded this with actions to Slack)
- Product quality issues affecting adoption
- Stripe payment integration
- Overall project management as needed

IoT: Track Enterprise Assets and People

http://www.visybl.com

Product-led a turnkey solution to track enterprise assets and people, targeting the SMB market.

Asset and people-tracking solutions typically target only large companies, hospitals, and so on. Recognizing that the small/medium business market had similar needs, led to the design and development of this out-of-the-box solution. The solution comprised of hardware, mobile, and cloud.

Small businesses often have little to no specialized tech staff so the product was designed to be self-installing using web and mobile interfaces.

A go-to-market strategy was based on reseller channels such as CDW as well as Amazon.

The product team included cloud and mobile app developers, electrical, mechanical engineers, industrial designers, and UI/UX designers.

My role in the rapid development of this solution led to revenue within 12 months from the start of development.

Cloud: Portal for the Amazon Dash Button

http://gobutton.io

Launched via a successful Kickstarter, acted as the product and marketing lead for a user-configurable Amazon Dash button.

A number of repetitive, simple tasks can be reduced to the click of a button, such as requesting service for broken down equipment, reserving a conference room, ordering supplies, and so on. Amazon's Dash button made this idea popular but is limited only to ordering products from Amazon.

Along with my team, I launched a product/portal/service that made it possible for anyone to use these buttons and configure custom actions. The product was launched via Kickstarter and I also led the media effort for maximum exposure close to launch day.

Mobile App: Physically Locate Digital Memories

As a head of product for the MVP phase, I built a working app and back end in six weeks.

The Beens app lets you electronically pin your digital memories to physical locations so you can enjoy them when you returned to the same place later.

I developed the MVP requirements for app and cloud, focusing on clearly demonstrating core functionality. I directed UI/UX, mobile, and cloud teams to get to the MVP phase rapidly.
1996 - 1998

Master of Business Administration (MBA) Degree in Marketing

Indian Institute of Management - India

1990 - 1994

Bachelor of Science (BSc) Degree in Electrical Engineering

Indian Institute of Technology - India

DECEMBER 2012 - PRESENT

Patent — Method and Apparatus for Radio Frequency Identification (RFID) Data Transmission

US PTO

NOVEMBER 2011 - PRESENT

Patent — Method and Apparatus for Optimizing Management and Configuration of Radio Frequency Identification Readers

US PTO

JUNE 2004 - AUGUST 2008

New Product Development Professional (NPDP)

Product Development and Management Association

JUNE 2004 - AUGUST 2008

Six Sigma Yellow Belt

Motorola

Tools

Android Studio, GitHub, Jira, Slack

Paradigms

Agile Project Management, Agile Workflow, Real-time Systems, Six Sigma

Other

B2B, Internet of Things (IoT), Mobile Apps, SaaS, Market Research, Product Marketing, Product Management, Product-market Fit, ROI, Route to Market, Presentations, REST APIs, Pricing Strategy, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, Machine Learning, User Experience (UX), Startups, Voice of the Customer (VoC), Java, Sprint Planning, Project Management, Minimum Viable Product (MVP), Marketing

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