PV Subramanian
Verified Expert in Product Management
Product Manager
Seattle, WA, United States
Toptal member since May 21, 2019
PV brings 15+ years of technology product management experience in networking, mobility, and IoT. His blend of software, hardware, mobile, and cloud experience makes him a unique and valuable addition. PV's pragmatic approach can be invaluable in bringing sales, engineering, and leadership together on conflicting issues, maintaining forward project momentum. He is also a seasoned Java/Android developer with many successful engineering projects.
Project Highlights
Expertise
- Agile Project Management
- B2B
- Machine Learning
- Mobile Apps
- Product Management
- SaaS
- Startups
- User Experience (UX)
Work Experience
Co-founder
VISYBL, Inc.
- Co-founded Visybl, a B2B SaaS IoT startup with a mission to digitize enterprise assets and interactions, and make critical data available in real time via the Visybl cloud.
- Handled end-to-end product development including hardware (EE/ME), firmware, software, and cloud.
Senior Director of Product Management
BlueYonder Inc
- Developed AI/ML-based autonomous supply-chain solutions.
- Led big data and AI/ML initiatives for the supply chain.
- Led real-time IoT and edge visibility initiatives.
Director of Product Management
Zebra Technologies
- Productized Android OS customized for multi-user, enterprise use.
- Emphasized on security (bootloader) and device management.
- Built custom APIs for partner enablement.
- Migrated customer base from Windows to Android.
- Worked with Fortune 10 companies typically involving large deployments.
Mobile Developer
Yamm Software
- Reverse-engineered the serial protocol for an animal weight scale.
- Tested USB-to-serial and serial-Bluetooth adapters for best fit with the application.
- Developed wireframes for the app.
- Integrated drivers for USB OTG.
- Tested and debugged the app remotely.
Senior Product Manager | Product Manager
Motorola Solutions
- Worked as a product manager with complete P&L responsibility for RFID portfolio: handhelds, fixed devices, antennas, and software.
- Worked with numerous Fortune 100 companies, globally capturing use cases and developing ROI for RFID applications.
- Worked on a cradle-to-grave lifecycle with attention to margins, inventory, and obsolescence.
- Developed APIs and tools to enable ISV partners.
Project History
Robotics Software Startup - Product Growth Lead
This was a startup building a robot management SaaS service. In < six months drove growth from < five to 50 paying customers.
- Product quality issues affecting adoption
- Stripe payment integration
- Overall project management as needed
IoT: Track Enterprise Assets and People
http://www.visybl.comProduct-led a turnkey solution to track enterprise assets and people, targeting the SMB market.
Small businesses often have little to no specialized tech staff so the product was designed to be self-installing using web and mobile interfaces.
A go-to-market strategy was based on reseller channels such as CDW as well as Amazon.
The product team included cloud and mobile app developers, electrical, mechanical engineers, industrial designers, and UI/UX designers.
My role in the rapid development of this solution led to revenue within 12 months from the start of development.
Cloud: Portal for the Amazon Dash Button
http://gobutton.ioLaunched via a successful Kickstarter, acted as the product and marketing lead for a user-configurable Amazon Dash button.
Along with my team, I launched a product/portal/service that made it possible for anyone to use these buttons and configure custom actions. The product was launched via Kickstarter and I also led the media effort for maximum exposure close to launch day.
Mobile App: Physically Locate Digital Memories
As a head of product for the MVP phase, I built a working app and back end in six weeks.
I developed the MVP requirements for app and cloud, focusing on clearly demonstrating core functionality. I directed UI/UX, mobile, and cloud teams to get to the MVP phase rapidly.
Education
Master of Business Administration (MBA) Degree in Marketing
Indian Institute of Management - India
Bachelor of Science (BSc) Degree in Electrical Engineering
Indian Institute of Technology - India
Certifications
Patent — Method and Apparatus for Radio Frequency Identification (RFID) Data Transmission
US PTO
Patent — Method and Apparatus for Optimizing Management and Configuration of Radio Frequency Identification Readers
US PTO
New Product Development Professional (NPDP)
Product Development and Management Association
Six Sigma Yellow Belt
Motorola
Skills
Tools
Android Studio, GitHub, Jira, Slack
Paradigms
Agile Project Management, Agile Workflow, Real-time Systems, Six Sigma
Other
B2B, Internet of Things (IoT), Mobile Apps, SaaS, Market Research, Product Marketing, Product Management, Product-market Fit, ROI, Route to Market, Presentations, REST APIs, Pricing Strategy, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, Machine Learning, User Experience (UX), Startups, Voice of the Customer (VoC), Java, Sprint Planning, Project Management, Minimum Viable Product (MVP), Marketing
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