Raabia Thakur
Verified Expert in Product Management
Product Manager
Gurugram, Haryana, India
Toptal member since February 4, 2021
Raabia is a product leader with 17+ years of software and product management in the areas of telecom, video streaming, eCommerce, and fintech. She's dedicated to continuous product improvement in the face of rapidly evolving and changing markets. Raabia is extremely results-oriented and proactive in addressing and resolving problems. She's often worked with large organizations and startups to deliver B2B and B2C products starting from the ideation phase leading up to the market launch.
Project Highlights
Expertise
- B2B Product Management
- Product Leadership
- Product Lifecycle Management (PLM)
- Product Management
- Product Requirements Documentation (PRD)
- UX Wireflows
- Use Cases
- Wireframe to Product
Work Experience
Senior Product Manager
Kwanzoo
- Led the ideation, development, and launch of new features and enhancements.
- Oversaw the entire product lifecycle from concept to end-of-life, ensuring products meet quality standards and regulatory requirements.
- Collaborated closely with customers to understand their requirements, gather feedback, and incorporate insights into product enhancements.
Senior Product Manager
True Balance
- Led the complete utility payment products for a fintech app called True Balance; also managed and deployed various products: Recharges and Bill Payments, Train Bookings, Insurance, and Digital Gold in the app.
- Oversaw the recharges and bill payments modules which increased the user base by 50%. Experience and exposure to programs for new user acquisition, user retention, and bringing back the lapsed users.
- Created a coupon system for encouraging payments through the app and it helped to decrease the delinquency rate of loan users by 20-to-30%.
- Created and launched a refer and earn program which contributed towards an increase of 20% in the new loan product user base.
- Handled the complete user research and analysis while creating new product ideas for True Balance. It helped in the successful launch and acceptance of the products.
- Developed detailed, crisp requirements that were used to create product specifications for each product. Created detailed requirements for implementing products like Train Bookings, Digital Gold, Brand Vouchers, and Insurance in the app.
- Collaborated with business owners, customer service, and operations teams to understand product requirements and then collaborate with technology and design teams to move closer to achieving the mission of launching the product.
- Served as a single point of contact and communicated with all teams involved, like the engineering team, UI/UX, QA, marketing, customer support, finance, and reconciliation team, for the successful launch and maintenance of the product.
- Contributed to spring planning, backlog management, prioritization of products, and product roadmap creation. Took care of the entire product life cycle from requirements to planning tactical activities, creating wireframes, and enhancing UI/UX.
- Oversaw steering products throughout the innovation stage and execution cycle—focusing specifically on analyzing, tweaking, and promoting the product to the intended customer base.
Product Manager
HOOQ
- Integrated with telecom companies like Airtel and Vodafone and contributed to an increase in revenue by 10-to-15%.
- Developed B2B partnerships and handled the complete product development with Paytm, Xiaomi, and Amazon Prime—it helped increase the user base by 20%.
- Created user journey and wireframes for the complete product integration in Paytm, Xiaomi, and Amazon Prime.
- Documented the requirements, user flows, PRD aligned with the business needs and partner requirements and validating it with the partner, creating mock-ups, user stories, prototypes and ensuring the engineering team knows what needs to be built.
- Validated the final deliverable against the customer requirements, performing UATs and final tests before releasing the product to the partner, and contributed in the quality of the final deliverable.
- Served as a point of contact against new partner requests/feedback, prioritizing requests from partners and delivering the project releases within the agreed timelines.
- Contributed to sprint planning, backlog grooming, prioritization, and product roadmaps.
Project Manager
Altran North America
- Worked as tech project manager of the SS7/SIGTRAN portfolio and led a team of ten people. Contributed to project planning, work allocation, release management, prioritization, cross-team collaboration, and complete project delivery.
- Oversaw the project and delivery management which included project planning, work allocation, release management, prioritization, and cross-team collaboration.
- Recognized potential risks and implemented courses of action to address them appropriately.
- Implemented best team practices for improved quality deliverables and streamlined processes. Identified and escalated issues and, when necessary, pulled appropriate teams together to solve challenges/issues to deliver high-quality products.
Technical Lead
Altran North America
- Handled the implementation of WiFi Offload Gateway functionality from requirements to testing; also technically led the team throughout the project phases.
- Implemented replication of databases to achieve high availability of the system; -added complete functionality to support IPv6 in the WiFi node and implemented multi-threading in the WiFi node.
- Developed the complete GUI interface independently and implemented performance testing and optimizations to achieve the desired performance.
- Ensured smooth releases, deployment, and execution for all the deliverables of the project.
- Mentored and trained software engineers; also helped other teams to solve any roadblocks in any feature release.
- Contributed to beta release activities and gave demonstrations of the product features to customers.
- Conducted training sessions of the product for sales, presales, field people; later, maintained the product and handled customer calls and demos.
- Worked on customized enhancements requested by the customer in the WiFi node.
- Guided the team technically and helped the team in resolving customer issues.
- Provided ramp-ups and sessions to the team for gaining knowledge of the complete system.
Software Engineer
Altran North America
- Completely designed and implemented the recovery module in LTE-MME. It handles the cleanup of the database gracefully when the peer node is restarted.
- Developed the management module which involved database organization, configurations, check-pointing, logging, statistics, and alarms handled in the system.
- Performance-tested the system and added support for 50,000 subscribers. Added optimizations in the system to achieve performance, analyzed and fixed issues that led to performance overhead.
- Implemented the complete functionality of DHCPv6 client in 3G-GGSN node from requirements to testing.
- Handled the complete implementation of IPv6 support in the GGSN node.
Project History
Utility Payments for a Fintech-based App
Led the design and development of various utility payments in the fintech app True Balance: recharges and bill payments; it contributed to the growth of the user base by 50%.
My Role:
• Define product requirements for payments to the complete market launch
• Run the final acceptance test of the product
• Make the UI/UX and wireframes
• Create the user flows and user stories
• Establish the product roadmap
• Regular backlog grooming and sprint planning
• Review product designs
• Complete documentation
The utility payments helped acquire a new user base for True Balance and increased the user base by 50%.
Referral Program for Loan Products
Led the development and launch of referral program for loan products; it helped increase the new user base by 20%.
My Role:
• User research for the referral program to increase the number of loan transactions and competitive analyses of other referral programs
• Sprint planning for the product, roadmap
• Marketing campaigns to boost user traffic and increase the number of referrals
• Data analysis and user surveys to increase the referral usage
HOOQ Integration with Amazon Fire TV
Led the development and launch of the HOOQ app integration with the Amazon Fire TV stick. This contributed to an increase in the HOOQ user base by 20% and an increase in revenue by 20-30%.
My role:
• Wireframing for the Amazon Fire TV integration
• API integration
• Requirements
• User stories
• Acceptance testing
• Marketing campaigns to launch the product
• User research
• Competitive analysis
• Data analysis after the launch
• Iterative sprints for improvements
This integration increased the HOOQ user base by 20% and increased revenue by 20-30%.
Education
Master's Degree in Computer Science
Thapar Institute of Engineering and Technology - Patiala, India
Bachelor's Degree in Computer Science
Guru Nanak Dev University - Amritsar, India
Skills
Tools
Figma, Google Docs, Confluence, Jira, Slack, Zoom, Skype
Platforms
ProductPlan
Paradigms
Scrum, Agile, Acceptance Testing, Agile Product Management
Industry Expertise
Telecommunications
Other
Product Management, Product Requirements Documentation (PRD), Use Cases, Leadership, User Flows, Wireframing, Product Roadmaps, Backlog Grooming, Process Documentation, Requirements, Technical Writing, Agile Delivery, Analytics, Business to Consumer (B2C), Team Management, Sprint Planning, Product Ownership, 3GPP, User Stories, Backlog Management, Team Leadership, Product Owner, Mobile Apps, User Experience (UX), Miro, Product Planning, Customer Success, New Products, Feature Backlog Prioritization, SaaS Product Management, B2B, Technical Product Management, Data Structures, Operating Systems, C, C++, Networking, Programming, Software Design, Product Lifecycle Management (PLM), Wireframe to Product, Product Leadership, B2B Product Management, UX Wireflows, User Roles, IT Project Management, Project Planning, Project Design, Project Delivery, Software Development, Software Development Management, Design, User Acceptance Testing (UAT), Fintech, Business Requirements, Product Design, Business Analysis, Quantitative Analysis
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