Verified Expert in Product Management
Rafael is an award-winning product manager with 20+ years of experience managing cross-functional teams and launching digital products and services worldwide. With an MBA in digital transformation and an MS in strategic knowledge management, he values sharing his knowledge as a regular speaker and university lecturer. Rafael brings a can-do attitude with a pragmatic, experimental, insight, and data-driven approach based on extensive experience in corporate, consulting, and startups environments.
Design Director, In-Store Digital CX
- Collaborated with peers in product, engineering, and data on strategic experience vision for Ikea's global physical meeting points and stores.
- Managed qualitative and quantitative research to identify opportunities, establish OKRs and roadmap.
- Doubled the team size, introducing new roles like phygital prototyper.
Product Design Director | Global Product Experience
- Led vision, quarterly strategy, OKRs, and roadmaps for several platforms and customer-facing initiatives.
- Launched New Relic Instant Observability (I/O), an open-source ecosystem that reduces customer time-to-value, accelerating acquisition and activation.
- Acted on customer feedback and input from sales, increasing net promoter score (NPS) by 30 points.
Principal Design Strategist | Global HQ
- Led customer research in Latin America, Europe, and the Asia Pacific region, resulting in new business verticals, products, and services that leverage the group's operational and logistics strengths.
- Redesigned the post-order tracking experience, which reduced customer support costs.
- Worked with customer success partners worldwide to create a tool for data-driven marketing investment.
Head of Product Design | Research, Development and Product Innovation
- Supported the open innovation funnel with lean customer research, ideation, and prototyping to drive continuous validation and experimentation through MVPs.
- Released Firefox OS and Firefox Hello in a joint venture with Mozilla, reaching millions of customers worldwide.
- Coached teams in digital transformation to bring the voice of the customer through Agile, Lean, and Design Thinking.
Senior Product Manager for Open Web Devices
- Developed the vision, value proposition, feasibility, and product-market fit for new products and services based on emerging technologies.
- Released the Firefox Hello built-in videoconferencing for Firefox browser, instantly reaching millions of users.
- Launched Firefox Accounts, Mozilla's global synchronization system for its suite of services.
Head of Product
- Led a local and remote team of 10+ engineers and designers from concept to revenue in 6 months.
- Established B2B partnerships to grow our market reach and launched an eCommerce shop to create additional revenue streams.
- Negotiated funding conversations from seed capital to exit.
Agile Project Manager
- Developed business with international clients, pitched projects, and managed them to successful delivery.
- Attracted key clients, taking the agency from a national scope to a European reach.
- Led our clients to win international awards like BAFTA, BIMA, Promax/BDA.
Full-stack Software Engineer
Narcea Producciones Multimedia
- Launched several digital products and SaaS targeting teenagers.
- Created the PHPDocX library as a spin-off product based on our agency work, now an industry standard.
- Won the Adobe eLearning International Innovation Award.
New Relic Instant Observability (I/O)https://newrelic.com/platform/about-instant-observability
Radically reduced time-to-value for customers, increasing adoption and activation.
Each quickstart includes:
• Pre-built dashboards and alerts
• Step-by-step guided install experiences
• Best practices from domain experts and partners
Delivery Hero: Quick Commerce & DMartshttps://www.youtube.com/watch?v=jCVffJ16E8o
Worked with C-suite executives in different regions across the globe to create a new business offering that leveraged industry-leading operations strengths.
With the rise of urbanization, small or single-person households are rapidly growing, which led to an increased demand for the delivery of products in small quantities rather than many items in large amounts at a lower price–which is how traditional commerce and eCommerce work.
Catering to an urbanized population, we swapped the traditional brick-and-mortar and eCommerce warehouses far outside the city center with centrally located Dmarts (cloud stores). This geographical advantage allows us to reach more customers faster, less friction, and deliver goods from their favorite local stores.
Delivery Hero operates with hundreds of DMarts or delivery-only stores and partners with 100,000 stores and shops worldwide.
Mozilla Firefox OShttps://www.youtube.com/watch?v=ywyQ5fvOFOY
Led the team through 57 launches in 29 countries to deliver Firefox OS to 100M customers worldwide.
FirefoxOS remains the most popular mobile operating system in feature phones. At the same time, the joint venture produced three spin-off products: video conference, Firefox OS for TVs, and Firefox OS for tablets.
Led the team from concept to both soft and full launch, resulting in $4M and $8M initial investment rounds. The company is now considered the first Spanish unicorn startup.
PHPDocX is the leading PHP library that allows you to dynamically create Microsoft Office Word documents (.docx). It is used by NASA, Nasdaq, Harvard, and many others.
It is offered in several pricing tiers, from consumer to enterprise.
Master's Degree in Strategic Knowledge Management
Open University of Catalonia - Barcelona, Spain
Master of Business Administration (MBA) in Digital Transformation
International University of La Rioja - La Rioja, Spain
Bachelor's Degree in New Media
Open University of Catalonia - Barcelona, Spain
Advanced Product Management: Vision, Strategy & Metrics
Fab Academy: Principles and Applications of Digital Fabrication
The Fab Foundation
Certificate for Advanced English (CAE)
University of Cambridge
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