Ravi Shankar Mishra

I scaled the product as the world’s most engaged health content site with 16 minutes of average daily time on the site by users. I also set up and directly managed the 10-member product and engineering team and the Agile sprint planning process.

As the head of product for customer trust and risk management, My team and I deployed real-time fraud and abuse prevention products using artificial intelligence (AI) and machine learning (ML). These products spanned the end-to-end customer payments journey, from checkout to the post-purchase experience in eCommerce.

I led the development and launch of Amazon India’s Business Ads product.

ACCOMPLISHMENTS
• Defined a product requirements document for a new product called Business Ads in Amazon’s Press Release and FAQ (PR/FAQ) tool.
• Conducted 300+ interviews and hired the product, engineering, and field marketing teams.
• Led the product roadmap and execution through in-house and third-party vendors to launch the native Android app and customer-facing feature to list and discover local stores.
• Received an Amazon Cowboy Award for product innovation and agile execution.

I collaborated with internal business leaders for regulated financial instruments, such as digital wallets, personal credit cards, and gift cards, to understand the critical vulnerabilities in the products from a fraud and abuse perspective. This information and detailed root-cause analysis allowed me to identify the significant loopholes being exploited by fraudsters. Then I defined the product strategy for preventing and resolving fraud across all payment instruments and use cases, using a mix of machine learning and engineering solutions.

Smartphones make up one of the largest categories for Amazon India. The product launch aimed to increase the conversion of Amazon India visitors into smartphone customers. Faster than same-day delivery speed was critical for driving the growth of this eCommerce business.

I built the business plan to generate revenue from Tata Group’s investment into Eka. I identified the customer segments of animation, pharma research, and space research and initiated early business deals for the supercomputer. The same supercomputer was used many years later to launch India’s mission to the moon.

Through my startup, we undertook B2B market research and defined customer requirements. Based on these insights, we defined the brand identity and design for the new brand, which resonated with the customers. Further, we defined the pricing strategy for the new product and helped the client earn revenues through a new brand in a highly competitive and price-sensitive market. The brand was environmentally friendly and energy-efficient due to consuming less energy for melting.

Undertook secondary and primary market research to define target customers, market size, and go-to-market plan. Further, I undertook detailed competition benchmarking and identified a unique selling proposition for the clients. Finally, I prioritized the set of product features basis business impact and technical complexity.