Ray R Hernandez
Verified Expert in Product Management
Product Manager
Vienna, VA, United States
Toptal member since October 17, 2022
Ray recently led the product team as the VP of products for a Series B startup, managing a team of six people. He also led a 45-person organization, managing the mobile experience for smart devices and applications across the 90,000-employee enterprise. His areas of expertise include mobile, SaaS, PaaS, digital product strategy, and digital transformation. He has experience in B2B, B2C, and B2B2C products and has worked in public, private, and VC-backed companies.
Project Highlights
Expertise
- Agile
- Competitive Analysis
- Digital Transformation
- Mobile
- People Management
- Product Management
- Strategy
- Team Leadership
Work Experience
Product Director
MD Think
- Led an organization of 50+ business analysts, developers, quality engineers, data programmers, and DevOps engineers.
- Revamped a software application platform for the child support administration to make it more usable and trustworthy.
- Assessed the current PM capabilities, defined the group's structure, and improved product management processes.
Director | Head of Product
Armaments Research Company
- Served as the thought leader and owned multiple product lines, generating over $8 million in revenue, with around 30% YOY growth.
- Assessed current PM capabilities, defined the structure of the group, and improved product management processes.
- Drove communication of market feedback to engineering regarding product features, functionality, and enhancements.
VP of Products
NowSecure
- Served as the thought leader for and owned multiple product lines generating over $25 million in revenue, with around 50% YOY growth.
- Identified scalable market opportunities which leverage NowSecure's existing competitive advantages—intellectual property, successful services track record, and deep customer relationships.
- Identified and clearly communicated key performance metrics and implemented processes for measuring success.
Director, Mobile Experience and Innovation
Northrop Grumman
- Owned the strategy, transformation, and product management of the enterprise mobile experience at Northrop Grumman.
- Researched and evaluated new and alternative solutions and technologies to enhance operational effectiveness, reduce costs and/or system risks and increase speed to market, including overseeing proof of concepts and proof of technologies.
- Innovated new solutions leveraging existing and leading-edge technology, such as smart technology and 5G, across all business sectors.
Senior Director, Product Management
Asurion
- Built and managed the marketing strategy for products totaling $13 million in revenue.
- Owned and managed the overall roadmap for products, offerings, and related services.
- Identified and improved new and existing business partnerships resulting in $1 million in additional revenue.
Senior Director, Corporate Strategy
The Advisory Board Company
- Coordinated efforts with multiple stakeholders, reporting to SVP corporate strategy, who had overall responsibility for the integration effort and looking for a person to take on a clear role directing the day-to-day efforts as SVP's right-hand man.
- Directed team members–need to be a player-coach and take responsibility for the progress made across the team. He will also identify and triage efforts where possible, ensuring consistent progress and avoiding duplication of work.
- Worked across several key teams to engage on items ranging from internal communications to organizational design. Worked credibly and effectively to drive the progress of staff to politely but persistently engage in driving progress.
Senior Director, Product Management
The Advisory Board
- Served as the product manager for a cloud-based, combined online scheduling solution paired with the leading consumer healthcare website in the US that sold $8+ million in revenue in its initial year.
- Partnered with the executive team to translate product vision into an executable roadmap and potential expansion into adjacent areas.
- Served as the subject matter expert for consumerism in healthcare and consumer mobile strategy.
Senior Director, Product Marketing
Daegis
- Served on the company leadership team as the head of product and corporate marketing, managing a team of five direct reports and an outsourced group of seven contractors, managing a $5–7 million budget for a $60 million company.
- Drove international programs and initiatives in Europe, Asia, and South America.
- Served on the sell-side acquisition team and directed pre- and post-merger activities through day one.
Senior Product Manager
NewComLink
- Established and defined requirements for new and existing products, setting the vision and direction of the product portfolio.
- Identified long-term market and technology trends and developed a plan to capitalize on these trends.
- Built and maintained product roadmaps based on customer input, market analysis, and competitive intelligence.
Director, Mobile Product Management
Kasasa
- Defined mobile strategy for BancVue cloud-based products, assisted in development/execution of product roadmap.
- Identified and maintained vendor relationships for mobile product development and delivery.
- Defined business and market requirements for personal finance management features and enhancements.
Vice President, Mobile Product Management and Strategy
Bank of America
- Managed a $15 million mobile remote deposits project budget that expanded deposit capabilities to mobile phone applications.
- Awarded patent with Bank of America for processes surrounding mobile technology, like dynamic functionality and image identifiers.
- Led a matrixed organization for product launch, regularly managing teams of 100–200 people throughout the project lifecycle.
Project History
Mobile Check Deposits
Served as the product manager and led the design and development of the mobile check deposits capability for Bank of America's consumer customers, available to around 15 million users across the country.
Integrated Physician Scheduling on WebMD
Led the design and development of an integrated solution between WebMD and our company that allowed users to find physicians and make an appointment immediately while searching for information.
Corporate-owned Personally-enabled Mobile Devices for Large Enterprise
Led the broad design and launch of a mobile device program that allowed users to integrate their personal and work device experience onto a single device.
Education
Master of Business Administration (MBA) in General Management
Darden School of Business, University of Virginia - Charlottesville, VA, USA
Bachelor's Degree in Industrial Engineering
Texas A&M University - College Station, TX, USA
Certifications
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Certified Safety Engineer
Texas A&M University
Skills
Tools
Jira, Confluence, Slack, Provisioning Tools
Paradigms
Scrum, Agile, Agile UX, Agile Product Management, B2C, Six Sigma
Other
People Management, People Development, Mobile, Product Management, Competitive Analysis, Product Roadmaps, Mobile App Development, Value Proposition, Roadmaps, Product Launch, Fintech, Product Vision, Product Strategy, Data Analytics, Business to Business (B2B), Wireframing, Business Requirements, New Products, Strategy, Marketing, Systems, SAP, Excel 365, Microsoft PowerPoint, Agile Sprints, Stakeholder Management, Portfolio Management, Agile Coaching, Team Leadership, Executive Presentations, Digital Transformation, Agile Transformation, SaaS Product Marketing, IT Product Management, MVP Design, Cost Estimation, Pricing Strategy, Minimum Viable Product (MVP), Digital Product Management, SaaS, Ideation, Conceptualization, Product Marketing, Marketing Strategy, User Research, Product-market Fit, B2C Marketing, Launch Strategy, Digital Marketing Product Manager, Mentorship & Coaching, Coaching, Mentorship, eCommerce, User Experience (UX), User Feedback, Ideation Workshops, Artificial Intelligence (AI), Technical Product Management, Web Applications, Accounting, Management, Human Factors, Ergonomic Design, Industrial Engineering, Mathematical Analysis, Agile Delivery, Stakeholder Engagement, Organizational Leadership, Public Safety, Consumer-facing Product Design, Mergers & Acquisitions (M&A), Project Management, Partner Management, User-centered Design (UCD), Product Portfolio Manager, Competitive Intelligence, Employee Training, IT Support, Checkout, Feature Roadmaps, Healthcare IT, Health IT
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